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mParticle, Inc.

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Marketing Technologywww.mparticle.comUpdated

Real-time, privacy-conscious customer data platform enabling brands to unify data and activate tailored experiences across channels.

Overview

mParticle is a customer data platform that helps brands unify, govern, and activate customer data across channels in real time. The platform emphasizes privacy and data quality, offering identity resolution, profile management, audience segmentation, analytics, and integrations with 300+ integrations. It supports real-time personalization, cross-channel activation, and scalable data governance, serving a wide range of industries and global teams. The company highlights a remote-first culture and a focus on customer value, collaboration, and continuous innovation.

Mission statement

To help organizations harness their customer data to deliver timely, relevant experiences while maintaining trust through governance, security, and privacy.

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What we offer

Hybrid CDP

Enhance customer engagement and efficiency with mParticle's Hybrid CDP, combining real-time activation and warehouse capabilities.

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Cortex

Boost conversions with AI-driven personalization and predictive insights.

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More information about our offering

Hybrid CDP

mParticle's Hybrid CDP is a platform that unites real-time customer data activation with warehouse-native flexibility to enable speed, scale, and trust in cross-channel personalization, governance, and integrations. This platform provides a comprehensive customer view, segmentation capabilities, and extensive integrations to support effective marketing strategies.

  • Enable Real-Time Activation
    Activate customer data streams instantly, enhancing responsiveness and customer interactions.
  • Create Unified Customer Profiles
    Aggregate all customer data into a single view, driving personalized marketing and engagement.
  • Ensure Data Compliance
    Maintain rigorous data governance practices to safeguard privacy and ensure compliance.
  • Enable Real-Time Personalization
    Provide relevant, tailored experiences to customers across all touchpoints in real time, enhancing satisfaction and loyalty.
  • Achieve Comprehensive Customer Understanding
    Create a holistic view of each customer by integrating real-time data, thereby improving segmentation and analytics.
  • Automate Personalized Experiences
    Leverage AI for smarter decision-making and to enhance customer engagement through tailored experiences.
  • Adapt to Business Needs
    Utilize a modular design that can evolve with changing business requirements and technology.
  • Ensure Privacy Compliance
    Automatically track consent states, ensuring adherence to privacy regulations and enhancing customer trust.
  • Enrich Customer Profiles
    Leverage predictive insights to enhance personalization efforts, thereby improving customer engagement.
  • Segment Audiences Effectively
    Use advanced segmentation capabilities to target and engage customers based on their behaviors.
  • Connect Across Tools
    Integrate seamlessly with over 300 tools to maximize data utility and operational efficiency.
  • Augment Customer Profiles
    Enhance customer profiles by calculating important metrics like lifetime value, enabling better decision-making.
  • Gain Actionable Insights
    Utilize deep analytics to enhance understanding of customer interactions and campaign performance.
  • Enhance Audience Targeting
    Utilize group identities to optimize marketing strategies and improve segment targeting across various user attributes.
  • Access Customer Data Anytime
    Quickly retrieve customer profile information for personalized marketing and engagement strategies.

Cortex

Cortex is mParticle’s AI engine that enhances personalization by predicting user behavior and enabling real-time decisioning across the customer lifecycle. It facilitates targeted marketing strategies by creating lookalike audiences and automating personalized experiences, thereby improving overall engagement and sales performance.

  • Maximize Marketing Impact
    Leverage AI to efficiently focus resources on users most likely to convert, driving KPIs effectively.
  • Increase User Engagement
    Utilize historical data to personalize user experiences, enhancing engagement and satisfaction across platforms.
  • Optimize Customer Journeys
    Guide users towards optimal outcomes with real-time recommendations based on individual behavior.
  • Reduce Churn Rates
    Implement targeted strategies to retain users, ensuring higher lifetime value and engagement.
  • Streamline Marketing Processes
    Use AI to automate personalized marketing efforts and optimize customer interactions effortlessly.
  • Enhance Targeting Efficiency
    Expand your customer base by efficiently targeting new users similar to your best current customers, optimizing ad spend.
  • Increase Revenue Opportunities
    Utilize predictive analytics to effectively suggest relevant products, boosting sales and customer satisfaction.

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