{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/mparticle-com","markdownUrl":"https://nowen.ai/agents/mparticle-com.md","jsonUrl":"https://nowen.ai/agents/mparticle-com.json","name":"mParticle, Inc.","website":"https://www.mparticle.com","industry":"Marketing Technology","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:42:33.799Z","summary":"Real-time, privacy-conscious customer data platform enabling brands to unify data and activate tailored experiences across channels.","description":"mParticle is a customer data platform that helps brands unify, govern, and activate customer data across channels in real time. The platform emphasizes privacy and data quality, offering identity resolution, profile management, audience segmentation, analytics, and integrations with 300+ integrations. It supports real-time personalization, cross-channel activation, and scalable data governance, serving a wide range of industries and global teams. The company highlights a remote-first culture and a focus on customer value, collaboration, and continuous innovation.","mission":"To help organizations harness their customer data to deliver timely, relevant experiences while maintaining trust through governance, security, and privacy.","directory":{"industryName":"Marketing Technology","agentCount":177,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/mparticle-com","label":"Apply to mParticle, Inc.'s partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Hybrid CDP","type":"Platform","url":"https://www.mparticle.com/platform/","summary":"Enhance customer engagement and efficiency with mParticle's Hybrid CDP, combining real-time activation and warehouse capabilities.","description":"mParticle's Hybrid CDP is a platform that unites real-time customer data activation with warehouse-native flexibility to enable speed, scale, and trust in cross-channel personalization, governance, and integrations. This platform provides a comprehensive customer view, segmentation capabilities, and extensive integrations to support effective marketing strategies.","pricing":{},"features":[{"name":"Real-Time Data Infrastructure","value":"Enable Real-Time Activation","valueDescription":"Activate customer data streams instantly, enhancing responsiveness and customer interactions."},{"name":"Customer 360°","value":"Create Unified Customer Profiles","valueDescription":"Aggregate all customer data into a single view, driving personalized marketing and engagement."},{"name":"Governance","value":"Ensure Data Compliance","valueDescription":"Maintain rigorous data governance practices to safeguard privacy and ensure compliance."},{"name":"Personalization","value":"Enable Real-Time Personalization","valueDescription":"Provide relevant, tailored experiences to customers across all touchpoints in real time, enhancing satisfaction and loyalty."},{"name":"Unified Real-Time Customer View","value":"Achieve Comprehensive Customer Understanding","valueDescription":"Create a holistic view of each customer by integrating real-time data, thereby improving segmentation and analytics."},{"name":"Artificial Intelligence","value":"Automate Personalized Experiences","valueDescription":"Leverage AI for smarter decision-making and to enhance customer engagement through tailored experiences."},{"name":"Composable Architecture","value":"Adapt to Business Needs","valueDescription":"Utilize a modular design that can evolve with changing business requirements and technology."},{"name":"Consent States","value":"Ensure Privacy Compliance","valueDescription":"Automatically track consent states, ensuring adherence to privacy regulations and enhancing customer trust."},{"name":"Intelligent Attributes","value":"Enrich Customer Profiles","valueDescription":"Leverage predictive insights to enhance personalization efforts, thereby improving customer engagement."},{"name":"Segmentation","value":"Segment Audiences Effectively","valueDescription":"Use advanced segmentation capabilities to target and engage customers based on their behaviors."},{"name":"Integrations","value":"Connect Across Tools","valueDescription":"Integrate seamlessly with over 300 tools to maximize data utility and operational efficiency."},{"name":"Calculated Attributes","value":"Augment Customer Profiles","valueDescription":"Enhance customer profiles by calculating important metrics like lifetime value, enabling better decision-making."},{"name":"Analytics","value":"Gain Actionable Insights","valueDescription":"Utilize deep analytics to enhance understanding of customer interactions and campaign performance."},{"name":"Group Identities","value":"Enhance Audience Targeting","valueDescription":"Utilize group identities to optimize marketing strategies and improve segment targeting across various user attributes."},{"name":"Profile API","value":"Access Customer Data Anytime","valueDescription":"Quickly retrieve customer profile information for personalized marketing and engagement strategies."}]},{"name":"Cortex","type":"Product","url":"https://www.mparticle.com/platform/detail/cortex/","summary":"Boost conversions with AI-driven personalization and predictive insights.","description":"Cortex is mParticle’s AI engine that enhances personalization by predicting user behavior and enabling real-time decisioning across the customer lifecycle. It facilitates targeted marketing strategies by creating lookalike audiences and automating personalized experiences, thereby improving overall engagement and sales performance.","pricing":{},"features":[{"name":"Predictive Audiences","value":"Maximize Marketing Impact","valueDescription":"Leverage AI to efficiently focus resources on users most likely to convert, driving KPIs effectively."},{"name":"Engagement Predictions","value":"Increase User Engagement","valueDescription":"Utilize historical data to personalize user experiences, enhancing engagement and satisfaction across platforms."},{"name":"Next-Best Action","value":"Optimize Customer Journeys","valueDescription":"Guide users towards optimal outcomes with real-time recommendations based on individual behavior."},{"name":"Retention Predictions","value":"Reduce Churn Rates","valueDescription":"Implement targeted strategies to retain users, ensuring higher lifetime value and engagement."},{"name":"Automated Personalization Workflows","value":"Streamline Marketing Processes","valueDescription":"Use AI to automate personalized marketing efforts and optimize customer interactions effortlessly."},{"name":"Lookalike Audiences","value":"Enhance Targeting Efficiency","valueDescription":"Expand your customer base by efficiently targeting new users similar to your best current customers, optimizing ad spend."},{"name":"Upsell and Cross-Sell Predictions","value":"Increase Revenue Opportunities","valueDescription":"Utilize predictive analytics to effectively suggest relevant products, boosting sales and customer satisfaction."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://www.mparticle.com","text":"mParticle, Inc."},{"url":"https://www.mparticle.com/platform/","text":"Hybrid CDP"},{"url":"https://www.mparticle.com/platform/detail/cortex/","text":"Cortex"}]}