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MINDBODY, Inc.

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www.mindbodyonline.comMissoula, MT

MINDBODY software powers fitness, beauty, and wellness brands with multi-location operations and AI-enabled client engagement.

Overview

MINDBODY, Inc. provides software powering fitness, beauty and wellness businesses to manage operations, attract and retain clients, and grow across locations. The company serves small-to-enterprise operators with scheduling, payments, staffing, client management, marketing, and reporting capabilities. The platform connects businesses to millions of consumers through a broad network, enabling discovery, bookings, and seamless client experiences. MINDBODY emphasizes security, reliability, scalability, and open integrations, supporting growth across regions and industries. The company pursues ongoing innovation with AI-powered tools to streamline front-desk tasks, client engagement, and operations, while maintaining strong privacy and compliance standards.

Mission statement

To empower fitness, beauty, and wellness businesses to grow and serve their clients by delivering an end-to-end, secure, scalable software platform that enables operations, engagement, and growth at scale.

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What we offer

Mindbody Platform

Streamline operations and boost bookings with a comprehensive management solution.

Mindbody Capital

Service

Get fast, flexible financing solutions tailored for your wellness business.

www.mindbodyonline.com/business/capital

Playlist Platform

Access AI tools to enhance client engagement and business growth.

www.mindbodyonline.com/company/playlist-platform

Mindbody App

Enable convenient management of fitness, beauty, and wellness services for clients and business owners.

www.mindbodyonline.com/business/mindbody-app

Branded Web Tools

Enhance online presence with customizable widgets for seamless client bookings and interactions.

www.mindbodyonline.com/business/branded-web-tools

Customized Websites

Get a tailored website that enhances visibility and drives bookings effortlessly.

www.mindbodyonline.com/business/customized-websites

Branded App

Enhance client engagement and drive sales with a personalized mobile app.

www.mindbodyonline.com/business/branded-app

Athletic Club Management Software

Streamline operations and increase revenue for athletic clubs with powerful management features.

www.mindbodyonline.com/business/fitness/athletic-club-software

Hair Salon Software

Streamline operations and enhance client experience with our comprehensive hair salon software.

www.mindbodyonline.com/business/beauty/hair-salon-software

Nail Salon Software

Streamline operations, attract clients, and boost revenue with comprehensive nail salon management software.

www.mindbodyonline.com/business/beauty/nail-salon-software

Group Training Software

Accelerate your group training business with powerful automation and management tools.

www.mindbodyonline.com/business/fitness/group-training-software

Sports Facility Software

Streamline operations and enhance client engagement in your sports facility.

www.mindbodyonline.com/business/sports-facility-software

Market segments

Market size by segment

Growth potential (CAGR)

Class and program management

1.2 Billion USD9% CAGR

Capabilities to schedule, enroll, track attendance, manage recurring classes and programs, and optimize capacity and family profiles for studios, gyms, camps and other class-based services.

Appointment scheduling and salon management

1.3 Billion USD14% CAGR

Booking and operations platforms for salons and service businesses providing calendar synchronization, GDPR support, multi-location service management, and comprehensive admin dashboards.

Branded booking and web presence

2 Billion USD10% CAGR

Customer-facing branded experiences and embeddable booking interfaces that increase discoverability, direct bookings and client engagement across web and mobile.

Multi-location and franchise management

3.06 Billion USD6.67% CAGR

Centralized control and corporate reporting for multi-unit brands and franchises, enabling menu updates, staff tracking, rollouts, and corporate-level insights across locations.

Payments and financing

618 Billion USD12% CAGR

Integrated invoicing, payments processing, consumer financing for customers, business financing and expense card capabilities to accelerate cash flow and close higher‑ticket jobs.

More information about our offering

Mindbody Platform

Core software platform powering fitness, beauty and wellness businesses with scheduling, payments, staffing, client management, marketing, and reporting. It includes features for ClassPass integration, marketing campaigns, multi-location management, real-time scheduling, and AI concierge capabilities, enhancing client engagement and business automation.

  • Automate Client Interactions
    Utilize AI-driven solutions to manage bookings and client inquiries efficiently.
  • Efficiently Manage Multiple Locations
    Utilize advanced functionalities to oversee multiple branches and improve oversight capabilities.
  • Boost Clients With ClassPass
    Integrate with ClassPass to access a wider client base and enhance revenue opportunities.
  • Engage Clients Through Marketing
    Use tailored marketing tools to reach potential clients and maintain existing customer relationships.
  • Track Performance In Real Time
    Get immediate insights into operations and usage analytics to optimize service delivery.
  • Simplify Payment Processing
    Ensure secure and efficient transactions to improve the customer payment experience.
  • Enhance Operational Efficiency
    Connect various applications to streamline workflow.

Mindbody Capital

Fast, flexible funding for Mindbody customers with pre-approved offers, no applications or collateral, and quick funding timelines. Offers tailored financing solutions with flexible payment options, enabling easy access to necessary funds.

  • Receive Funds Quickly
    With Mindbody Capital, after approval, funds can be deposited into your account within just 1–2 business days.
  • Easily Access Funds
    Mindbody Capital simplifies financing with no applications or credit checks, allowing quick access to necessary funds.
  • Adapt Payment Based on Sales
    This feature allows businesses to maintain cash flow by adjusting payment amounts based on their daily revenue.

Playlist Platform

AI-powered platform from Playlist integrated into Mindbody, designed for fitness and wellness businesses to attract, engage, and retain clients with built-in AI tools. Offers comprehensive AI concierge capabilities and continuous updates to keep businesses current with trends and technology.

  • Streamline Client Interactions
    AI Concierge operates around the clock, ensuring client inquiries are addressed instantly, enhancing satisfaction and reducing missed opportunities.
  • Leverage Industry-Specific Insights
    Utilize AI tools tailored to fitness and wellness operations, designed to optimize client interactions and business management without the learning curve of generic systems.
  • Stay Ahead with Innovation
    As new features are developed, they automatically become available, keeping your business competitive without the need for additional systems.
  • Enhance Your Online Presence
    A professionally designed website that seamlessly connects with your booking and payment solutions helps attract new clients and promote services.

Mindbody App

Mindbody’s mobile app enabling business owners to run their operations on the go; book appointments, sell products, and manage the schedule from anywhere. Offers functionalities like booking on mobile, retail sales, and dynamic pricing integration to enhance user convenience.

  • Easily Book Appointments
    Clients can effortlessly schedule their appointments anywhere and anytime, enhancing flexibility and convenience.
  • Manage Your Schedule
    Keep track of appointments and staff schedules in real-time right from your mobile device.
  • Sell Products Anytime
    Business owners can process sales seamlessly on-the-go, improving customer interactions and revenue opportunities.
  • Enhance Customer Support
    Employ AI technology to manage customer interactions and bookings.

Branded Web Tools

Tools to elevate your brand online by embedding widgets on your site to support bookings and client engagement. Features mobile-friendly widgets and social media integration to increase visibility and facilitate client interactions.

  • Customize Your Widgets
    Update colors to align with your brand style guide, ensuring a cohesive online presence.
  • Embed Directly On Your Website
    Integrate booking tools like class calendars and contact forms on platforms like Squarespace, Wix, and WordPress.
  • Extend Your Reach
    Maximize booking opportunities by making your services available through social channels.

Customized Websites

Custom website service that provides a professional site for your business with integration to payments and booking tools. Features include fast go-live process, mobile responsiveness, and built-in SEO optimization for better online discoverability.

  • Streamline Payments And Bookings
    This feature allows clients to easily make bookings and payments directly through their business website.
  • Enhance Client Accessibility
    Your website will be accessible and fully functional on all devices.
  • Launch Your Website Quickly
    With a streamlined onboarding process, your website can be designed, built, and launched swiftly.
  • Increase Online Visibility
    Our websites are optimized for search engines to help new clients find your business quickly.

Branded App

A branded booking platform that wears your brand and enables clients to book with your business directly. Improved client interactions through a customizable experience and instant client reach via announcements and reminders.

  • Facilitates Personalized Engagement
    Help clients easily book services and engage with your business through a seamless mobile experience.
  • 36% More Bookings Year Over Year
    Clients can book directly from their phones, leading to a higher retention rate.
  • Engages Clients Instantly
    Reach your clients directly for timely communication and improved customer service.

Athletic Club Management Software

Management software for athletic clubs including scheduling, bookings, marketing, staffing, payments, and reporting. Features robust AI concierge functionality and staff management tools to enhance operational efficiency.

  • Automates Client Interactions
    AI Concierge utilizes advanced technology to engage clients, ensuring no opportunity is missed.
  • Optimizes Class Management
    Ensure smooth operations with a centralized scheduling system.
  • Facilitates Transactions
    Securely manage, track, and process all transactions.

Hair Salon Software

Salon management software tailored for hair salons with scheduling, client management, payments, and marketing features. Ensures seamless operations with powerful client engagement tools.

  • Enhance Client Relationships
    Access complete client histories and preferences, enabling personalized service.
  • Optimize Scheduling
    Create and manage appointments efficiently, allowing easy client access.

Nail Salon Software

Nail salon management software facilitating scheduling, client management, and payment processes. Enhances salon operations and customer experiences with robust client management features.

  • Enhance Customer Relationships
    Access detailed client profiles to provide personalized services.
  • Process Payments Efficiently
    Accept payments through various methods, ensuring a smooth checkout experience.

Group Training Software

Group training management software to automate daily tasks, manage teams, and optimize class capacity. Features AI concierge and automated marketing tools to enhance client interactions.

  • Leverage AI To Work For You
    The AI Concierge streamlines operations by handling client inquiries.
  • Sync Your Calendars
    Real-time updates help keep your schedule organized.

Sports Facility Software

Manage your sports facility with software designed to streamline operations. Features scheduling, client management, payments, and marketing tools to help grow your business.

  • Track Client Attendance
    Manage detailed client profiles to monitor attendance.
  • Process Payments Easily
    Enable versatile payment processing options for clients.
  • Optimize Your Schedule
    Utilize real-time scheduling capabilities to enhance booking efficiency.

References

Methodology and sourcing behind the market figures shown above.

Class and program management

No explicit market-size/CAGR data present in the supplied search results. Estimated using a bottom-up SaaS approach: ~300k global class-based businesses (studios, gyms, camps) × ~$3,000 average annual software/platform spend = ~$0.9B, plus additional revenue from enterprise customers, marketplaces, payment/transaction fees and integrations to reach ~ $1.2B. Growth (CAGR ~9%) reflects ongoing digital transformation of class-based services, subscription SaaS adoption, hybrid/virtual class offerings, and increasing automation/CRM use (plausible range ~6–12%).

Appointment scheduling and salon management

Estimates draw on vertical salon-management reports (salon software market ~USD 1.24–1.43B in 2025–2026) and broader appointment-scheduling studies (appointment software ~USD 0.48–0.55B in 2025–2026). To avoid double-counting—since salon platforms include scheduling—I report a conservative combined market for salon-focused appointment scheduling and management of ~USD 1.3B (circa 2025–2026). Growth potential (CAGR ~14%) is the midpoint of reported forecasts for salon software and appointment-scheduling markets (reported CAGRs range ~9%–18.8%, several sources near 14%).

Branded booking and web presence

Used global web-hosting market estimates from provided results (range: USD 15–111B in 2024) as a proxy. Branded booking and web-presence (embeddable booking widgets, SMB booking SaaS, customer-facing microsites) is a niche within hosting/web SaaS; estimated to represent a small share (~1–6%) of overall web-hosting revenue. Growth assumed somewhat above core hosting due to SaaS adoption and booking-specific demand, aligned with higher SaaS/shared-hosting growth rates in sources.

Multi-location and franchise management

Primary estimate based on 360iResearch’s All‑in‑One Franchise Management Software market figures (USD 2.89B in 2025; USD 3.06B in 2026) and its projected 6.67% CAGR to 2032. An alternate source (LinkedIn/MarketMaze summary) cites a higher 14.1% CAGR (2026–2033), but 360iResearch data in the provided results is the primary explicit market-size and growth figure used.

Payments and financing

Estimate derived by converting Statista’s global digital payments transaction value (US$37.45tn in 2026) into provider revenue using an industry take-rate midpoint (Credence benchmark 0.9–2.4%), yielding ~US$600–700bn addressable revenue. Spherical Insights and Credence market reports on consumer finance, BNPL and embedded finance indicate faster growth niches (CAGRs ~7–21%) that pull the combined payments+financing product set above baseline payments transaction growth, so a blended CAGR ~12% reflects ongoing payments scale plus accelerated embedded-finance and BNPL adoption.

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