MERGE

Connects business systems, creativity, data, technology, and AI to help organizations deliver timely, relevant, person-centered experiences.

Build brands and relevant experiences that earn attention, connect with customers, and inspire action.

Understand audience responses, uncover growth opportunities, and make more informed decisions with connected insight, modeling, experimentation, and performance marketing.

Connects technology, data, and AI-enabled workflows to help teams deliver effective customer experiences and adapt as business needs change.

Helps AI systems find and cite your content so your brand can be discovered in AI-generated answers.

Helps teams express brand value more clearly and shape positioning, content, and creative with language evidence.

Tests and refines healthcare messages before launch, helping teams get faster feedback and identify potential objections and compliance issues earlier.

Connects teams and their work so organizations can deliver aligned customer experiences and help customers move forward with confidence.

Turns structured data into automated, real-time strategic insights.

Humanity Suite

Humanity Suite is an operating model comprising six interconnected offerings that bring creativity, data, technology, and AI together to deliver relevant messages and experiences. It connects business systems and customer context, supports personalized content and predictive decisions, aligns teams around changing markets, and helps organizations design person-centered experiences and put AI into practice. It works within an organization’s existing ecosystem. Its offerings include the MarTech Contextual Platform, Adaptive Creative System, Predictive Decision Engine, Strategic Growth Accelerator, Whole Human Experience Orchestrator, and Applied AI Blueprint.

Category: Integrated Marketing Services

• Connect Systems Around Shared Customer Context
  Bring existing technology, data, and infrastructure together through connected architecture and context-ready data, supporting AI activation and personalization as customer needs and moments change.
• Personalize Experiences Across Channels
  Deliver relevant, personalized experiences across channels, with audience-of-one personalization at scale.
• Adapt Approved Content Across Channels
  Turn creative ideas into modular content that teams can assemble, test, and adapt for personalized experiences across channels.
• Activate Timely Next-Best Actions
  Use customer signals and predictive models to select and activate a useful next step at a moment of readiness across the customer lifecycle.
• Build Person-Centered Experiences
  Connect channels and touchpoints into experiences that respond to the person, not just a point in their journey, with empathy, nuance, and emotional intelligence.
• Move AI From Pilot To Practice
  Identify prioritized use cases and establish responsible governance, architecture, and an operating model to bring AI into daily work and production with people guiding decisions.
• Pair Human Creativity With AI Production
  Bring creative direction and human-led ideas together with AI-enabled production.
• Anticipate Relevant Next Steps
  Use predictive models to inform a more relevant next action for customers.
• Respond To Customer Signals
  Apply real-time behavioral signals to choose a useful action at the appropriate moment.
• Connect Signals To Inform Growth Decisions
  Bring behavioral, cultural, and performance signals together to inform commercial decisions and help teams respond to market changes.
• Coordinate Decisions Across Channels
  Help creative, media, and experience teams coordinate decisions across paid, owned, and earned channels as execution adapts to the market.
• Establish Responsible AI Governance
  The blueprint defines governance needed to put AI into production responsibly.
• Move AI From Pilot To Production
  The roadmap helps organizations move AI from pilot to practice and provides a path toward putting AI into production.
• Align Teams As Markets Change
  Coordinate creative, media, and experience decisions across paid, owned, and earned channels with a roadmap and execution process that adapt as the market changes.
• Prepare Data For Contextual Use
  Build a data foundation informed by shared customer context to support personalization and AI activation.
• Guide Connected Technology Planning
  Use a roadmap, strategic assessment, and technical design to plan how existing data, systems, and infrastructure connect.
• Assemble And Test Modular Content
  Combine approved content modules for different audiences and channels, then test variations to refine personalized experiences.
• Redesign Customer Relationship Programs
  Reshape customer relationship programs around predictive models, real-time behavioral signals, and timely next-best actions.
• Adapt Plans As Markets Change
  Give teams an integrated roadmap and process for adapting execution as the market changes.
• Create More Inclusive Experiences
  Design experiences that account for people as individuals, supporting more inclusive interactions.
• Focus AI Efforts On Priority Use Cases
  Prioritized use cases help organizations identify where to focus as they move AI from pilot to production.
• Align AI With Business And Culture
  Addresses the architecture and operating model required to put AI into production and align AI and agents with an organization’s data, workflows, and culture.
• Orchestrate AI And Agents Across Work
  Align AI and agents with an organization’s data, workflows, and culture to support their use in production.
• Build On Existing Business Platforms
  Work within the ecosystem and platforms an organization already depends on, supported by MERGE partnerships with Adobe, Google, Optimizely, Salesforce, and Sitecore.
• Understand Recommended Actions
  Make decisions explainable so teams can understand the recommendations guiding customer actions.
• Build Trust-Centered Foundations
  Include trust-centered foundations in the connected architecture that brings existing systems together.

Creative services

MERGE’s creative services use customer understanding, strategy, storytelling, and design to build brands and experiences that earn attention and inspire action. Services span brand planning and visual identity, branded and unbranded campaigns, content and video production, experience strategy and design, UX research and design, and related creative production. Data helps teams understand what resonates, while technology supports delivery and refinement at scale.

Category: Advertising Creative Services

• Ground Creative Direction In Customer Needs
  Use insight into what people think, feel, and need, alongside business goals, to shape brand direction and creative work.
• Build Brands And Campaigns That Stand Out
  Develop brand identities and campaigns that help brands earn attention and inspire action.
• Design Experiences People Want To Use
  Shape journeys and interactions around customer insight, creating experiences that people want to use.
• Create Content Across Formats And Channels
  Produce creative content in formats including video, motion graphics, 3D visualizations, and print.
• Improve Digital Experiences Through UX
  Use UX research and UX/UI design as part of creating customer experiences.
• Refine Creative Using Data And Technology
  Use data to understand audience response and inform campaigns and experiences. Technology supports delivery and refinement at scale.
• Support Sales Teams With Creative Materials
  Provides sales enablement as part of the creative service offering.
• Create Interactive And Place-Based Experiences
  Develop interactive games and event activations, and plan spaces and wayfinding as part of the experience offering.

Data services

MERGE connects audience insight, performance marketing, modeling, and experimentation to understand what people respond to, identify opportunities for growth, and inform better decisions. Its services include performance media strategy and optimization, decision science, audience modeling, experimentation and testing, ROI and media mix analysis, customer lifetime value modeling, and physician equity modeling. Insights are brought back to teams shaping campaigns and experiences so they can influence the work.

• Understand Audience Responses
  Use audience insight to understand what people respond to and identify opportunities for growth.
• Reach Relevant Audiences
  Plan and optimize media to reach the right people and support growth across channels.
• Improve Audience Targeting
  Apply audience modeling and optimization to inform marketing decisions and reach relevant audiences.
• Test What Works
  Use experimentation and testing to assess responses and bring learning into decisions about campaigns and experiences.
• Assess Marketing Performance
  Apply measurement, ROI analysis, and media mix analysis to assess performance and inform decisions.
• Apply Insights To Campaigns
  Bring learning back to the teams shaping campaigns and experiences so insights can inform the work.
• Model Customer Lifetime Value
  Use customer lifetime value modeling as part of decision science and marketing analysis.
• Model Physician Equity
  Use physician equity modeling as part of decision science services.

Technology services

MERGE designs and connects enterprise platforms, data systems, and AI-enabled workflows behind customer experiences. Services include marketing, content, and work management platforms; data architecture and integration; digital development; and human-led AI orchestration. MERGE works with clients’ existing technology and investments, recommending solutions based on their goals and ways of working. Its technology teams collaborate with creative and data teams to build solutions that work today and evolve with the business.

• Connect Enterprise Platforms
  Brings marketing, content, and work management platforms together, helping teams work across connected systems and shared customer context.
• Connect And Structure Data
  Creates data architecture and integrations that connect data and systems, supporting a stronger foundation for AI activation and personalization.
• Orchestrate AI In Workflows
  Bring AI orchestration into team workflows while keeping people involved in decisions. Governance controls include security, permissions, and auditability.
• Plan And Connect Technology
  Understand how to connect technology and define a roadmap for evolving systems and infrastructure.
• Choose Technology That Fits
  Supports technology choices suited to an organization’s goals, existing investments, and working practices.
• Build Digital Solutions
  Turns ideas into digital solutions and experiences that can work with the platforms and systems behind a business.
• Move AI Into Production
  Helps organizations plan AI use cases, governance, architecture, and operating models, with a roadmap for bringing AI into production.

Generative engine optimization

Generative engine optimization (GEO) helps AI systems find, understand, and cite a brand’s content in their answers. MERGE brings advanced GEO expertise together with deep qualitative research and performance media. Its connected practice coordinates GEO, SEO, paid media, and content, supported by research and digital specialists.

• Increase Your Brand’s AI Answer Visibility
  Prepare expertise and credible content for citation by AI answer engines, helping people encounter your brand when they use AI to discover options.
• Coordinate Search, Media, And Content
  Bring GEO, SEO, paid media, and content together, with research and digital specialists supporting the work.

MERGE Intelligence Engine

MERGE Intelligence Engine is MERGE’s language intelligence system. It measures how words connect to ideas and how those connections change over time, helping teams use evidence to shape brand positioning, content, and creative routes for audience testing.

• Understand Brand Language
  Explore the ideas associated with a brand’s words to better understand how its value is expressed.
• Strengthen Creative Briefs
  Put language evidence behind positioning, content, and creative routes, then prepare those routes for audience testing.
• Track Meaning Over Time
  Compare language over time to spot changes in the ideas connected to words and investigate relevant shifts.

MERGE.ai Test

MERGE.ai Test uses custom synthetic healthcare professional agents to validate ideas before they go to market. The panels draw on more than 10,000 hours of interviews with real prescribers and have been validated with a global research firm. Teams can test positioning and messages, explore likely objections, and use claims, brand standards, and compliance requirements to identify issues earlier.

• Validate Ideas Before Market
  Use custom agents informed by interviews with real prescribers to assess ideas before they go to market.
• Test Messages And Likely Objections
  Evaluate positioning and messages and surface likely objections, giving teams an opportunity to refine their work before it reaches people.
• Surface Compliance Issues Earlier
  Use claims, brand standards, and compliance requirements during testing to help identify issues earlier in the process.
• Get Faster Research Answers
  Get faster feedback while retaining the depth associated with traditional research.
• Access Expert Panels Without The Cost
  Access the power of an expert panel without the cost described for traditional expert panels.

MERGE One

MERGE One is MERGE’s patent-pending proprietary operating system. It connects people, knowledge, tools, and workflows so teams shaping customer experiences can move as one. Its intelligence layer connects data, knowledge, and tools so teams can share AI agents, workflows, and expertise. It preserves insights and decisions for teams to build on, with security, permissions, and auditability guiding the use of AI, information, and approved brand knowledge. MERGE One also aligns content, experience, and technology for customers arriving ready to act.

• Connect Teams, Tools, And Expertise
  Connects data, knowledge, and tools, allowing teams to share AI agents, workflows, and expertise as they shape customer experiences.
• Guide AI Use With Governance
  Security, permissions, and auditability are built into the architecture to guide how teams use AI, customer information, and approved brand knowledge.
• Build On Existing Business Knowledge
  Preserving insights and decisions helps teams carry existing business knowledge into subsequent work rather than starting without that context.
• Align Content, Experience, And Technology
  Coordinates the content, experience, and technology behind the customer journey so people arriving from AI can move forward with confidence.

Automated Data Operations

Automated Data Operations is a MERGE offering launched on Google Cloud Marketplace that automates operations on structured data to provide strategic insights in real time.

• Generate Real-Time Strategic Insights
  Automates operations on structured data to provide strategic insights in real time.