{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/merge-ai","markdownUrl":"https://nowen.ai/agents/merge-ai.md","jsonUrl":"https://nowen.ai/agents/merge-ai.json","name":"MERGE","website":"https://merge.ai","location":"Chicago, IL","address":{"city":"Chicago","state":"IL"},"industry":"Creative Agencies","deliveryModel":"services","marketCategories":{"primary":{"name":"Integrated Marketing Services","url":"https://nowen.ai/category/integrated-marketing-services"},"others":[{"name":"Advertising Creative Services","url":"https://nowen.ai/category/advertising-creative-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-04T03:39:40.307Z","summary":"MERGE combines creative, data, and technology capabilities to help organizations build meaningful, human-centered experiences.","description":"MERGE is an independent creative agency and enterprise technology partner serving organizations across health, wellness, and other industries. It brings together creative strategy, data, technology, and AI to help brands understand people, build meaningful experiences, and support business growth.","mission":"To bring technology, creativity, and human insight together to create meaningful experiences and help organizations grow.","directory":{"industryName":"Creative Agencies","agentCount":52,"indexable":true,"hubUrl":"https://nowen.ai/industry/creative-agencies"},"categoryDirectory":{"name":"Integrated Marketing Services","agentCount":67,"indexable":true,"url":"https://nowen.ai/category/integrated-marketing-services"},"aiReaderFamilies":["OpenAI","Perplexity","Meta","Amazon"],"products":[{"name":"Humanity Suite","anchor":"product-humanity-suite","type":"Service","url":"https://merge.ai/humanity-suite","summary":"Connects business systems, creativity, data, technology, and AI to help organizations deliver timely, relevant, person-centered experiences.","description":"Humanity Suite is an operating model comprising six interconnected offerings that bring creativity, data, technology, and AI together to deliver relevant messages and experiences. It connects business systems and customer context, supports personalized content and predictive decisions, aligns teams around changing markets, and helps organizations design person-centered experiences and put AI into practice. It works within an organization’s existing ecosystem. Its offerings include the MarTech Contextual Platform, Adaptive Creative System, Predictive Decision Engine, Strategic Growth Accelerator, Whole Human Experience Orchestrator, and Applied AI Blueprint.","pricing":{},"features":[{"name":"MarTech contextual platform","value":"Connect Systems Around Shared Customer Context","valueDescription":"Bring existing technology, data, and infrastructure together through connected architecture and context-ready data, supporting AI activation and personalization as customer needs and moments change."},{"name":"Cross-channel personalization","value":"Personalize Experiences Across Channels","valueDescription":"Deliver relevant, personalized experiences across channels, with audience-of-one personalization at scale."},{"name":"Adaptive creative system","value":"Adapt Approved Content Across Channels","valueDescription":"Turn creative ideas into modular content that teams can assemble, test, and adapt for personalized experiences across channels."},{"name":"Predictive decision engine","value":"Activate Timely Next-Best Actions","valueDescription":"Use customer signals and predictive models to select and activate a useful next step at a moment of readiness across the customer lifecycle."},{"name":"Whole human experience orchestrator","value":"Build Person-Centered Experiences","valueDescription":"Connect channels and touchpoints into experiences that respond to the person, not just a point in their journey, with empathy, nuance, and emotional intelligence."},{"name":"Applied AI blueprint","value":"Move AI From Pilot To Practice","valueDescription":"Identify prioritized use cases and establish responsible governance, architecture, and an operating model to bring AI into daily work and production with people guiding decisions."},{"name":"Human-led creative production","value":"Pair Human Creativity With AI Production","valueDescription":"Bring creative direction and human-led ideas together with AI-enabled production."},{"name":"Predictive modeling","value":"Anticipate Relevant Next Steps","valueDescription":"Use predictive models to inform a more relevant next action for customers."},{"name":"Real-time behavioral signals","value":"Respond To Customer Signals","valueDescription":"Apply real-time behavioral signals to choose a useful action at the appropriate moment."},{"name":"Commercial intelligence","value":"Connect Signals To Inform Growth Decisions","valueDescription":"Bring behavioral, cultural, and performance signals together to inform commercial decisions and help teams respond to market changes."},{"name":"Coordinated execution","value":"Coordinate Decisions Across Channels","valueDescription":"Help creative, media, and experience teams coordinate decisions across paid, owned, and earned channels as execution adapts to the market."},{"name":"Responsible AI governance","value":"Establish Responsible AI Governance","valueDescription":"The blueprint defines governance needed to put AI into production responsibly."},{"name":"Roadmap to production","value":"Move AI From Pilot To Production","valueDescription":"The roadmap helps organizations move AI from pilot to practice and provides a path toward putting AI into production."},{"name":"Strategic growth accelerator","value":"Align Teams As Markets Change","valueDescription":"Coordinate creative, media, and experience decisions across paid, owned, and earned channels with a roadmap and execution process that adapt as the market changes."},{"name":"Context-ready data","value":"Prepare Data For Contextual Use","valueDescription":"Build a data foundation informed by shared customer context to support personalization and AI activation."},{"name":"Technology roadmap","value":"Guide Connected Technology Planning","valueDescription":"Use a roadmap, strategic assessment, and technical design to plan how existing data, systems, and infrastructure connect."},{"name":"Modular content assembly and testing","value":"Assemble And Test Modular Content","valueDescription":"Combine approved content modules for different audiences and channels, then test variations to refine personalized experiences."},{"name":"Customer relationship program redesign","value":"Redesign Customer Relationship Programs","valueDescription":"Reshape customer relationship programs around predictive models, real-time behavioral signals, and timely next-best actions."},{"name":"Dynamic roadmaps","value":"Adapt Plans As Markets Change","valueDescription":"Give teams an integrated roadmap and process for adapting execution as the market changes."},{"name":"Inclusive experience design","value":"Create More Inclusive Experiences","valueDescription":"Design experiences that account for people as individuals, supporting more inclusive interactions."},{"name":"Prioritized AI use cases","value":"Focus AI Efforts On Priority Use Cases","valueDescription":"Prioritized use cases help organizations identify where to focus as they move AI from pilot to production."},{"name":"AI architecture and operating model","value":"Align AI With Business And Culture","valueDescription":"Addresses the architecture and operating model required to put AI into production and align AI and agents with an organization’s data, workflows, and culture."},{"name":"AI and agent orchestration","value":"Orchestrate AI And Agents Across Work","valueDescription":"Align AI and agents with an organization’s data, workflows, and culture to support their use in production."},{"name":"Existing ecosystem compatibility","value":"Build On Existing Business Platforms","valueDescription":"Work within the ecosystem and platforms an organization already depends on, supported by MERGE partnerships with Adobe, Google, Optimizely, Salesforce, and Sitecore."},{"name":"Explainable decisions","value":"Understand Recommended Actions","valueDescription":"Make decisions explainable so teams can understand the recommendations guiding customer actions."},{"name":"Trust-centered foundations","value":"Build Trust-Centered Foundations","valueDescription":"Include trust-centered foundations in the connected architecture that brings existing systems together."}],"marketCategories":[{"name":"Integrated Marketing Services","url":"https://nowen.ai/category/integrated-marketing-services"}]},{"name":"Creative services","anchor":"product-creative-services","type":"Service","url":"https://merge.ai/our-capabilities","summary":"Build brands and relevant experiences that earn attention, connect with customers, and inspire action.","description":"MERGE’s creative services use customer understanding, strategy, storytelling, and design to build brands and experiences that earn attention and inspire action. Services span brand planning and visual identity, branded and unbranded campaigns, content and video production, experience strategy and design, UX research and design, and related creative production. Data helps teams understand what resonates, while technology supports delivery and refinement at scale.","pricing":{},"features":[{"name":"Customer and brand strategy","value":"Ground Creative Direction In Customer Needs","valueDescription":"Use insight into what people think, feel, and need, alongside business goals, to shape brand direction and creative work."},{"name":"Brand identity and campaign development","value":"Build Brands And Campaigns That Stand Out","valueDescription":"Develop brand identities and campaigns that help brands earn attention and inspire action."},{"name":"Experience strategy and design","value":"Design Experiences People Want To Use","valueDescription":"Shape journeys and interactions around customer insight, creating experiences that people want to use."},{"name":"Content creation and production","value":"Create Content Across Formats And Channels","valueDescription":"Produce creative content in formats including video, motion graphics, 3D visualizations, and print."},{"name":"UX research and design","value":"Improve Digital Experiences Through UX","valueDescription":"Use UX research and UX/UI design as part of creating customer experiences."},{"name":"Data-informed creative refinement","value":"Refine Creative Using Data And Technology","valueDescription":"Use data to understand audience response and inform campaigns and experiences. Technology supports delivery and refinement at scale."},{"name":"Sales enablement","value":"Support Sales Teams With Creative Materials","valueDescription":"Provides sales enablement as part of the creative service offering."},{"name":"Interactive and spatial experiences","value":"Create Interactive And Place-Based Experiences","valueDescription":"Develop interactive games and event activations, and plan spaces and wayfinding as part of the experience offering."}],"marketCategories":[{"name":"Advertising Creative Services","url":"https://nowen.ai/category/advertising-creative-services"}]},{"name":"Data services","anchor":"product-data-services","type":"Service","url":"https://merge.ai/our-capabilities","summary":"Understand audience responses, uncover growth opportunities, and make more informed decisions with connected insight, modeling, experimentation, and performance marketing.","description":"MERGE connects audience insight, performance marketing, modeling, and experimentation to understand what people respond to, identify opportunities for growth, and inform better decisions. Its services include performance media strategy and optimization, decision science, audience modeling, experimentation and testing, ROI and media mix analysis, customer lifetime value modeling, and physician equity modeling. Insights are brought back to teams shaping campaigns and experiences so they can influence the work.","pricing":{},"features":[{"name":"Audience insight","value":"Understand Audience Responses","valueDescription":"Use audience insight to understand what people respond to and identify opportunities for growth."},{"name":"Performance media strategy and optimization","value":"Reach Relevant Audiences","valueDescription":"Plan and optimize media to reach the right people and support growth across channels."},{"name":"Audience modeling and optimization","value":"Improve Audience Targeting","valueDescription":"Apply audience modeling and optimization to inform marketing decisions and reach relevant audiences."},{"name":"Experimentation and testing","value":"Test What Works","valueDescription":"Use experimentation and testing to assess responses and bring learning into decisions about campaigns and experiences."},{"name":"Performance measurement","value":"Assess Marketing Performance","valueDescription":"Apply measurement, ROI analysis, and media mix analysis to assess performance and inform decisions."},{"name":"Insight-driven campaign and experience refinement","value":"Apply Insights To Campaigns","valueDescription":"Bring learning back to the teams shaping campaigns and experiences so insights can inform the work."},{"name":"Customer lifetime value modeling","value":"Model Customer Lifetime Value","valueDescription":"Use customer lifetime value modeling as part of decision science and marketing analysis."},{"name":"Physician equity modeling","value":"Model Physician Equity","valueDescription":"Use physician equity modeling as part of decision science services."}]},{"name":"Technology services","anchor":"product-technology-services","type":"Service","url":"https://merge.ai/our-capabilities","summary":"Connects technology, data, and AI-enabled workflows to help teams deliver effective customer experiences and adapt as business needs change.","description":"MERGE designs and connects enterprise platforms, data systems, and AI-enabled workflows behind customer experiences. Services include marketing, content, and work management platforms; data architecture and integration; digital development; and human-led AI orchestration. MERGE works with clients’ existing technology and investments, recommending solutions based on their goals and ways of working. Its technology teams collaborate with creative and data teams to build solutions that work today and evolve with the business.","pricing":{},"features":[{"name":"Connected enterprise platforms","value":"Connect Enterprise Platforms","valueDescription":"Brings marketing, content, and work management platforms together, helping teams work across connected systems and shared customer context."},{"name":"Data architecture and integration","value":"Connect And Structure Data","valueDescription":"Creates data architecture and integrations that connect data and systems, supporting a stronger foundation for AI activation and personalization."},{"name":"Human-led AI orchestration","value":"Orchestrate AI In Workflows","valueDescription":"Bring AI orchestration into team workflows while keeping people involved in decisions. Governance controls include security, permissions, and auditability."},{"name":"Technology roadmaps and connected architecture","value":"Plan And Connect Technology","valueDescription":"Understand how to connect technology and define a roadmap for evolving systems and infrastructure."},{"name":"Fit-for-purpose technology recommendations","value":"Choose Technology That Fits","valueDescription":"Supports technology choices suited to an organization’s goals, existing investments, and working practices."},{"name":"Digital development","value":"Build Digital Solutions","valueDescription":"Turns ideas into digital solutions and experiences that can work with the platforms and systems behind a business."},{"name":"Applied AI planning and implementation","value":"Move AI Into Production","valueDescription":"Helps organizations plan AI use cases, governance, architecture, and operating models, with a roadmap for bringing AI into production."}]},{"name":"Generative engine optimization","anchor":"product-generative-engine-optimization","type":"Service","url":"https://merge.ai/why-merge-ai","summary":"Helps AI systems find and cite your content so your brand can be discovered in AI-generated answers.","description":"Generative engine optimization (GEO) helps AI systems find, understand, and cite a brand’s content in their answers. MERGE brings advanced GEO expertise together with deep qualitative research and performance media. Its connected practice coordinates GEO, SEO, paid media, and content, supported by research and digital specialists.","pricing":{},"features":[{"name":"AI discovery optimization","value":"Increase Your Brand’s AI Answer Visibility","valueDescription":"Prepare expertise and credible content for citation by AI answer engines, helping people encounter your brand when they use AI to discover options."},{"name":"Connected search and media practice","value":"Coordinate Search, Media, And Content","valueDescription":"Bring GEO, SEO, paid media, and content together, with research and digital specialists supporting the work."}]},{"name":"MERGE Intelligence Engine","anchor":"product-merge-intelligence-engine","type":"Service","url":"https://merge.ai/why-merge-ai","summary":"Helps teams express brand value more clearly and shape positioning, content, and creative with language evidence.","description":"MERGE Intelligence Engine is MERGE’s language intelligence system. It measures how words connect to ideas and how those connections change over time, helping teams use evidence to shape brand positioning, content, and creative routes for audience testing.","pricing":{},"features":[{"name":"Language and idea analysis","value":"Understand Brand Language","valueDescription":"Explore the ideas associated with a brand’s words to better understand how its value is expressed."},{"name":"Evidence-informed brief development","value":"Strengthen Creative Briefs","valueDescription":"Put language evidence behind positioning, content, and creative routes, then prepare those routes for audience testing."},{"name":"Meaning change analysis","value":"Track Meaning Over Time","valueDescription":"Compare language over time to spot changes in the ideas connected to words and investigate relevant shifts."}]},{"name":"MERGE.ai Test","anchor":"product-merge-ai-test","type":"Service","url":"https://merge.ai/why-merge-ai","summary":"Tests and refines healthcare messages before launch, helping teams get faster feedback and identify potential objections and compliance issues earlier.","description":"MERGE.ai Test uses custom synthetic healthcare professional agents to validate ideas before they go to market. The panels draw on more than 10,000 hours of interviews with real prescribers and have been validated with a global research firm. Teams can test positioning and messages, explore likely objections, and use claims, brand standards, and compliance requirements to identify issues earlier.","pricing":{},"features":[{"name":"Synthetic healthcare professional panels","value":"Validate Ideas Before Market","valueDescription":"Use custom agents informed by interviews with real prescribers to assess ideas before they go to market."},{"name":"Positioning and objection testing","value":"Test Messages And Likely Objections","valueDescription":"Evaluate positioning and messages and surface likely objections, giving teams an opportunity to refine their work before it reaches people."},{"name":"Compliance-informed testing","value":"Surface Compliance Issues Earlier","valueDescription":"Use claims, brand standards, and compliance requirements during testing to help identify issues earlier in the process."},{"name":"Rapid research feedback","value":"Get Faster Research Answers","valueDescription":"Get faster feedback while retaining the depth associated with traditional research."},{"name":"Expert-panel research cost efficiency","value":"Access Expert Panels Without The Cost","valueDescription":"Access the power of an expert panel without the cost described for traditional expert panels."}]},{"name":"MERGE One","anchor":"product-merge-one","type":"Platform","url":"https://merge.ai/why-merge-ai","summary":"Connects teams and their work so organizations can deliver aligned customer experiences and help customers move forward with confidence.","description":"MERGE One is MERGE’s patent-pending proprietary operating system. It connects people, knowledge, tools, and workflows so teams shaping customer experiences can move as one. Its intelligence layer connects data, knowledge, and tools so teams can share AI agents, workflows, and expertise. It preserves insights and decisions for teams to build on, with security, permissions, and auditability guiding the use of AI, information, and approved brand knowledge. MERGE One also aligns content, experience, and technology for customers arriving ready to act.","pricing":{},"features":[{"name":"Shared intelligence layer","value":"Connect Teams, Tools, And Expertise","valueDescription":"Connects data, knowledge, and tools, allowing teams to share AI agents, workflows, and expertise as they shape customer experiences."},{"name":"Built-in governance","value":"Guide AI Use With Governance","valueDescription":"Security, permissions, and auditability are built into the architecture to guide how teams use AI, customer information, and approved brand knowledge."},{"name":"Compounding business context","value":"Build On Existing Business Knowledge","valueDescription":"Preserving insights and decisions helps teams carry existing business knowledge into subsequent work rather than starting without that context."},{"name":"Customer journey alignment","value":"Align Content, Experience, And Technology","valueDescription":"Coordinates the content, experience, and technology behind the customer journey so people arriving from AI can move forward with confidence."}]},{"name":"Automated Data Operations","anchor":"product-automated-data-operations","type":"Product","url":"https://merge.ai","summary":"Turns structured data into automated, real-time strategic insights.","description":"Automated Data Operations is a MERGE offering launched on Google Cloud Marketplace that automates operations on structured data to provide strategic insights in real time.","pricing":{},"features":[{"name":"Structured data operations automation","value":"Generate Real-Time Strategic Insights","valueDescription":"Automates operations on structured data to provide strategic insights in real time."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://merge.ai","text":"MERGE"},{"url":"https://merge.ai/humanity-suite","text":"Humanity Suite"},{"url":"https://merge.ai/our-capabilities","text":"Creative services"},{"url":"https://merge.ai/why-merge-ai","text":"Generative engine optimization"}]}