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Matomo

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Analyticsmatomo.orgWellington, Wellington, New ZealandUpdated

Open-source, privacy-first analytics platform trusted by millions of websites worldwide.

Overview

Matomo is an open-source, privacy-first analytics platform that gives organizations and individuals full control over their data. It emphasizes 100% data ownership, privacy protection, and compliance-ready analytics, enabling clear, actionable insights without compromising visitor privacy. With a global community and support for many languages, Matomo serves a broad audience—from small websites to large enterprises and public institutions—helping them measure digital performance in a transparent, ethically-driven way. Built around privacy, security, and ethical data governance, Matomo enables organizations to own their analytics, avoid data malpractices, and make decisions based on accurate data while minimising reliance on third-party services. The platform supports a wide range of use cases and integrates with various workflows, all while maintaining a focus on open-source transparency and a robust security stance. It is trusted by millions of sites worldwide and designed to adapt to diverse regulatory environments.

Mission statement

Matomo's mission is to enable ethical, privacy-first analytics with data ownership and enterprise-grade security for organizations around the world.

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What we offer

Matomo

Gain full control over your data with Matomo analytics, ensuring privacy and no data limits.

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Market segments

Market size by segment

Growth potential (CAGR)

Web analytics

7.5 Billion USD17.5% CAGR

Capabilities that collect, measure, and report website and digital property visitor behavior, conversion paths, event and goal tracking, and integrations with CMS and marketing stacks.

Products: Matomo

Privacy-first analytics

1.1 Billion USD30% CAGR

Analytics designed to minimize personal data collection and enable compliance with privacy regulations by providing data ownership, privacy-by-design features, and options for anonymization and consent management.

Products: Matomo

Analytics hosting and data ownership

83.12 Billion USD10.3% CAGR

Deployment and data governance capabilities that provide self-hosting and cloud-hosting options, full control over data storage and access, raw data export APIs, and provisions for data sovereignty and auditability.

Products: Matomo

More information about our offering

Matomo

Matomo is both a self-hosted and cloud-hosted analytics platform that gives you complete control over data storage, processing, and access, ensuring privacy and compliance. With unrestricted deployment options, Matomo supports easy integration into WordPress sites and offers advanced analytics capabilities, ensuring users can track an unlimited amount of data while maintaining ownership and security. Users can easily transition between hosting options and benefit from strong support.

  • Own Your Data Completely
    With Matomo, your data remains on your servers or in a cloud environment, ensuring complete ownership and control without external interference.
  • Ensure User Privacy
    Matomo helps users implement privacy measures while collecting insights, aligning with global data protection regulations.
  • Enjoy Hassle-Free Hosting
    Eliminate technical headaches with cloud hosting or control your environment with self-hosting, focusing solely on insights.
  • Leverage Advanced Analytics
    Utilize a powerful suite of features for in-depth understanding of visitor behavior.
  • Unlimited Data Tracking
    Track an unlimited amount of data without the constraints typically imposed by other services, allowing for comprehensive insights.
  • Seamlessly Integrate Analytics
    Directly add Matomo features to your WordPress dashboard, enabling powerful insights at your fingertips.
  • Tailor Your Analytics
    Adapt the Matomo platform to suit specific analytic needs through custom configurations and plugins.
  • Access Raw Data Easily
    Seamlessly integrate your analytics data with external tools for deeper analysis and insights.
  • Receive Expert Assistance
    Get timely support for any technical questions or issues from the team.

Sources

Methodology and sourcing behind the figures and links shown above.

Web analytics

Multiple industry reports in the provided search results show 2024–2026 market values ranging from about USD 6.3B to USD 8.0B for core web analytics (some reports include mobile apps and broader analytics, giving higher totals). Reported CAGRs cluster in the mid-to-high teens (approx. 15%–19%). I selected a 2025-era market size of ~USD 7.5B (median of core-web-analytics estimates) and a CAGR of ~17.5% (approximate midpoint of reported CAGR range) to reflect consensus across the sources.

Privacy-first analytics

Estimated by positioning 'privacy-first analytics' as a niche overlapping the data privacy software market and the broader data analytics market. Fortune Business Insights values the global data privacy software market at USD 5.37B (2025) with high projected growth; the broader data analytics market is much larger (~USD 89.7B in 2024). Conservatively assume privacy-first analytics comprises a small but growing share (~~20% of data privacy software market in early stage), yielding an estimated market size ~USD 1.1B and a blended, high-growth CAGR (~30%) reflecting privacy software (35.5%) and analytics (≈27.6%) tailwinds.

Analytics hosting and data ownership

Estimated by mapping the “analytics hosting and data ownership” segment to the hosting portion of the Data Processing & Hosting Services market. Mordor Intelligence reports the data processing & hosting market at USD 131.06B (2026) with hosting services a 63.4% share, implying ~USD 83.1B for hosting in 2026. Broader big-data/analytics reports (MarketsandMarkets, Fortune BI) show comparable large market bases and 9.7–12.8% CAGRs; we therefore adopt Mordor’s hosting-weighted market and its 10.29% CAGR (rounded to 10.3%) as the growth potential for this segment.

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