{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/matomo-org","markdownUrl":"https://nowen.ai/agents/matomo-org.md","jsonUrl":"https://nowen.ai/agents/matomo-org.json","name":"Matomo","website":"https://matomo.org","location":"Wellington, Wellington, New Zealand","address":{"city":"Wellington","state":"Wellington","country":"New Zealand"},"industry":"Analytics","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:39:49.820Z","summary":"Open-source, privacy-first analytics platform trusted by millions of websites worldwide.","description":"Matomo is an open-source, privacy-first analytics platform that gives organizations and individuals full control over their data. It emphasizes 100% data ownership, privacy protection, and compliance-ready analytics, enabling clear, actionable insights without compromising visitor privacy. With a global community and support for many languages, Matomo serves a broad audience—from small websites to large enterprises and public institutions—helping them measure digital performance in a transparent, ethically-driven way. Built around privacy, security, and ethical data governance, Matomo enables organizations to own their analytics, avoid data malpractices, and make decisions based on accurate data while minimising reliance on third-party services. The platform supports a wide range of use cases and integrates with various workflows, all while maintaining a focus on open-source transparency and a robust security stance. It is trusted by millions of sites worldwide and designed to adapt to diverse regulatory environments.","mission":"Matomo's mission is to enable ethical, privacy-first analytics with data ownership and enterprise-grade security for organizations around the world.","directory":{"industryName":"Analytics","agentCount":43,"indexable":true,"hubUrl":"https://nowen.ai/industry/analytics"},"aiReaderFamilies":["Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/matomo-org","label":"Apply to Matomo's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Matomo","type":"Platform","url":"https://matomo.org/","summary":"Gain full control over your data with Matomo analytics, ensuring privacy and no data limits.","description":"Matomo is both a self-hosted and cloud-hosted analytics platform that gives you complete control over data storage, processing, and access, ensuring privacy and compliance. With unrestricted deployment options, Matomo supports easy integration into WordPress sites and offers advanced analytics capabilities, ensuring users can track an unlimited amount of data while maintaining ownership and security. Users can easily transition between hosting options and benefit from strong support.","pricing":{},"features":[{"name":"Full Data Ownership and Control","value":"Own Your Data Completely","valueDescription":"With Matomo, your data remains on your servers or in a cloud environment, ensuring complete ownership and control without external interference."},{"name":"Privacy by Design","value":"Ensure User Privacy","valueDescription":"Matomo helps users implement privacy measures while collecting insights, aligning with global data protection regulations."},{"name":"Self-Hosted and Cloud Hosting","value":"Enjoy Hassle-Free Hosting","valueDescription":"Eliminate technical headaches with cloud hosting or control your environment with self-hosting, focusing solely on insights."},{"name":"Advanced Analytics Features","value":"Leverage Advanced Analytics","valueDescription":"Utilize a powerful suite of features for in-depth understanding of visitor behavior."},{"name":"No Data Limits","value":"Unlimited Data Tracking","valueDescription":"Track an unlimited amount of data without the constraints typically imposed by other services, allowing for comprehensive insights."},{"name":"WordPress Integration","value":"Seamlessly Integrate Analytics","valueDescription":"Directly add Matomo features to your WordPress dashboard, enabling powerful insights at your fingertips."},{"name":"Flexible and Customizable","value":"Tailor Your Analytics","valueDescription":"Adapt the Matomo platform to suit specific analytic needs through custom configurations and plugins."},{"name":"API and Data Warehouse Exports","value":"Access Raw Data Easily","valueDescription":"Seamlessly integrate your analytics data with external tools for deeper analysis and insights."},{"name":"Direct Support from Matomo","value":"Receive Expert Assistance","valueDescription":"Get timely support for any technical questions or issues from the team."}]}],"audiences":[],"segments":[{"name":"Web analytics","description":"Capabilities that collect, measure, and report website and digital property visitor behavior, conversion paths, event and goal tracking, and integrations with CMS and marketing stacks.","size":7.5,"cagr":17.5,"color":1,"productNames":["Matomo"],"methodology":"Multiple industry reports in the provided search results show 2024–2026 market values ranging from about USD 6.3B to USD 8.0B for core web analytics (some reports include mobile apps and broader analytics, giving higher totals). Reported CAGRs cluster in the mid-to-high teens (approx. 15%–19%). I selected a 2025-era market size of ~USD 7.5B (median of core-web-analytics estimates) and a CAGR of ~17.5% (approximate midpoint of reported CAGR range) to reflect consensus across the sources.","citations":[{"url":"https://www.fortunebusinessinsights.com/web-analytics-market-109541","text":"The global web analytics market size was valued at USD 6.26 billion in 2025"},{"url":"https://www.mordorintelligence.com/industry-reports/web-analytics-market","text":"The web analytics market size is expected to grow from USD 7.98 billion in 2025"},{"url":"https://www.marketresearchfuture.com/reports/web-analytics-market-9556","text":"the Web Analytics Market size was estimated at 16.72 USD Billion in 2024"},{"url":"https://www.snsinsider.com/reports/web-analytics-market-7776","text":"Web Analytics Market size was valued at USD 6.29 billion in 2024"},{"url":"https://www.persistencemarketresearch.com/market-research/mobile-apps-and-web-analytics-market.asp","text":"projected to reach US$ 18.7 billion in 2026"}]},{"name":"Privacy-first analytics","description":"Analytics designed to minimize personal data collection and enable compliance with privacy regulations by providing data ownership, privacy-by-design features, and options for anonymization and consent management.","size":1.1,"cagr":30,"color":2,"productNames":["Matomo"],"methodology":"Estimated by positioning 'privacy-first analytics' as a niche overlapping the data privacy software market and the broader data analytics market. Fortune Business Insights values the global data privacy software market at USD 5.37B (2025) with high projected growth; the broader data analytics market is much larger (~USD 89.7B in 2024). Conservatively assume privacy-first analytics comprises a small but growing share (~~20% of data privacy software market in early stage), yielding an estimated market size ~USD 1.1B and a blended, high-growth CAGR (~30%) reflecting privacy software (35.5%) and analytics (≈27.6%) tailwinds.","citations":[{"url":"https://www.fortunebusinessinsights.com/data-privacy-software-market-105420","text":"The global data privacy software market size was valued at USD 5.37 billion in 2025."},{"url":"https://www.marketresearchfuture.com/reports/data-analytics-market-1689","text":"Data Analytics Market was estimated at 89.7 USD Billion in 2024; CAGR (2025 - 2035) 27.6%."}]},{"name":"Analytics hosting and data ownership","description":"Deployment and data governance capabilities that provide self-hosting and cloud-hosting options, full control over data storage and access, raw data export APIs, and provisions for data sovereignty and auditability.","size":83.12,"cagr":10.3,"color":3,"productNames":["Matomo"],"methodology":"Estimated by mapping the “analytics hosting and data ownership” segment to the hosting portion of the Data Processing & Hosting Services market. Mordor Intelligence reports the data processing & hosting market at USD 131.06B (2026) with hosting services a 63.4% share, implying ~USD 83.1B for hosting in 2026. Broader big-data/analytics reports (MarketsandMarkets, Fortune BI) show comparable large market bases and 9.7–12.8% CAGRs; we therefore adopt Mordor’s hosting-weighted market and its 10.29% CAGR (rounded to 10.3%) as the growth potential for this segment.","citations":[{"url":"https://www.mordorintelligence.com/industry-reports/data-processing-and-hosting-services-market","text":"Market Size (2026) USD 131.06 Billion"},{"url":"https://www.mordorintelligence.com/industry-reports/data-processing-and-hosting-services-market","text":"hosting services led with 63.40% revenue share in 2025"},{"url":"https://www.marketsandmarkets.com/Market-Reports/big-data-market-1068.html","text":"The global big data market is expected to grow from USD 324.59 billion in 2026 to USD 516.29 billion by 2031; CAGR 9.7%."},{"url":"https://www.fortunebusinessinsights.com/big-data-analytics-market-106179","text":"The global big data analytics market size was valued at USD 394.70 billion in 2025; CAGR 12.80% projected (2026–2034)."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://matomo.org","text":"Matomo"},{"url":"https://matomo.org/","text":"Matomo"},{"url":"https://www.fortunebusinessinsights.com/web-analytics-market-109541","text":"The global web analytics market size was valued at USD 6.26 billion in 2025"},{"url":"https://www.mordorintelligence.com/industry-reports/web-analytics-market","text":"The web analytics market size is expected to grow from USD 7.98 billion in 2025"},{"url":"https://www.marketresearchfuture.com/reports/web-analytics-market-9556","text":"the Web Analytics Market size was estimated at 16.72 USD Billion in 2024"},{"url":"https://www.snsinsider.com/reports/web-analytics-market-7776","text":"Web Analytics Market size was valued at USD 6.29 billion in 2024"},{"url":"https://www.persistencemarketresearch.com/market-research/mobile-apps-and-web-analytics-market.asp","text":"projected to reach US$ 18.7 billion in 2026"},{"url":"https://www.fortunebusinessinsights.com/data-privacy-software-market-105420","text":"The global data privacy software market size was valued at USD 5.37 billion in 2025."},{"url":"https://www.marketresearchfuture.com/reports/data-analytics-market-1689","text":"Data Analytics Market was estimated at 89.7 USD Billion in 2024; CAGR (2025 - 2035) 27.6%."},{"url":"https://www.mordorintelligence.com/industry-reports/data-processing-and-hosting-services-market","text":"Market Size (2026) USD 131.06 Billion"},{"url":"https://www.marketsandmarkets.com/Market-Reports/big-data-market-1068.html","text":"The global big data market is expected to grow from USD 324.59 billion in 2026 to USD 516.29 billion by 2031; CAGR 9.7%."},{"url":"https://www.fortunebusinessinsights.com/big-data-analytics-market-106179","text":"The global big data analytics market size was valued at USD 394.70 billion in 2025; CAGR 12.80% projected (2026–2034)."}]}