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Boston, MA, United States

Leading marketing technology media brand delivering news, analysis, and education to marketing professionals.

MarTech is a leading marketing technology media brand delivering news, analysis, tutorials, and research to marketing professionals and organizations. It covers marketing technology, data privacy and governance, identity, analytics, and related topics through articles, reports, webinars, and conferences, and is published by Third Door Media and owned by Semrush.

To empower marketers with trusted, up-to-date insights and practical guidance on marketing technology, privacy, and data-driven decision-making.

What we offer

MarTech

Stay updated with the latest insights and resources at the intersection of marketing and technology.

martech.org/

White Papers

Access free, curated white papers on marketing technology to enhance your strategy.

martech.org/white-papers/

MarTech Conference

Service

Join the MarTech Conference for insights and networking in marketing technology.

martech.org/conference/

Market segments

Market size by segment

Growth potential (CAGR)

Marketing technology media and news

3 Billion USD12% CAGR

Editorial platform providing timely news, analysis, tutorials, and practical resources that keep marketing and martech professionals informed for operational and strategic decisions.

Marketing technology research and buyer guidance

3 Billion USD10% CAGR

Authoritative research, intelligence reports, buyer guides, and white papers that support vendor evaluation, purchase decisions, and implementation planning for marketing technology.

Marketing technology events and professional development

8.5 Billion USD9.5% CAGR

Live and on-demand conferences, webinars, and networking programs that deliver training, peer learning, and industry insight for marketing and technology practitioners.

More information about our offering

MarTech

MarTech is a marketing-technology publication platform published by Third Door Media. It delivers news, tutorials, and practical resources at the intersection of marketing and technology. The site features a broad range of martech topics and editors/research professionals who produce up-to-date insights. It also hosts an industry conference and offers related resources such as intelligence reports and white papers.

Benefit From Expert Insights
Leverage strategic insights and analyses curated by seasoned professionals in the marketing technology field.
Ensures Trustworthy Insights
Leverages expertise to provide reliable information that marketers can confidently use.
Attends Industry-Leading Conferences
Participate in conferences that bring together marketing and technology professionals to share insights and strategies.
Stay Informed with Latest Trends
Regularly updated content ensures you have access to the latest marketing technology developments and strategies.
Simplifies Selection Process
Offers detailed evaluations of various tools to guide marketers in making informed choices.
Access Comprehensive Resources
Gain insights from various formats tailored to your specific marketing needs and goals.
Streamlines Implementation
Provides actionable insights and steps for a successful technology integration.
Gain In-Depth Industry Knowledge
Utilize detailed reports to understand market dynamics and make informed decisions for your business.
Engage with Experts Live
Participate in live sessions to enhance your understanding of current trends and technologies in the marketing space.

White Papers

White papers library offering marketing technology content. Free, curated reports and guides covering martech topics are available to inform decisions and strategy.

Eliminate Cost Barriers
Users can download and utilize valuable resources without any financial commitment, making research accessible.
Provides Comprehensive Insights
Gain access to industry-specific knowledge that supports informed decision-making and strategic planning.
Explore a Variety of Subjects
From content marketing to SEO, explore a range of topics essential for modern marketing professionals.

MarTech Conference

MarTech Conference is an industry event hosted by Third Door Media as part of its MarTech platform, delivering sessions and networking opportunities for marketing and technology professionals.

Gain Insights From Experts
Attend presentations and discussions led by industry leaders to gather actionable insights that you can apply in your work.
Attend At No Cost
Access high-quality content and industry knowledge without any financial commitment.
Learn About The Latest Trends
Engage in sessions that delve into the latest marketing technology trends, allowing attendees to stay ahead in a rapidly evolving industry.
Connect With Peers
Meet and network with other professionals in the marketing technology field to share experiences and foster collaborations.
Participate In Several Events
Attend multiple sessions online across different dates, making it convenient to fit into your schedule.
Access Content Anytime
View recorded sessions at your convenience, ensuring you don't miss any valuable insights.

References

Methodology and sourcing behind the figures shown above.

Marketing technology media and news

Search results show the overall global marketing-technology (MarTech) market at roughly USD 500–580B (2024–2025) with high projected CAGRs (≈17–19%). No explicit figures for the niche “marketing technology media and news” segment were found, so I estimated it as a small share of the MarTech ecosystem (primarily ad, sponsorship, events, and subscription revenue tied to vendor and industry coverage). Assumption: editorial/media & news capture ~0.5% of the MarTech market (range 0.3–1.0%). Using a baseline MarTech market ~575B (2025), 0.5% → ~2.9B, rounded to 3.0B. Growth potential tied to MarTech expansion but discounted for media/advertising market dynamics (digital ad and trade-media growth plus subscription trends). Given MarTech CAGRs of ~17–19%, media/news CAGR estimated lower at ~12% (reflecting ad market cycles, monetization limits, and slower share gains versus vendor software spend).

Marketing technology research and buyer guidance

Estimate based on reported sizes of the broader MarTech market (~USD 475–502B) and the global market-research services market (~USD 142B). Assuming marketing-technology research and buyer-guidance (analyst reports, buyer guides, vendor evaluations, custom research) captures roughly 0.5–1.0% of the MarTech ecosystem spend (USD 2.5–5.0B) and selecting a conservative midpoint (USD 3.0B). Growth potential (≈10% CAGR) is above the lower MarTech CAGR (≈8%) reflecting accelerating demand for analyst guidance, AI-related vendor complexity, and increasing vendor/customer spend on decision support, but below the highest market forecasts.

Marketing technology events and professional development

Estimate derived by combining explicit market figures in the search results: a large corporate events market (total corporate events revenue), a fast‑growing webinars/virtual events segment, and supporting event management software and MarTech spending. Marketing‑technology‑focused events and professional development are a small subset of the overall corporate events market (assumed ~0.8–1.5%) plus a share of the virtual/webinar market; accounting for hybrid adoption and MarTech budget growth yields an estimated global market ~USD 8.5 billion and mid‑single to low‑double‑digit CAGR (~9.5%).