{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/martech-org","markdownUrl":"https://nowen.ai/agents/martech-org.md","jsonUrl":"https://nowen.ai/agents/martech-org.json","name":"MarTech","website":"https://martech.org","location":"Boston, MA, United States","address":{"city":"Boston","state":"MA","country":"United States"},"industry":"Marketing Technology","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:39:39.230Z","summary":"Leading marketing technology media brand delivering news, analysis, and education to marketing professionals.","description":"MarTech is a leading marketing technology media brand delivering news, analysis, tutorials, and research to marketing professionals and organizations. It covers marketing technology, data privacy and governance, identity, analytics, and related topics through articles, reports, webinars, and conferences, and is published by Third Door Media and owned by Semrush.","mission":"To empower marketers with trusted, up-to-date insights and practical guidance on marketing technology, privacy, and data-driven decision-making.","directory":{"industryName":"Marketing Technology","agentCount":177,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Amazon"],"products":[{"name":"MarTech","type":"Platform","url":"https://martech.org/","summary":"Stay updated with the latest insights and resources at the intersection of marketing and technology.","description":"MarTech is a marketing-technology publication platform published by Third Door Media. It delivers news, tutorials, and practical resources at the intersection of marketing and technology. The site features a broad range of martech topics and editors/research professionals who produce up-to-date insights. It also hosts an industry conference and offers related resources such as intelligence reports and white papers.","pricing":{},"features":[{"name":"Editorially curated insights","value":"Benefit From Expert Insights","valueDescription":"Leverage strategic insights and analyses curated by seasoned professionals in the marketing technology field."},{"name":"Authoritative Research","value":"Ensures Trustworthy Insights","valueDescription":"Leverages expertise to provide reliable information that marketers can confidently use."},{"name":"Conference and events","value":"Attends Industry-Leading Conferences","valueDescription":"Participate in conferences that bring together marketing and technology professionals to share insights and strategies."},{"name":"Up-to-date martech content","value":"Stay Informed with Latest Trends","valueDescription":"Regularly updated content ensures you have access to the latest marketing technology developments and strategies."},{"name":"Comprehensive Buyer Guides","value":"Simplifies Selection Process","valueDescription":"Offers detailed evaluations of various tools to guide marketers in making informed choices."},{"name":"Diverse content formats","value":"Access Comprehensive Resources","valueDescription":"Gain insights from various formats tailored to your specific marketing needs and goals."},{"name":"Decision-Support Resources","value":"Streamlines Implementation","valueDescription":"Provides actionable insights and steps for a successful technology integration."},{"name":"Intelligence reports","value":"Gain In-Depth Industry Knowledge","valueDescription":"Utilize detailed reports to understand market dynamics and make informed decisions for your business."},{"name":"Webinars","value":"Engage with Experts Live","valueDescription":"Participate in live sessions to enhance your understanding of current trends and technologies in the marketing space."}]},{"name":"White Papers","type":"Product","url":"https://martech.org/white-papers/","summary":"Access free, curated white papers on marketing technology to enhance your strategy.","description":"White papers library offering marketing technology content. Free, curated reports and guides covering martech topics are available to inform decisions and strategy.","pricing":{},"features":[{"name":"Free Access","value":"Eliminate Cost Barriers","valueDescription":"Users can download and utilize valuable resources without any financial commitment, making research accessible."},{"name":"Curated Coverage","value":"Provides Comprehensive Insights","valueDescription":"Gain access to industry-specific knowledge that supports informed decision-making and strategic planning."},{"name":"Diverse Topics","value":"Explore a Variety of Subjects","valueDescription":"From content marketing to SEO, explore a range of topics essential for modern marketing professionals."}]},{"name":"MarTech Conference","type":"Service","url":"https://martech.org/conference/","summary":"Join the MarTech Conference for insights and networking in marketing technology.","description":"MarTech Conference is an industry event hosted by Third Door Media as part of its MarTech platform, delivering sessions and networking opportunities for marketing and technology professionals.","pricing":{},"features":[{"name":"Industry-focused Sessions","value":"Gain Insights From Experts","valueDescription":"Attend presentations and discussions led by industry leaders to gather actionable insights that you can apply in your work."},{"name":"Free Attendance","value":"Attend At No Cost","valueDescription":"Access high-quality content and industry knowledge without any financial commitment."},{"name":"Event-based Learning","value":"Learn About The Latest Trends","valueDescription":"Engage in sessions that delve into the latest marketing technology trends, allowing attendees to stay ahead in a rapidly evolving industry."},{"name":"Networking Opportunities","value":"Connect With Peers","valueDescription":"Meet and network with other professionals in the marketing technology field to share experiences and foster collaborations."},{"name":"Multiple Online Events","value":"Participate In Several Events","valueDescription":"Attend multiple sessions online across different dates, making it convenient to fit into your schedule."},{"name":"Live and On-demand Formats","value":"Access Content Anytime","valueDescription":"View recorded sessions at your convenience, ensuring you don't miss any valuable insights."}]}],"audiences":[],"segments":[{"name":"Marketing technology media and news","description":"Editorial platform providing timely news, analysis, tutorials, and practical resources that keep marketing and martech professionals informed for operational and strategic decisions.","size":3,"cagr":12,"color":1,"productNames":["MarTech","White Papers"],"methodology":"Search results show the overall global marketing-technology (MarTech) market at roughly USD 500–580B (2024–2025) with high projected CAGRs (≈17–19%). No explicit figures for the niche “marketing technology media and news” segment were found, so I estimated it as a small share of the MarTech ecosystem (primarily ad, sponsorship, events, and subscription revenue tied to vendor and industry coverage). Assumption: editorial/media & news capture ~0.5% of the MarTech market (range 0.3–1.0%). Using a baseline MarTech market ~575B (2025), 0.5% → ~2.9B, rounded to 3.0B. Growth potential tied to MarTech expansion but discounted for media/advertising market dynamics (digital ad and trade-media growth plus subscription trends). Given MarTech CAGRs of ~17–19%, media/news CAGR estimated lower at ~12% (reflecting ad market cycles, monetization limits, and slower share gains versus vendor software spend).","citations":[{"url":"https://www.globenewswire.com/news-release/2025/05/12/3078833/0/en/marketing-technology-market-size-to-worth-usd-1-769-49-bn-by-2032-growing-at-17-3-cagr-coherent-market-insights.html","text":"valued at USD 579.11 billion in 2025; CAGR 17.3% (2025–2032)"},{"url":"https://www.precedenceresearch.com/marketing-technology-market","text":"market size is valued at USD 557.94 billion in 2025; CAGR 19.40% (2026–2035)"},{"url":"https://scoop.market.us/marketing-technology-market-news/","text":"valued at approximately USD 502.1 billion in 2024; CAGR 19.5% (2024–2033)"}]},{"name":"Marketing technology research and buyer guidance","description":"Authoritative research, intelligence reports, buyer guides, and white papers that support vendor evaluation, purchase decisions, and implementation planning for marketing technology.","size":3,"cagr":10,"color":2,"productNames":["MarTech","White Papers"],"methodology":"Estimate based on reported sizes of the broader MarTech market (~USD 475–502B) and the global market-research services market (~USD 142B). Assuming marketing-technology research and buyer-guidance (analyst reports, buyer guides, vendor evaluations, custom research) captures roughly 0.5–1.0% of the MarTech ecosystem spend (USD 2.5–5.0B) and selecting a conservative midpoint (USD 3.0B). Growth potential (≈10% CAGR) is above the lower MarTech CAGR (≈8%) reflecting accelerating demand for analyst guidance, AI-related vendor complexity, and increasing vendor/customer spend on decision support, but below the highest market forecasts.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/martech-market-103604","text":"The global martech market is valued at USD 475.52 Billion in 2026 and is projected to reach USD 962.26 Billion by 2035."},{"url":"https://scoop.market.us/marketing-technology-market-news/","text":"Valued at approximately USD 502.1 billion in 2024, the market is expected to reach USD 2,495.4 billion by 2033 (CAGR 19.5%)."},{"url":"https://blog.hubspot.com/marketing/market-research-buyers-journey-guide","text":"The market research industry grew from almost $130 billion in 2022 to $142 billion in 2023."}]},{"name":"Marketing technology events and professional development","description":"Live and on-demand conferences, webinars, and networking programs that deliver training, peer learning, and industry insight for marketing and technology practitioners.","size":8.5,"cagr":9.5,"color":3,"productNames":["MarTech Conference","MarTech"],"methodology":"Estimate derived by combining explicit market figures in the search results: a large corporate events market (total corporate events revenue), a fast‑growing webinars/virtual events segment, and supporting event management software and MarTech spending. Marketing‑technology‑focused events and professional development are a small subset of the overall corporate events market (assumed ~0.8–1.5%) plus a share of the virtual/webinar market; accounting for hybrid adoption and MarTech budget growth yields an estimated global market ~USD 8.5 billion and mid‑single to low‑double‑digit CAGR (~9.5%).","citations":[{"url":"https://www.marketresearchfuture.com/reports/corporate-events-market-42126","text":"2024 Market Size $745.21 Billion; CAGR (2025 - 2035) 4.43%."},{"url":"https://www.fortunebusinessinsights.com/event-management-software-market-102611","text":"The global event management software market size was valued at USD 9.90 billion in 2025; CAGR 14.16% (2026–2034)."},{"url":"https://explore.zoom.us/media/fs-virtual-events-webinars.pdf","text":"Standing at $1.57 billion in 2020; will reach $4.44 billion in 2025; CAGR 23.1% (2020–2025)."},{"url":"https://www.businessresearchinsights.com/market-reports/martech-market-103604","text":"The global martech market is valued at USD 475.52 Billion in 2026; CAGR 8.15% (2026–2035)."},{"url":"https://www.prnewswire.com/news-releases/professional-development-market-size-in-us-to-grow-by-usd-3-75-billion-innovations-in-technology-to-complement-professional-development-courses-will-drive-growth---technavio-301585914.html","text":"Professional Development Market Size in US to Grow by US$3.75 Billion."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://martech.org","text":"MarTech"},{"url":"https://martech.org/","text":"MarTech"},{"url":"https://martech.org/white-papers/","text":"White Papers"},{"url":"https://martech.org/conference/","text":"MarTech Conference"},{"url":"https://www.globenewswire.com/news-release/2025/05/12/3078833/0/en/marketing-technology-market-size-to-worth-usd-1-769-49-bn-by-2032-growing-at-17-3-cagr-coherent-market-insights.html","text":"valued at USD 579.11 billion in 2025; CAGR 17.3% (2025–2032)"},{"url":"https://www.precedenceresearch.com/marketing-technology-market","text":"market size is valued at USD 557.94 billion in 2025; CAGR 19.40% (2026–2035)"},{"url":"https://scoop.market.us/marketing-technology-market-news/","text":"valued at approximately USD 502.1 billion in 2024; CAGR 19.5% (2024–2033)"},{"url":"https://www.businessresearchinsights.com/market-reports/martech-market-103604","text":"The global martech market is valued at USD 475.52 Billion in 2026 and is projected to reach USD 962.26 Billion by 2035."},{"url":"https://blog.hubspot.com/marketing/market-research-buyers-journey-guide","text":"The market research industry grew from almost $130 billion in 2022 to $142 billion in 2023."},{"url":"https://www.marketresearchfuture.com/reports/corporate-events-market-42126","text":"2024 Market Size $745.21 Billion; CAGR (2025 - 2035) 4.43%."},{"url":"https://www.fortunebusinessinsights.com/event-management-software-market-102611","text":"The global event management software market size was valued at USD 9.90 billion in 2025; CAGR 14.16% (2026–2034)."},{"url":"https://explore.zoom.us/media/fs-virtual-events-webinars.pdf","text":"Standing at $1.57 billion in 2020; will reach $4.44 billion in 2025; CAGR 23.1% (2020–2025)."},{"url":"https://www.prnewswire.com/news-releases/professional-development-market-size-in-us-to-grow-by-usd-3-75-billion-innovations-in-technology-to-complement-professional-development-courses-will-drive-growth---technavio-301585914.html","text":"Professional Development Market Size in US to Grow by US$3.75 Billion."}]}