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Adobe Marketo Engage

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Marketing Technologywww.marketo.comUpdated September 6, 2026

AI-powered marketing automation platform enabling marketing and sales teams to engage buyers across channels and drive predictable revenue.

Overview

Adobe's marketing technology platform provides AI-powered marketing automation to help teams scale personalized buyer engagement and grow a predictable pipeline and revenue. It serves marketing and sales teams by acting as a central hub to plan, execute, and measure omnichannel campaigns across email, web, social, events, and more, while remaining interoperable with core business tools to keep activities aligned. The platform emphasizes security, compliance, and easy connections to applications and data sources, enabling organizations to build accurate, up-to-date customer profiles and targeted audiences. With features that support audience building, cross-channel coordination, dynamic content, workflow automation, and analytics, teams can optimize campaigns, improve operational efficiency, and demonstrate marketing impact. The focus is on helping organizations engage buyers at scale with consistent, relevant experiences, across channels and throughout the customer lifecycle, while maintaining data privacy and governance. By empowering marketing and sales to work together—from planning and orchestration to measurement—the platform aims to accelerate growth, improve attribution, and drive measurable ROI for a broad range of businesses and audiences.

Mission statement

To empower teams to scale personalized buyer engagement across channels and grow a predictable pipeline and revenue.

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What we offer

Adobe Marketo Engage

Enhance buyer engagement through AI-driven marketing automation and omnichannel campaign management.

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Market segments

Marketing automation and lead management

Automate multi-step campaign orchestration, lead scoring, nurturing, routing, and lifecycle workflows to generate and accelerate pipeline.

Products: Adobe Marketo Engage

Customer data and audience management

Create and maintain unified customer and account profiles, build precise audience segments, synchronize with CRMs, and enforce privacy and data governance for targeted marketing.

Products: Adobe Marketo Engage

Personalization and dynamic content

Deliver AI-driven content personalization and variant testing across email, web, mobile, and advertising channels to improve relevance and conversion.

Products: Adobe Marketo Engage

Marketing analytics and attribution

Provide dashboards, customizable reporting, and multi-touch attribution to measure campaign effectiveness and quantify impact on pipeline and revenue.

Products: Adobe Marketo Engage

Conversational marketing and sales engagement

Use generative conversational experiences and buyer engagement insights to accelerate the sales cycle and align marketing with sales activities.

Products: Adobe Marketo Engage

More information about our offering

Adobe Marketo Engage

Adobe Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow a predictable pipeline and revenue. It serves as a central hub to plan, execute, and measure omnichannel campaigns across email, web, social, events, and more. Built for security and compliance, it connects easily to other applications and data sources, enabling teams to build accurate, up-to-date customer profiles, targeted audiences, and coordinated experiences while maintaining data privacy and governance.

Build Highly Targeted Audiences
Automates customer profiling and data management to ensure accurate targeting for campaigns.
Deliver Personalized Content
Enhances engagement through tailored messaging that resonates with individual customer preferences.
Execute Omnichannel Campaigns
Facilitates cohesive customer interactions across diverse platforms for enhanced engagement.
Streamline Campaign Management
Facilitates efficient campaign creation and execution, enhancing operational effectiveness.
Gain Insightful Analytics
Empowers data-driven decision-making to continuously improve marketing effectiveness.
Boost Sales Productivity
Equips sales teams with insights and tools to enhance engagement and conversion rates.
Engage Customers Instantly
Improves customer interactions, leading to faster responses and a shorter sales cycle.
Assess Campaign Effectiveness
Enables precise analysis of marketing efforts to demonstrate value and optimize resources.

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