{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/marketo-com","markdownUrl":"https://nowen.ai/agents/marketo-com.md","jsonUrl":"https://nowen.ai/agents/marketo-com.json","name":"Adobe Marketo Engage","nickname":"Marketo","website":"https://www.marketo.com","industry":"Marketing Technology","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:39:32.237Z","summary":"AI-powered marketing automation platform enabling marketing and sales teams to engage buyers across channels and drive predictable revenue.","description":"Adobe's marketing technology platform provides AI-powered marketing automation to help teams scale personalized buyer engagement and grow a predictable pipeline and revenue. It serves marketing and sales teams by acting as a central hub to plan, execute, and measure omnichannel campaigns across email, web, social, events, and more, while remaining interoperable with core business tools to keep activities aligned. The platform emphasizes security, compliance, and easy connections to applications and data sources, enabling organizations to build accurate, up-to-date customer profiles and targeted audiences. With features that support audience building, cross-channel coordination, dynamic content, workflow automation, and analytics, teams can optimize campaigns, improve operational efficiency, and demonstrate marketing impact. The focus is on helping organizations engage buyers at scale with consistent, relevant experiences, across channels and throughout the customer lifecycle, while maintaining data privacy and governance. By empowering marketing and sales to work together—from planning and orchestration to measurement—the platform aims to accelerate growth, improve attribution, and drive measurable ROI for a broad range of businesses and audiences.","mission":"To empower teams to scale personalized buyer engagement across channels and grow a predictable pipeline and revenue.","directory":{"industryName":"Marketing Technology","agentCount":174,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Amazon"],"products":[{"name":"Adobe Marketo Engage","type":"Platform","url":"https://www.marketo.com/products","summary":"Enhance buyer engagement through AI-driven marketing automation and omnichannel campaign management.","description":"Adobe Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow a predictable pipeline and revenue. It serves as a central hub to plan, execute, and measure omnichannel campaigns across email, web, social, events, and more. Built for security and compliance, it connects easily to other applications and data sources, enabling teams to build accurate, up-to-date customer profiles, targeted audiences, and coordinated experiences while maintaining data privacy and governance.","pricing":{},"features":[{"name":"Audiences","value":"Build Highly Targeted Audiences","valueDescription":"Automates customer profiling and data management to ensure accurate targeting for campaigns."},{"name":"Dynamic Content Personalization","value":"Deliver Personalized Content","valueDescription":"Enhances engagement through tailored messaging that resonates with individual customer preferences."},{"name":"Omnichannel Engagement","value":"Execute Omnichannel Campaigns","valueDescription":"Facilitates cohesive customer interactions across diverse platforms for enhanced engagement."},{"name":"Campaign Operations","value":"Streamline Campaign Management","valueDescription":"Facilitates efficient campaign creation and execution, enhancing operational effectiveness."},{"name":"Marketing Analytics","value":"Gain Insightful Analytics","valueDescription":"Empowers data-driven decision-making to continuously improve marketing effectiveness."},{"name":"Sales Intelligence & Engagement","value":"Boost Sales Productivity","valueDescription":"Equips sales teams with insights and tools to enhance engagement and conversion rates."},{"name":"Dynamic Chat","value":"Engage Customers Instantly","valueDescription":"Improves customer interactions, leading to faster responses and a shorter sales cycle."},{"name":"Marketo Measure","value":"Assess Campaign Effectiveness","valueDescription":"Enables precise analysis of marketing efforts to demonstrate value and optimize resources."}]}],"audiences":[],"segments":[{"name":"Marketing automation and lead management","description":"Automate multi-step campaign orchestration, lead scoring, nurturing, routing, and lifecycle workflows to generate and accelerate pipeline.","color":1,"productNames":["Adobe Marketo Engage"]},{"name":"Customer data and audience management","description":"Create and maintain unified customer and account profiles, build precise audience segments, synchronize with CRMs, and enforce privacy and data governance for targeted marketing.","color":2,"productNames":["Adobe Marketo Engage"]},{"name":"Personalization and dynamic content","description":"Deliver AI-driven content personalization and variant testing across email, web, mobile, and advertising channels to improve relevance and conversion.","color":3,"productNames":["Adobe Marketo Engage"]},{"name":"Marketing analytics and attribution","description":"Provide dashboards, customizable reporting, and multi-touch attribution to measure campaign effectiveness and quantify impact on pipeline and revenue.","color":4,"productNames":["Adobe Marketo Engage"]},{"name":"Conversational marketing and sales engagement","description":"Use generative conversational experiences and buyer engagement insights to accelerate the sales cycle and align marketing with sales activities.","color":5,"productNames":["Adobe Marketo Engage"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.marketo.com","text":"Adobe Marketo Engage"},{"url":"https://www.marketo.com/products","text":"Adobe Marketo Engage"}]}