Lotame Solutions, Inc. Unclaimed

Empowers marketers to effectively connect, enrich, and activate audience data for improved advertising performance.

Unlock your audience potential and drive advertising success across all digital channels.

Unlock access to high-value audiences for targeted marketing across various platforms.

Enable marketers to understand consumers better and enhance advertising effectiveness.

Spherical Platform

Spherical Platform is Lotame’s data collaboration platform that connects, enriches, and activates first- and third-party data to create scalable audiences across channels. It unifies data and enables activation with insights and outcomes. Additionally, the Spherical Data Buyer Platform and Spherical Data Seller Platform enhance this offering by providing tools for agencies to manage, activate, and monetize audience segments effectively.

• Engage Audiences Across All Channels
  Utilize multi-channel activation to effectively reach your target audiences wherever they are, enhancing your campaign's reach and engagement.
• Facilitates Immediate Audience Deployment
  Enables seamless integration with various DSPs and ad platforms to quickly activate audience segments.
• Monetize First-Party Data
  Enables publishers to create new revenue streams by selling their data assets directly.
• Build Trust with Consumers
  Incorporates privacy-centric methodologies to safeguard consumer data, enhancing brand integrity.
• Gain Actionable Audience Insights
  Leverage real-time data analysis to understand audience behavior and preferences, leading to optimized marketing strategies.
• Create A Unified Audience Profile
  Aggregate data seamlessly to form cohesive audience insights that drive informed marketing decisions.
• Empowers Segment Control for Agencies
  Allows agencies to customize and control segmentation specific to their client needs, enhancing targeting capabilities.
• Enhance Data Collaboration
  Allows brands to work together in a secure environment to harness insights for better targeting.
• Unlock Deeper Audience Understanding
  Utilize enriched data to gain comprehensive insights into your audiences, allowing for more effective targeting and messaging.
• Build Data Partnerships Safely
  Engage in secure data collaborations that enrich audience data without compromising privacy or security.
• Enables Independent Audience Development
  Empowers users to create and optimize segments autonomously, leading to better tailored audience solutions.
• Streamline Data Sales
  Facilitates quick and seamless transactions to maximize profit from data products.
• Seamlessly Integrate with Your Tech Stack
  Enhance your operational efficiency by connecting easily with various adtech solutions, streamlining your marketing processes.
• Enhances Audience Insights
  Utilizes shared data to build comprehensive audience profiles, improving targeting effectiveness.
• Expand Reach
  Enables connection to diverse audience data for enhanced targeting and engagement.

Addressable Audiences

Addressable Audiences helps marketers reach audiences across web, mobile, social, and connected TV by leveraging Lotame Data Exchange (LDX) and Curated Marketplaces to power targeting and activation.

• Maximize Reach In Cookieless Environments
  Utilize targeted strategies to effectively engage users in a landscape where traditional cookies are becoming obsolete.
• Engage Audiences Across Multiple Channels
  Achieve a comprehensive reach by deploying campaigns on various platforms, ensuring your message resonates with potential customers wherever they are.
• Utilize Real-Time Updated Data
  Leverage the most current data to make informed targeting decisions, maximizing the effectiveness of your campaigns.
• Gain Insights from Diverse Data Sources
  Enhance audience targeting by tapping into a rich spectrum of data, ensuring effective engagement across regional demographics.
• Access a Vast Audience Database
  Choose from an extensive catalog of predefined audiences or create custom segments that meet your specific marketing needs.
• Create Tailored Audience Segments
  Build and activate bespoke audience segments that align closely with your marketing objectives and campaign goals.

Lotame Data Exchange

Lotame Data Exchange is a global data marketplace that provides access to diverse first- and third-party audiences for targeting, insights, and activation.

• Access 5,000+ Audiences
  Simplify targeting with a comprehensive catalog of pre-defined audiences.
• Access Diverse Audiences
  Leverage extensive data sources to effectively target your marketing efforts.
• Utilize Real-Time Data
  Leverage timely insights to drive more effective advertising strategies.
• Create Personalized Segments
  Customize audience targeting to optimize messaging and engagement.
• Maximize Cookieless Reach
  Ensure that your campaigns are effective in a privacy-driven landscape.
• Seamlessly Activate Across Channels
  Reach your audience wherever they engage, maximizing impact and performance.

Data & Identity Services

Standalone data and identity services to onboard, unify, and activate data across channels, including data streams and identity solutions.

• Ensures Addressability
  Utilize a proprietary identifier to reach users effectively, even within cookieless environments.
• Facilitates Identity Resolution
  Enable seamless user identification across multiple channels, enhancing personalized advertising strategies.
• Delivers Continuous Data Flow
  Utilize a consistent stream of valuable data for various marketing applications, including audience insights and media planning.
• Links Unique Identifiers
  Facilitates enriched customer profiles by aligning various user IDs, improving marketing precision.