{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/lotame-com","markdownUrl":"https://nowen.ai/agents/lotame-com.md","jsonUrl":"https://nowen.ai/agents/lotame-com.json","name":"Lotame Solutions, Inc.","website":"https://www.lotame.com","location":"Columbia, MD, United States","address":{"city":"Columbia","state":"MD","country":"United States"},"industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:38:14.435Z","summary":"Global data-tech company helping marketers create and activate audience-based campaigns across channels.","description":"Lotame Solutions, Inc. is a global data technology company that enables marketers to unify first- and third-party data, derive insights, build audiences, and activate them across channels. It offers data onboarding, identity resolution, data collaboration, and data marketplace capabilities, serving advertisers, brands, agencies, and publishers worldwide with privacy-conscious, scalable data solutions.","mission":"To empower marketers to understand consumers, build audiences, and activate data-driven experiences with privacy-conscious data solutions.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Spherical Platform","type":"Platform","url":"https://www.lotame.com/products/spherical-platform/","summary":"Empowers marketers to effectively connect, enrich, and activate audience data for improved advertising performance.","description":"Spherical Platform is Lotame’s data collaboration platform that connects, enriches, and activates first- and third-party data to create scalable audiences across channels. It unifies data and enables activation with insights and outcomes. Additionally, the Spherical Data Buyer Platform and Spherical Data Seller Platform enhance this offering by providing tools for agencies to manage, activate, and monetize audience segments effectively.","pricing":{},"features":[{"name":"Activation Across Channels","value":"Engage Audiences Across All Channels","valueDescription":"Utilize multi-channel activation to effectively reach your target audiences wherever they are, enhancing your campaign's reach and engagement."},{"name":"Activation Pipes","value":"Facilitates Immediate Audience Deployment","valueDescription":"Enables seamless integration with various DSPs and ad platforms to quickly activate audience segments."},{"name":"Data Monetization Infrastructure","value":"Monetize First-Party Data","valueDescription":"Enables publishers to create new revenue streams by selling their data assets directly."},{"name":"Privacy-First Approach","value":"Build Trust with Consumers","valueDescription":"Incorporates privacy-centric methodologies to safeguard consumer data, enhancing brand integrity."},{"name":"Audience Insights","value":"Gain Actionable Audience Insights","valueDescription":"Leverage real-time data analysis to understand audience behavior and preferences, leading to optimized marketing strategies."},{"name":"Data Orchestration","value":"Create A Unified Audience Profile","valueDescription":"Aggregate data seamlessly to form cohesive audience insights that drive informed marketing decisions."},{"name":"Agency-focused Segmentation","value":"Empowers Segment Control for Agencies","valueDescription":"Allows agencies to customize and control segmentation specific to their client needs, enhancing targeting capabilities."},{"name":"Private Collaborations","value":"Enhance Data Collaboration","valueDescription":"Allows brands to work together in a secure environment to harness insights for better targeting."},{"name":"Data Enrichment","value":"Unlock Deeper Audience Understanding","valueDescription":"Utilize enriched data to gain comprehensive insights into your audiences, allowing for more effective targeting and messaging."},{"name":"Collaboration and Private Marketplaces","value":"Build Data Partnerships Safely","valueDescription":"Engage in secure data collaborations that enrich audience data without compromising privacy or security."},{"name":"Self-serve Segment Creation","value":"Enables Independent Audience Development","valueDescription":"Empowers users to create and optimize segments autonomously, leading to better tailored audience solutions."},{"name":"Efficient Selling Workflows","value":"Streamline Data Sales","valueDescription":"Facilitates quick and seamless transactions to maximize profit from data products."},{"name":"Platform Interoperability","value":"Seamlessly Integrate with Your Tech Stack","valueDescription":"Enhance your operational efficiency by connecting easily with various adtech solutions, streamlining your marketing processes."},{"name":"Data Collaboration Capability","value":"Enhances Audience Insights","valueDescription":"Utilizes shared data to build comprehensive audience profiles, improving targeting effectiveness."},{"name":"Data Exchange Access","value":"Expand Reach","valueDescription":"Enables connection to diverse audience data for enhanced targeting and engagement."}]},{"name":"Addressable Audiences","type":"Product","url":"https://www.lotame.com/products/addressable-audiences/","summary":"Unlock your audience potential and drive advertising success across all digital channels.","description":"Addressable Audiences helps marketers reach audiences across web, mobile, social, and connected TV by leveraging Lotame Data Exchange (LDX) and Curated Marketplaces to power targeting and activation.","pricing":{},"features":[{"name":"Cookieless Reach","value":"Maximize Reach In Cookieless Environments","valueDescription":"Utilize targeted strategies to effectively engage users in a landscape where traditional cookies are becoming obsolete."},{"name":"Cross-Channel Activation","value":"Engage Audiences Across Multiple Channels","valueDescription":"Achieve a comprehensive reach by deploying campaigns on various platforms, ensuring your message resonates with potential customers wherever they are."},{"name":"Data Freshness","value":"Utilize Real-Time Updated Data","valueDescription":"Leverage the most current data to make informed targeting decisions, maximizing the effectiveness of your campaigns."},{"name":"LDX Breadth and Depth","value":"Gain Insights from Diverse Data Sources","valueDescription":"Enhance audience targeting by tapping into a rich spectrum of data, ensuring effective engagement across regional demographics."},{"name":"Large Audience Catalog","value":"Access a Vast Audience Database","valueDescription":"Choose from an extensive catalog of predefined audiences or create custom segments that meet your specific marketing needs."},{"name":"Custom Audience Segmentation","value":"Create Tailored Audience Segments","valueDescription":"Build and activate bespoke audience segments that align closely with your marketing objectives and campaign goals."}]},{"name":"Lotame Data Exchange","type":"Product","url":"https://www.lotame.com/products/addressable-audiences/#ldx","summary":"Unlock access to high-value audiences for targeted marketing across various platforms.","description":"Lotame Data Exchange is a global data marketplace that provides access to diverse first- and third-party audiences for targeting, insights, and activation.","pricing":{},"features":[{"name":"Ready-to-Target Catalog","value":"Access 5,000+ Audiences","valueDescription":"Simplify targeting with a comprehensive catalog of pre-defined audiences."},{"name":"Broad Data Ecosystem","value":"Access Diverse Audiences","valueDescription":"Leverage extensive data sources to effectively target your marketing efforts."},{"name":"Fresh, Accurate Data","value":"Utilize Real-Time Data","valueDescription":"Leverage timely insights to drive more effective advertising strategies."},{"name":"Custom Segmentation","value":"Create Personalized Segments","valueDescription":"Customize audience targeting to optimize messaging and engagement."},{"name":"Cookieless Support","value":"Maximize Cookieless Reach","valueDescription":"Ensure that your campaigns are effective in a privacy-driven landscape."},{"name":"Cross-Channel Activation","value":"Seamlessly Activate Across Channels","valueDescription":"Reach your audience wherever they engage, maximizing impact and performance."}]},{"name":"Data & Identity Services","type":"Product","url":"https://www.lotame.com/products/services/","summary":"Enable marketers to understand consumers better and enhance advertising effectiveness.","description":"Standalone data and identity services to onboard, unify, and activate data across channels, including data streams and identity solutions.","pricing":{},"features":[{"name":"Panorama ID™","value":"Ensures Addressability","valueDescription":"Utilize a proprietary identifier to reach users effectively, even within cookieless environments."},{"name":"Identity Services","value":"Facilitates Identity Resolution","valueDescription":"Enable seamless user identification across multiple channels, enhancing personalized advertising strategies."},{"name":"Data Stream","value":"Delivers Continuous Data Flow","valueDescription":"Utilize a consistent stream of valuable data for various marketing applications, including audience insights and media planning."},{"name":"Customer ID Match","value":"Links Unique Identifiers","valueDescription":"Facilitates enriched customer profiles by aligning various user IDs, improving marketing precision."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://www.lotame.com","text":"Lotame Solutions, Inc."},{"url":"https://www.lotame.com/products/spherical-platform/","text":"Spherical Platform"},{"url":"https://www.lotame.com/products/addressable-audiences/","text":"Addressable Audiences"},{"url":"https://www.lotame.com/products/addressable-audiences/#ldx","text":"Lotame Data Exchange"},{"url":"https://www.lotame.com/products/services/","text":"Data & Identity Services"}]}