LiveRamp Unclaimed

Transform data into actionable insights and optimize marketing performance across channels.

Strengthen your consumer data strategy to enhance customer understanding and marketing effectiveness.

Maximize media impact and drive growth by effectively reaching and engaging valuable customers across multiple channels.

Enable precise measurement of advertising impact across diverse platforms.

Enhance brand loyalty and growth through strategic media networks.

The LiveRamp Platform

The LiveRamp Platform is a data collaboration platform that enables brands, ad-tech platforms, and publishers to securely connect, analyze, and activate data from multiple sources. It enables identity resolution, audience insights, and data-driven measurement across channels while prioritizing privacy and ethical data use.

• Simplify Addressability
  Access a vast network of authenticated audiences to enhance marketing effectiveness.
• Achieve Data Clarity
  Ensure comprehensive customer understanding by resolving fragmented data sources.
• Tailor Identity Management
  Create a customized identity structure that aligns with your organization’s standards and operational requirements.
• Streamline Customer Insights
  Enhance your customer understanding and streamline identity management across multiple touchpoints.
• Collaborate Securely
  Maintain data privacy while gaining valuable insights through collaborative analysis.
• Optimize Campaign Performance
  Leverage high-quality conversion signals to enhance advertising efforts and measure success.
• Unify First-Party Data
  Quickly consolidate first-party data to enhance customer insights and marketing effectiveness.
• Unify Data Access
  Integrate disparate data sources into a coherent identity profile to enhance collaboration and insight generation.
• Evaluate Advertising Impact
  Comprehensive measurement across platforms ensures effective optimization of marketing budgets.
• Expand Data Reach
  Utilize third-party data to enhance audience targeting and optimize campaign strategies.
• Maximize Media Impact
  Effectively segment audiences for optimized data activation and improved campaign results.
• Accelerate Data Activation
  Quickly unify first-party data for immediate insights and actionable marketing strategies.
• Maximize Data Value
  Unlock new revenue streams by effectively monetizing your data assets.
• Enhance Customer Profiles
  Improve targeting and engagement through enriched customer data.

Enhance Consumer Data Strategy

Build out a robust consumer data strategy by expanding first-party data with trusted partner data to better understand and reach customers.

• Augment First-Party Data
  Leverage collaborative data sharing to enhance the depth and richness of your customer profiles for more effective engagement.
• Enhance Understanding Of Customers
  Utilize comprehensive data to reveal insights about customer preferences, enabling targeted marketing and improved engagement.
• Connect With Trusted Partners
  Join a robust network that empowers seamless data collaboration, enhancing reach and insights across various platforms.
• Ensure Data Privacy Compliance
  Maintain compliance with evolving privacy laws while using data to drive marketing effectiveness, preserving customer trust.

Activate + Optimize Media

Activate and optimize media to reach your most valuable customers across channels from a single platform. This solution enables marketers to maximize media performance, enhance targeting precision, and improve return on ad spend (ROAS) while navigating today's fragmented media landscape.

• Extend Audience Reach
  Connect with customers across various media platforms to ensure they receive coherent messaging, thereby enhancing engagement and increasing conversion rates.
• Streamline Campaign Management
  Centralize media activation efforts to simplify management and execution of campaigns, allowing for more efficient use of marketing resources.
• Optimize ROI
  Gain insights into campaign performance to make informed decisions on budget allocation, ensuring higher ROI through data-driven marketing strategies.
• Increase Targeting Precision
  Fill data gaps with enriched insights to refine audience segments, resulting in more effective marketing activities.

Power Measurement + Analytics

Easily access and measure advertising effectiveness across walled gardens, channels, and clouds.

• Measure Impact Across Networks
  Track and analyze the effectiveness of your advertising campaigns across different media channels and platforms to ensure optimized investment.
• Analyze Performance Across Channels
  Integrate data from various sources to gain insights into customer behaviors and optimize marketing strategies effectively.
• Protect Customer Privacy
  Utilize a neutral platform that prioritizes data privacy, allowing businesses to measure success responsibly.
• Unify Data Sources
  Connect and combine internal and external data sources to create a complete view of the customer journey.

Build + Grow My Media Network

Tap into the brand-building power of media networks to fuel growth while deepening customer loyalty.

• Ensure Compliance and Build Trust
  Collaborate with partners while maintaining a commitment to data privacy and ethical standards.
• Expand Market Reach
  Utilize a diverse media network to reach wider audiences and enhance advertising effectiveness.
• Strengthen Customer Relationships
  Increase customer retention and encourage repeat interactions by enhancing engagement strategies through media networks.
• Measure Campaign Success
  Track and assess the performance of media campaigns in real-time to optimize strategies.