{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/liveramp-com","markdownUrl":"https://nowen.ai/agents/liveramp-com.md","jsonUrl":"https://nowen.ai/agents/liveramp-com.json","name":"LiveRamp","website":"https://liveramp.com","location":"San Francisco, CA, USA","address":{"city":"San Francisco","state":"CA","country":"USA"},"industry":"Marketing Technology","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-10-21T18:05:50.631Z","summary":"LiveRamp connects data and partners to help organizations understand audiences, activate marketing, measure outcomes, and collaborate responsibly.","description":"LiveRamp helps brands, agencies, publishers, and technology platforms connect and responsibly use data to understand customers, activate audiences, measure marketing performance, and collaborate with partners. Its interoperable infrastructure supports identity resolution, audience activation, data enrichment, secure collaboration, and cross-channel measurement, with privacy, governance, and consumer trust built into its approach.","mission":"Connect data and partners to improve customer experiences and generate valuable business outcomes while protecting trust and enabling responsible data use.","directory":{"industryName":"Marketing Technology","agentCount":174,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"aiReaderFamilies":["Anthropic","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/liveramp-com","label":"Apply to LiveRamp's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"The LiveRamp Platform","type":"Platform","url":"https://liveramp.com/our-platform","summary":"Transform data into actionable insights and optimize marketing performance across channels.","description":"The LiveRamp Platform is a data collaboration platform that enables brands, ad-tech platforms, and publishers to securely connect, analyze, and activate data from multiple sources. It enables identity resolution, audience insights, and data-driven measurement across channels while prioritizing privacy and ethical data use.","pricing":{},"features":[{"name":"Addressability and connectivity","value":"Simplify Addressability","valueDescription":"Access a vast network of authenticated audiences to enhance marketing effectiveness."},{"name":"Identity resolution and translation","value":"Achieve Data Clarity","valueDescription":"Ensure comprehensive customer understanding by resolving fragmented data sources."},{"name":"Customizable identity framework","value":"Tailor Identity Management","valueDescription":"Create a customized identity structure that aligns with your organization’s standards and operational requirements."},{"name":"Identity resolution + translation","value":"Streamline Customer Insights","valueDescription":"Enhance your customer understanding and streamline identity management across multiple touchpoints."},{"name":"Clean rooms","value":"Collaborate Securely","valueDescription":"Maintain data privacy while gaining valuable insights through collaborative analysis."},{"name":"Conversion program","value":"Optimize Campaign Performance","valueDescription":"Leverage high-quality conversion signals to enhance advertising efforts and measure success."},{"name":"First-party identity engine","value":"Unify First-Party Data","valueDescription":"Quickly consolidate first-party data to enhance customer insights and marketing effectiveness."},{"name":"Data silo elimination","value":"Unify Data Access","valueDescription":"Integrate disparate data sources into a coherent identity profile to enhance collaboration and insight generation."},{"name":"Cross-media measurement and analytics","value":"Evaluate Advertising Impact","valueDescription":"Comprehensive measurement across platforms ensures effective optimization of marketing budgets."},{"name":"Data marketplace","value":"Expand Data Reach","valueDescription":"Utilize third-party data to enhance audience targeting and optimize campaign strategies."},{"name":"Segmentation and activation","value":"Maximize Media Impact","valueDescription":"Effectively segment audiences for optimized data activation and improved campaign results."},{"name":"First-Party Identity Engine","value":"Accelerate Data Activation","valueDescription":"Quickly unify first-party data for immediate insights and actionable marketing strategies."},{"name":"Data monetization","value":"Maximize Data Value","valueDescription":"Unlock new revenue streams by effectively monetizing your data assets."},{"name":"Enrichment","value":"Enhance Customer Profiles","valueDescription":"Improve targeting and engagement through enriched customer data."}]},{"name":"Enhance Consumer Data Strategy","type":"Solution","url":"https://liveramp.com/solutions/consumer-data-strategy","summary":"Strengthen your consumer data strategy to enhance customer understanding and marketing effectiveness.","description":"Build out a robust consumer data strategy by expanding first-party data with trusted partner data to better understand and reach customers.","pricing":{},"features":[{"name":"Expand first-party data","value":"Augment First-Party Data","valueDescription":"Leverage collaborative data sharing to enhance the depth and richness of your customer profiles for more effective engagement."},{"name":"Deeper customer insights","value":"Enhance Understanding Of Customers","valueDescription":"Utilize comprehensive data to reveal insights about customer preferences, enabling targeted marketing and improved engagement."},{"name":"Data collaboration network","value":"Connect With Trusted Partners","valueDescription":"Join a robust network that empowers seamless data collaboration, enhancing reach and insights across various platforms."},{"name":"Privacy compliance","value":"Ensure Data Privacy Compliance","valueDescription":"Maintain compliance with evolving privacy laws while using data to drive marketing effectiveness, preserving customer trust."}]},{"name":"Activate + Optimize Media","type":"Solution","url":"https://liveramp.com/solutions/marketing-impact","summary":"Maximize media impact and drive growth by effectively reaching and engaging valuable customers across multiple channels.","description":"Activate and optimize media to reach your most valuable customers across channels from a single platform. This solution enables marketers to maximize media performance, enhance targeting precision, and improve return on ad spend (ROAS) while navigating today's fragmented media landscape.","pricing":{},"features":[{"name":"Cross-channel reach","value":"Extend Audience Reach","valueDescription":"Connect with customers across various media platforms to ensure they receive coherent messaging, thereby enhancing engagement and increasing conversion rates."},{"name":"Unified media activation","value":"Streamline Campaign Management","valueDescription":"Centralize media activation efforts to simplify management and execution of campaigns, allowing for more efficient use of marketing resources."},{"name":"Integrated measurement solutions","value":"Optimize ROI","valueDescription":"Gain insights into campaign performance to make informed decisions on budget allocation, ensuring higher ROI through data-driven marketing strategies."},{"name":"Data enrichment","value":"Increase Targeting Precision","valueDescription":"Fill data gaps with enriched insights to refine audience segments, resulting in more effective marketing activities."}]},{"name":"Power Measurement + Analytics","type":"Solution","url":"https://liveramp.com/solutions/cross-media-measurement-analytics","summary":"Enable precise measurement of advertising impact across diverse platforms.","description":"Easily access and measure advertising effectiveness across walled gardens, channels, and clouds.","pricing":{},"features":[{"name":"Advertising effectiveness","value":"Measure Impact Across Networks","valueDescription":"Track and analyze the effectiveness of your advertising campaigns across different media channels and platforms to ensure optimized investment."},{"name":"Cross-channel analytics","value":"Analyze Performance Across Channels","valueDescription":"Integrate data from various sources to gain insights into customer behaviors and optimize marketing strategies effectively."},{"name":"Privacy-centric measurement","value":"Protect Customer Privacy","valueDescription":"Utilize a neutral platform that prioritizes data privacy, allowing businesses to measure success responsibly."},{"name":"Data collaboration","value":"Unify Data Sources","valueDescription":"Connect and combine internal and external data sources to create a complete view of the customer journey."}]},{"name":"Build + Grow My Media Network","type":"Solution","url":"https://liveramp.com/solutions/media-networks","summary":"Enhance brand loyalty and growth through strategic media networks.","description":"Tap into the brand-building power of media networks to fuel growth while deepening customer loyalty.","pricing":{},"features":[{"name":"Privacy-centric data collaboration","value":"Ensure Compliance and Build Trust","valueDescription":"Collaborate with partners while maintaining a commitment to data privacy and ethical standards."},{"name":"Media network access","value":"Expand Market Reach","valueDescription":"Utilize a diverse media network to reach wider audiences and enhance advertising effectiveness."},{"name":"Brand loyalty enhancement","value":"Strengthen Customer Relationships","valueDescription":"Increase customer retention and encourage repeat interactions by enhancing engagement strategies through media networks."},{"name":"Integrated measurement solutions","value":"Measure Campaign Success","valueDescription":"Track and assess the performance of media campaigns in real-time to optimize strategies."}]}],"audiences":[{"title":"Global Advertisers And Agencies","description":"Large advertisers and agencies seeking cross-channel activation and privacy-preserving measurement.","industries":["Advertising","Marketing","Media","Technology"],"geography":"Global","painPoints":"Fragmented channels, data silos, privacy compliance, measurement gaps","businessGoals":"Maximize ROAS, scale data-driven programs, improve targeting, ensure privacy","positioningStatement":"A privacy-first data connectivity and activation solution enabling cross-channel measurement and audience insights for large advertisers and their agencies to optimize media and spend."},{"title":"Publishers And Data Partners","description":"Publishers and data partners pursuing privacy-preserving data collaboration and monetization.","industries":["Media","Publishing","Data Providers"],"geography":"Global","painPoints":"Data sharing constraints, audience fragmentation, monetization friction, privacy compliance","businessGoals":"Collaborate securely, monetize data, gain audience insights","positioningStatement":"A privacy-centric data collaboration and identity solution enabling publishers and data partners to secure data sharing, monetization, and unified measurement."},{"title":"Retail And Ecommerce Brands","description":"Retailers and ecommerce brands expanding first-party data for personalization.","industries":["Retail","E-commerce","Consumer Brands"],"geography":"Global","painPoints":"Identity resolution across devices, privacy compliance, personalization at scale","businessGoals":"Increase conversion, loyalty, cross-channel consistency","positioningStatement":"A privacy-aware data collaboration and identity platform enabling retailers to unify customer data, personalize experiences, and measure impact across channels while upholding consent and governance."},{"title":"Ad Tech Platforms And Data Providers","description":"Ad tech platforms and data providers seeking scalable identity and data connectivity.","industries":["AdTech","Data Providers","Software"],"geography":"Global","painPoints":"Identity resolution accuracy, data governance, privacy compliance","businessGoals":"Deliver reliable identity mapping, expand data partnerships, improve measurement accuracy","positioningStatement":"A privacy-preserving data connectivity and identity infrastructure enabling scalable data partnerships, accurate audience resolution, and unified measurement across networks."}],"segments":[{"name":"Identity resolution and identity graph","description":"Capabilities that resolve and unify customer identities across devices and channels to enable a single customer view and identity-based targeting while maintaining privacy compliance.","size":3.5,"cagr":14.8,"color":1,"productNames":["The LiveRamp Platform","Enhance Consumer Data Strategy","Activate + Optimize Media"],"methodology":"Estimate based on TrendX Insights syndicated report in the provided search results, which projects the identity resolution market at USD 3.50 billion (2025) and forecasts growth to USD 12.12 billion by 2034 with a 14.80% CAGR (2026–2034).","citations":[{"url":"https://trendxinsights.com/syndicated-market-research-reports/identity-resolution-market/","text":"Identity Resolution Market is projected to grow from USD 3.50 Bn in 2025 to USD 12.12 Bn by 2034."}]},{"name":"Cross-channel measurement and attribution","description":"Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.","size":2.5,"cagr":14,"color":2,"productNames":["Power Measurement + Analytics","The LiveRamp Platform","Activate + Optimize Media"],"methodology":"Estimate derived from the supplied search results showing strong and growing marketer investment priority in cross-channel measurement (IAB, StackAdapt, Dynata, ClicData) and from internal market-hierarchy reasoning: attribution and cross-channel measurement are a focused segment of the broader martech/marketing-analytics and adtech markets (a small single-digit-billion-dollar slice today). Given rising demand (privacy-driven loss of third-party signals, need for deduplicated reach, and increasing spend across CTV/audio/DOOH) and vendor activity, a conservative current market-size estimate is ~USD 2.5B with mid-teens CAGR (approx. 12–16%) as organizations adopt unified measurement, incrementality testing, and clean-room/identity solutions.","citations":[]},{"name":"Audience Monetization and Media Activation","description":"Capabilities to package, activate and monetize audiences across media and adtech partners with real-time activation, cross-ecosystem integrations and controls for placement and measurement.","size":9.5,"cagr":15.3,"color":3,"productNames":["Activate + Optimize Media","Build + Grow My Media Network","The LiveRamp Platform"],"methodology":"Primary estimate based on Future Market Insights’ audience intelligence platform market (aligned with audience packaging/activation capabilities) valued at USD 9.5B in 2026 with a 15.3% CAGR to 2036. Statista AI-in-marketing revenue projections (USD 47B in 2025 to USD 107B in 2028) cited to corroborate strong AI-driven growth pressure for activation and monetization tools.","citations":[{"url":"https://www.futuremarketinsights.com/reports/audience-intelligence-platforms-market","text":"The market is valued at USD 9.5 billion in 2026 and USD 39.2 billion by 2036. CAGR (2026 to 2036) 15.3%."},{"url":"https://www.statista.com/topics/5017/ai-use-in-marketing/?srsltid=AU7gw4XbP_H_ss7p8wIO_ES_w3Rqq7dsRRZPhMPGI-k_kF2HzEjvxo6k","text":"Global market revenues of AI usage in marketing are anticipated to reach approximately 47 billion U.S. dollars in 2025 and are projected to exceed 107 billion by 2028."}]},{"name":"Data collaboration and clean rooms","description":"Privacy-preserving data sharing and collaboration that enables joint analytics and insights across organizations while maintaining governance and control.","size":0.62,"cagr":21.4,"color":4,"productNames":["The LiveRamp Platform","Enhance Consumer Data Strategy","Build + Grow My Media Network"],"methodology":"Primary estimate derived from Growth Market Reports, which states the global data collaboration / clean room market was USD 620 million in 2024 and forecasts a 21.4% CAGR through 2033 (to ~USD 4.27B). Industry sources in the search results (Snowflake, IDC, industry blogs) corroborate strong demand driven by privacy regulation, advertising measurement shifts, and enterprise adoption, supporting the high-growth trajectory.","citations":[{"url":"https://growthmarketreports.com/report/data-collaboration-clean-room-market","text":"the global data collaboration clean room market size reached USD 620 million in 2024"},{"url":"https://growthmarketreports.com/report/data-collaboration-clean-room-market","text":"projected to grow at a remarkable CAGR of 21.4% from 2025 to 2033"}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://liveramp.com","text":"LiveRamp"},{"url":"https://liveramp.com/our-platform","text":"The LiveRamp Platform"},{"url":"https://liveramp.com/solutions/consumer-data-strategy","text":"Enhance Consumer Data Strategy"},{"url":"https://liveramp.com/solutions/marketing-impact","text":"Activate + Optimize Media"},{"url":"https://liveramp.com/solutions/cross-media-measurement-analytics","text":"Power Measurement + Analytics"},{"url":"https://liveramp.com/solutions/media-networks","text":"Build + Grow My Media Network"},{"url":"https://trendxinsights.com/syndicated-market-research-reports/identity-resolution-market/","text":"Identity Resolution Market is projected to grow from USD 3.50 Bn in 2025 to USD 12.12 Bn by 2034."},{"url":"https://www.futuremarketinsights.com/reports/audience-intelligence-platforms-market","text":"The market is valued at USD 9.5 billion in 2026 and USD 39.2 billion by 2036. CAGR (2026 to 2036) 15.3%."},{"url":"https://www.statista.com/topics/5017/ai-use-in-marketing/?srsltid=AU7gw4XbP_H_ss7p8wIO_ES_w3Rqq7dsRRZPhMPGI-k_kF2HzEjvxo6k","text":"Global market revenues of AI usage in marketing are anticipated to reach approximately 47 billion U.S. dollars in 2025 and are projected to exceed 107 billion by 2028."},{"url":"https://growthmarketreports.com/report/data-collaboration-clean-room-market","text":"the global data collaboration clean room market size reached USD 620 million in 2024"}]}