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Limelight Platforms, Inc.

Unclaimed
Event Marketingwww.limelightplatform.comUpdated

Limelight helps brands and agencies turn live events into data-driven experiences by capturing data, automating communications, and delivering real-time insights.

Overview

Limelight Platforms, Inc. (Limelight) offers an all-in-one experiential marketing software platform that closes the data loop between digital and experiential events, turning attendance into personalized, automated consumer experiences and actionable insights. It enables brands and agency partners to plan, register attendees, capture first-party data, manage communications, and generate real-time reporting to measure event impact. The platform integrates with CRM and marketing tools to unify data, improve lead capture and routing, nurture leads, and demonstrate ROI of activations. The company serves marketing and event teams across industries, including automotive, consumer goods, and retail, helping them deliver data-driven experiences at scale. Limelight emphasizes measurable outcomes, such as increased qualified leads, improved lead-to-sale conversion, and sales growth from live marketing events. Trusted by leading brands and agency partners, Limelight positions itself as an enabler of data-driven decision making, with offline data capture, real-time analytics, and seamless workflows across pre-event, on-site, and post-event stages.

Mission statement

Limelight’s mission is to help brands and agencies create memorable, data-driven experiential marketing experiences by capturing quality data, personalizing attendee journeys, and delivering actionable insights that drive engagement and ROI.

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What we offer

Limelight Platform

Transform your event marketing with data-driven insights and real-time analytics.

limelightplatform.com →

Market segments

Experiential marketing automation

Capabilities to plan and automate personalized attendee journeys across pre-event, on-site, and post-event channels to convert attendance into qualified customers and drive nurture workflows.

Products: Limelight Platform

Event lead capture and routing

Real-time and offline capture of first-party attendee data, lead qualification, and instant routing to CRM and sales teams to accelerate follow-up and conversion.

Products: Limelight Platform

Event registration and on-site operations

Creation of customizable registration pages, attendee check-in and on-site workflow management, and end-to-end attendee lifecycle administration for live activations.

Products: Limelight Platform

Event analytics and ROI measurement

Real-time reporting and unified digital and experiential data to measure event performance, attribution, and return on activation investments.

Products: Limelight Platform

More information about our offering

Limelight Platform

Limelight Platform is an all-in-one experiential marketing software that seamlessly integrates digital and live events, turning attendance into personalized, automated consumer experiences and actionable insights. It enables brands and agency partners to manage registrations, capture first-party data, control communications, and generate real-time reports to measure event impacts. The platform supports offline data capture and integrates with CRM and marketing tools, helping teams enhance lead nurturing and demonstrate ROI effectively.

  • Seamless Integrations
    Enables efficient data flow between systems, improving lead management and operational efficiency.
  • Actionable Analytics
    Helps teams make informed decisions on handling events and enhancing future strategies.
  • Automate Follow-Up
    Ensures timely engagement with leads through personalized communication, enhancing customer relationships.
  • Comprehensive Management
    Streamlines the entire customer experience in event marketing, reducing drop-off rates and enhancing engagement.
  • Immediate Insights
    Empowers teams with up-to-date information during events, facilitating effective engagement.
  • Cohesive Insights
    Ensures marketing strategies are informed by comprehensive data across all customer interactions.
  • Quick Lead Delivery
    Ensures sales teams receive qualified leads promptly, boosting conversion rates.
  • Tailored Registration
    Facilitates a personalized and user-friendly sign-up experience, increasing participation rates.
  • Capture Anywhere
    Allows lead collection without internet access, ensuring no opportunity is missed.

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