Keyplay, Inc. Unclaimed

Optimize your B2B go-to-market efforts with AI-driven account targeting and CRM integration.

Optimize account targeting with precise ICP modeling and scoring.

Build a reliable account scoring model that ensures accurate targeting and trust within your sales team.

Easily create accurate sales territories in minutes using fit-based scoring.

Efficiently discover and score ideal accounts within Salesforce.

Transform your HubSpot CRM into an ICP command center with automated account scoring and insights.

Enhanced ICP targeting with intent scoring and expert support for B2B enterprises.

Capabilities that generate fit-based account scores using multi-source signals, custom signals, and backtesting to prioritize outbound and inbound account engagement.

Methods to define, validate, and operationalize ideal customer profiles using weighted signals, AI lookalikes, continuous improvement, and model backtesting.

Capabilities that ingest multi-source intent signals, score accounts by intent and fit, and provide APIs and analyst services to time and target GTM outreach.

Fit-based territory design, assignment, and export with two-way CRM synchronization to operationalize coverage, routing, and sales workflows in Salesforce or HubSpot.

Keyplay

Keyplay is a go-to-market platform for B2B teams to identify and engage the right accounts. It combines AI-driven signals, ICP modeling, territory planning, and CRM workflow management to enable targeted discovery, prioritization, and continuous optimization of GTM programs. Keyplay AI Agents further enhance this platform by automating account research and insights with features like Account Research Agents and custom AI signals.

• Create Target Lists Efficiently
  Utilize a scoring system that identifies the best-fit accounts, allowing sales teams to focus on high-potential leads effectively.
• Enhance Account Insights
  Gain deeper insights into accounts by leveraging advanced AI signals that track firmographics, engagement metrics, and industry-specific technologies.
• Identify High-Value Targets
  Utilize precise ICP modeling to discover the most relevant accounts for your product, increasing sales efficiency.
• Automate Research Tasks
  Efficiently handle intensive research to deliver valuable insights without manual effort.
• Automate Data Flow
  Seamlessly sync enriched account data and scoring with your existing Salesforce and HubSpot systems, streamlining your workflows.
• Diverse Agent Capabilities
  A suite of agents designed for various tasks, ensuring tailored solutions for account management.
• Discover New Accounts
  Leverage AI to find accounts that match your ideal customer profile, expanding your outreach.
• Real-time Data Management
  Keep your CRM updated with the latest account insights and scores automatically.
• Optimize Territory Management
  Reduce the time spent planning sales territories by leveraging data-driven insights that align with your sales strategy.
• Identify Priority Signals
  Get actionable insights on which accounts to pursue based on real-time data.
• Tailor Insights
  Create specific account signals on-demand that align with your business objectives, enhancing your GTM strategy.
• Tailored Solutions
  Develop agents specially designed to fit your unique business requirements and objectives.

ICP Modeling

ICP Modeling helps teams build a trusted model that translates ICP descriptions into a concrete 0-100 fit score for each account. It combines signals and AI lookalikes, supports backtesting, and follows a structured four-step methodology.

• Delivers Concrete Fit Scoring
  Provides a quantifiable measure of how well an account fits your Ideal Customer Profile, enabling precise targeting.
• Structured Modeling Approach
  Utilizes a systematic approach to refine and optimize your ICP through feedback and adjustments.
• Integrates Signals and Lookalikes
  Enhances targeting precision by leveraging AI-generated lookalikes and key business signals.
• Proven Model Reliability
  Allows for validation and optimization of your ICP model utilizing real sales performance data.
• Facilitates Ongoing Model Refinement
  Empowers teams to continuously enhance their ICP model and account targeting strategies based on new insights.

Account Scoring

Account Scoring lets you build a scoring model you can prove works in your CRM. It uses thousands of signals, third-party signals, and custom signals, with two-way CRM synchronization and backtesting.

• Enable Seamless Data Flow
  Automatically synchronize account scores and properties with your CRM, ensuring your teams have access to the latest and most accurate data without manual input.
• Leverage Comprehensive Data
  Access a vast library of signals to create nuanced scoring models that reflect your business needs and criteria.
• Validate Model Accuracy
  Utilize past sales data to backtest your scoring model, demonstrating its effectiveness and ensuring it aligns with actual business outcomes.
• Achieve High Precision in Targeting
  Utilize detailed and specific signals that provide actionable insights, improving your team's ability to focus on high-potential accounts.
• Tailor Scoring Algorithms
  Develop unique scoring signals that align closely with your ideal customer profile, enhancing the precision of your targeting strategies.
• Facilitate Data Sharing
  Easily export your account lists to CSV for sharing or further analysis, streamlining collaboration across your teams.

Territory Planning

Territory Planning helps build more accurate sales territories in minutes—not weeks. It enables fit-based territory assignment, CRM export, and seamless two-way CRM synchronization with major CRMs.

• Enhance Targeting Accuracy
  Utilize Keyplay’s advanced fit scores to filter accounts efficiently and ensure high-value targets are prioritized in your territory plans.
• Ensure Data Consistency
  Maintain real-time data synchronization across your sales operations with seamless two-way integration to major CRMs like Salesforce and HubSpot.
• Streamline Territory Management
  Easily export your defined sales territories to CSV files or directly integrate with your preferred CRM for seamless updates.
• Accelerate Territory Setup
  Reduce the planning time from weeks to minutes by leveraging data-backed fit scores for efficient territory setup.
• Boost Rep Confidence
  Provide your sales representatives with transparent, back-tested data so they can trust the accounts they are working on.

Keyplay for Salesforce

Keyplay for Salesforce turns Salesforce into your ICP command center with AI-powered account selection, trusted ICP scores, white box signals, and a two-way CRM sync.

• Score Accounts Automatically
  Integrate inline scoring for all Salesforce accounts to ensure your sales team focuses on high-fit opportunities.
• Maintain Up-to-Date Data
  Keep all account information current with automatic updates and enrichments flowing directly into your Salesforce environment.
• Discover New Accounts Easily
  Utilize AI to identify and prioritize new potential accounts that match your ideal customer profile.
• Score New Accounts
  Automatically assess and integrate new accounts as they come into Salesforce, providing ongoing data quality.
• Auto-Enrich Your Data
  Select your preferred fields for enrichment, and Keyplay will automatically populate them, streamlining your data processes.
• Connect Seamlessly
  Experience swift setup times with painless connections to your existing Salesforce CRM.

Keyplay for HubSpot

Keyplay for HubSpot provides ICP modeling, ongoing scoring, and signals enrichment inside HubSpot, with a two-way CRM sync.

• Automatically Score & Enrich Accounts
  Gain insights through dynamic ICP scoring that updates continuously, ensuring your team targets the right accounts.
• Discover New Accounts
  Leverage advanced algorithms to find net new opportunities and enrich your sales pipeline efficiently.
• Seamless Data Sync
  Ensure that your marketing and sales teams are always working with the most current and accurate account data.
• Keep Insights Fresh
  Adapt to market changes with real-time scoring updates that allow teams to adjust strategies swiftly.
• Custom Field Selection
  Configure your HubSpot environment in under 90 seconds to capture the information that matters most.

Full-Service ICP + Intent

Full-Service ICP + Intent is an enterprise ICP targeting package including ICP modeling, multiple signals, and intent scoring with custom integrations, backtesting, and dedicated analyst services.

• Leverage Diverse Data Points
  Utilize a broad range of scoring signals to enrich target accounts, improving pinpoint accuracy and efficiency in the targeting process.
• Automate Workflow
  Seamlessly connect with your existing CRM for real-time updates, making account management and enrichment straightforward and efficient.
• Personalized Guidance
  Receive tailored support from a dedicated team to maximize the value of your ICP strategies and tools.
• Target High-Value Accounts
  Create precise ICP models that integrate various intent signals to detect accounts ready for engagement.
• Get Real-Time Insights
  Implement custom intent signals and connect with third-party tools through the API for enriched customer insights.
• Validate Your Strategy
  Ensure the effectiveness of your ICP models and refine them based on historical performance data.