{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/keyplay-io","markdownUrl":"https://nowen.ai/agents/keyplay-io.md","jsonUrl":"https://nowen.ai/agents/keyplay-io.json","name":"Keyplay, Inc.","nickname":"Keyplay","website":"https://keyplay.io","industry":"B2B SaaS","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:35:03.274Z","summary":"Keyplay, Inc. is a B2B go-to-market platform that helps teams identify, score, and prioritize ideal accounts using AI signals and ICP modeling.","description":"Keyplay, Inc. provides a go-to-market platform for B2B teams to identify and engage the right accounts. Using AI-driven signals and ICP modeling, the company enriches account data, scores accounts by fit, and helps plan territories and manage CRM workflows. Designed for fast-growing GTM teams, Keyplay supports targeted account discovery, prioritization, and continuous optimization of go-to-market programs.","mission":"Our mission is to discover the new playbook in partnership with our community and customers.","directory":{"industryName":"B2B SaaS","agentCount":54,"indexable":true,"hubUrl":"https://nowen.ai/industry/b2b-saas"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Keyplay","type":"Platform","url":"https://keyplay.io/product/","summary":"Optimize your B2B go-to-market efforts with AI-driven account targeting and CRM integration.","description":"Keyplay is a go-to-market platform for B2B teams to identify and engage the right accounts. It combines AI-driven signals, ICP modeling, territory planning, and CRM workflow management to enable targeted discovery, prioritization, and continuous optimization of GTM programs. Keyplay AI Agents further enhance this platform by automating account research and insights with features like Account Research Agents and custom AI signals.","pricing":{},"features":[{"name":"Account Scoring and Prioritization","value":"Create Target Lists Efficiently","valueDescription":"Utilize a scoring system that identifies the best-fit accounts, allowing sales teams to focus on high-potential leads effectively."},{"name":"AI-Driven Signals and Enrichment","value":"Enhance Account Insights","valueDescription":"Gain deeper insights into accounts by leveraging advanced AI signals that track firmographics, engagement metrics, and industry-specific technologies."},{"name":"ICP Targeting and Account Discovery","value":"Identify High-Value Targets","valueDescription":"Utilize precise ICP modeling to discover the most relevant accounts for your product, increasing sales efficiency."},{"name":"Automate Research Tasks","value":"Automate Research Tasks","valueDescription":"Efficiently handle intensive research to deliver valuable insights without manual effort."},{"name":"CRM Integration with Salesforce and HubSpot","value":"Automate Data Flow","valueDescription":"Seamlessly sync enriched account data and scoring with your existing Salesforce and HubSpot systems, streamlining your workflows."},{"name":"Agent Family Components","value":"Diverse Agent Capabilities","valueDescription":"A suite of agents designed for various tasks, ensuring tailored solutions for account management."},{"name":"AI Lookalikes for ICP Discovery","value":"Discover New Accounts","valueDescription":"Leverage AI to find accounts that match your ideal customer profile, expanding your outreach."},{"name":"Continuous Scoring and CRM Sync","value":"Real-time Data Management","valueDescription":"Keep your CRM updated with the latest account insights and scores automatically."},{"name":"Territory Planning and CRM Workflow Integration","value":"Optimize Territory Management","valueDescription":"Reduce the time spent planning sales territories by leveraging data-driven insights that align with your sales strategy."},{"name":"AI Signals Generation","value":"Identify Priority Signals","valueDescription":"Get actionable insights on which accounts to pursue based on real-time data."},{"name":"Custom AI Signals","value":"Tailor Insights","valueDescription":"Create specific account signals on-demand that align with your business objectives, enhancing your GTM strategy."},{"name":"Custom AI Agents","value":"Tailored Solutions","valueDescription":"Develop agents specially designed to fit your unique business requirements and objectives."}]},{"name":"ICP Modeling","type":"Product","url":"https://keyplay.io/guides/build-an-icp-model/","summary":"Optimize account targeting with precise ICP modeling and scoring.","description":"ICP Modeling helps teams build a trusted model that translates ICP descriptions into a concrete 0-100 fit score for each account. 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It uses thousands of signals, third-party signals, and custom signals, with two-way CRM synchronization and backtesting.","pricing":{},"features":[{"name":"2-Way CRM Sync","value":"Enable Seamless Data Flow","valueDescription":"Automatically synchronize account scores and properties with your CRM, ensuring your teams have access to the latest and most accurate data without manual input."},{"name":"Signals and Scoring Signals","value":"Leverage Comprehensive Data","valueDescription":"Access a vast library of signals to create nuanced scoring models that reflect your business needs and criteria."},{"name":"Backtesting","value":"Validate Model Accuracy","valueDescription":"Utilize past sales data to backtest your scoring model, demonstrating its effectiveness and ensuring it aligns with actual business outcomes."},{"name":"Granular Fit Signals","value":"Achieve High Precision in Targeting","valueDescription":"Utilize detailed and specific signals that provide actionable insights, improving your team's ability to focus on high-potential accounts."},{"name":"Custom Signal Creation","value":"Tailor Scoring Algorithms","valueDescription":"Develop unique scoring signals that align closely with your ideal customer profile, enhancing the precision of your targeting strategies."},{"name":"CSV Export","value":"Facilitate Data Sharing","valueDescription":"Easily export your account lists to CSV for sharing or further analysis, streamlining collaboration across your teams."}]},{"name":"Territory Planning","type":"Product","url":"https://keyplay.io/lp/territory-planning/","summary":"Easily create accurate sales territories in minutes using fit-based scoring.","description":"Territory Planning helps build more accurate sales territories in minutes—not weeks. It enables fit-based territory assignment, CRM export, and seamless two-way CRM synchronization with major CRMs.","pricing":{},"features":[{"name":"Filter by fit score and tier","value":"Enhance Targeting Accuracy","valueDescription":"Utilize Keyplay’s advanced fit scores to filter accounts efficiently and ensure high-value targets are prioritized in your territory plans."},{"name":"Two-way CRM sync","value":"Ensure Data Consistency","valueDescription":"Maintain real-time data synchronization across your sales operations with seamless two-way integration to major CRMs like Salesforce and HubSpot."},{"name":"CRM export","value":"Streamline Territory Management","valueDescription":"Easily export your defined sales territories to CSV files or directly integrate with your preferred CRM for seamless updates."},{"name":"Territory planning in minutes","value":"Accelerate Territory Setup","valueDescription":"Reduce the planning time from weeks to minutes by leveraging data-backed fit scores for efficient territory setup."},{"name":"Reps signal sharing","value":"Boost Rep Confidence","valueDescription":"Provide your sales representatives with transparent, back-tested data so they can trust the accounts they are working on."}]},{"name":"Keyplay for Salesforce","type":"Platform","url":"https://keyplay.io/salesforce/","summary":"Efficiently discover and score ideal accounts within Salesforce.","description":"Keyplay for Salesforce turns Salesforce into your ICP command center with AI-powered account selection, trusted ICP scores, white box signals, and a two-way CRM sync.","pricing":{},"features":[{"name":"ICP Model Scoring in Salesforce","value":"Score Accounts Automatically","valueDescription":"Integrate inline scoring for all Salesforce accounts to ensure your sales team focuses on high-fit opportunities."},{"name":"Two-Way CRM Sync","value":"Maintain Up-to-Date Data","valueDescription":"Keep all account information current with automatic updates and enrichments flowing directly into your Salesforce environment."},{"name":"New Account Discovery in Salesforce","value":"Discover New Accounts Easily","valueDescription":"Utilize AI to identify and prioritize new potential accounts that match your ideal customer profile."},{"name":"Continuous Scoring","value":"Score New Accounts","valueDescription":"Automatically assess and integrate new accounts as they come into Salesforce, providing ongoing data quality."},{"name":"Instant Fields & Enrichment","value":"Auto-Enrich Your Data","valueDescription":"Select your preferred fields for enrichment, and Keyplay will automatically populate them, streamlining your data processes."},{"name":"Effortless Integration","value":"Connect Seamlessly","valueDescription":"Experience swift setup times with painless connections to your existing Salesforce CRM."}]},{"name":"Keyplay for HubSpot","type":"Platform","url":"https://keyplay.io/hubspot/","summary":"Transform your HubSpot CRM into an ICP command center with automated 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