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Kevel

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AdTechwww.kevel.comUpdated

Kevel is an API-first advertising technology company enabling retailers and brands to build and optimize retail media networks.

Overview

Kevel is a cloud-based advertising technology company that provides API-first tools to build, manage, and optimize advertising networks and campaigns across digital properties. The company serves retailers, marketplaces, fintechs, travel brands, and delivery apps, helping them activate first-party data, deliver personalized and relevant ads, and measure performance in real time. With capabilities spanning server-side ad delivery, audience segmentation, and automated campaign management, Kevel aims to empower advertisers and publishers to monetize owned media while maintaining control over user experience and data privacy.

Mission statement

Kevel is a cloud-based technology company leading a bold mission to Help Make the Internet a Better Place through ethical advertising practices.

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What we offer

Kevel Ad Server

Empowers businesses to build custom advertising solutions with full control over their ad strategy and user experience.

kevel.com →

Kevel Audience

Enhance audience targeting and boost ad personalization with AI-driven segmentation.

kevel.com →

Kevel Console

Streamline campaign management and drive performance with AI-powered tools.

kevel.com →

The Retail Media Cloud

Empowers retailers to monetize their first-party data through tailored ad networks.

kevel.com →

Sponsored Listings

Boost your ad revenue and product visibility with seamless sponsored listings integration.

kevel.com →

Market segments

Ad serving and monetization

Programmable, server-side ad delivery and auctioning that enables publishers and platforms to serve, target, and monetize inventory with API-first ad servers and reporting.

Products: Kevel Ad Server, The Retail Media Cloud

Retail media networks

Capabilities to build and operate in‑house retail media networks including catalog-powered sponsored listings, inventory-specific targeting, retail-focused reporting, and self-serve advertiser portals.

Products: The Retail Media Cloud, Sponsored Listings, Kevel Console

First-party audience activation

Tools to unify customer data, build and score targetable segments, and activate first-party audiences for personalized advertising and predictive targeting.

Products: Kevel Audience, The Retail Media Cloud

Campaign management and optimization

AI-enabled campaign planning, pacing, predictive decisioning, and end-to-end visibility for campaign execution, performance optimization, and role-based ad ops workflows.

Products: Kevel Console, Kevel Ad Server, Kevel Audience

More information about our offering

Kevel Ad Server

Build your own ad server. A programmable ad server platform that enables you to build and operate your own ad server, supporting flexible ad integration and first-party data activation.

  • Streamline Campaign Management
    Manage everything from initial ad creation to performance reporting in one intuitive interface.
  • Enhance Integration Flexibility
    Utilize APIs for a customizable ad serving solution that fits precise business needs.
  • Improve User Experience
    Deliver ads swiftly while maintaining a smooth user experience, free from loading delays.
  • Simplify Ad Operations
    Experience a user-friendly interface that enables ad ops teams to efficiently manage ads without technical overhead.
  • Maximize Ad Relevance
    Customize parameters to ensure ads are delivered at the right time to the right audience, boosting engagement and conversion.
  • Integrate Product Listings Seamlessly
    Easily integrate multiple product catalogs for sponsored ads, ensuring faster ad setup and improved performance.
  • Control User Permissions
    Set granular permission levels for team members to enhance security and operational efficiency.

Kevel Audience

Unlock your first-party data for audience activation and ad personalization.

  • Build Targeted Segments
    Use AI to create and optimize segments that align precisely with your advertising goals.
  • Activate Data Seamlessly
    Transform your collected audience data into actionable segments for effective ad campaigns across channels.
  • Leverage Predictive Analytics
    Utilize advanced machine learning to anticipate user behavior, maximizing your campaign effectiveness.
  • Achieve Comprehensive Insights
    Consolidate all user data into a single profile to enhance targeting and personalization strategies.
  • Expand Data Usage
    Activate audience segments across various advertising platforms while maintaining compliance and user control.
  • Optimize Campaigns Live
    Adjust and refine audience segments in real-time based on performance analytics, ensuring campaign success.

Kevel Console

Manage your campaigns with AI.

  • Optimize Campaigns In Real-Time
    Allows marketers to utilize AI for real-time decision-making, enhancing performance and ensuring optimal budget utilization across different channels.
  • Monitor Campaign Performance
    Track all stages of campaigns effectively to measure effectiveness and make informed adjustments.
  • Enhance Targeting Accuracy
    Utilizes advanced algorithms for improved audience segmentation, enabling more precise targeting and higher engagement rates.
  • Control Team Access
    Customize permissions for users based on their roles to enhance collaboration and security.
  • Enhance Brand Identity
    Seamlessly integrate custom branding into campaigns to maintain consistent brand messaging across advertisements.

The Retail Media Cloud

An API-first platform enabling retailers, marketplaces, and brands to build and manage in-house retail media networks with AI-powered decisioning, targeting, and personalization.

  • Optimizes Ad Delivery
    Utilizes advanced machine learning to ensure effective ad placements and maximize return on ad spend.
  • Streamlines Campaign Management
    Provides a comprehensive solution for managing all aspects of retail media, from setup to reporting.
  • Personalizes Ads
    Retailers can leverage their unique AI models to enhance ad relevance based on customer data.
  • Informs Future Strategies
    Offers analytics that help advertisers understand the success of their campaigns.
  • Enhances Ad Performance
    Integrates powerful AI functionalities to drive better targeting and efficiency.
  • Diversifies Advertising Options
    Allows retailers to create engaging ad experiences tailored to their platforms.

Sponsored Listings

Catalog-powered sponsored listings to promote products and listings within a retailer’s catalog, offering retailers the ability to enhance product discovery while generating ad revenue.

  • Maximize Ad Revenue
    Control the performance metrics that matter most to your ad strategy and ensure the best ad placements.
  • Enhance Campaign Performance
    Utilize machine learning to improve the relevance of ads served to users, ultimately boosting click-through rates and conversions.
  • Showcase Ad Effectiveness
    Provide in-depth performance metrics that assist advertisers in understanding the return on their advertising spend.
  • Tailor Your Ad Campaigns
    Customize filters to ensure relevant ads reach the appropriate audience segments effectively.
  • Empower Advertisers
    Provide advertisers the autonomy to launch and manage their campaigns via an intuitive self-serve interface.
  • Quick Integration Process
    Launch sponsored listings quickly without needing extensive restructuring of product data.
  • Streamlined Ad Operations
    Customize the ad operations interface to match your team's specific needs, enhancing efficiency and workflow.

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