{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/kevel-com","markdownUrl":"https://nowen.ai/agents/kevel-com.md","jsonUrl":"https://nowen.ai/agents/kevel-com.json","name":"Kevel","website":"https://www.kevel.com","industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:34:59.259Z","summary":"Kevel is an API-first advertising technology company enabling retailers and brands to build and optimize retail media networks.","description":"Kevel is a cloud-based advertising technology company that provides API-first tools to build, manage, and optimize advertising networks and campaigns across digital properties. The company serves retailers, marketplaces, fintechs, travel brands, and delivery apps, helping them activate first-party data, deliver personalized and relevant ads, and measure performance in real time. With capabilities spanning server-side ad delivery, audience segmentation, and automated campaign management, Kevel aims to empower advertisers and publishers to monetize owned media while maintaining control over user experience and data privacy.","mission":"Kevel is a cloud-based technology company leading a bold mission to Help Make the Internet a Better Place through ethical advertising practices.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Kevel Ad Server","type":"Product","url":"https://www.kevel.com/ad-server","summary":"Empowers businesses to build custom advertising solutions with full control over their ad strategy and user experience.","description":"Build your own ad server. A programmable ad server platform that enables you to build and operate your own ad server, supporting flexible ad integration and first-party data activation.","pricing":{},"features":[{"name":"Ad Creation to Reporting","value":"Streamline Campaign Management","valueDescription":"Manage everything from initial ad creation to performance reporting in one intuitive interface."},{"name":"API-first Architecture","value":"Enhance Integration Flexibility","valueDescription":"Utilize APIs for a customizable ad serving solution that fits precise business needs."},{"name":"Server-side Performance","value":"Improve User Experience","valueDescription":"Deliver ads swiftly while maintaining a smooth user experience, free from loading delays."},{"name":"Admin UI","value":"Simplify Ad Operations","valueDescription":"Experience a user-friendly interface that enables ad ops teams to efficiently manage ads without technical overhead."},{"name":"Targeting and Pacing Controls","value":"Maximize Ad Relevance","valueDescription":"Customize parameters to ensure ads are delivered at the right time to the right audience, boosting engagement and conversion."},{"name":"Catalog Support","value":"Integrate Product Listings Seamlessly","valueDescription":"Easily integrate multiple product catalogs for sponsored ads, ensuring faster ad setup and improved performance."},{"name":"Role-based Access Control","value":"Control User Permissions","valueDescription":"Set granular permission levels for team members to enhance security and operational efficiency."}]},{"name":"Kevel Audience","type":"Product","url":"https://www.kevel.com/audience","summary":"Enhance audience targeting and boost ad personalization with AI-driven segmentation.","description":"Unlock your first-party data for audience activation and ad personalization.","pricing":{},"features":[{"name":"AI Segment Builder","value":"Build Targeted Segments","valueDescription":"Use AI to create and optimize segments that align precisely with your advertising goals."},{"name":"Audience Activation","value":"Activate Data Seamlessly","valueDescription":"Transform your collected audience data into actionable segments for effective ad campaigns across channels."},{"name":"Predictive Attributes","value":"Leverage Predictive Analytics","valueDescription":"Utilize advanced machine learning to anticipate user behavior, maximizing your campaign effectiveness."},{"name":"Single Customer View","value":"Achieve Comprehensive Insights","valueDescription":"Consolidate all user data into a single profile to enhance targeting and personalization strategies."},{"name":"Flexible Data Activation","value":"Expand Data Usage","valueDescription":"Activate audience segments across various advertising platforms while maintaining compliance and user control."},{"name":"Real-Time Optimization","value":"Optimize Campaigns Live","valueDescription":"Adjust and refine audience segments in real-time based on performance analytics, ensuring campaign success."}]},{"name":"Kevel Console","type":"Product","url":"https://www.kevel.com/console","summary":"Streamline campaign management and drive performance with AI-powered tools.","description":"Manage your campaigns with AI.","pricing":{},"features":[{"name":"AI-Powered Campaign Management","value":"Optimize Campaigns In Real-Time","valueDescription":"Allows marketers to utilize AI for real-time decision-making, enhancing performance and ensuring optimal budget utilization across different channels."},{"name":"End-to-End Campaign Visibility","value":"Monitor Campaign Performance","valueDescription":"Track all stages of campaigns effectively to measure effectiveness and make informed adjustments."},{"name":"Predictive Decisioning","value":"Enhance Targeting Accuracy","valueDescription":"Utilizes advanced algorithms for improved audience segmentation, enabling more precise targeting and higher engagement rates."},{"name":"Role-Based Access Controls","value":"Control Team Access","valueDescription":"Customize permissions for users based on their roles to enhance collaboration and security."},{"name":"Custom Branding Options","value":"Enhance Brand Identity","valueDescription":"Seamlessly integrate custom branding into campaigns to maintain consistent brand messaging across advertisements."}]},{"name":"The Retail Media Cloud","type":"Platform","url":"https://www.kevel.com/retail-media","summary":"Empowers retailers to monetize their first-party data through tailored ad networks.","description":"An API-first platform enabling retailers, marketplaces, and brands to build and manage in-house retail media networks with AI-powered decisioning, targeting, and personalization.","pricing":{},"features":[{"name":"AI-Powered Decisioning","value":"Optimizes Ad Delivery","valueDescription":"Utilizes advanced machine learning to ensure effective ad placements and maximize return on ad spend."},{"name":"End-to-End Retail Media Management","value":"Streamlines Campaign Management","valueDescription":"Provides a comprehensive solution for managing all aspects of retail media, from setup to reporting."},{"name":"Custom Relevancy","value":"Personalizes Ads","valueDescription":"Retailers can leverage their unique AI models to enhance ad relevance based on customer data."},{"name":"Comprehensive Reporting","value":"Informs Future Strategies","valueDescription":"Offers analytics that help advertisers understand the success of their campaigns."},{"name":"Unified AI Capabilities","value":"Enhances Ad Performance","valueDescription":"Integrates powerful AI functionalities to drive better targeting and efficiency."},{"name":"Flexible Ad Formats","value":"Diversifies Advertising Options","valueDescription":"Allows retailers to create engaging ad experiences tailored to their platforms."}]},{"name":"Sponsored Listings","type":"Product","url":"https://www.kevel.com/ad-units/sponsored-listings","summary":"Boost your ad revenue and product visibility with seamless sponsored listings integration.","description":"Catalog-powered sponsored listings to promote products and listings within a retailer’s catalog, offering retailers the ability to enhance product discovery while generating ad revenue.","pricing":{},"features":[{"name":"Performance Optimization Auctions","value":"Maximize Ad Revenue","valueDescription":"Control the performance metrics that matter most to your ad strategy and ensure the best ad placements."},{"name":"Catalog-powered ML Modeling","value":"Enhance Campaign Performance","valueDescription":"Utilize machine learning to improve the relevance of ads served to users, ultimately boosting click-through rates and conversions."},{"name":"Retail Media Reporting","value":"Showcase Ad Effectiveness","valueDescription":"Provide in-depth performance metrics that assist advertisers in understanding the return on their advertising spend."},{"name":"Custom Filtering","value":"Tailor Your Ad Campaigns","valueDescription":"Customize filters to ensure relevant ads reach the appropriate audience segments effectively."},{"name":"Self-Serve Portal for Advertisers","value":"Empower Advertisers","valueDescription":"Provide advertisers the autonomy to launch and manage their campaigns via an intuitive self-serve interface."},{"name":"Simple Setup","value":"Quick Integration Process","valueDescription":"Launch sponsored listings quickly without needing extensive restructuring of product data."},{"name":"Unique Ad Ops View","value":"Streamlined Ad Operations","valueDescription":"Customize the ad operations interface to match your team's specific needs, enhancing efficiency and workflow."}]}],"audiences":[],"segments":[{"name":"Ad serving and monetization","description":"Programmable, server-side ad delivery and auctioning that enables publishers and platforms to serve, target, and monetize inventory with API-first ad servers and reporting.","color":1,"productNames":["Kevel Ad Server","The Retail Media Cloud"]},{"name":"Retail media 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