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Kettle Brand

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Consumer Packaged Goodswww.kettlebrand.comUpdated

Kettle Brand is a potato chip brand committed to bold flavors and high-quality, non-GMO ingredients.

Overview

Kettle Brand is a snack company that designs and produces potato chips. Founded in 1978, the brand emerged from a founder’s effort to bring simple, high-quality foods to market, a vision that has guided the company for decades. The brand emphasizes bold, authentic flavors and a commitment to real, high-quality ingredients. Chips are made from whole potatoes cut thick, with recipes that prioritize bold taste and a satisfying crunch. The company highlights its relationships with farms and partners to source ingredients and to support sustainable farming practices, reflecting a focus on community and the environment. It promotes transparency around ingredients and nutrition, including gluten-free and non-GMO assurances. The brand maintains a consumer-facing presence with storytelling, origin traces, and accessible customer care, signaling a direct relationship with its customers. Overall, it centers on quality, boldness, and straightforward preparation that keeps the potato as the core ingredient while embracing responsible sourcing and community impact.

Mission statement

Kettle Brand aims to deliver bold, authentic potato chips by using whole potatoes, high-quality, non-GMO ingredients, and responsible farming practices, while prioritizing taste, transparency, and community involvement.

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What we offer

Kettle Brand Potato Chips Variety

Enjoy a wide range of bold flavors and crunchy textures with Kettle Brand potato chips.

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Tater Tracker

Trace the origin of your potatoes with Tater Tracker's unique system.

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Market segments

Premium potato chips

Packaged thick-cut potato chips positioned for consumers seeking bold, artisanal flavors and superior crunch and ingredient quality.

Products: Kettle Brand Potato Chips Variety

Better-for-you snack chips

Snack chips formulated for health-conscious buyers emphasizing lower-fat preparation (air-fried), gluten-free recipes, and non-GMO ingredients.

Products: Kettle Brand Potato Chips Variety

Food traceability and sustainable sourcing

Capabilities that provide farm-to-pack provenance tracking, on-pack trace codes, and community engagement to verify sourcing claims and support sustainability transparency.

Products: Tater Tracker, Kettle Brand Potato Chips Variety

More information about our offering

Kettle Brand Potato Chips Variety

Kettle Brand offers a variety of potato chips with uniquely bold flavors and a satisfying kettle crunch. Each chip is crafted from whole potatoes, using non-GMO ingredients and gluten-free recipes, making them ideal for snack enthusiasts who crave distinctive, high-quality snacks.

  • Satisfy Diverse Cravings
    With options from spicy to tangy, every chip brings a unique flavor experience, perfect for any taste preference.
  • Delivers Satisfying Texture
    The kettle-cooked process creates a hearty, satisfying crunch that enhances flavor in every bite.
  • Offers Crunch With Less Guilt
    Provides classic flavor without excessive fat, making it a healthier choice for snack lovers.
  • Safe for Gluten Sensitivity
    All chips are gluten-free, providing a worry-free snacking option for those with dietary restrictions.
  • Supports Responsible Sourcing
    Ensures the integrity and quality of ingredients, allowing consumers to snack with confidence.

Tater Tracker

Tater Tracker is a farm-origin tracking platform that lets consumers trace taters from participating farms to the bag, using codes printed on the packaging.

  • Trace The Origin
    Use the unique code to identify the specific farm where your potatoes were grown, enhancing transparency and connection with the source.
  • Know Your Farmer
    Gain insights into the farms that produce the potatoes in your chips, reinforcing trust and sustainability.
  • Support Local Farming
    Encourages consumers to engage with local farmers and understand the farming practices contributing to their food.

Sources

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