{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/kettlebrand-com","markdownUrl":"https://nowen.ai/agents/kettlebrand-com.md","jsonUrl":"https://nowen.ai/agents/kettlebrand-com.json","name":"Kettle Brand","website":"https://www.kettlebrand.com","industry":"Consumer Packaged Goods","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:34:57.287Z","summary":"Kettle Brand is a potato chip brand committed to bold flavors and high-quality, non-GMO ingredients.","description":"Kettle Brand is a snack company that designs and produces potato chips. Founded in 1978, the brand emerged from a founder’s effort to bring simple, high-quality foods to market, a vision that has guided the company for decades. The brand emphasizes bold, authentic flavors and a commitment to real, high-quality ingredients. Chips are made from whole potatoes cut thick, with recipes that prioritize bold taste and a satisfying crunch. The company highlights its relationships with farms and partners to source ingredients and to support sustainable farming practices, reflecting a focus on community and the environment. It promotes transparency around ingredients and nutrition, including gluten-free and non-GMO assurances. The brand maintains a consumer-facing presence with storytelling, origin traces, and accessible customer care, signaling a direct relationship with its customers. Overall, it centers on quality, boldness, and straightforward preparation that keeps the potato as the core ingredient while embracing responsible sourcing and community impact.","mission":"Kettle Brand aims to deliver bold, authentic potato chips by using whole potatoes, high-quality, non-GMO ingredients, and responsible farming practices, while prioritizing taste, transparency, and community involvement.","directory":{"industryName":"Consumer Packaged Goods","agentCount":32,"indexable":true,"hubUrl":"https://nowen.ai/industry/consumer-packaged-goods"},"aiReaderFamilies":["Amazon"],"products":[{"name":"Kettle Brand Potato Chips Variety","type":"Product","url":"https://www.kettlebrand.com/products/","summary":"Enjoy a wide range of bold flavors and crunchy textures with Kettle Brand potato chips.","description":"Kettle Brand offers a variety of potato chips with uniquely bold flavors and a satisfying kettle crunch. Each chip is crafted from whole potatoes, using non-GMO ingredients and gluten-free recipes, making them ideal for snack enthusiasts who crave distinctive, high-quality snacks.","pricing":{},"features":[{"name":"Variety of Flavors","value":"Satisfy Diverse Cravings","valueDescription":"With options from spicy to tangy, every chip brings a unique flavor experience, perfect for any taste preference."},{"name":"Kettle Crunch","value":"Delivers Satisfying Texture","valueDescription":"The kettle-cooked process creates a hearty, satisfying crunch that enhances flavor in every bite."},{"name":"Air Fried Options","value":"Offers Crunch With Less Guilt","valueDescription":"Provides classic flavor without excessive fat, making it a healthier choice for snack lovers."},{"name":"Gluten-Free","value":"Safe for Gluten Sensitivity","valueDescription":"All chips are gluten-free, providing a worry-free snacking option for those with dietary restrictions."},{"name":"Non-GMO Ingredients","value":"Supports Responsible Sourcing","valueDescription":"Ensures the integrity and quality of ingredients, allowing consumers to snack with confidence."}]},{"name":"Tater Tracker","type":"Platform","url":"https://www.kettlebrand.com/tater-tracker/","summary":"Trace the origin of your potatoes with Tater Tracker's unique system.","description":"Tater Tracker is a farm-origin tracking platform that lets consumers trace taters from participating farms to the bag, using codes printed on the packaging.","pricing":{},"features":[{"name":"Code-based Tracking","value":"Trace The Origin","valueDescription":"Use the unique code to identify the specific farm where your potatoes were grown, enhancing transparency and connection with the source."},{"name":"Farm-Origin Tracking","value":"Know Your Farmer","valueDescription":"Gain insights into the farms that produce the potatoes in your chips, reinforcing trust and sustainability."},{"name":"Community Engagement","value":"Support Local Farming","valueDescription":"Encourages consumers to engage with local farmers and understand the farming practices contributing to their food."}]}],"audiences":[],"segments":[{"name":"Premium potato chips","description":"Packaged thick-cut potato chips positioned for consumers seeking bold, artisanal flavors and superior crunch and ingredient quality.","color":1,"productNames":["Kettle Brand Potato Chips Variety"]},{"name":"Better-for-you snack chips","description":"Snack chips formulated for health-conscious buyers emphasizing lower-fat preparation (air-fried), gluten-free recipes, and non-GMO ingredients.","color":2,"productNames":["Kettle Brand Potato Chips Variety"]},{"name":"Food traceability and sustainable sourcing","description":"Capabilities that provide farm-to-pack provenance tracking, on-pack trace codes, and community engagement to verify sourcing claims and support sustainability transparency.","color":3,"productNames":["Tater Tracker","Kettle Brand Potato Chips Variety"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.kettlebrand.com","text":"Kettle Brand"},{"url":"https://www.kettlebrand.com/products/","text":"Kettle Brand Potato Chips Variety"},{"url":"https://www.kettlebrand.com/tater-tracker/","text":"Tater Tracker"}]}