Informa TechTarget

Helps teams identify active buyers, understand their research and buying groups, and apply evidence-based insights across sales, marketing, and AI workflows.

Helps revenue teams focus on in-market accounts and buyers, personalize engagement, and use purchase intent insights to support pipeline growth.

Helps technology companies understand markets and buyers, make informed decisions, and strengthen product and go-to-market strategies.

Educates buyers, builds brand credibility, and equips marketing and sales teams with research-based content for the buyer journey.

Helps brands reach buyers with trusted expert content that supports thought leadership, builds credibility, and captures leads.

Helps brands engage buyers throughout their journey with audience-informed strategy, original content, and events designed to earn trust and drive action.

Reaches actively researching B2B technology buyers with relevant content and delivers permissioned, cleansed leads to support pipeline growth.

Helps sales teams prioritize verified technology projects, personalize buyer outreach, and generate meetings and pipeline.

Reaches active B2B technology buyers with relevant advertising to build brand consideration, engage target accounts, and support pipeline growth.

Creates branded, search-optimized experiences that engage technology buyers with relevant content and support marketing goals.

Helps marketers reach and engage B2B audiences with webinars and virtual events that support lead generation and pipeline growth.

Helps organizations engage active buying groups earlier and continuously to influence decision-makers and build pipeline.

Simplifies international marketing and helps reach active buyers worldwide with locally informed, multilingual campaigns and in-region support.

Helps healthcare technology marketers reach buyers, identify active demand, and build pipeline with specialized content, intent data, and marketing services.

Helps revenue teams identify active buyers, understand account research, and turn intent signals into timely engagement and pipeline.

Informa TechTarget Buyer Intelligence

Informa TechTarget Buyer Intelligence provides directly observed, person-level intent data from opted-in B2B professionals engaging with its research and webinar content. It reveals who is researching, what they care about, and the problems they are trying to solve, with activity from individuals contributing to an account-level view. Marketing teams can validate in-market accounts, identify buying group members, and tailor messaging. Sales teams can review territory activity, understand buyer pain points, and use account-specific pitch guidance. Data and revenue operations teams can access structured click-level records, connect signals to go-to-market systems, and use market-, account-, and person-level data in AI workflows and analytics. The service reports more than 58 million opted-in professionals, 1.9 million buying signals observed daily, and a 90-day active researcher window.

• Identify Who Is Researching And Why
  See which named professionals are actively researching, what they engage with, and the problems they are exploring.
• Prioritize Accounts And Buying Groups
  Identify and validate in-market organizations, active buying group members, and relevant market segments using person- and account-level research activity.
• Tailor Engagement To Buyer Needs
  Connect content engagement to buyer problems and use that context to prepare relevant messaging and account-specific pitches.
• Use Recent First-Party Research Signals
  Draw on observed engagement across Informa TechTarget research destinations, with the reported audience, daily signal volume, and 90-day active researcher window.
• Activate Permissioned Contacts In Workflows
  Make permissioned contacts and intent signals available in supported go-to-market systems so teams can act in their existing workflows.
• Use Person-Level Data In Models And Agents
  Use structured person-level records for scoring and predictive analytics, deliver data to supported cloud warehouses, and provide signals to agents for prospecting and meeting preparation.

Priority Engine

Priority Engine is an intent data platform that helps revenue teams identify and prioritize accounts and individual buyers actively researching relevant technology solutions. Its account- and person-level intent data reveals buying group activity and buyer interests, while permissioned prospect contacts and integrations help teams activate insights in sales and marketing workflows. Purchase Intent Analytics provides ongoing visibility into buyer research activity, pain points, purchase plans, market shifts, and demand, combining directly observed intent data with market research and analyst expertise to inform go-to-market strategy and execution.

Category: Sales Intelligence Software

• Prioritize Active Accounts And Buyers
  Focus sales and marketing efforts on accounts and individual buyers demonstrating current research and purchase intent.
• Understand Buyer Needs And Market Demand
  Use directly observed research activity, buyer pain points, and purchase plans to understand demand and inform product and go-to-market decisions.
• Reach Permissioned Active Prospects
  Connect with newly identified, permissioned contacts who are actively researching relevant topics.
• Activate Intent Data In Workflows
  Bring intent insights and prospect data into existing go-to-market systems to support timely follow-up.
• Generate Behavior-Based Sales Emails
  Create personalized rep emails grounded in buyer behavior to make outreach more relevant.

Omdia market intelligence and advisory

Omdia provides market intelligence, research and advisory for technology vendors and solution providers. Its analysts combine market research, buyer insights and expertise to help clients assess opportunities, understand competitive dynamics, develop products and shape go-to-market strategies. Services include syndicated and custom research, annual research subscriptions, analyst guidance, purchase intent analytics, and go-to-market advice across technology markets. Custom work can use quantitative and qualitative surveys, focus groups, secondary analysis, market modeling and economic modeling. Subscription options may include research publications, analyst inquiry hours, preferred media support, custom data cuts, and Strategic Buyer Insights and Content Assessments.

• Strengthen Product And Go-To-Market Strategies
  Apply analyst guidance to product and go-to-market planning, from assessing opportunities and refining offers to improving positioning, campaigns, sales enablement, and channel programs.
• Inform Strategic Decisions With Research
  Use syndicated and tailored market research to assess opportunities, understand market shifts and competitive dynamics, and answer specific business questions.
• Access Research And Analyst Expertise
  Give teams ongoing access to covered research and analyst expertise, with inquiry hours and additional resources determined by subscription level.
• Identify Opportunities And Guide Product Development
  Use market analysis and analyst guidance to assess opportunities, inform product roadmaps, benchmark competitors, and anticipate changes in buyer behavior.
• Understand Buyers And Purchase Plans
  Combine buyer behavior and purchase intent insights with market research to understand buying teams, buyer needs, and competitive dynamics.
• Assess Competition And Partner Programs
  Gain tailored insight into competitors and partner programs to identify opportunities and inform strategy.
• Support Product Announcements
  Use analyst quotes in product launches and significant announcements through the program’s preferred media support.

Custom Content

Custom Content provides analyst-authored materials grounded in market expertise and research-based insights. Content is designed for key buyer needs, use cases, and stages of go-to-market execution, helping educate buyers, build trust, and support marketing and sales objectives. Offerings include thought leadership, solution validations, expert webinars, interactive self-assessment tools, and sales training and enablement materials. Content can be developed in written, video, graphical, and social formats to align with buyer preferences and journey stages.

Category: Content Marketing Services

• Educate Buyers With Expert Content
  Use analyst-authored, research-based materials to address buyer challenges and build trust.
• Support Buyers Throughout Their Journey
  Provide relevant content as buying teams learn about a market, evaluate solutions, and make decisions.
• Reach Buyers In Preferred Formats
  Use multiple content formats to address buyer preferences across channels and journey stages.
• Build Credibility And Validate Solutions
  Help buyers understand market problems, evaluate a solution’s relevance, and consider its potential economic or technical value.
• Engage Buyers With Interactive Content
  Use expert webinars and interactive tools to engage prospects, support self-assessment, and inform purchase decisions.
• Equip Sales Teams With Buyer Insights
  Help sales teams understand customer needs and position solutions to address those challenges.

Sponsorable Content

Sponsorable Content gives brands access to expert-crafted, ready-to-sponsor content, including existing analyst research, virtual summits and expert-led webinars. Sponsors can put research-based content into market quickly, align their brand with trusted industry voices, and use these assets to educate and engage buyers, support thought leadership and capture leads. Offerings include Omdia research, BrightTALK Summits and BrightTALK Originals webinars.

• Sponsor Trusted Analyst Research
  Align a brand with expert research buyers seek out without waiting for custom content to be created.
• Launch Content And Strengthen Thought Leadership
  Put existing expert-crafted content to work quickly and associate a brand with trusted research and relevant market conversations.
• Educate Buyers With Expert Content
  Give potential buyers expert-driven information to help them understand market issues and solutions.
• Sponsor Expert-Led Virtual Programming
  Associate a brand with virtual summits and specialist-created webinars designed to engage potential buyers and support lead flow.
• Improve Demand Campaign Performance
  The cited analytics report stronger performance for Enterprise Strategy Group content compared with other analyst or vendor content across multiple demand generation program types.

Studio by Informa TechTarget

Studio by Informa TechTarget is an end-to-end content partner that combines real-time audience data, industry expertise and creative production to support brands from insights through execution. Its specialists develop data-driven strategies, research audience priorities, create content across formats and deliver virtual and in-person events. Studio helps brands engage buyers throughout the customer journey with content designed to earn trust, drive action and support growth.

Category: Content Marketing Services

• Align Content To Buyer Priorities
  Use audience data and specialist expertise to shape content frameworks and messaging around client goals and audience needs.
• Create Content That Engages And Drives Action
  Develop content in formats suited to audience needs and designed to engage, inform, and drive action.
• Keep Brands Visible In AI-Assisted Research
  Develop content strategies designed to represent brands in buyer research, including research shaped by AI-generated summaries.
• Combine Specialist Expertise With Client Collaboration
  Studio specialists work alongside client teams, combining industry insight, buyer intelligence, and creativity to deliver work focused on client goals.
• Deliver Events That Build Trust And Demand
  Support event design and delivery in virtual and in-person settings to help build trust, drive demand, and extend reach.

Content Syndication

Informa TechTarget Content Syndication promotes client content alongside original editorial across its trusted destination sites, reaching opted-in B2B technology professionals who are actively researching relevant solutions. Proprietary AI analytics and recent intent signals help target active buying team members. Members who register to view content become leads, and each lead undergoes a seven-step cleansing process before delivery. The service also includes guidance from content marketing professionals.

• Reach Active Buyers With Relevant Content
  Target active buying team members and place content alongside editorial that supports their research and decisions.
• Receive Clean Leads From Opted-In Members
  Connect with buyers who consented to be contacted and receive lead data after a seven-step cleansing process.
• Engage Buyers Showing Relevant Interest
  Connect with prospects whose recent activity indicates purchase intent and who have engaged with the content.
• Improve Engagement And Meeting Outcomes
  Published comparisons report three times higher email open rates, thirteen times higher email click-through rates, five times higher call conversions, and a 34% increase in qualifying an opportunity and setting a meeting.
• Improve Campaigns With Expert Coaching
  Get guidance from content marketing professionals to support campaign execution.

Modern BANT Leads

Modern BANT Leads connects sales teams with vetted project insiders who are driving technology purchase decisions. Leads include verified project details, buyer information, BANT qualification data, and content engagement insights. Sellers can prioritize accounts and named buyers with confirmed projects, understand buyer challenges and desired outcomes, and see which vendors are on the shortlist. Confirmed project details are also available through Priority Engine, helping sales teams prepare relevant outreach and engage active opportunities.

Category: Lead Generation Services

• Qualify Buyers Before Outreach
  Use budget, purchase-stage, role, and timeframe details to understand a prospect’s project context before connecting.
• Prioritize Confirmed Technology Projects
  Focus sales call lists on accounts and named buyers with verified projects and purchase plans.
• Personalize Outreach With Project Insights
  Give sellers context on buyer needs, desired outcomes, shortlisted vendors, and content engagement to support relevant conversations.
• Access Verified Projects In Priority Engine
  Make confirmed project details available in Priority Engine so sales representatives can use relevant talking points when engaging accounts.

Data-Driven Display

Data-Driven Display is a targeted digital advertising solution that puts brands in front of active B2B technology buyers across Informa TechTarget’s network. It combines contextual banners, takeover sponsorships and behavioral targeting to reach buyers based on relevant editorial content, keyword searches, account activity and research behavior. Ad options include banner ads, welcome ads, interactive rich media, keyword and editorial takeovers, roadblocks, active-buyer and ABM targeting, and guaranteed programmatic delivery. Informa TechTarget reports that its targeted branding solutions drive increases in consideration, email click-through rates, opportunities and pipeline.

• Reach Buyers In Relevant Research Contexts
  Align advertising with purchase-focused editorial content or use welcome ads and interactive rich media to engage buyers.
• Build Authority And Increase Brand Exposure
  Use takeovers to influence buyers and build thought leadership, or roadblocks to increase exposure and block competitors around key initiatives.
• Target Active Buyers And Accounts
  Focus campaigns on buyers showing relevant research behavior and target accounts active in the relevant market.
• Increase Consideration And Pipeline
  The stated campaign results include a 25% increase in consideration rate, a 22% increase in email click-through rate, and a 2X increase in opportunities and pipeline.
• Secure Guaranteed Delivery To Premium Inventory
  Reserve programmatic delivery to Informa TechTarget’s most coveted inventory with a 100% delivery guarantee.

Custom & Native Websites

Custom & Native Websites delivers fully branded online experiences designed to support marketing goals and engage technology buyers. Choose from native content embedded in relevant editorial sites or standalone content hubs, with formats ranging from single pages to comprehensive multi-level sites. Informa TechTarget provides full-service design, development, content, traffic and reporting. Sites are continuously optimized for organic search and integrated into its editorial footprint to help attract new viewers and encourage repeat visits.

• Engage Buyers With Branded Content
  Present branded content, downloads, and videos in an online experience designed to engage prospects around a solution or portfolio.
• Launch Sites With Full-Service Support
  Access design, development, content, traffic, and reporting through a full-service offering.
• Extend Reach Through Editorial And Search
  Connect sites with relevant editorial content and use ongoing organic search optimization to attract viewers and encourage repeat visits.
• Educate Buyers With Native Content
  Share thought leadership and educational content in native formats that address a technology topic or broader market.
• Match Site Formats To Your Goals
  Select an experience suited to your objectives, from a single page to a multi-level site, embedded content, or a content hub.

BrightTALK

BrightTALK is a B2B marketing and webinar platform for content marketing and demand generation. It helps marketers engage professional audiences through webinars, virtual events and video-based content, using a global audience of more than 50 million subscribers. Its offerings include BrightTALK Channels for hosting and reusing content, lead-generation services, sponsorable events and production support to help brands extend reach and support pipeline growth.

• Host Engaging Online Events
  Run webinars and virtual events through the BrightTALK platform to deliver online experiences for professional audiences.
• Reach A Global B2B Audience
  Promote webinars and video content to BrightTALK’s global subscriber audience.
• Generate Webinar Leads
  Promote content to BrightTALK’s B2B audience to generate leads from webinar and virtual event engagement.
• Reuse And Showcase Webinar Content
  Present and reuse content in BrightTALK Channels to reach additional audiences and embed a Channel on a website.
• Produce Polished Video Content
  Use production services for speaker preparation, live production, post-production, and technical support.
• Sponsor Expert-Led Programming
  Align a brand with expert-led virtual programming focused on relevant market topics.

Always-On Buying Groups

Always-On Buying Groups helps organizations engage and influence active buying groups. It identifies people researching relevant solutions and supports ongoing engagement with more decision-makers earlier in their buying journey, helping build pipeline faster.

• Identify Active Buying Group Members
  Find people researching relevant solutions within buying groups to focus on the decision-makers and stakeholders involved.
• Engage Active Buyers Continuously
  Maintain engagement with active buyers as they research, rather than relying only on one-time interactions.
• Influence Decision-Makers Earlier
  Engage more decision-makers earlier in their buying journey to help build consideration and support pipeline growth.

Global Execution

Global Execution helps technology marketers advance in priority markets by coordinating campaigns across regions, countries and languages. In-region professionals provide local expertise, while in-language editorial coverage across eight key geographic markets and a permissioned global audience of more than 58 million business and technology professionals support audience access and engagement. Programs can include multi-country campaigns with country-specific guarantees, regional and country-specific campaign coordination, and insights into prospects, teams and projects worldwide.

• Launch Campaigns Across Multiple Markets
  Coordinate multilingual programs across countries in a single campaign, with country-specific guarantees.
• Identify And Reach Global Buyers
  Access a global professional audience and gain insight into prospects, buying teams, and projects across markets.
• Simplify Cross-Region Campaign Management
  Coordinate regional and country-specific campaigns through a single point of contact and, where available, in-region support.
• Reach Buyers With Local Market Insight
  Use in-region knowledge and local-language editorial coverage to inform international marketing and support buyer research.
• Run Regional Demand And Brand Programs
  Support market-specific objectives with regional demand generation, brand, project identification, and editorial sponsorship options.

Xtelligent Healthcare Marketing Solutions

Xtelligent helps healthcare technology marketers reach and influence buyers through specialized healthcare editorial websites, person-level intent data, and a portfolio of marketing and sales services. Its solutions support identifying in-market accounts, engaging active buyers, and building pipeline.

• Identify Active Buying Interest
  Use person-level intent signals to identify active healthcare technology researchers and in-market accounts.
• Reach Healthcare Technology Buyers
  Connect with healthcare executives and IT professionals through specialized editorial websites and a permissioned audience.
• Engage Buyers With Trusted Editorial
  Place marketing alongside specialized healthcare editorial that supports buyers as they research and evaluate solutions.
• Target Healthcare Buyers Across The Funnel
  Reach and engage healthcare technology buyers throughout their research journey with campaigns aligned to healthcare needs and relevant audience segments.

Informa TechTarget Portal

Informa TechTarget Portal is an intent data platform that gives revenue teams access to account- and person-level research signals and buyer insights. It helps users identify in-market accounts, understand which contacts and buying groups are researching relevant topics, and use those insights in sales and marketing workflows. Portal also provides access to confirmed project details and Highly Qualified Leads, with integrations that support prospect exports and direct activation in sales engagement tools. Intent Data for Sales capabilities are incorporated into Portal, including buyer research insights, CRM access, account prioritization, and AI-personalized email creation.

Category: Sales Intelligence Software

• Prioritize Accounts Showing Active Research
  Use account research activity and intent to focus sales and marketing attention on organizations demonstrating interest in relevant solutions.
• Personalize Outreach With Buyer Insights
  See who is researching within target accounts and use their interests and needs to inform more relevant conversations.
• Activate Intent Data In Existing Workflows
  Integrate account and prospect insights into sales and marketing systems to support timely follow-up and campaign activation.
• Send Active Prospects To Sales Sequences
  Move permissioned contacts researching relevant topics into aligned sales sequences through one-click additions or scheduled exports.
• Equip Sellers With Verified Project Details
  Give sales teams project and buyer context to prioritize active opportunities and personalize outreach.
• Track Buyer Journey Activity
  Make buyer and team activity visible across the account journey to give sellers context on engagement and opportunity progression.
• Personalize Sales Outreach With AI
  Use AI and pitch assistance to work with intent insights and create one-to-one email messages informed by buyer behavior.