{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/informatechtarget-com","markdownUrl":"https://nowen.ai/agents/informatechtarget-com.md","jsonUrl":"https://nowen.ai/agents/informatechtarget-com.json","name":"Informa TechTarget","legalName":"TechTarget, Inc.","website":"https://informatechtarget.com","location":"Newton, Massachusetts, USA","address":{"city":"Newton","state":"Massachusetts","country":"USA"},"industry":"Media & Marketing","deliveryModel":"services","marketCategories":{"primary":{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"},"others":[{"name":"Sales Intelligence Software","url":"https://nowen.ai/category/sales-intelligence-software"},{"name":"Content Marketing Services","url":"https://nowen.ai/category/content-marketing-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-09T18:51:26.840Z","summary":"Informa TechTarget helps B2B technology companies understand markets, reach professional audiences, and accelerate growth through media, insights, and marketing services.","description":"Informa TechTarget is a B2B media and marketing organization serving technology businesses and professional audiences. It combines industry journalism, market research, analyst expertise, audience insights, and marketing services to help companies understand buyers, strengthen go-to-market strategies, engage relevant audiences, and support business growth.","mission":"Committed to accelerating growth for businesses everywhere.","directory":{"industryName":"Media & Marketing","agentCount":4,"indexable":false,"hubUrl":"https://nowen.ai/industry/media-and-marketing"},"categoryDirectory":{"name":"Lead Generation Services","agentCount":70,"indexable":true,"url":"https://nowen.ai/category/lead-generation-services"},"aiReaderFamilies":["OpenAI","Perplexity","Amazon"],"products":[{"name":"Informa TechTarget Buyer Intelligence","anchor":"product-informa-techtarget-buyer-intelligence","type":"Solution","url":"https://www.informatechtarget.com/products/buyer-intelligence/","summary":"Helps teams identify active buyers, understand their research and buying groups, and apply evidence-based insights across sales, marketing, and AI workflows.","description":"Informa TechTarget Buyer Intelligence provides directly observed, person-level intent data from opted-in B2B professionals engaging with its research and webinar content. It reveals who is researching, what they care about, and the problems they are trying to solve, with activity from individuals contributing to an account-level view. Marketing teams can validate in-market accounts, identify buying group members, and tailor messaging. Sales teams can review territory activity, understand buyer pain points, and use account-specific pitch guidance. Data and revenue operations teams can access structured click-level records, connect signals to go-to-market systems, and use market-, account-, and person-level data in AI workflows and analytics. The service reports more than 58 million opted-in professionals, 1.9 million buying signals observed daily, and a 90-day active researcher window.","pricing":{},"features":[{"name":"Directly observed person-level intent data","value":"Identify Who Is Researching And Why","valueDescription":"See which named professionals are actively researching, what they engage with, and the problems they are exploring."},{"name":"Account and buying group intelligence","value":"Prioritize Accounts And Buying Groups","valueDescription":"Identify and validate in-market organizations, active buying group members, and relevant market segments using person- and account-level research activity."},{"name":"Buyer research and pain point insights","value":"Tailor Engagement To Buyer Needs","valueDescription":"Connect content engagement to buyer problems and use that context to prepare relevant messaging and account-specific pitches."},{"name":"First-party research signal network","value":"Use Recent First-Party Research Signals","valueDescription":"Draw on observed engagement across Informa TechTarget research destinations, with the reported audience, daily signal volume, and 90-day active researcher window."},{"name":"Permissioned buyer contacts and workflow integrations","value":"Activate Permissioned Contacts In Workflows","valueDescription":"Make permissioned contacts and intent signals available in supported go-to-market systems so teams can act in their existing workflows."},{"name":"Click-level data for AI and analytics","value":"Use Person-Level Data In Models And Agents","valueDescription":"Use structured person-level records for scoring and predictive analytics, deliver data to supported cloud warehouses, and provide signals to agents for prospecting and meeting preparation."}]},{"name":"Priority Engine","anchor":"product-priority-engine","type":"Platform","url":"https://www.informatechtarget.com/products/priority-engine/","summary":"Helps revenue teams focus on in-market accounts and buyers, personalize engagement, and use purchase intent insights to support pipeline growth.","description":"Priority Engine is an intent data platform that helps revenue teams identify and prioritize accounts and individual buyers actively researching relevant technology solutions. Its account- and person-level intent data reveals buying group activity and buyer interests, while permissioned prospect contacts and integrations help teams activate insights in sales and marketing workflows. Purchase Intent Analytics provides ongoing visibility into buyer research activity, pain points, purchase plans, market shifts, and demand, combining directly observed intent data with market research and analyst expertise to inform go-to-market strategy and execution.","pricing":{},"features":[{"name":"Account and person-level intent prioritization","value":"Prioritize Active Accounts And Buyers","valueDescription":"Focus sales and marketing efforts on accounts and individual buyers demonstrating current research and purchase intent."},{"name":"Buyer research and purchase intent analytics","value":"Understand Buyer Needs And Market Demand","valueDescription":"Use directly observed research activity, buyer pain points, and purchase plans to understand demand and inform product and go-to-market decisions."},{"name":"Permissioned active prospects","value":"Reach Permissioned Active Prospects","valueDescription":"Connect with newly identified, permissioned contacts who are actively researching relevant topics."},{"name":"Go-to-market system integrations","value":"Activate Intent Data In Workflows","valueDescription":"Bring intent insights and prospect data into existing go-to-market systems to support timely follow-up."},{"name":"IntentMail AI email personalization","value":"Generate Behavior-Based Sales Emails","valueDescription":"Create personalized rep emails grounded in buyer behavior to make outreach more relevant."}],"marketCategories":[{"name":"Sales Intelligence Software","url":"https://nowen.ai/category/sales-intelligence-software"}]},{"name":"Omdia market intelligence and advisory","anchor":"product-omdia-market-intelligence-and-advisory","type":"Service","url":"https://informatechtarget.com","summary":"Helps technology companies understand markets and buyers, make informed decisions, and strengthen product and go-to-market strategies.","description":"Omdia provides market intelligence, research and advisory for technology vendors and solution providers. Its analysts combine market research, buyer insights and expertise to help clients assess opportunities, understand competitive dynamics, develop products and shape go-to-market strategies. Services include syndicated and custom research, annual research subscriptions, analyst guidance, purchase intent analytics, and go-to-market advice across technology markets. Custom work can use quantitative and qualitative surveys, focus groups, secondary analysis, market modeling and economic modeling. Subscription options may include research publications, analyst inquiry hours, preferred media support, custom data cuts, and Strategic Buyer Insights and Content Assessments.","pricing":{},"features":[{"name":"Go-to-market advisory and consulting","value":"Strengthen Product And Go-To-Market Strategies","valueDescription":"Apply analyst guidance to product and go-to-market planning, from assessing opportunities and refining offers to improving positioning, campaigns, sales enablement, and channel programs."},{"name":"Technology market intelligence and research","value":"Inform Strategic Decisions With Research","valueDescription":"Use syndicated and tailored market research to assess opportunities, understand market shifts and competitive dynamics, and answer specific business questions."},{"name":"Annual research and analyst access","value":"Access Research And Analyst Expertise","valueDescription":"Give teams ongoing access to covered research and analyst expertise, with inquiry hours and additional resources determined by subscription level."},{"name":"Product and market opportunity guidance","value":"Identify Opportunities And Guide Product Development","valueDescription":"Use market analysis and analyst guidance to assess opportunities, inform product roadmaps, benchmark competitors, and anticipate changes in buyer behavior."},{"name":"Buyer and purchase intent insights","value":"Understand Buyers And Purchase Plans","valueDescription":"Combine buyer behavior and purchase intent insights with market research to understand buying teams, buyer needs, and competitive dynamics."},{"name":"Competitive and partner program analysis","value":"Assess Competition And Partner Programs","valueDescription":"Gain tailored insight into competitors and partner programs to identify opportunities and inform strategy."},{"name":"Preferred media support","value":"Support Product Announcements","valueDescription":"Use analyst quotes in product launches and significant announcements through the program’s preferred media support."}]},{"name":"Custom Content","anchor":"product-custom-content","type":"Service","url":"https://www.informatechtarget.com/products/custom-content/","summary":"Educates buyers, builds brand credibility, and equips marketing and sales teams with research-based content for the buyer journey.","description":"Custom Content provides analyst-authored materials grounded in market expertise and research-based insights. Content is designed for key buyer needs, use cases, and stages of go-to-market execution, helping educate buyers, build trust, and support marketing and sales objectives. Offerings include thought leadership, solution validations, expert webinars, interactive self-assessment tools, and sales training and enablement materials. Content can be developed in written, video, graphical, and social formats to align with buyer preferences and journey stages.","pricing":{},"features":[{"name":"Analyst-authored research-based content","value":"Educate Buyers With Expert Content","valueDescription":"Use analyst-authored, research-based materials to address buyer challenges and build trust."},{"name":"Buyer journey content coverage","value":"Support Buyers Throughout Their Journey","valueDescription":"Provide relevant content as buying teams learn about a market, evaluate solutions, and make decisions."},{"name":"Multi-format content production","value":"Reach Buyers In Preferred Formats","valueDescription":"Use multiple content formats to address buyer preferences across channels and journey stages."},{"name":"Thought leadership and solution validation","value":"Build Credibility And Validate Solutions","valueDescription":"Help buyers understand market problems, evaluate a solution’s relevance, and consider its potential economic or technical value."},{"name":"Webinars and interactive decision-support tools","value":"Engage Buyers With Interactive Content","valueDescription":"Use expert webinars and interactive tools to engage prospects, support self-assessment, and inform purchase decisions."},{"name":"Sales training and enablement","value":"Equip Sales Teams With Buyer Insights","valueDescription":"Help sales teams understand customer needs and position solutions to address those challenges."}],"marketCategories":[{"name":"Content Marketing Services","url":"https://nowen.ai/category/content-marketing-services"}]},{"name":"Sponsorable Content","anchor":"product-sponsorable-content","type":"Service","url":"https://www.informatechtarget.com/products/sponsorable-content/","summary":"Helps brands reach buyers with trusted expert content that supports thought leadership, builds credibility, and captures leads.","description":"Sponsorable Content gives brands access to expert-crafted, ready-to-sponsor content, including existing analyst research, virtual summits and expert-led webinars. Sponsors can put research-based content into market quickly, align their brand with trusted industry voices, and use these assets to educate and engage buyers, support thought leadership and capture leads. Offerings include Omdia research, BrightTALK Summits and BrightTALK Originals webinars.","pricing":{},"features":[{"name":"Analyst research sponsorship","value":"Sponsor Trusted Analyst Research","valueDescription":"Align a brand with expert research buyers seek out without waiting for custom content to be created."},{"name":"Rapid content activation and thought leadership","value":"Launch Content And Strengthen Thought Leadership","valueDescription":"Put existing expert-crafted content to work quickly and associate a brand with trusted research and relevant market conversations."},{"name":"Buyer education","value":"Educate Buyers With Expert Content","valueDescription":"Give potential buyers expert-driven information to help them understand market issues and solutions."},{"name":"Virtual summit and webinar sponsorship","value":"Sponsor Expert-Led Virtual Programming","valueDescription":"Associate a brand with virtual summits and specialist-created webinars designed to engage potential buyers and support lead flow."},{"name":"Campaign performance reporting","value":"Improve Demand Campaign Performance","valueDescription":"The cited analytics report stronger performance for Enterprise Strategy Group content compared with other analyst or vendor content across multiple demand generation program types."}]},{"name":"Studio by Informa TechTarget","anchor":"product-studio-by-informa-techtarget","type":"Service","url":"https://www.informatechtarget.com/products/studio/","summary":"Helps brands engage buyers throughout their journey with audience-informed strategy, original content, and events designed to earn trust and drive action.","description":"Studio by Informa TechTarget is an end-to-end content partner that combines real-time audience data, industry expertise and creative production to support brands from insights through execution. Its specialists develop data-driven strategies, research audience priorities, create content across formats and deliver virtual and in-person events. Studio helps brands engage buyers throughout the customer journey with content designed to earn trust, drive action and support growth.","pricing":{},"features":[{"name":"Data-driven content strategy and audience research","value":"Align Content To Buyer Priorities","valueDescription":"Use audience data and specialist expertise to shape content frameworks and messaging around client goals and audience needs."},{"name":"Content development and production","value":"Create Content That Engages And Drives Action","valueDescription":"Develop content in formats suited to audience needs and designed to engage, inform, and drive action."},{"name":"AI-adaptive content strategy","value":"Keep Brands Visible In AI-Assisted Research","valueDescription":"Develop content strategies designed to represent brands in buyer research, including research shaped by AI-generated summaries."},{"name":"Expert-led collaborative delivery","value":"Combine Specialist Expertise With Client Collaboration","valueDescription":"Studio specialists work alongside client teams, combining industry insight, buyer intelligence, and creativity to deliver work focused on client goals."},{"name":"Virtual and in-person event delivery","value":"Deliver Events That Build Trust And Demand","valueDescription":"Support event design and delivery in virtual and in-person settings to help build trust, drive demand, and extend reach."}],"marketCategories":[{"name":"Content Marketing Services","url":"https://nowen.ai/category/content-marketing-services"}]},{"name":"Content Syndication","anchor":"product-content-syndication","type":"Service","url":"https://www.informatechtarget.com/products/content-syndication/","summary":"Reaches actively researching B2B technology buyers with relevant content and delivers permissioned, cleansed leads to support pipeline growth.","description":"Informa TechTarget Content Syndication promotes client content alongside original editorial across its trusted destination sites, reaching opted-in B2B technology professionals who are actively researching relevant solutions. Proprietary AI analytics and recent intent signals help target active buying team members. Members who register to view content become leads, and each lead undergoes a seven-step cleansing process before delivery. The service also includes guidance from content marketing professionals.","pricing":{},"features":[{"name":"Intent-driven AI targeting and editorial distribution","value":"Reach Active Buyers With Relevant Content","valueDescription":"Target active buying team members and place content alongside editorial that supports their research and decisions."},{"name":"Permissioned lead delivery and cleansing","value":"Receive Clean Leads From Opted-In Members","valueDescription":"Connect with buyers who consented to be contacted and receive lead data after a seven-step cleansing process."},{"name":"Pre-activated buyer audience","value":"Engage Buyers Showing Relevant Interest","valueDescription":"Connect with prospects whose recent activity indicates purchase intent and who have engaged with the content."},{"name":"Lead engagement performance","value":"Improve Engagement And Meeting Outcomes","valueDescription":"Published comparisons report three times higher email open rates, thirteen times higher email click-through rates, five times higher call conversions, and a 34% increase in qualifying an opportunity and setting a meeting."},{"name":"Content marketing guidance","value":"Improve Campaigns With Expert Coaching","valueDescription":"Get guidance from content marketing professionals to support campaign execution."}]},{"name":"Modern BANT Leads","anchor":"product-modern-bant-leads","type":"Service","url":"https://www.informatechtarget.com/products/modern-bant-leads/","summary":"Helps sales teams prioritize verified technology projects, personalize buyer outreach, and generate meetings and pipeline.","description":"Modern BANT Leads connects sales teams with vetted project insiders who are driving technology purchase decisions. Leads include verified project details, buyer information, BANT qualification data, and content engagement insights. Sellers can prioritize accounts and named buyers with confirmed projects, understand buyer challenges and desired outcomes, and see which vendors are on the shortlist. Confirmed project details are also available through Priority Engine, helping sales teams prepare relevant outreach and engage active opportunities.","pricing":{},"features":[{"name":"BANT qualification details","value":"Qualify Buyers Before Outreach","valueDescription":"Use budget, purchase-stage, role, and timeframe details to understand a prospect’s project context before connecting."},{"name":"Verified project details and purchase plans","value":"Prioritize Confirmed Technology Projects","valueDescription":"Focus sales call lists on accounts and named buyers with verified projects and purchase plans."},{"name":"Project, vendor, and content engagement insights","value":"Personalize Outreach With Project Insights","valueDescription":"Give sellers context on buyer needs, desired outcomes, shortlisted vendors, and content engagement to support relevant conversations."},{"name":"Priority Engine project access","value":"Access Verified Projects In Priority Engine","valueDescription":"Make confirmed project details available in Priority Engine so sales representatives can use relevant talking points when engaging accounts."}],"marketCategories":[{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"}]},{"name":"Data-Driven Display","anchor":"product-data-driven-display","type":"Solution","url":"https://www.informatechtarget.com/products/data-driven-display/","summary":"Reaches active B2B technology buyers with relevant advertising to build brand consideration, engage target accounts, and support pipeline growth.","description":"Data-Driven Display is a targeted digital advertising solution that puts brands in front of active B2B technology buyers across Informa TechTarget’s network. It combines contextual banners, takeover sponsorships and behavioral targeting to reach buyers based on relevant editorial content, keyword searches, account activity and research behavior. Ad options include banner ads, welcome ads, interactive rich media, keyword and editorial takeovers, roadblocks, active-buyer and ABM targeting, and guaranteed programmatic delivery. Informa TechTarget reports that its targeted branding solutions drive increases in consideration, email click-through rates, opportunities and pipeline.","pricing":{},"features":[{"name":"Contextual banner advertising","value":"Reach Buyers In Relevant Research Contexts","valueDescription":"Align advertising with purchase-focused editorial content or use welcome ads and interactive rich media to engage buyers."},{"name":"Keyword and editorial takeovers","value":"Build Authority And Increase Brand Exposure","valueDescription":"Use takeovers to influence buyers and build thought leadership, or roadblocks to increase exposure and block competitors around key initiatives."},{"name":"Behavioral, active-buyer, and ABM targeting","value":"Target Active Buyers And Accounts","valueDescription":"Focus campaigns on buyers showing relevant research behavior and target accounts active in the relevant market."},{"name":"Downstream campaign impact","value":"Increase Consideration And Pipeline","valueDescription":"The stated campaign results include a 25% increase in consideration rate, a 22% increase in email click-through rate, and a 2X increase in opportunities and pipeline."},{"name":"Guaranteed programmatic delivery","value":"Secure Guaranteed Delivery To Premium Inventory","valueDescription":"Reserve programmatic delivery to Informa TechTarget’s most coveted inventory with a 100% delivery guarantee."}]},{"name":"Custom & Native Websites","anchor":"product-custom-and-native-websites","type":"Service","url":"https://www.informatechtarget.com/products/custom-websites/","summary":"Creates branded, search-optimized experiences that engage technology buyers with relevant content and support marketing goals.","description":"Custom & Native Websites delivers fully branded online experiences designed to support marketing goals and engage technology buyers. Choose from native content embedded in relevant editorial sites or standalone content hubs, with formats ranging from single pages to comprehensive multi-level sites. Informa TechTarget provides full-service design, development, content, traffic and reporting. Sites are continuously optimized for organic search and integrated into its editorial footprint to help attract new viewers and encourage repeat visits.","pricing":{},"features":[{"name":"Branded content experiences","value":"Engage Buyers With Branded Content","valueDescription":"Present branded content, downloads, and videos in an online experience designed to engage prospects around a solution or portfolio."},{"name":"Full-service site delivery","value":"Launch Sites With Full-Service Support","valueDescription":"Access design, development, content, traffic, and reporting through a full-service offering."},{"name":"Editorial integration and search optimization","value":"Extend Reach Through Editorial And Search","valueDescription":"Connect sites with relevant editorial content and use ongoing organic search optimization to attract viewers and encourage repeat visits."},{"name":"Native thought leadership","value":"Educate Buyers With Native Content","valueDescription":"Share thought leadership and educational content in native formats that address a technology topic or broader market."},{"name":"Flexible site formats","value":"Match Site Formats To Your Goals","valueDescription":"Select an experience suited to your objectives, from a single page to a multi-level site, embedded content, or a content hub."}]},{"name":"BrightTALK","anchor":"product-brighttalk","type":"Platform","url":"https://www.informatechtarget.com/products/brighttalk/","summary":"Helps marketers reach and engage B2B audiences with webinars and virtual events that support lead generation and pipeline growth.","description":"BrightTALK is a B2B marketing and webinar platform for content marketing and demand generation. It helps marketers engage professional audiences through webinars, virtual events and video-based content, using a global audience of more than 50 million subscribers. Its offerings include BrightTALK Channels for hosting and reusing content, lead-generation services, sponsorable events and production support to help brands extend reach and support pipeline growth.","pricing":{},"features":[{"name":"Webinars and virtual events","value":"Host Engaging Online Events","valueDescription":"Run webinars and virtual events through the BrightTALK platform to deliver online experiences for professional audiences."},{"name":"Professional audience reach","value":"Reach A Global B2B Audience","valueDescription":"Promote webinars and video content to BrightTALK’s global subscriber audience."},{"name":"Webinar lead generation","value":"Generate Webinar Leads","valueDescription":"Promote content to BrightTALK’s B2B audience to generate leads from webinar and virtual event engagement."},{"name":"BrightTALK Channels","value":"Reuse And Showcase Webinar Content","valueDescription":"Present and reuse content in BrightTALK Channels to reach additional audiences and embed a Channel on a website."},{"name":"Video production and technical support","value":"Produce Polished Video Content","valueDescription":"Use production services for speaker preparation, live production, post-production, and technical support."},{"name":"Sponsorable virtual events","value":"Sponsor Expert-Led Programming","valueDescription":"Align a brand with expert-led virtual programming focused on relevant market topics."}]},{"name":"Always-On Buying Groups","anchor":"product-always-on-buying-groups","type":"Service","url":"https://www.informatechtarget.com/products/portal/demand/","summary":"Helps organizations engage active buying groups earlier and continuously to influence decision-makers and build pipeline.","description":"Always-On Buying Groups helps organizations engage and influence active buying groups. It identifies people researching relevant solutions and supports ongoing engagement with more decision-makers earlier in their buying journey, helping build pipeline faster.","pricing":{},"features":[{"name":"Buying group identification","value":"Identify Active Buying Group Members","valueDescription":"Find people researching relevant solutions within buying groups to focus on the decision-makers and stakeholders involved."},{"name":"Always-on buying group engagement","value":"Engage Active Buyers Continuously","valueDescription":"Maintain engagement with active buyers as they research, rather than relying only on one-time interactions."},{"name":"Early decision-maker influence","value":"Influence Decision-Makers Earlier","valueDescription":"Engage more decision-makers earlier in their buying journey to help build consideration and support pipeline growth."}]},{"name":"Global Execution","anchor":"product-global-execution","type":"Service","url":"https://www.informatechtarget.com/global-execution/","summary":"Simplifies international marketing and helps reach active buyers worldwide with locally informed, multilingual campaigns and in-region support.","description":"Global Execution helps technology marketers advance in priority markets by coordinating campaigns across regions, countries and languages. In-region professionals provide local expertise, while in-language editorial coverage across eight key geographic markets and a permissioned global audience of more than 58 million business and technology professionals support audience access and engagement. Programs can include multi-country campaigns with country-specific guarantees, regional and country-specific campaign coordination, and insights into prospects, teams and projects worldwide.","pricing":{},"features":[{"name":"Multilingual, multi-country campaigns","value":"Launch Campaigns Across Multiple Markets","valueDescription":"Coordinate multilingual programs across countries in a single campaign, with country-specific guarantees."},{"name":"Global permissioned audience and prospect intelligence","value":"Identify And Reach Global Buyers","valueDescription":"Access a global professional audience and gain insight into prospects, buying teams, and projects across markets."},{"name":"Regional campaign coordination","value":"Simplify Cross-Region Campaign Management","valueDescription":"Coordinate regional and country-specific campaigns through a single point of contact and, where available, in-region support."},{"name":"Local market expertise and editorial coverage","value":"Reach Buyers With Local Market Insight","valueDescription":"Use in-region knowledge and local-language editorial coverage to inform international marketing and support buyer research."},{"name":"Regional demand and brand campaigns","value":"Run Regional Demand And Brand Programs","valueDescription":"Support market-specific objectives with regional demand generation, brand, project identification, and editorial sponsorship options."}]},{"name":"Xtelligent Healthcare Marketing Solutions","anchor":"product-xtelligent-healthcare-marketing-solutions","type":"Service","url":"https://www.informatechtarget.com/xtelligent/","summary":"Helps healthcare technology marketers reach buyers, identify active demand, and build pipeline with specialized content, intent data, and marketing services.","description":"Xtelligent helps healthcare technology marketers reach and influence buyers through specialized healthcare editorial websites, person-level intent data, and a portfolio of marketing and sales services. Its solutions support identifying in-market accounts, engaging active buyers, and building pipeline.","pricing":{},"features":[{"name":"Healthcare buyer intent data","value":"Identify Active Buying Interest","valueDescription":"Use person-level intent signals to identify active healthcare technology researchers and in-market accounts."},{"name":"Healthcare technology audience access","value":"Reach Healthcare Technology Buyers","valueDescription":"Connect with healthcare executives and IT professionals through specialized editorial websites and a permissioned audience."},{"name":"Specialized healthcare editorial","value":"Engage Buyers With Trusted Editorial","valueDescription":"Place marketing alongside specialized healthcare editorial that supports buyers as they research and evaluate solutions."},{"name":"Full-funnel healthcare marketing","value":"Target Healthcare Buyers Across The Funnel","valueDescription":"Reach and engage healthcare technology buyers throughout their research journey with campaigns aligned to healthcare needs and relevant audience segments."}]},{"name":"Informa TechTarget Portal","anchor":"product-informa-techtarget-portal","type":"Platform","url":"https://www.informatechtarget.com/products/portal/","summary":"Helps revenue teams identify active buyers, understand account research, and turn intent signals into timely engagement and pipeline.","description":"Informa TechTarget Portal is an intent data platform that gives revenue teams access to account- and person-level research signals and buyer insights. It helps users identify in-market accounts, understand which contacts and buying groups are researching relevant topics, and use those insights in sales and marketing workflows. Portal also provides access to confirmed project details and Highly Qualified Leads, with integrations that support prospect exports and direct activation in sales engagement tools. Intent Data for Sales capabilities are incorporated into Portal, including buyer research insights, CRM access, account prioritization, and AI-personalized email creation.","pricing":{},"features":[{"name":"Account research and prioritization","value":"Prioritize Accounts Showing Active Research","valueDescription":"Use account research activity and intent to focus sales and marketing attention on organizations demonstrating interest in relevant solutions."},{"name":"Buying group and buyer-level insights","value":"Personalize Outreach With Buyer Insights","valueDescription":"See who is researching within target accounts and use their interests and needs to inform more relevant conversations."},{"name":"Intent data and CRM workflow activation","value":"Activate Intent Data In Existing Workflows","valueDescription":"Integrate account and prospect insights into sales and marketing systems to support timely follow-up and campaign activation."},{"name":"Active prospect exports","value":"Send Active Prospects To Sales Sequences","valueDescription":"Move permissioned contacts researching relevant topics into aligned sales sequences through one-click additions or scheduled exports."},{"name":"Confirmed project insights","value":"Equip Sellers With Verified Project Details","valueDescription":"Give sales teams project and buyer context to prioritize active opportunities and personalize outreach."},{"name":"Buyer journey visibility","value":"Track Buyer Journey Activity","valueDescription":"Make buyer and team activity visible across the account journey to give sellers context on engagement and opportunity progression."},{"name":"AI and pitch assistance","value":"Personalize Sales Outreach With AI","valueDescription":"Use AI and pitch assistance to work with intent insights and create one-to-one email messages informed by buyer behavior."}],"marketCategories":[{"name":"Sales Intelligence Software","url":"https://nowen.ai/category/sales-intelligence-software"}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://informatechtarget.com","text":"Informa TechTarget"},{"url":"https://www.informatechtarget.com/products/buyer-intelligence/","text":"Informa TechTarget Buyer Intelligence"},{"url":"https://www.informatechtarget.com/products/priority-engine/","text":"Priority Engine"},{"url":"https://www.informatechtarget.com/products/custom-content/","text":"Custom Content"},{"url":"https://www.informatechtarget.com/products/sponsorable-content/","text":"Sponsorable Content"},{"url":"https://www.informatechtarget.com/products/studio/","text":"Studio by Informa TechTarget"},{"url":"https://www.informatechtarget.com/products/content-syndication/","text":"Content Syndication"},{"url":"https://www.informatechtarget.com/products/modern-bant-leads/","text":"Modern BANT Leads"},{"url":"https://www.informatechtarget.com/products/data-driven-display/","text":"Data-Driven Display"},{"url":"https://www.informatechtarget.com/products/custom-websites/","text":"Custom & Native Websites"},{"url":"https://www.informatechtarget.com/products/brighttalk/","text":"BrightTALK"},{"url":"https://www.informatechtarget.com/products/portal/demand/","text":"Always-On Buying Groups"},{"url":"https://www.informatechtarget.com/global-execution/","text":"Global Execution"},{"url":"https://www.informatechtarget.com/xtelligent/","text":"Xtelligent Healthcare Marketing Solutions"},{"url":"https://www.informatechtarget.com/products/portal/","text":"Informa TechTarget Portal"}]}