IInfobip logo

Infobip Unclaimed

Cloud Communications

www.infobip.com

Infobip is a global platform enabling omnichannel customer engagement for enterprises and service providers.

Infobip is a global communications platform that enables organizations to connect with customers across omnichannel channels. Serving enterprises, telecommunications providers, financial services, retail, healthcare, and government, Infobip offers CX consulting, integration, and platform capabilities to design, deploy, and optimize customer experiences at scale. The company focuses on helping organizations deliver timely, reliable, and secure messaging and engagement experiences for diverse audiences while supporting a wide range of industry use cases and digital touchpoints.

Infobip's mission is to empower organizations to deliver fast, reliable, and secure omnichannel communications at scale, enabling meaningful customer experiences across every touchpoint.

What we offer

AgentOS

Enhance customer interactions with AI-driven solutions and holistic journey orchestration.

www.infobip.com/agentos

CPaaS X API

Empower your communication with a flexible API stack designed for scalability.

www.infobip.com/cpaas-x

Smart Messaging

Reduce messaging costs with optimized channel selection.

www.infobip.com/smart-messaging

Infobip Signals

Enhance security and reliability by blocking fraudulent OTP traffic.

www.infobip.com/signals

Anam Protect Firewall

Protects your network from SMS and Voice fraud effectively.

www.infobip.com/telecoms/anam-protect

RCS Connectivity and Infobip MaaP

Optimize communication with advanced RCS and monetization capabilities.

www.infobip.com/telecoms/rcs-monetization

Market segments

Market size by segment

Growth potential (CAGR)

Contact Center as a Service (CCaaS)

7.08 Billion USD17.4% CAGR

Cloud contact center capabilities including omnichannel routing, virtual agents, analytics, and unified interaction history to improve customer service efficiency and agent productivity.

Communications platform as a service (CPaaS)

25 Billion USD28.1% CAGR

API-driven, programmable multi-channel communications for event-driven messaging, workflow automation, and integration with backend systems.

Messaging security and fraud prevention

3.8 Billion USD18% CAGR

Capabilities that detect and block fraudulent SMS/voice and OTP traffic and protect operator and enterprise revenue and trust.

Customer journey orchestration and customer data platform

16 Billion USD23% CAGR

Orchestration of cross‑channel customer journeys combined with unified customer data and engagement analytics to personalize and optimize experiences.

RCS business messaging and operator monetization

2 Billion USD34.3% CAGR

Rich communication services connectivity, MaaP billing and visibility, and operator controls to manage RCS traffic and monetization.

More information about our offering

AgentOS

AgentOS is Infobip's journey orchestration and AI agents platform, enabling journey orchestration, AI agents, AI chatbot builder, cloud contact center, customer data platform, conversational AI, customer engagement analytics, and voice AI agents.

  • Automate Conversations
    Leverage AI agents to streamline communications, providing quick responses and support to customer inquiries, enhancing engagement and satisfaction.
  • Enable Conversational Experiences
    Implement sophisticated conversational AI to engage customers proactively, driving effective interactions and improving overall user satisfaction.
  • Coordinate Customer Journeys
    Design and implement comprehensive customer journey pathways that ensure a relevant and timely experience at every touchpoint.
  • Create Chatbots
    Easily design and deploy chatbots that operate across various channels, providing instant assistance and enhancing the customer experience.
  • Integrate Customer Data
    Consolidate customer information to personalize communications and optimize marketing strategies based on insights and behavior patterns.
  • Connect Agents with Customers
    Facilitate seamless communication between agents and customers through a scalable cloud contact center that supports various interaction channels.
  • Manage Engagement
    Orchestrate and analyze customer engagement across various platforms, ensuring consistency and resonance in messaging.
  • Analyze Performance
    Utilize detailed analytics to evaluate interaction success, facilitating data-driven decisions that improve customer experiences.
  • Facilitate Voice Interactions
    Enhance customer service efficiency with voice AI agents that manage calls, providing instant support and improving service accessibility.

CPaaS X API

Modular API stack to help platforms scale exponentially.

  • Scale Exponentially
    The modular structure allows businesses to integrate services as needed, enhancing flexibility and adaptability for various use cases.
  • Guarantee Security
    Offers robust security protocols that protect user data and communication integrity.
  • Streamline Processes
    Easily integrates with existing systems, enhancing workflow and operational efficiency.
  • Engage Customers
    Enables engagement through SMS, email, voice, and chat, ensuring a comprehensive customer experience.
  • Optimize Engagement
    Access to real-time analytics helps refine communication strategies and enhances customer satisfaction.

Smart Messaging

Smart Messaging helps optimize messaging costs by using the most efficient channel mix.

  • Maximize Delivery Efficiency
    Utilizes data analytics to tailor the messaging approach for each user, ensuring that communications are delivered through the most effective channels.
  • Optimize Messaging Expenses
    Smart Messaging significantly reduces unnecessary expenditure by analyzing cost-effectiveness across various channels.
  • Enhance Security
    Protects brands and users from fraud by ensuring verification via secure channels.

Infobip Signals

Infobip Signals blocks fraudulent OTP traffic across channels to improve security and reliability.

  • Reduces Fraudulent Activity
    By identifying and blocking fraudulent OTP traffic, Infobip Signals significantly decreases the risk of abuse, ensuring secure transactions and communications across all platforms.
  • Protects All Communication Channels
    Infobip Signals' ability to function across multiple channels enhances security by providing a unified defense against fraudulent attempts, ensuring that all your communications are safeguarded.

Anam Protect Firewall

Firewall to secure your network from SMS and Voice fraud, protecting 120+ operators.

  • Secure Network Against Fraud
    The firewall provides robust security for a wide array of operators, preventing unauthorized access and fraudulent activities.
  • Eliminate Revenue Leakage
    This feature guarantees that all Application-to-Person (A2P) SMS traffic is accurately billed, reducing the chances of financial losses.

RCS Connectivity and Infobip MaaP

RCS connectivity and Infobip MaaP for full control, visibility, and billing efficiency.

  • Achieve Complete Billing Efficiency
    Ensures accurate billing and operational transparency, enhancing profitability in RCS operations.
  • Streamline RCS Traffic Management
    Simplifies the process of connecting and handling RCS messages, improving communication efficiency.
  • Monitor and Control RCS Operations
    Provides real-time insights and control over messaging operations, enabling better resource allocation and strategic decision-making.

References

Methodology and sourcing behind the figures shown above.

Contact Center as a Service (CCaaS)

Estimate based on recent market reports in the search results. Fortune Business Insights reports a 2025 market value of USD 7.08 billion and projects a 17.4% CAGR (2026–2034); other independent reports show similar directionality (ResearchNester: USD 6.4B in 2025, 19.6% CAGR; Market.us: strong growth to USD 23.6B by 2032). I used Fortune’s 2025 figure for market size and its 17.4% CAGR as the primary growth-rate estimate while noting corroborating higher-range forecasts from other sources.

Communications platform as a service (CPaaS)

Multiple market reports in the search results place CPaaS revenue in the mid‑$20B range for the mid‑2020s (reports show ~USD 23–30B in 2025) and forecast rapid expansion. Independent vendor forecasts cluster around high double‑digit CAGRs (~25–30%). I selected a consensus market size of ~USD 25.0B (approx. 2025) and a growth potential CAGR of 28.1%, reflecting the weighted median of major published forecasts (Fortune Business Insights, Juniper, PersistenceMarketResearch, MarketsandMarkets, InsightAce, Arthur D. Little).

Messaging security and fraud prevention

Estimation based on published global fraud detection & prevention market sizes (USD 43–55B range for 2025) and the Juniper report on messaging fraud impact. Messaging security (SMS/voice/OTP prevention) is a niche within the broader FDP market; assuming it represents roughly 5–10% of the FDP market (midpoint ~7%) yields an estimated market size of ~USD 3.8B in 2025. Growth potential is aligned with published FDP CAGRs (~17.5%) and adjusted slightly higher (≈18%) reflecting increasing operator and enterprise investment against rising messaging/OTP-specific threats (RCS, AI-driven fraud, OTP interception).

Customer journey orchestration and customer data platform

Estimated near‑term combined market (customer journey orchestration + customer data platforms) by summing a 2025 CJO market estimate (~USD 12.5B) and a representative CDP 2025 estimate (~USD 3.5B midpoint of reported values) → ~USD 16.0B. Growth potential derived from reported CJO CAGR (~24%) and CDP CAGR range (≈13.8%–25.4%); a weighted average (CJO dominant share) yields ~23% CAGR.

RCS business messaging and operator monetization

Primary source: Juniper Research reports global operator RCS-for-Business revenue of $2.0bn in 2026 rising to $6.5bn in 2030; I used those operator-focused figures to estimate market size (~$2.0bn) and derived a CAGR (~34.3%) for 2026–2030. I cross-checked with a broader RCS business-messaging market report (WiseGuy) that cites a larger overall market ($5.16bn in 2025) and a longer-term CAGR (17.1%), indicating the operator-monetization subset can grow faster in the near term as RCS adoption and monetization increase.

Related Organizations