Influ2, Inc. Unclaimed

Streamline ABM by precisely targeting individual buyers, enhancing engagement and reporting for optimized sales alignment.

Enable tailored ad journeys that adapt to each buyer's needs throughout their decision-making process.

Create precise ad audiences by leveraging your CRM data effectively.

Measure the impact of ad engagement on revenue to optimize marketing strategies.

Empowers sales teams with real-time buyer signals for timely outreach.

Targeting, engaging, and measuring named individuals inside target accounts using contact-level ads, CRM sync, and personalized messaging to drive pipeline.

Converting CRM records and sales-staged data into dynamic ad audiences and syncing contacts to advertising channels for precise campaign targeting.

Mapping and automating stage-appropriate ad messaging and notifications to guide individual buyers through decision stages and coordinate marketing with sales outreach.

Linking ad engagement to named buyers and pipeline to quantify influenced versus non-influenced deals and measure revenue impact of advertising.

Real-time contact-level intent signals and contextual alerts that empower sales with timely, relevant information for outreach and follow-up.

Contact-level ABM

Influ2's Contact-level ABM is a unified platform for engaging named buyers inside target accounts. It orchestrates contact-level signals, ads, and journeys at the individual level, powered by CRM data and real-time engagement signals. By combining these capabilities with cohort-building, signals, and revenue reporting, it aligns marketing and sales and measures the impact of advertising on pipeline and revenue.

• Guide Buyers Through Their Journey
  Ensure that messaging aligns with the specific stage of the buyer's journey, increasing relevance and effectiveness of outreach.
• Target Named Buyers
  Deliver personalized ads to specific individuals within target accounts, enhancing engagement and tracking effectiveness.
• Capture Individual Intent Signals
  Identify which specific contacts are researching critical topics, enabling timely and relevant outreach.
• Create Targeted Ad Audiences
  Utilize advanced filters and CRM data to build audiences tailored to specific sales priorities and strategies.
• Measure Advertising Impact on Revenue
  Gain insights into how advertising contributes to total pipeline growth and sales conversion rates.
• Empower Sales with Insights
  Provide sales teams with actionable insights gathered from buyer interactions to increase conversion potential.

Custom buyer journeys

Automatically guide each buyer with messages matched to their intent, engagement, and sales stage. Map ads to journey stages to deliver content that reflects where each prospect is in the decision process.

• Tailor Messages Based On Engagement
  Ensure that every communication resonates with the buyer’s current interests and actions.
• Guide Ads By Buyer Stages
  Deliver relevant content tailored to each stage of the buying journey, enhancing engagement.
• Deliver Stage-Appropriate Content
  Ensure that buyers receive timely information that aids their decision-making process.
• Enable Real-Time Sales Alerts
  Empower sales teams to act immediately on buyer engagement, providing context for interactions.

Cohort Builder

Turn your CRM data into ad audiences. Define who to target using sales activity, pipeline stages, and other CRM data to create precise, actionable cohorts.

• Facilitates Accurate Audience Targeting
  Utilize detailed sales metrics and CRM information to identify and target key decision-makers, ensuring messaging is relevant and timely.
• Automatically Create Targeted Audiences
  Transform CRM insights into actionable advertising segments, enabling targeted campaigns that align with the sales team's objectives.
• Keep Audiences Updated Automatically
  Ensure cohorts remain relevant by automatically updating when contacts change roles or organizations, adapting to ongoing market dynamics.
• Improve Campaign Effectiveness
  Track and evaluate the success of different cohorts over time, allowing for continuous campaign refinement based on performance data.

Revenue Reporting

Quantify the full impact of ad engagement on revenue. Tie ad interactions to named buyers and pipeline, compare marketing-influenced vs non-influenced deals, and justify marketing budgets with measurable metrics.

• Link Ad Interactions
  Understanding the direct correlation between ad engagements and revenue helps in optimizing marketing efficiency.
• Compare Marketing Impact
  This feature enables marketers to identify the effectiveness of their campaigns by analyzing conversion rates.
• Track Pipeline Progression
  Provides insights into how marketing efforts are driving sales, enabling better alignment between teams.

Signals Center

Signals Center provides real-time buyer signals and context in one place, empowering sales with timely, relevant information for outreach.

• Captures Buyer Intent Instantly
  Gain immediate insights on who is showing interest, allowing for prompt engagement when it matters most.
• Builds Effective Outreach
  Real-time insights facilitate immediate engagement, increasing the likelihood of conversion.
• Enhances Sales Conversations
  By providing context around buyer signals, sales teams can tailor their outreach strategies, making interactions more relevant and effective.
• Ensures Sales Alignment
  By integrating with existing CRM systems, Signals Center ensures both sales and marketing teams are targeting the same audience, enhancing collaboration.