{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/influ2-com","markdownUrl":"https://nowen.ai/agents/influ2-com.md","jsonUrl":"https://nowen.ai/agents/influ2-com.json","name":"Influ2, Inc.","nickname":"Influ2","website":"https://www.influ2.com","location":"Sunnyvale, CA, USA","address":{"city":"Sunnyvale","state":"CA","country":"USA"},"industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:31:26.006Z","summary":"Influ2 is a B2B advertising platform delivering contact-level ABM to help marketers reach individual buyers within target accounts and drive revenue.","description":"Influ2, Inc. is a B2B advertising company focused on contact-level account-based marketing (ABM). It helps marketing and sales teams connect with the right individual buyers within target accounts by delivering personalized, person-level ads and engagement data across digital channels. Influ2 combines contact-level signals, ads, and analytics with cohort-building and CRM integrations to reveal who is engaging, where they are in the buying journey, and how to move them toward a sale. The platform enables marketers to go beyond account-level advertising to reach actual people, supporting multi-person buying groups in complex sales. Influ2 emphasizes innovation, inclusivity of perspectives, real ROI, and precise execution, measuring value in real numbers and providing fast feedback loops. The company serves B2B marketers across industries who need measurable attribution, better alignment between marketing and sales, and a scalable way to engage buyers with relevant content at the moment they are researching. With a focus on privacy and responsible advertising, Influ2 aims to make ABM more human, accountable, and revenue-driven.","mission":"To connect advertisers with the right people at target accounts through contact-level advertising, enabling measurable revenue impact and trusted alignment between marketing and sales.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/influ2-com","label":"Apply to Influ2, Inc.'s partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Contact-level ABM","type":"Product","url":"https://www.influ2.com/product","summary":"Streamline ABM by precisely targeting individual buyers, enhancing engagement and reporting for optimized sales alignment.","description":"Influ2's Contact-level ABM is a unified platform for engaging named buyers inside target accounts. It orchestrates contact-level signals, ads, and journeys at the individual level, powered by CRM data and real-time engagement signals. By combining these capabilities with cohort-building, signals, and revenue reporting, it aligns marketing and sales and measures the impact of advertising on pipeline and revenue.","pricing":{},"features":[{"name":"Buyer journeys","value":"Guide Buyers Through Their Journey","valueDescription":"Ensure that messaging aligns with the specific stage of the buyer's journey, increasing relevance and effectiveness of outreach."},{"name":"Contact-level ads","value":"Target Named Buyers","valueDescription":"Deliver personalized ads to specific individuals within target accounts, enhancing engagement and tracking effectiveness."},{"name":"Contact-level intent","value":"Capture Individual Intent Signals","valueDescription":"Identify which specific contacts are researching critical topics, enabling timely and relevant outreach."},{"name":"Cohort builder","value":"Create Targeted Ad Audiences","valueDescription":"Utilize advanced filters and CRM data to build audiences tailored to specific sales priorities and strategies."},{"name":"Revenue reporting","value":"Measure Advertising Impact on Revenue","valueDescription":"Gain insights into how advertising contributes to total pipeline growth and sales conversion rates."},{"name":"Signals center","value":"Empower Sales with Insights","valueDescription":"Provide sales teams with actionable insights gathered from buyer interactions to increase conversion potential."}]},{"name":"Custom buyer journeys","type":"Product","url":"https://www.influ2.com/product/custom-buyer-journeys","summary":"Enable tailored ad journeys that adapt to each buyer's needs throughout their decision-making process.","description":"Automatically guide each buyer with messages matched to their intent, engagement, and sales stage. Map ads to journey stages to deliver content that reflects where each prospect is in the decision process.","pricing":{},"features":[{"name":"Intent- and engagement-aligned messaging","value":"Tailor Messages Based On Engagement","valueDescription":"Ensure that every communication resonates with the buyer’s current interests and actions."},{"name":"Journey-based ad journeys","value":"Guide Ads By Buyer Stages","valueDescription":"Deliver relevant content tailored to each stage of the buying journey, enhancing engagement."},{"name":"Sales-stage awareness","value":"Deliver Stage-Appropriate Content","valueDescription":"Ensure that buyers receive timely information that aids their decision-making process."},{"name":"Automated notifications for sales outreach","value":"Enable Real-Time Sales Alerts","valueDescription":"Empower sales teams to act immediately on buyer engagement, providing context for interactions."}]},{"name":"Cohort Builder","type":"Product","url":"https://www.influ2.com/product/cohort-builder","summary":"Create precise ad audiences by leveraging your CRM data effectively.","description":"Turn your CRM data into ad audiences. Define who to target using sales activity, pipeline stages, and other CRM data to create precise, actionable cohorts.","pricing":{},"features":[{"name":"CRM Data-Driven Targeting","value":"Facilitates Accurate Audience Targeting","valueDescription":"Utilize detailed sales metrics and CRM information to identify and target key decision-makers, ensuring messaging is relevant and timely."},{"name":"CRM-to-Audience Conversion","value":"Automatically Create Targeted Audiences","valueDescription":"Transform CRM insights into actionable advertising segments, enabling targeted campaigns that align with the sales team's objectives."},{"name":"Dynamic Cohort Management","value":"Keep Audiences Updated Automatically","valueDescription":"Ensure cohorts remain relevant by automatically updating when contacts change roles or organizations, adapting to ongoing market dynamics."},{"name":"Performance Analysis","value":"Improve Campaign Effectiveness","valueDescription":"Track and evaluate the success of different cohorts over time, allowing for continuous campaign refinement based on performance data."}]},{"name":"Revenue Reporting","type":"Product","url":"https://www.influ2.com/product/revenue-reporting","summary":"Measure the impact of ad engagement on revenue to optimize marketing strategies.","description":"Quantify the full impact of ad engagement on revenue. Tie ad interactions to named buyers and pipeline, compare marketing-influenced vs non-influenced deals, and justify marketing budgets with measurable metrics.","pricing":{},"features":[{"name":"Ad Engagement Tied to Revenue","value":"Link Ad Interactions","valueDescription":"Understanding the direct correlation between ad engagements and revenue helps in optimizing marketing efficiency."},{"name":"Influenced vs Non-Influenced Comparison","value":"Compare Marketing Impact","valueDescription":"This feature enables marketers to identify the effectiveness of their campaigns by analyzing conversion rates."},{"name":"Pipeline-to-Revenue Measurement","value":"Track Pipeline Progression","valueDescription":"Provides insights into how marketing efforts are driving sales, enabling better alignment between teams."}]},{"name":"Signals Center","type":"Product","url":"https://www.influ2.com/product/signals-center","summary":"Empowers sales teams with real-time buyer signals for timely outreach.","description":"Signals Center provides real-time buyer signals and context in one place, empowering sales with timely, relevant information for outreach.","pricing":{},"features":[{"name":"Real-Time Buyer Signals","value":"Captures Buyer Intent Instantly","valueDescription":"Gain immediate insights on who is showing interest, allowing for prompt engagement when it matters most."},{"name":"Sales Empowerment","value":"Builds Effective Outreach","valueDescription":"Real-time insights facilitate immediate engagement, increasing the likelihood of conversion."},{"name":"Contextual Outreach Guidance","value":"Enhances Sales Conversations","valueDescription":"By providing context around buyer signals, sales teams can tailor their outreach strategies, making interactions more relevant and effective."},{"name":"Integration with CRM","value":"Ensures Sales Alignment","valueDescription":"By integrating with existing CRM systems, Signals Center ensures both sales and marketing teams are targeting the same audience, enhancing collaboration."}]}],"audiences":[],"segments":[{"name":"Contact-level account-based marketing","description":"Targeting, engaging, and measuring named individuals inside target accounts using contact-level ads, CRM sync, and personalized messaging to drive pipeline.","size":0.35,"cagr":20,"color":1,"productNames":["Contact-level ABM","Cohort Builder","Custom buyer journeys"],"methodology":"Used the provided ABM market report as the primary market-size anchor (global ABM market: USD 1.40B in 2025; 15% CAGR). Contact-level ABM is a sub-segment of ABM (contact-level ads, CRM sync, personalized messaging). With contact-level capabilities embedded in the dominant “tools” segment and growing adoption signals (24% planning implementation; 72% view it as important), I estimate contact-level ABM represents roughly 20–25% of the overall ABM market today (~USD 0.28–0.35B) and is likely to grow faster than the broader ABM market; estimated CAGR ~20% given accelerating adoption and productization of contact-level features.","citations":[{"url":"https://www.snsinsider.com/reports/account-based-market-8300","text":"Account-Based Marketing Market was valued at USD 1.40 billion in 2025; CAGR 15% (2026-2035)."},{"url":"https://www.influ2.com/blog/contact-level-abm-stats","text":"24% of teams are planning to implement contact-level ABM in the next 12 months."}]},{"name":"CRM-driven audience activation","description":"Converting CRM records and sales-staged data into dynamic ad audiences and syncing contacts to advertising channels for precise campaign targeting.","size":4.7,"cagr":17,"color":2,"productNames":["Cohort Builder","Contact-level ABM"],"methodology":"Estimated CRM-driven audience activation market using Persistence Market Research’s CRM lead management as the closest proxy (functionality overlap: lead capture, scoring, activation). PersistenceMR reports a $4.7B market in 2026 with ~17% CAGR; audience-activation (CDP/onboarding) is a subset of CRM/lead-management. Broader CRM reports cited (ResearchNester, SellersCommerce) show much larger total CRM markets, providing context that demand and investment for activation capabilities sit within a growing CRM ecosystem.","citations":[{"url":"https://www.persistencemarketresearch.com/market-research/crm-lead-management-market.asp","text":"The global CRM lead management market size is likely to be valued at US$4.7 billion in 2026."},{"url":"https://www.persistencemarketresearch.com/market-research/crm-lead-management-market.asp","text":"Projected Growth (CAGR 2026 to 2033): 17.0%."},{"url":"https://www.researchnester.com/reports/customer-relationship-management-market/8255","text":"2025 Market Size $84.6 Bn; Growth Forecasts: 14.9% (2026-2035)."},{"url":"https://www.sellerscommerce.com/blog/crm-statistics/","text":"The CRM market is expected to reach a size of 126.2 billion in 2026."}]},{"name":"Buyer journey orchestration","description":"Mapping and automating stage-appropriate ad messaging and notifications to guide individual buyers through decision stages and coordinate marketing with sales outreach.","size":12.5,"cagr":24,"color":3,"productNames":["Custom buyer journeys","Contact-level ABM"],"methodology":"Primary estimate based on multiple market reports in the provided search results treating \"buyer journey orchestration\" as synonymous with customer journey orchestration. Dimension Market Research projects a 2025 market size of USD 12.5 billion and a 24.0% CAGR to 2034, a view supported by KingsResearch's similar base-year valuation and ~23.4% CAGR. A broader adjacent category (customer journey analytics) reports higher base values but lower CAGR; used these sources to triangulate and select Dimension's 12.5B / 24.0% as the representative estimate for this segment.","citations":[{"url":"https://dimensionmarketresearch.com/report/customer-journey-orchestration-market/","text":"projected to reach USD 12.5 billion in 2025 and grow at a compound annual growth rate of 24.0%."},{"url":"https://www.kingsresearch.com/report/customer-journey-orchestration-market-2596","text":"market size was valued at USD 12.27 billion in 2024 and projected to USD 64.54 billion by 2032, exhibiting a CAGR of 23.41%."},{"url":"https://www.coherentmarketinsights.com/industry-reports/customer-journey-analytics-market","text":"estimated at USD 20.60 Bn in 2026 and expected to reach USD 47.64 Bn by 2033, exhibiting a CAGR of 15.0%."}]},{"name":"Marketing attribution and revenue measurement","description":"Linking ad engagement to named buyers and pipeline to quantify influenced versus non-influenced deals and measure revenue impact of advertising.","size":5.4,"cagr":15.2,"color":4,"productNames":["Revenue Reporting","Contact-level ABM"],"methodology":"Estimate based on recent market-research forecasts in the provided search results. Persistence Market Research projects a global marketing attribution software market of US$5.4B in 2026 with a 15.2% CAGR to 2033; Fortune Business Insights reports a similar mid‑single‑digit billion base (USD4.8–5.5B) and a ~14.6%–15% CAGR through the early‑to‑mid 2030s. I used these published figures to set the current market size at ~US$5.4B and growth potential at ~15.2% CAGR.","citations":[{"url":"https://www.fortunebusinessinsights.com/marketing-attribution-software-market-115541","text":"Market size was estimated at USD 4.81 billion in 2025; projected to USD 16.47 billion by 2034, CAGR 14.64% (2026–2034)."},{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"Global marketing attribution software market size likely valued at US$ 5.4 billion in 2026; expected to reach US$ 14.5 billion by 2033; CAGR 15.2% (2026–2033)."}]},{"name":"Buyer intent and sales signals","description":"Real-time contact-level intent signals and contextual alerts that empower sales with timely, relevant information for outreach and follow-up.","size":1.2,"cagr":11.2,"color":5,"productNames":["Signals Center","Contact-level ABM"],"methodology":"Primary estimate uses Salesmotion’s explicit valuation for B2B buyer intent data tools: $1.2B in 2025 rising to $2.8B by 2033 (implies ~11.2% CAGR). I also cite MarketsandMarkets’ broader AI-in-sales projection ($8.3B by 2028, 23.8% CAGR) as context showing stronger growth in adjacent AI-enabled sales technologies that can accelerate intent-signal adoption.","citations":[{"url":"https://salesmotion.io/blog/buyer-intent-data","text":"The market for B2B Buyer Intent Data Tools, valued at around $1.2 billion in 2025, is projected to reach $2.8 billion by 2033."},{"url":"https://www.marketsandmarkets.com/AI-sales/intent-data-for-b2b-sales","text":"The global AI in sales market ... projected to reach $8.3 billion by 2028, growing at a CAGR of 23.8% from 2023 to 2028."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.influ2.com","text":"Influ2, Inc."},{"url":"https://www.influ2.com/product","text":"Contact-level ABM"},{"url":"https://www.influ2.com/product/custom-buyer-journeys","text":"Custom buyer journeys"},{"url":"https://www.influ2.com/product/cohort-builder","text":"Cohort Builder"},{"url":"https://www.influ2.com/product/revenue-reporting","text":"Revenue Reporting"},{"url":"https://www.influ2.com/product/signals-center","text":"Signals Center"},{"url":"https://www.snsinsider.com/reports/account-based-market-8300","text":"Account-Based Marketing Market was valued at USD 1.40 billion in 2025; CAGR 15% (2026-2035)."},{"url":"https://www.influ2.com/blog/contact-level-abm-stats","text":"24% of teams are planning to implement contact-level ABM in the next 12 months."},{"url":"https://www.persistencemarketresearch.com/market-research/crm-lead-management-market.asp","text":"The global CRM lead management market size is likely to be valued at US$4.7 billion in 2026."},{"url":"https://www.researchnester.com/reports/customer-relationship-management-market/8255","text":"2025 Market Size $84.6 Bn; Growth Forecasts: 14.9% (2026-2035)."},{"url":"https://www.sellerscommerce.com/blog/crm-statistics/","text":"The CRM market is expected to reach a size of 126.2 billion in 2026."},{"url":"https://dimensionmarketresearch.com/report/customer-journey-orchestration-market/","text":"projected to reach USD 12.5 billion in 2025 and grow at a compound annual growth rate of 24.0%."},{"url":"https://www.kingsresearch.com/report/customer-journey-orchestration-market-2596","text":"market size was valued at USD 12.27 billion in 2024 and projected to USD 64.54 billion by 2032, exhibiting a CAGR of 23.41%."},{"url":"https://www.coherentmarketinsights.com/industry-reports/customer-journey-analytics-market","text":"estimated at USD 20.60 Bn in 2026 and expected to reach USD 47.64 Bn by 2033, exhibiting a CAGR of 15.0%."},{"url":"https://www.fortunebusinessinsights.com/marketing-attribution-software-market-115541","text":"Market size was estimated at USD 4.81 billion in 2025; projected to USD 16.47 billion by 2034, CAGR 14.64% (2026–2034)."},{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"Global marketing attribution software market size likely valued at US$ 5.4 billion in 2026; expected to reach US$ 14.5 billion by 2033; CAGR 15.2% (2026–2033)."},{"url":"https://salesmotion.io/blog/buyer-intent-data","text":"The market for B2B Buyer Intent Data Tools, valued at around $1.2 billion in 2025, is projected to reach $2.8 billion by 2033."},{"url":"https://www.marketsandmarkets.com/AI-sales/intent-data-for-b2b-sales","text":"The global AI in sales market ... projected to reach $8.3 billion by 2028, growing at a CAGR of 23.8% from 2023 to 2028."}]}