Carry Technologies, Inc. dba Hightouch Unclaimed

Empowers marketers with flexible, real-time access to customer data for personalized marketing campaigns.

Empower marketers with AI-driven agents to streamline personalized campaign execution.

Enhance customer engagement through personalized, AI-driven marketing decisions.

Effortlessly collect and activate event data across your marketing stack in real time.

Empower marketers with rapid audience creation, activation, and analysis using existing data.

Unifies customer data for a comprehensive 360-degree view across channels and devices.

Enterprise Marketing And Analytics Leaders

Large enterprises seeking scalable data activation and governance for marketing and analytics.

SaaS Growth And Product Led Teams

Tech and SaaS firms pursuing rapid growth through product-led activation and personalized experiences.

Direct-To-Consumer And E-Commerce Brands

D2C brands requiring real-time personalization and cross-channel activation.

Regulated Industry Leaders In Financial Services And Healthcare

Regulated industries requiring governance, security, and unified customer views.

Warehouse-native customer data platform that enables marketers to self-serve on data, build audiences, plan journeys, and activate real-time personalization without creating duplicate data stores.

Capabilities to transform warehouse data into synced audiences and user-level updates across marketing, CRM, analytics, and operational destinations for campaign execution and measurement.

Systems for 1:1 decisioning and reinforcement-learning driven optimization that deliver individualized experiences and personalize content across channels in real time.

Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.

Composable CDP

A composable customer data platform built on your data warehouse that enables marketers to self-serve data, build audiences, plan journeys, and personalize experiences with real-time activation across tools. It unlocks comprehensive insights while maintaining data integrity.

• Create Audiences Easily
  Empower marketers to explore, build, and test any audience using a powerful, intuitive interface, leveraging comprehensive data sets.
• Engage Customers Instantly
  Utilize real-time signals alongside comprehensive customer data to tailor experiences that resonate and drive loyalty.
• Unlock Comprehensive Insights
  Empower teams to act on complete data sets, removing limitations found in traditional CDP systems.
• Personalize Experiences Instantly
  Enable seamless interactions by providing users with tailored content based on their actions, ensuring timely engagement.
• Optimize Campaigns Efficiently
  Streamline marketing efforts by effectively orchestrating campaigns that are timely, relevant, and engaging for all customer segments.
• Enhance Data Security
  Maintain data integrity and security by leveraging existing systems without transferring sensitive information to separate platforms.
• Empower Marketing Teams
  Facilitate swift, autonomous data access for marketers, reducing reliance on technical teams for data insights and actions.

Agentic Marketing Platform

A marketer-facing platform that provides lifecycle and performance teams with an unlimited, agent-based layer to ideate, create, and execute personalized campaigns using AI-enabled agents.

• Develop Personalized Campaigns
  Utilize an expansive pool of agents to create numerous personalized marketing initiatives, enhancing customer interactions.
• Generate And Optimize Ads
  This feature allows for the continuous creation and refinement of advertising content to ensure maximum engagement and effectiveness in reaching target audiences.
• Plan And Orchestrate Campaigns
  Streamline the process of campaign management, enabling teams to efficiently coordinate their marketing efforts to improve customer engagement.
• Create Custom Agents
  Customize agents tailored to specific marketing needs, leveraging existing data for targeted campaigns.
• Receive Expert Training And Support
  Access expert guidance to help integrate AI into marketing strategies for better outcomes.

AI Decisioning

1:1 decisioning for lifecycle marketing that uses reinforcement learning to optimize experiences across channels at scale.

• Deliver Individualized Experiences
  AI Decisioning allows for tailored interactions, ensuring each customer receives relevant content based on their unique behavior.
• Continuously Improve AI Decisions
  Leverage self-learning algorithms to refine decision-making processes and optimize marketing strategies over time.
• Connect to Multiple Platforms
  Seamlessly integrate with various marketing tools to activate customer data and enhance campaign performance.
• Measure Marketing Impact
  Understand the effectiveness of campaigns by evaluating their performance against predefined KPIs and goals.

Hightouch Events

A data-collection platform to capture data events from sources and make them available for activation across downstream tools.

• Capture Custom Events
  Integrate event tracking directly into applications or websites to ensure comprehensive data capture.
• Govern Data Quality
  Define expectations and standards for incoming data to maintain reliability and compliance.
• Unify Customer Profiles
  Create a comprehensive view of customer interactions across various channels.
• Sync at Lightning Speed
  Ensure that event data reaches marketing, analytics, and operational tools as soon as it's generated.
• Connect with Leading Tools
  Leverage existing data infrastructure and integrate without extensive setups.

Customer Studio

Warehouse-native audience building and activation suite that enables marketers to create, activate, and analyze audiences across channels.

• Sync Audiences Effortlessly
  Easily synchronize updated audiences and customer profiles to various marketing platforms, ensuring targeted outreach across all channels.
• Orchestrate Customer Journeys
  Plan and execute intricate marketing campaigns that provide cohesive experiences for customers at every interaction point.
• Enrich Customer Profiles
  Combine insights from diverse data sources to create detailed and actionable customer profiles for targeted marketing.

Identity Resolution

Identity resolution that stitches profiles across devices to provide a unified customer view.

• Enables Complete Customer Understanding
  Access a unified profile that includes all interactions, transactions, and attributes of each customer, enhancing targeting and personalization.
• Creates Unified Customer Identities
  Integrates data from various sources to consolidate multiple identities into a single profile, fostering a seamless customer journey.
• Offers Flexible Identity Matching
  Select and apply the most suitable matching method based on the context of use, ensuring high accuracy and reach.
• Provides Comprehensive Data Integration
  Combine various data points from disparate sources, including offline purchases, to create fully-rounded customer profiles.