{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/hightouch-com","markdownUrl":"https://nowen.ai/agents/hightouch-com.md","jsonUrl":"https://nowen.ai/agents/hightouch-com.json","name":"Carry Technologies, Inc. dba Hightouch","nickname":"Hightouch","website":"https://hightouch.com","industry":"Data Platforms","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:28:39.554Z","summary":"A data activation company enabling enterprises to unlock and activate customer data from their data warehouse.","description":"Carry Technologies, Inc. dba Hightouch is a data technology company that enables enterprises to activate customer data across marketing, product, and analytics. The company provides a platform that connects a company’s existing data warehouse with hundreds of apps and tools, empowering teams to build, personalize, and automate data-driven experiences at scale. Its approach centers on giving business and marketing teams a flexible way to orchestrate data activation directly from the data warehouse, supporting governance, security, and real-time personalization while minimizing data duplication. The organization serves large-scale enterprises across industries, helping them unlock the value of first-party data and drive improved engagement, growth, and customer intelligence. It emphasizes security, governance, and a collaborative ecosystem with partners, integrating with CRM, marketing, analytics, and operational tools.","mission":"We’re on a mission to make the best customer data technology in the world available to every enterprise.","directory":{"industryName":"Data Platforms","agentCount":39,"indexable":true,"hubUrl":"https://nowen.ai/industry/data-platforms"},"aiReaderFamilies":["Perplexity","Amazon"],"products":[{"name":"Composable CDP","type":"Platform","url":"https://hightouch.com/platform/composable-cdp","summary":"Empowers marketers with flexible, real-time access to customer data for personalized marketing campaigns.","description":"A composable customer data platform built on your data warehouse that enables marketers to self-serve data, build audiences, plan journeys, and personalize experiences with real-time activation across tools. It unlocks comprehensive insights while maintaining data integrity.","pricing":{},"features":[{"name":"Build Any Audience","value":"Create Audiences Easily","valueDescription":"Empower marketers to explore, build, and test any audience using a powerful, intuitive interface, leveraging comprehensive data sets."},{"name":"Personalize in Real Time","value":"Engage Customers Instantly","valueDescription":"Utilize real-time signals alongside comprehensive customer data to tailor experiences that resonate and drive loyalty."},{"name":"Flexible Data Usage","value":"Unlock Comprehensive Insights","valueDescription":"Empower teams to act on complete data sets, removing limitations found in traditional CDP systems."},{"name":"Real-time Personalization","value":"Personalize Experiences Instantly","valueDescription":"Enable seamless interactions by providing users with tailored content based on their actions, ensuring timely engagement."},{"name":"Plan Customer Journeys","value":"Optimize Campaigns Efficiently","valueDescription":"Streamline marketing efforts by effectively orchestrating campaigns that are timely, relevant, and engaging for all customer segments."},{"name":"Zero Data Copy","value":"Enhance Data Security","valueDescription":"Maintain data integrity and security by leveraging existing systems without transferring sensitive information to separate platforms."},{"name":"Self-Service Data Access","value":"Empower Marketing Teams","valueDescription":"Facilitate swift, autonomous data access for marketers, reducing reliance on technical teams for data insights and actions."}]},{"name":"Agentic Marketing Platform","type":"Platform","url":"https://hightouch.com/platform/agentic-marketing-platform","summary":"Empower marketers with AI-driven agents to streamline personalized campaign execution.","description":"A marketer-facing platform that provides lifecycle and performance teams with an unlimited, agent-based layer to ideate, create, and execute personalized campaigns using AI-enabled agents.","pricing":{},"features":[{"name":"Unlimited agents","value":"Develop Personalized Campaigns","valueDescription":"Utilize an expansive pool of agents to create numerous personalized marketing initiatives, enhancing customer interactions."},{"name":"Agentic Advertising Studio","value":"Generate And Optimize Ads","valueDescription":"This feature allows for the continuous creation and refinement of advertising content to ensure maximum engagement and effectiveness in reaching target audiences."},{"name":"Agentic Lifecycle Studio","value":"Plan And Orchestrate Campaigns","valueDescription":"Streamline the process of campaign management, enabling teams to efficiently coordinate their marketing efforts to improve customer engagement."},{"name":"Custom agents","value":"Create Custom Agents","valueDescription":"Customize agents tailored to specific marketing needs, leveraging existing data for targeted campaigns."},{"name":"Expert-led AI enablement","value":"Receive Expert Training And Support","valueDescription":"Access expert guidance to help integrate AI into marketing strategies for better outcomes."}]},{"name":"AI Decisioning","type":"Platform","url":"https://hightouch.com/platform/ai-decisioning","summary":"Enhance customer engagement through personalized, AI-driven marketing decisions.","description":"1:1 decisioning for lifecycle marketing that uses reinforcement learning to optimize experiences across channels at scale.","pricing":{},"features":[{"name":"1:1 Decisioning","value":"Deliver Individualized Experiences","valueDescription":"AI Decisioning allows for tailored interactions, ensuring each customer receives relevant content based on their unique behavior."},{"name":"Reinforcement Learning Optimization","value":"Continuously Improve AI Decisions","valueDescription":"Leverage self-learning algorithms to refine decision-making processes and optimize marketing strategies over time."},{"name":"Destinations Integration","value":"Connect to Multiple Platforms","valueDescription":"Seamlessly integrate with various marketing tools to activate customer data and enhance campaign performance."},{"name":"Performance Measurement","value":"Measure Marketing Impact","valueDescription":"Understand the effectiveness of campaigns by evaluating their performance against predefined KPIs and goals."}]},{"name":"Hightouch Events","type":"Platform","url":"https://hightouch.com/platform/events","summary":"Effortlessly collect and activate event data across your marketing stack in real time.","description":"A data-collection platform to capture data events from sources and make them available for activation across downstream tools.","pricing":{},"features":[{"name":"Event Collection","value":"Capture Custom Events","valueDescription":"Integrate event tracking directly into applications or websites to ensure comprehensive data capture."},{"name":"Data Contracts","value":"Govern Data Quality","valueDescription":"Define expectations and standards for incoming data to maintain reliability and compliance."},{"name":"Identity Resolution","value":"Unify Customer Profiles","valueDescription":"Create a comprehensive view of customer interactions across various channels."},{"name":"Real-Time Event Streaming","value":"Sync at Lightning Speed","valueDescription":"Ensure that event data reaches marketing, analytics, and operational tools as soon as it's generated."},{"name":"Integration Framework","value":"Connect with Leading Tools","valueDescription":"Leverage existing data infrastructure and integrate without extensive setups."}]},{"name":"Customer Studio","type":"Platform","url":"https://hightouch.com/platform/customer-studio","summary":"Empower marketers with rapid audience creation, activation, and analysis using existing data.","description":"Warehouse-native audience building and activation suite that enables marketers to create, activate, and analyze audiences across channels.","pricing":{},"features":[{"name":"Activate audiences","value":"Sync Audiences Effortlessly","valueDescription":"Easily synchronize updated audiences and customer profiles to various marketing platforms, ensuring targeted outreach across all channels."},{"name":"Journeys","value":"Orchestrate Customer Journeys","valueDescription":"Plan and execute intricate marketing campaigns that provide cohesive experiences for customers at every interaction point."},{"name":"Profile enrichment","value":"Enrich Customer Profiles","valueDescription":"Combine insights from diverse data sources to create detailed and actionable customer profiles for targeted marketing."}]},{"name":"Identity Resolution","type":"Platform","url":"https://hightouch.com/platform/identity-resolution","summary":"Unifies customer data for a comprehensive 360-degree view across channels and devices.","description":"Identity resolution that stitches profiles across devices to provide a unified customer view.","pricing":{},"features":[{"name":"Customer 360","value":"Enables Complete Customer Understanding","valueDescription":"Access a unified profile that includes all interactions, transactions, and attributes of each customer, enhancing targeting and personalization."},{"name":"Stitch users together","value":"Creates Unified Customer Identities","valueDescription":"Integrates data from various sources to consolidate multiple identities into a single profile, fostering a seamless customer journey."},{"name":"Adaptive Identity Resolution","value":"Offers Flexible Identity Matching","valueDescription":"Select and apply the most suitable matching method based on the context of use, ensuring high accuracy and reach."},{"name":"Holistic Customer Views","value":"Provides Comprehensive Data Integration","valueDescription":"Combine various data points from disparate sources, including offline purchases, to create fully-rounded customer profiles."}]}],"audiences":[{"title":"Enterprise Marketing And Analytics Leaders","description":"Large enterprises seeking scalable data activation and governance for marketing and analytics.","industries":["Technology","Retail","Financial Services","Healthcare"],"geography":"North America, Europe, APAC","painPoints":"Data silos; governance friction; data duplication; slow activation from warehouse to apps","businessGoals":"Increase engagement; improve decision making; reduce data leakage; accelerate time-to-market","positioningStatement":"Enable enterprises to unify data, orchestrate real-time activation, and govern data flows across marketing and analytics environments with scalable, warehouse-native tools."},{"title":"SaaS Growth And Product Led Teams","description":"Tech and SaaS firms pursuing rapid growth through product-led activation and personalized experiences.","industries":["Technology","SaaS","Internet"],"geography":"North America, Europe, APAC","painPoints":"Difficulty activating product data in real time; fragmented identities across platforms; slow experimentation cycles; limited real-time personalization","businessGoals":"Improve onboarding, activation, retention, and monetization","positioningStatement":"Enable growth teams to activate product data in real time, orchestrate personalized journeys, and test optimizations at scale, without heavy engineering."},{"title":"Direct-To-Consumer And E-Commerce Brands","description":"D2C brands requiring real-time personalization and cross-channel activation.","industries":["E-commerce","Retail"],"geography":"North America, Europe","painPoints":"Personalization at scale across site and ads, cross-channel consistency, data silos, measurement uplift","businessGoals":"Increase conversions, lifetime value, retention","positioningStatement":"Help D2C brands unify customer data and deliver real-time, cross-channel personalization to increase conversions and retention."},{"title":"Regulated Industry Leaders In Financial Services And Healthcare","description":"Regulated industries requiring governance, security, and unified customer views.","industries":["Financial Services","Healthcare"],"geography":"North America, Europe, APAC","painPoints":"Regulatory compliance, data privacy, identity resolution across devices, data governance complexity, risk of leakage","businessGoals":"Improve compliance, secure data activation, reduce risk","positioningStatement":"Provide secure, compliant data activation with unified customer views, governance, and identity resolution for regulated industries."}],"segments":[{"name":"Composable customer data platform","description":"Warehouse-native customer data platform that enables marketers to self-serve on data, build audiences, plan journeys, and activate real-time personalization without creating duplicate data stores.","size":2,"cagr":30,"color":1,"productNames":["Composable CDP","Customer Studio","Hightouch Events","Identity Resolution"],"methodology":"Estimate based on CDP market figures in the provided search results and composable-CDP positioning as an emerging offering. MarketsandMarkets projects the overall CDP market to grow from USD 9.72B (2025) to USD 37.11B (2030) at a 30.7% CAGR and explicitly lists “composable CDPs” as a rising opportunity; applying a plausible composable-share of ~20% of the CDP market yields ~USD 1.9–2.0B for the composable CDP segment in the mid-2020s. Growth potential is aligned with MarketsandMarkets’ high CDP CAGR (30.7%) because composable architectures are highlighted as a fastest-growing opportunity; a 30% CAGR reflects expected rapid adoption (sensitivity: alternative sources show lower overall CDP CAGRs ~19–20%).","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-data-platform-market-94223554.html","text":"projected to grow from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633","text":"The global customer data platform (CDP) market size was valued at USD 3.28 billion in 2025."}]},{"name":"Customer data activation","description":"Capabilities to transform warehouse data into synced audiences and user-level updates across marketing, CRM, analytics, and operational destinations for campaign execution and measurement.","size":3.5,"cagr":25,"color":2,"productNames":["Customer Studio","Composable CDP","Hightouch Events","Agentic Marketing Platform"],"methodology":"Estimate based on CDP and customer-analytics market figures in the search results. MarketsandMarkets projects the global CDP market at USD 9.72B (2025) growing to USD 37.11B (2030) at 30.7% CAGR; customer analytics is estimated at USD 15.86B (2025) with ~20.2% CAGR. Customer data activation (warehouse-to-audience sync / reverse-ETL / activation features) is a functional subset of CDP/analytics platforms and third-party activation tooling. Assuming activation represents roughly 30–40% of CDP/activation-related spend, the addressable market for standalone/activation-focused capabilities is approximately USD 3–4B today. Growth potential is set between CDP and analytics CAGR figures; a mid-range ~25% CAGR reflects strong demand for real-time activation and composable CDP architectures.","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-data-platform-market-94223554.html","text":"projected to grow from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7%."},{"url":"https://www.marketresearchfuture.com/reports/customer-analytics-market-3777","text":"The Customer Analytics Market reached an estimated USD 15.86 billion in 2025; ... CAGR (2026-2035) 20.15%."},{"url":"https://vwo.com/blog/customer-data-platform-statistics/","text":"The global CDP market size in 2024 stands at USD 7.8 billion"}]},{"name":"Real-time personalization and decisioning","description":"Systems for 1:1 decisioning and reinforcement-learning driven optimization that deliver individualized experiences and personalize content across channels in real time.","size":17.8,"cagr":19.2,"color":3,"productNames":["AI Decisioning","Agentic Marketing Platform","Composable CDP"],"methodology":"Estimate synthesizes multiple market reports covering personalization software, hyper‑personalization, personalization engines, and decision intelligence. Reported 2024–2026 market values range ~USD 5.9–25.0B (personalization subsegments) and decisioning/DI reports ~USD 13.3B, with published CAGRs spanning ~14–25%. Weighted synthesis (favoring AI/real‑time decisioning and larger hyper‑personalization estimates) yields an estimated ~USD 17.8B market for real‑time personalization and decisioning and a blended growth potential of ~19.2% CAGR.","citations":[{"url":"https://www.360iresearch.com/library/intelligence/personalization-software","text":"Personalization Software Market size was estimated at USD 11.98 billion in 2025; CAGR 20.85%."},{"url":"https://www.fortunebusinessinsights.com/hyper-personalization-market-118460","text":"Global hyper personalization market size was valued at USD 18.74 billion in 2025; CAGR 18.3%."},{"url":"https://www.marketsandmarkets.com/Market-Reports/decision-intelligence-market-11498239.html","text":"Decision intelligence market size USD 13.3 billion in 2024; CAGR 24.7% (2024–2030)."},{"url":"https://www.precisionbusinessinsights.com/market-reports/hyper-personalization-market","text":"Hyper‑Personalization Market valued US$ 25.0 billion in 2025; CAGR 18.1% (2026–2032)."},{"url":"https://www.linkedin.com/pulse/personalization-engines-market-from-concept-npo9f","text":"Personalization Engines Market valued at USD 5.87 billion in 2025; projected CAGR 13.96%."}]},{"name":"Identity resolution and customer 360","description":"Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.","size":2.21,"cagr":11.37,"color":4,"productNames":["Identity Resolution","Hightouch Events","Composable CDP"],"methodology":"Primary market estimate draws on published market reports found in the search results. BusinessResearchInsights explicitly values the global identity resolution software market at USD 2.21 billion (2026) and projects growth to USD 5.83 billion by 2035 (CAGR 11.37%). Lucintel provides an independent forecast showing similar strong growth (CAGR ~10.2%), which corroborates a high-growth market trajectory. Based on these sources, current market size ~USD 2.21B and growth potential ~11.4% CAGR.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/identity-resolution-software-market-105139","text":"The global identity resolution software market is valued at USD 2.21 Billion in 2026."},{"url":"https://www.businessresearchinsights.com/market-reports/identity-resolution-software-market-105139","text":"Projected to reach USD 5.83 Billion by 2035 with a CAGR of 11.37%."},{"url":"https://www.lucintel.com/identity-resolution-software-market.aspx","text":"The global identity resolution software market is expected to grow with a CAGR of 10.2% from 2025 to 2031."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://hightouch.com","text":"Carry Technologies, Inc. dba Hightouch"},{"url":"https://hightouch.com/platform/composable-cdp","text":"Composable CDP"},{"url":"https://hightouch.com/platform/agentic-marketing-platform","text":"Agentic Marketing Platform"},{"url":"https://hightouch.com/platform/ai-decisioning","text":"AI Decisioning"},{"url":"https://hightouch.com/platform/events","text":"Hightouch Events"},{"url":"https://hightouch.com/platform/customer-studio","text":"Customer Studio"},{"url":"https://hightouch.com/platform/identity-resolution","text":"Identity Resolution"},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-data-platform-market-94223554.html","text":"projected to grow from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-data-platform-market-100633","text":"The global customer data platform (CDP) market size was valued at USD 3.28 billion in 2025."},{"url":"https://www.marketresearchfuture.com/reports/customer-analytics-market-3777","text":"The Customer Analytics Market reached an estimated USD 15.86 billion in 2025; ... CAGR (2026-2035) 20.15%."},{"url":"https://vwo.com/blog/customer-data-platform-statistics/","text":"The global CDP market size in 2024 stands at USD 7.8 billion"},{"url":"https://www.360iresearch.com/library/intelligence/personalization-software","text":"Personalization Software Market size was estimated at USD 11.98 billion in 2025; CAGR 20.85%."},{"url":"https://www.fortunebusinessinsights.com/hyper-personalization-market-118460","text":"Global hyper personalization market size was valued at USD 18.74 billion in 2025; CAGR 18.3%."},{"url":"https://www.marketsandmarkets.com/Market-Reports/decision-intelligence-market-11498239.html","text":"Decision intelligence market size USD 13.3 billion in 2024; CAGR 24.7% (2024–2030)."},{"url":"https://www.precisionbusinessinsights.com/market-reports/hyper-personalization-market","text":"Hyper‑Personalization Market valued US$ 25.0 billion in 2025; CAGR 18.1% (2026–2032)."},{"url":"https://www.linkedin.com/pulse/personalization-engines-market-from-concept-npo9f","text":"Personalization Engines Market valued at USD 5.87 billion in 2025; projected CAGR 13.96%."},{"url":"https://www.businessresearchinsights.com/market-reports/identity-resolution-software-market-105139","text":"The global identity resolution software market is valued at USD 2.21 Billion in 2026."},{"url":"https://www.lucintel.com/identity-resolution-software-market.aspx","text":"The global identity resolution software market is expected to grow with a CAGR of 10.2% from 2025 to 2031."}]}