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Deepak Gupta

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guptadeepak.comUpdated

Technology founder and writer advancing identity, cybersecurity, and AI through practical guidance.

Overview

Deepak Gupta is a technology founder, cybersecurity architect, and writer focused on the intersection of AI and identity. He builds and guides category-spanning solutions for organizations navigating identity, security, and AI-driven discovery. He has led the creation of customer identity and access management platforms and has implemented security programs for large enterprises, including governance and privacy compliance. He publishes analysis, essays, and practical guides, and runs practitioner communities around identity, privacy, and AI governance. His work emphasizes security as a foundation, responsible AI, and the realities of building scalable software for developers, security teams, and executives. He maintains vendor landscape maps, governance frameworks, and research initiatives to help buyers make informed decisions. He has authored books and patents in cybersecurity, identity, and cryptography, and has contributed to outlets such as Forbes, Entrepreneur, VentureBeat, Fast Company, HackerNoon, and DZone. He currently focuses on advancing visibility for AI-enabled discovery in B2B software and leading communities that connect engineers, founders, and identity professionals. He writes to share practical insights on how AI, identity, and security should be governed, implemented, and measured.

Mission statement

To advance understanding and adoption of secure, scalable identity and AI practices by building practical frameworks, sharing open research, and fostering practitioner communities.

Read recently by Perplexity, Meta, Amazon

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What we offer

GrackerAI

Boosts AI visibility for cybersecurity vendors in B2B discovery.

Pricing not published

gracker.ai/

CIAM Compass

Evaluate and compare customer identity platforms with a comprehensive matrix of 50 vendors.

Pricing not published

guptadeepak.com/ciam-compass/

GEO Compass

Enhances AI search visibility through a comprehensive toolset for Generative Engine Optimization.

Pricing not published

guptadeepak.com/geo-compass/

GRC Compass

Streamline your compliance efforts with an extensive directory and guides for GRC solutions.

Pricing not published

guptadeepak.com/grc-compass/

Identity Map

Visualize the complete digital identity landscape, featuring extensive vendor profiles and categories.

Pricing not published

guptadeepak.com/identity-map/

Research Hub

Provides comprehensive research and insights for navigating industry landscapes.

Pricing not published

guptadeepak.com/analysis/

The Practical Guide to AI Search Visibility

Unlock AI search visibility with a comprehensive 90-day action plan and strategic insights.

Pricing not published

guptadeepak.com/ebooks/ai-search-visibility-guide/

Exposure Check

Identify and manage your data exposure with actionable insights from data brokers.

Pricing not published

guptadeepak.com/free-tools/exposure-check/

Password Breach Check

Protect your accounts by checking password strength and breach exposure securely in your browser.

Pricing not published

guptadeepak.com/free-tools/password-breach-check/

AI Implementation Readiness Assessment

Evaluate your organization's AI readiness and get tailored recommendations for improvement.

Pricing not published

guptadeepak.com/ai-readiness-assessment/

Hash Lab

Visualize and explore cryptographic hash functions interactively.

Pricing not published

guptadeepak.com/hash-lab/

SaaS Metrics Calculator

Streamline your SaaS business with essential metrics for informed decision-making.

Pricing not published

guptadeepak.com/saas-metrics-calculator/

Cybersecurity Tools Index

Easily navigate essential cybersecurity tools for enhanced security programs.

Pricing not published

guptadeepak.com/cybersecurity-tools/

Tool Comparisons Portal

Access unbiased, practical comparisons of various tools for informed decision-making.

Pricing not published

guptadeepak.com/tools/

Market segments

Market size by segment

Growth potential (CAGR)

Customer identity and access management

18.3 Billion USD10.5% CAGR

Capabilities to authenticate, authorize, and manage customer and consumer identities for web and mobile applications, including registration, profile management, MFA, passwordless, and developer integration.

Products: CIAM Compass, Identity Map, Research Hub, Tool Comparisons Portal, Password Breach Check

Generative engine optimization

1 Billion USD25% CAGR

Techniques to structure, signal, and optimize content so generative AI models reference and cite a brand within conversational outputs across models and regions.

Products: GEO Compass, GrackerAI, The Practical Guide to AI Search Visibility, Research Hub

Governance, risk, and compliance

20.56 Billion USD14.2% CAGR

Integrated GRC capabilities for risk identification, regulatory compliance monitoring, and operational resilience planning across the enterprise.

Products: GRC Compass, Research Hub, CIAM Compass, AI Implementation Readiness Assessment

Security vendor mapping and selection

2.1 Billion USD12% CAGR

Vendor directories, capability matrices, and hands-on comparisons to help security buyers evaluate penetration testing, SIEM, IAM, AppSec, and related security offerings.

Products: Cybersecurity Tools Index, Tool Comparisons Portal, Identity Map, CIAM Compass, Research Hub

Client‑side privacy‑preserving computation

0.5 Billion USD20% CAGR

In‑browser, offline computation and progressive web app delivery providing local data handling, no telemetry or ads, and auditable logic for privacy‑sensitive and regulated use cases.

Products: Exposure Check, Password Breach Check, Hash Lab

More information about our offering

GrackerAI

A Generative Engine Optimization platform for B2B cybersecurity vendors. It provides monitoring, optimization, and a content engine powered by cybersecurity-tuned models to improve AI citations in enterprise discovery.

Pricing not published

  • Track AI Citations Easily
    Ensures organizations maintain strong presence across AI platforms, enhancing discoverability.
  • Enhance Content for AI
    Transforms existing content for better citation rates within AI engines, boosting visibility.
  • Improve Brand Visibility
    Aims to ensure that brands are prominently featured in AI-generated content for prospective buyers.
  • Utilize Specialized Models
    Delivers enhanced accuracy in AI outputs by employing industry-specific models designed for cybersecurity.
  • Focus on Cybersecurity Development
    Addresses the unique challenges and opportunities in the cybersecurity sector for enhanced visibility and engagement.
  • Monitor Prompt Quality
    Facilitates ongoing quality assurance by capturing real-time prompt interactions for analysis.

CIAM Compass

CIAM Compass is a platform offering a 50-vendor CIAM capability matrix, vendor profiles, head-to-head comparisons, guides, blueprints, and practical tools to evaluate customer identity platforms.

Pricing not published

  • Provides Insightful Vendor Comparisons
    The detailed capability matrix helps organizations understand the strengths and weaknesses of each vendor in relation to their specific needs.
  • Facilitates Informed Vendor Selection
    Allows clear differentiation among vendors, helping organizations choose the best fit based on features and costs.
  • Offers Practical Implementation Resources
    Provides essential documentation for properly implementing and managing a CIAM solution.
  • Stays Updated on Industry Trends
    Informs organizations about the latest developments in the CIAM landscape, aiding strategic decision-making.
  • Identifies Improvement Areas
    Enables organizations to evaluate and enhance their CIAM maturity effectively.
  • Enhances Vendor Understanding
    Detailed profiles provide insights into vendor offerings and strategic alignment with organizational needs.

GEO Compass

A vendor-neutral compass for Generative Engine Optimization and AI search visibility. It presents a 21-vendor capability matrix across four GEO categories and provides tools and methodology to compare and improve visibility.

Pricing not published

  • Monitor Brand Mentions
    This feature ensures users are aware of their brand's visibility in AI-generated content, allowing for adjustments in strategy based on citation trends.
  • Visualize Vendor Strengths
    This feature allows users to assess the competitive landscape of AI visibility tools, helping organizations make informed decisions based on comparable capabilities.
  • Optimize AI Visibility
    Equips users with the necessary tools to analyze and enhance their presence in generative AI search results, thereby boosting visibility dramatically.
  • Understand Engine Behavior
    Offers insights into how different platforms process and reference content, allowing users to tailor their strategies for maximum efficiency.
  • Comprehensive Insights
    Provides detailed analysis spanning various aspects of AI visibility, ensuring organizations can optimize their content strategies across multiple fronts.
  • Establish Best Practices
    Informs users on effective strategies and standards to implement for maximizing their AI visibility engagements.
  • Access Essential Resources
    Free and accessible tools that streamline the process of improving AI visibility and citation effectiveness.

GRC Compass

A directory and decision-support portal for governance, risk and compliance tools, listing 123 vendors across 12 categories with market maps, guides, and methodology.

Pricing not published

  • Access Directory Easily
    A well-organized directory of 123 governance, risk, and compliance platforms, making it easy to find solutions tailored to various categories.
  • Visualize Vendor Landscape
    Our market map allows users to visualize and compare various GRC vendors based on their capabilities and market coverage.
  • Facilitate Informed Purchases
    Our buying guides is designed to guide you through the selection of GRC solutions tailored to your organization’s specific requirements.
  • Ensure Fair Evaluations
    The methodology used for vendor evaluations guarantees transparency and fairness, providing a reliable basis for decision-making.
  • Enhance Domain Knowledge
    Comprehensive guides covering essential topics such as AI governance, privacy compliance, and other industry-specific areas.

Identity Map

A vendor-neutral map of the digital identity landscape containing 14 branches and 255 vendors; each branch links to full vendor profiles on StartWithIdentity.

Pricing not published

  • Explore Vendors By Category
    Quickly navigate the vendor landscape organized by specific categories for easy access to relevant solutions.
  • Access 14 Identity Categories
    Detailed breakdown of the identity landscape, allowing users to pinpoint areas of interest across multiple identity management disciplines.
  • Gain Unbiased Insights
    An impartial overview providing a clear picture of available identity solutions without vendor bias.
  • Search 255 Vendors
    A comprehensive directory that facilitates the search for identity solution providers based on specific needs and capabilities.
  • View In-Depth Vendor Information
    Access detailed vendor profiles to evaluate strengths, weaknesses, and offerings specific to the identity landscape.

Research Hub

Research hub offering original industry research, market analyses, buyer's guides, vendor comparisons, and technical implementation guides across CIAM, AI security, GEO, and related topics.

Pricing not published

  • Access In-Depth Industry Insights
    Explore comprehensive reports that analyze trends and challenges in the CIAM and AI security sectors.
  • Helps Evaluate CIAM Solutions
    Access detailed buyer's guides to make informed decisions on customer identity and access management platforms.
  • Utilize Extensive Research Resources
    Leverage a robust library of original research to understand complex industry dynamics.
  • Stay Updated with Market Trends
    Understand the investment landscape and technology adoption rates to align strategies accordingly.
  • Implement Solutions Effectively
    Gain access to essential guides that assist in the technical implementation of identity solutions.
  • Identify Leading Vendors
    Compare top vendors side-by-side to make informed decisions when choosing solutions.

The Practical Guide to AI Search Visibility

An eBook that explains GEO, AEO, and AIO, the RAG architecture, platform comparisons, and a 90-day action plan to win citations in AI-driven discovery.

Pricing not published

  • Accelerate AI Visibility Progress
    Follow a meticulously designed week-by-week action plan that delineates clear deliverables to enhance your AI search visibility.
  • Enhance AI Search Visibility
    Gain a solid framework that assists companies in integrating AI search optimization into their current strategies, ensuring maximum impact.
  • Understand Key Concepts
    Learn foundational terms and concepts such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), essential for mastering AI search.
  • Choose Effective Platforms
    Analyze different AI platforms and discover the best options for enhancing your company's visibility in AI-driven environments.
  • Leverage RAG Insights
    Understand how retrieval-augmented generation impacts content visibility and citation opportunities, crucial for success in AI searches.

Exposure Check

A privacy-preserving, browser-based data exposure tool that maps data-broker exposure and provides a real opt-out plan; data stays in your browser and no signup is required.

Pricing not published

  • Ensure Your Privacy
    Your data remains securely on your device, ensuring privacy while assessing exposure.
  • Assess Exposure Securely
    Evaluate your potential exposure without compromising your privacy or submitting personal data.
  • Claim Back Your Data
    Follow clear steps to manually opt-out from data brokers, giving you control over your personal information.
  • Understand Your Data Exposure
    Identify which data brokers may hold your information and take necessary actions to reduce exposure.
  • Access Without Barriers
    Use the tool instantly without the hassle of creating an account.

Password Breach Check

A browser-based test that evaluates password strength and checks whether a password has appeared in known data breaches using k-anonymity; processing stays on-device.

Pricing not published

  • Confidently Verify Password Safety
    Utilizes k-anonymity to check if your password has been compromised while keeping your data private and on-device.
  • Ensure Complete Privacy
    Processes all information locally, ensuring that sensitive details remain on your device and cannot be intercepted.
  • Protect Personal Information
    Guarantees that none of your data is uploaded or stored externally, safeguarding your privacy.
  • Strengthen Your Password
    Instantly informs you about the strength of your password, helping you create safer, more secure passwords.
  • Receive Tailored Recommendations
    Provides actionable advice on how to improve your password habits and enhance online security.

AI Implementation Readiness Assessment

A quick self-service tool that scores an organization across six AI maturity dimensions in about ten minutes and provides category-specific next moves.

Pricing not published

  • Get Immediate Next Steps
    Receive clear, actionable recommendations to enhance AI readiness based on your assessment results.
  • Assess Your AI Maturity
    Evaluate your organization's current status across six crucial dimensions related to AI integration and deployment.
  • Receive Tailored Recommendations
    Get customized advice aligned with your specific AI maturity level, ensuring more effective planning.
  • Receive Detailed Scoring
    Gain insights from your scores across key dimensions affecting AI implementation success.
  • Complete Assessment Quickly
    Finish the assessment in just ten minutes, making it easy to fit into your busy schedule.
  • Access Without Registration
    Start the assessment immediately without any sign-up or login barriers.

Hash Lab

Hash Lab is a visual, educational tool that demonstrates cryptographic hash functions and avalanche behavior.

Pricing not published

  • Interactive Experimentation
    Enables users to run their inputs through various algorithms and see real-time results, fostering better comprehension of hashing processes.
  • Demonstrates Hash Behavior
    Illustrates how small changes in input lead to significant changes in output, emphasizing the nature of cryptographic security.
  • Teaches Hash Fundamentals
    Provides users with an understanding of how different hashing algorithms process inputs and generate outputs, enhancing learning through interaction.
  • Customizable Security Settings
    Lets users experiment with various hashing techniques and settings, helping to understand their security implications.
  • Verifies File Integrity
    Allows users to verify file contents against known hashes, enhancing security practices.
  • Ensures Message Authenticity
    Provides a method to authenticate messages and confirm integrity via sharing secrets.

SaaS Metrics Calculator

A calculator for ARR, MRR, churn, LTV, CAC payback, and other SaaS metrics used by B2B SaaS operators.

Pricing not published

  • Determine Key Revenue Figures
    Gain clarity on predictable revenue streams, vital for forecasting and growth.
  • Predict Customer Value
    Forecast potential revenue from a customer throughout their engagement with your service.
  • Evaluate Customer Acquisition Efficiency
    Understand how quickly customer acquisition costs can be recouped, aiding budget decisions.
  • Access Comprehensive Performance Indicators
    Utilize key metrics to guide strategic planning and performance optimization.

Cybersecurity Tools Index

A curated map of cybersecurity tools across pen-testing, SIEM, IAM, and AppSec.

Pricing not published

  • Access Essential Security Tools
    Discover a selected range of tools to effectively implement security measures tailored for various cybersecurity needs.
  • Explore Diverse Tool Categories
    Browse through a structured directory to find the right tools based on specific categories like pen-testing, SIEM, IAM, and more.
  • Make Informed Choices
    Utilize the platform's insights and expert comparisons to choose the best tools for your organization’s cybersecurity needs.
  • Stay Updated with New Tools
    Receive the latest information on emerging cybersecurity tools to adapt your strategies effectively.

Tool Comparisons Portal

A portal with hands-on tool comparisons across categories, designed without affiliate-driven bias.

Pricing not published

  • Trustworthy Information Source
    Receive unbiased assessments without influence from affiliate marketing, ensuring credibility.
  • Experience Real-world Tool Tests
    Review detailed comparisons rooted in practical, real-world testing of each tool's efficacy.
  • Access Diverse Tool Options
    Explore an extensive selection of tools spanning different cybersecurity categories.
  • Stay Informed With Recent Data
    Benefit from continuous updates, keeping all tool assessments relevant and timely.

Sources

Methodology and sourcing behind the figures and links shown above.

Customer identity and access management

Estimated from multiple market-research reports for CIAM (2024–2026 values and forecasts). I averaged reported mid‑2020s market sizes (range ~12.7–24.1 BUSD) to derive a consensus current market size (~18.3 BUSD) and averaged reported CAGRs (9.7%–11.3%) to estimate growth potential (~10.5% CAGR).

Generative engine optimization

Estimated GEO market size derived as a niche subset of the broader generative AI market ($66.89B projected for 2025). Given GEO’s role as a specialized professional services and tooling segment (entity/structured-data work, audits, content engineering) it plausibly represents a small percentage of the overall generative AI market (conservatively ~1–2%), yielding an approximate $1B addressable market today. Growth potential uses published AI-in-search/AI market CAGRs as a benchmark (analysts >20% CAGR); GEO, as an emergent services category, could grow faster early-stage due to rising demand from brands and agencies, so a ~25% CAGR is a conservative midpoint estimate.

Governance, risk, and compliance

Primary sources in the search results show mid‑2020s market estimates for integrated GRC/eGRC software and services in the $18–51B range depending on scope. I use MarketsandMarkets’ 2025 eGRC figure (USD 20.56B) as a representative mid‑market size for integrated GRC capabilities; multiple reports (MarketsandMarkets, The Business Research Company, MarketResearchFuture) indicate CAGR around 14% while vendor/segment‑restricted estimates (Verdantix) report lower software‑only values (~11%).

Security vendor mapping and selection

No direct market-size figures for 'security vendor mapping and selection' were found in the search results. I used the provided adjacent security market figures (cloud security $39.4B, remote work security $56.1B, data center security $19.16B, U.S. physical security $32.1B, real-time crime mapping $8.1B) which total ~USD 154.9B. Vendor mapping/selection (directories, capability matrices, hands-on comparisons, procurement tools and advisory) is a niche services/software slice of overall security spend. Applying a 1–2% share of that combined addressable market yields an estimated market size ~USD 2.1B. Growth potential (CAGR ~12%) is aligned with adjacent market growth rates (cloud security ~12.7%, data center security ~9.9%, real-time mapping ~13.4%, remote-work security higher), reflecting strong demand as organizations increasingly invest in sourcing, procurement tooling, and advisory for complex security stacks.

Client‑side privacy‑preserving computation

Search results show the broader privacy-enhancing computation (PEC) market at roughly USD 4.4–5.5 billion in the mid‑2020s with reported CAGRs from ~11% to ~22%. SMPC (a related submarket) was valued at USD 0.739 billion in 2023. Client‑side, in‑browser privacy‑preserving computation is a narrower subset of PEC; assuming it represents on the order of ~10% of the PEC market (given its specialized delivery model and smaller current adoption) yields an estimated current market size of about USD 0.5 billion. Growth potential is tied to overall PEC adoption; I estimate a CAGR near 20%, consistent with several PEC forecasts (mid‑teens to low‑20s) and reflecting faster uptake of client‑side privacy capabilities.

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