# Deepak Gupta
*Also known as Deepak*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Website: https://guptadeepak.com
- AI agent profile: https://nowen.ai/agents/guptadeepak-com
- Updated: 2026-09-28
- Read by AI assistants from: Perplexity, Meta, Amazon

> Technology founder and writer advancing identity, cybersecurity, and AI through practical guidance.

Deepak Gupta is a technology founder, cybersecurity architect, and writer focused on the intersection of AI and identity. He builds and guides category-spanning solutions for organizations navigating identity, security, and AI-driven discovery. He has led the creation of customer identity and access management platforms and has implemented security programs for large enterprises, including governance and privacy compliance. He publishes analysis, essays, and practical guides, and runs practitioner communities around identity, privacy, and AI governance. His work emphasizes security as a foundation, responsible AI, and the realities of building scalable software for developers, security teams, and executives. He maintains vendor landscape maps, governance frameworks, and research initiatives to help buyers make informed decisions. He has authored books and patents in cybersecurity, identity, and cryptography, and has contributed to outlets such as Forbes, Entrepreneur, VentureBeat, Fast Company, HackerNoon, and DZone. He currently focuses on advancing visibility for AI-enabled discovery in B2B software and leading communities that connect engineers, founders, and identity professionals. He writes to share practical insights on how AI, identity, and security should be governed, implemented, and measured.

**Mission:** To advance understanding and adoption of secure, scalable identity and AI practices by building practical frameworks, sharing open research, and fostering practitioner communities.

## Products & Services

### [GrackerAI](https://gracker.ai/)
*Platform*
Boosts AI visibility for cybersecurity vendors in B2B discovery.
A Generative Engine Optimization platform for B2B cybersecurity vendors. It provides monitoring, optimization, and a content engine powered by cybersecurity-tuned models to improve AI citations in enterprise discovery.
- Pricing: Pricing not published

- **AI Visibility Monitoring** — Track AI Citations Easily
- **Content Optimization** — Enhance Content for AI
- **Generative Engine Optimization** — Improve Brand Visibility
- **Cybersecurity-Tuned Models** — Utilize Specialized Models
- **Industry Focus** — Focus on Cybersecurity Development
- **Hourly Prompt Tracking** — Monitor Prompt Quality

### [CIAM Compass](https://guptadeepak.com/ciam-compass/)
*Platform*
Evaluate and compare customer identity platforms with a comprehensive matrix of 50 vendors.
CIAM Compass is a platform offering a 50-vendor CIAM capability matrix, vendor profiles, head-to-head comparisons, guides, blueprints, and practical tools to evaluate customer identity platforms.
- Pricing: Pricing not published

- **Capability matrix** — Provides Insightful Vendor Comparisons
- **Head-to-head comparisons** — Facilitates Informed Vendor Selection
- **Guides and blueprints** — Offers Practical Implementation Resources
- **CIAM Industry Research Insights** — Stays Updated on Industry Trends
- **Maturity assessment** — Identifies Improvement Areas
- **Vendor profiles** — Enhances Vendor Understanding

### [GEO Compass](https://guptadeepak.com/geo-compass/)
*Platform*
Enhances AI search visibility through a comprehensive toolset for Generative Engine Optimization.
A vendor-neutral compass for Generative Engine Optimization and AI search visibility. It presents a 21-vendor capability matrix across four GEO categories and provides tools and methodology to compare and improve visibility.
- Pricing: Pricing not published

- **Citation Tracking** — Monitor Brand Mentions
- **Capability Matrix** — Visualize Vendor Strengths
- **GEO Tools** — Optimize AI Visibility
- **Platform Deep-Dives** — Understand Engine Behavior
- **Category Coverage** — Comprehensive Insights
- **Methodology** — Establish Best Practices
- **Interactive Tools** — Access Essential Resources

### [GRC Compass](https://guptadeepak.com/grc-compass/)
*Platform*
Streamline your compliance efforts with an extensive directory and guides for GRC solutions.
A directory and decision-support portal for governance, risk and compliance tools, listing 123 vendors across 12 categories with market maps, guides, and methodology.
- Pricing: Pricing not published

- **Vendor directory** — Access Directory Easily
- **Market map** — Visualize Vendor Landscape
- **Buying guides** — Facilitate Informed Purchases
- **Methodology** — Ensure Fair Evaluations
- **Guides by domain** — Enhance Domain Knowledge

### [Identity Map](https://guptadeepak.com/identity-map/)
*Platform*
Visualize the complete digital identity landscape, featuring extensive vendor profiles and categories.
A vendor-neutral map of the digital identity landscape containing 14 branches and 255 vendors; each branch links to full vendor profiles on StartWithIdentity.
- Pricing: Pricing not published

- **Branch Navigation** — Explore Vendors By Category
- **Identity Tree** — Access 14 Identity Categories
- **Vendor-Neutral Scope** — Gain Unbiased Insights
- **Vendor Directory** — Search 255 Vendors
- **Vendor Profiles** — View In-Depth Vendor Information

### [Research Hub](https://guptadeepak.com/analysis/)
*Platform*
Provides comprehensive research and insights for navigating industry landscapes.
Research hub offering original industry research, market analyses, buyer's guides, vendor comparisons, and technical implementation guides across CIAM, AI security, GEO, and related topics.
- Pricing: Pricing not published

- **Industry reports** — Access In-Depth Industry Insights
- **Buyer's guides** — Helps Evaluate CIAM Solutions
- **Original research library** — Utilize Extensive Research Resources
- **Market insights** — Stay Updated with Market Trends
- **Technical guides** — Implement Solutions Effectively
- **Vendor comparisons** — Identify Leading Vendors

### [The Practical Guide to AI Search Visibility](https://guptadeepak.com/ebooks/ai-search-visibility-guide/)
*Product*
Unlock AI search visibility with a comprehensive 90-day action plan and strategic insights.
An eBook that explains GEO, AEO, and AIO, the RAG architecture, platform comparisons, and a 90-day action plan to win citations in AI-driven discovery.
- Pricing: Pricing not published

- **90-day Action Plan** — Accelerate AI Visibility Progress
- **AI Search Visibility Framework** — Enhance AI Search Visibility
- **GEO/AEO/AIO Explanations** — Understand Key Concepts
- **Platform Comparisons** — Choose Effective Platforms
- **RAG Architecture** — Leverage RAG Insights

### [Exposure Check](https://guptadeepak.com/free-tools/exposure-check/)
*Product*
Identify and manage your data exposure with actionable insights from data brokers.
A privacy-preserving, browser-based data exposure tool that maps data-broker exposure and provides a real opt-out plan; data stays in your browser and no signup is required.
- Pricing: Pricing not published

- **Client-Side Operation** — Ensure Your Privacy
- **Privacy-Preserving Exposure Assessment** — Assess Exposure Securely
- **Manual Opt-Out Guidance** — Claim Back Your Data
- **Broker Exposure Mapping** — Understand Your Data Exposure
- **No Signup Required** — Access Without Barriers

### [Password Breach Check](https://guptadeepak.com/free-tools/password-breach-check/)
*Product*
Protect your accounts by checking password strength and breach exposure securely in your browser.
A browser-based test that evaluates password strength and checks whether a password has appeared in known data breaches using k-anonymity; processing stays on-device.
- Pricing: Pricing not published

- **Breach Check via K-Anonymity** — Confidently Verify Password Safety
- **Local Processing** — Ensure Complete Privacy
- **No Data Leaves Device** — Protect Personal Information
- **Password Strength Assessment** — Strengthen Your Password
- **Remediation Guidance** — Receive Tailored Recommendations

### [AI Implementation Readiness Assessment](https://guptadeepak.com/ai-readiness-assessment/)
*Product*
Evaluate your organization's AI readiness and get tailored recommendations for improvement.
A quick self-service tool that scores an organization across six AI maturity dimensions in about ten minutes and provides category-specific next moves.
- Pricing: Pricing not published

- **Actionable Outputs** — Get Immediate Next Steps
- **AI Maturity Assessment** — Assess Your AI Maturity
- **Category-Specific Recommendations** — Receive Tailored Recommendations
- **Comprehensive Scoring** — Receive Detailed Scoring
- **Rapid Evaluation** — Complete Assessment Quickly
- **Self-Service** — Access Without Registration

### [Hash Lab](https://guptadeepak.com/hash-lab/)
*Product*
Visualize and explore cryptographic hash functions interactively.
Hash Lab is a visual, educational tool that demonstrates cryptographic hash functions and avalanche behavior.
- Pricing: Pricing not published

- **Hash Visualization** — Interactive Experimentation
- **Avalanche Illustration** — Demonstrates Hash Behavior
- **Educational Demonstrations** — Teaches Hash Fundamentals
- **Password Hashing Options** — Customizable Security Settings
- **File Hashing Tool** — Verifies File Integrity
- **HMAC Signing** — Ensures Message Authenticity

### [SaaS Metrics Calculator](https://guptadeepak.com/saas-metrics-calculator/)
*Product*
Streamline your SaaS business with essential metrics for informed decision-making.
A calculator for ARR, MRR, churn, LTV, CAC payback, and other SaaS metrics used by B2B SaaS operators.
- Pricing: Pricing not published

- **ARR/MRR Calculations** — Determine Key Revenue Figures
- **Churn and LTV** — Predict Customer Value
- **CAC Payback** — Evaluate Customer Acquisition Efficiency
- **SaaS Metrics Overview** — Access Comprehensive Performance Indicators

### [Cybersecurity Tools Index](https://guptadeepak.com/cybersecurity-tools/)
*Platform*
Easily navigate essential cybersecurity tools for enhanced security programs.
A curated map of cybersecurity tools across pen-testing, SIEM, IAM, and AppSec.
- Pricing: Pricing not published

- **Curated Collection** — Access Essential Security Tools
- **Tool Directory** — Explore Diverse Tool Categories
- **Comprehensive Insights** — Make Informed Choices
- **Continuous Updates** — Stay Updated with New Tools

### [Tool Comparisons Portal](https://guptadeepak.com/tools/)
*Platform*
Access unbiased, practical comparisons of various tools for informed decision-making.
A portal with hands-on tool comparisons across categories, designed without affiliate-driven bias.
- Pricing: Pricing not published

- **No affiliate noise** — Trustworthy Information Source
- **Hands-on comparisons** — Experience Real-world Tool Tests
- **Cross-category coverage** — Access Diverse Tool Options
- **Monthly Updates** — Stay Informed With Recent Data

## Market Segments

- **Customer identity and access management** (market size $18.3B, CAGR 10.5%): Capabilities to authenticate, authorize, and manage customer and consumer identities for web and mobile applications, including registration, profile management, MFA, passwordless, and developer integration.
  - Products: CIAM Compass, Identity Map, Research Hub, Tool Comparisons Portal, Password Breach Check
- **Generative engine optimization** (market size $1.0B, CAGR 25%): Techniques to structure, signal, and optimize content so generative AI models reference and cite a brand within conversational outputs across models and regions.
  - Products: GEO Compass, GrackerAI, The Practical Guide to AI Search Visibility, Research Hub
- **Governance, risk, and compliance** (market size $20.6B, CAGR 14.2%): Integrated GRC capabilities for risk identification, regulatory compliance monitoring, and operational resilience planning across the enterprise.
  - Products: GRC Compass, Research Hub, CIAM Compass, AI Implementation Readiness Assessment
- **Security vendor mapping and selection** (market size $2.1B, CAGR 12%): Vendor directories, capability matrices, and hands-on comparisons to help security buyers evaluate penetration testing, SIEM, IAM, AppSec, and related security offerings.
  - Products: Cybersecurity Tools Index, Tool Comparisons Portal, Identity Map, CIAM Compass, Research Hub
- **Client‑side privacy‑preserving computation** (market size $500M, CAGR 20%): In‑browser, offline computation and progressive web app delivery providing local data handling, no telemetry or ads, and auditable logic for privacy‑sensitive and regulated use cases.
  - Products: Exposure Check, Password Breach Check, Hash Lab

## Sources

- [Deepak Gupta](https://guptadeepak.com)
- [GrackerAI](https://gracker.ai/)
- [CIAM Compass](https://guptadeepak.com/ciam-compass/)
- [GEO Compass](https://guptadeepak.com/geo-compass/)
- [GRC Compass](https://guptadeepak.com/grc-compass/)
- [Identity Map](https://guptadeepak.com/identity-map/)
- [Research Hub](https://guptadeepak.com/analysis/)
- [The Practical Guide to AI Search Visibility](https://guptadeepak.com/ebooks/ai-search-visibility-guide/)
- [Exposure Check](https://guptadeepak.com/free-tools/exposure-check/)
- [Password Breach Check](https://guptadeepak.com/free-tools/password-breach-check/)
- [AI Implementation Readiness Assessment](https://guptadeepak.com/ai-readiness-assessment/)
- [Hash Lab](https://guptadeepak.com/hash-lab/)
- [SaaS Metrics Calculator](https://guptadeepak.com/saas-metrics-calculator/)
- [Cybersecurity Tools Index](https://guptadeepak.com/cybersecurity-tools/)
- [Tool Comparisons Portal](https://guptadeepak.com/tools/)
- [CIAM market projected to reach USD 22.47 billion by 2030 from USD 14.12 billion in 2025, at a CAGR of 9.7%.](https://www.marketsandmarkets.com/Market-Reports/consumer-iam-market-87038588.html)
- [Customer Identity And Access Management Market was estimated at USD 21.66 Billion in 2024; CAGR 11.29% (2025–2035).](https://www.marketresearchfuture.com/reports/customer-identity-and-access-management-market-29401)
- [Global CIAM market expected to be valued at US$15.30 Billion in 2026 and reach US$31.57 Billion by 2033, expanding at a 10.9% CAGR (2026–2033).](https://www.persistencemarketresearch.com/market-research/consumer-identity-access-management-market.asp)
- [CIAM market size accounted at USD 19.67 billion in 2025 and projected to increase to USD 51.07 billion by 2035; CAGR ~10.01%.](https://www.precedenceresearch.com/consumer-identity-and-access-management-market)
- [The generative AI market is projected to reach $66.89 billion by the end of 2025](https://www.singlegrain.com/search-everywhere-optimization/14-best-generative-engine-optimization-companies-for-2025/)
- [Analysts predict a compound annual growth rate (CAGR) of over 20% during this period](https://www.sapbwconsulting.com/blog/inbound-marketing/navigating-the-future-seo-and-generative-engine-optimization)
- [The eGRC market is projected to reach USD 39.99 billion by 2030 from USD 20.56 billion in 2025, at a CAGR of 14.2%.](https://www.marketsandmarkets.com/Market-Reports/enterprise-governance-risk-compliance-market-1310.html)
- [Governance, Compliance And Risk Management Software market size has reached to $50.72 billion in 2025.](https://www.thebusinessresearchcompany.com/report/governance-compliance-and-risk-management-software-global-market-report)
- [2024 Market Size $29.76 Billion; CAGR (2025 - 2035) 14.72%.](https://www.marketresearchfuture.com/reports/enterprise-governance-risk-compliance-market-2786)
- [GRC software market was worth $4.98 billion in 2023 and will grow to nearly $9.08 billion in 2029, at a CAGR of 11%.](https://www.verdantix.com/venture/report/market-size-and-forecast-governance-risk-and-compliance-software-2023-2029-global)
- [The global cloud security market size was valued at US$ 39.4 Bn in 2024.](https://www.transparencymarketresearch.com/cloud-security-market.html)
- [Global Remote Work Security Market Size is valued at USD 56.1 Bn in 2024.](https://www.insightaceanalytic.com/report/remote-work-security-market/2222)
- [Data Center Security Market Size was estimated at 19.16 USD Billion in 2024.](https://www.marketresearchfuture.com/reports/data-center-security-market-4785)
- [United States physical security market size reached USD 32.1 Billion in 2025.](https://www.imarcgroup.com/united-states-physical-security-market)
- [The Real-Time Crime Mapping market was valued at USD 8.1 Billion in 2024.](https://growthmarketreports.com/report/real-time-crime-mapping-market)
- [2025 Market Size $ 4.59 Bn ... Projected by 2035 $34.08 Bn ... CAGR 2026-2035 22.2 %](https://www.researchnester.com/reports/privacy-enhancing-computation-market/7399)
- [global privacy-enhancing computation market size was estimated at USD 4.40 billion in 2024 ... CAGR of 19.85% from 2025 to 2034](https://www.precedenceresearch.com/privacy-enhancing-computation-market)
- [The global Secure Multiparty Computation Market size was valued at USD 739 million in 2023 ... CAGR of 11.4% from 2024 to 2029](https://www.marketsandmarkets.com/Market-Reports/secure-multiparty-computation-market-67797344.html)
- [The Privacy-Preserving Computation market is currently valued at approximately $1 billion, with projections indicating a growth rate of around 30% CAGR over the next five years.](https://www.linkedin.com/pulse/privacy-preserving-computation-market-size-set-grow-rapidly-epq7e)