Gupshup

Turn customer interactions into personalized, automated conversations that support engagement, sales, and service across the customer lifecycle.

Deliver more accurate, relevant, and efficient business conversations tailored to your industry, customers, and preferred channels.

Automate customer calls across channels to resolve support needs, qualify leads, recover carts, and streamline operational workflows.

Improve message delivery and campaign reach with AI-optimized, multilingual messaging that scales across channels.

Reach customers on WhatsApp with personalized conversations, interactive experiences, automated journeys, and support from AI and human agents.

Automate Instagram conversations to engage customers, answer questions, support purchases, and deliver personalized service through messaging.

Engage customers with recognizable, interactive messages and AI-powered conversations in their native messaging inbox, with fallback options to help extend reach.

Reach customers broadly with SMS campaigns and critical messages, while tracking performance and using SMS as a fallback for rich-channel delivery.

Engage website and app visitors, support purchase decisions, and provide personalized assistance to help convert and retain customers.

Build customer trust and encourage action with verified, interactive messages that share key details and support replies inside Truecaller.

Create WhatsApp QR codes that make it easier for customers to start conversations with your business from online or physical touchpoints.

Capture and qualify prospects, answer property questions around the clock, and move buyers toward appointments and sales through voice and chat.

Give website visitors a branded AI assistant they can chat with, speak to, and see as a talking face.

Create campaigns, customer journeys, and templates from prompts through an AI orchestrator.

Gupshup Conversation Cloud

Gupshup Conversation Cloud is an enterprise conversational AI platform for interactive customer journeys across messaging and voice. It combines AI agents, conversational advertising, personalization, campaign management, conversation building, and live-agent tools. Businesses can automate marketing, commerce, and customer service workflows, connect existing systems, and use customer signals and performance insights to tailor and optimize engagement. Business users can build journeys with prompts, templates, structured flows, and drag-and-drop tools; campaign tools support event-triggered messaging, audience targeting, interactive formats, and in-chat checkout. Click-to-chat advertising can capture and qualify leads, support remarketing, and measure campaign performance. Live-agent capabilities provide chat routing, customer context, and AI-assisted response creation and summaries.

Category: Conversational AI Platforms

• Automate Customer Workflows
  Use AI agents to handle customer tasks and orchestrate workflows across marketing, commerce, and customer service.
• Personalize Customer Interactions
  Use enriched profiles and conversational signals to segment audiences and tailor customer journeys, campaigns, and remarketing.
• Engage Customers Across Channels
  Reach and assist customers across supported messaging, web, app, and voice channels through a connected conversational platform.
• Build Tailored Customer Journeys
  Create conversational experiences with prompts, visual tools, templates, business rules, and AI-powered workflow execution.
• Convert Ad Clicks Into Conversations
  Turn supported social and search ad clicks into chat journeys that capture, enrich, and qualify leads and support remarketing.
• Trigger Contextual Campaigns
  Launch targeted campaigns and drip journeys in response to customer actions, preferences, and events across connected systems.
• Route Chats With Customer Context
  Match conversations to agents using expertise, availability, and customer history, helping agents maintain context and personalize responses.
• Enable Checkout Within Chat
  Let customers complete checkout in the chat window without leaving the conversation.
• Support Agents With AI Assistance
  Help agents draft and refine responses and review conversation context through AI-generated suggestions and summaries.
• Connect Existing Business Systems
  Integrate customer data and workflows with existing CRM, commerce, marketing, and other business applications.
• Measure And Improve Performance
  Review campaign and journey metrics to understand performance and identify opportunities for ongoing optimization.
• Protect Customer Data
  Support secure customer engagement with data-protection principles, enterprise guardrails, and governance controls.

Gupshup Fine-Tuned LLMs and SLMs

Gupshup’s fine-tuned large and small language models are tailored for business conversations and industry and functional use cases. Built on foundation models and further trained on an organization’s knowledge base, they aim to provide clear, fact-based responses while meeting real-time latency needs. They support text, images, and voice, more than 100 languages, output controls, data protection, and data residency. They can integrate with existing systems and be deployed across customer channels.

• Improve Response Accuracy
  Provide business conversations with clear, precise responses based on facts and valid data sources.
• Tailor Models To Your Business
  Adapt models to industry use cases, business nuances, and an organization’s knowledge base for more relevant conversations.
• Support Global Multimodal Conversations
  Enable conversations across more than 100 languages and text, image, and voice modalities.
• Control Outputs And Protect Data
  Set boundaries for model responses and use encryption, access controls, audit trails, and regional data storage to support data protection.
• Balance Model Performance And Cost
  Select specialized models for different tasks while addressing latency, performance, and cost requirements.
• Connect Models To Existing Systems
  Integrate models with existing systems to support routine tasks and unexpected situations.
• Improve Language Models Continuously
  Use active learning to update language models as language trends and customer expectations evolve.

Gupshup Voice AI Agents

A platform for designing and deploying Voice AI agents for inbound and outbound customer conversations. Agents can qualify leads, follow up on payments, recover abandoned carts, answer support calls, schedule appointments, and manage orders. Teams can configure agent voice, language, knowledge sources, prompts, workflows, tools, and guardrails. Deployment options include phone PSTN, SIP trunks, WhatsApp, and web calling, with selectable telephony infrastructure and speech and language models. Simulations, automated tests, call transcripts, sentiment and intent analysis, and dashboards support validation and ongoing improvement.

• Deploy Across Voice Channels
  Use one platform to deploy agents across supported phone, messaging, and web calling channels.
• Automate Customer Call Workflows
  Use voice agents to handle customer support, qualify leads, follow up on payments, recover carts, schedule appointments, and manage orders.
• Choose And Swap AI Models
  Select or bring your own speech and language models, and change providers without rebuilding the agent.
• Configure And Control Agents
  Set up the agent experience and define permitted behavior with configurable prompts, workflows, knowledge, and guardrails.
• Validate Agents Before Launch
  Run simulations and tests to validate agent behavior before deployment and compare models before choosing one.
• Review And Improve Call Performance
  Use call records, analytics, dashboards, and recurring tests to understand outcomes and validate agent behavior over time.
• Choose Your Telephony Infrastructure
  Deploy with on-premise or cloud telephony and choose whether to use existing PSTN infrastructure or Gupshup’s.

Gupshup Communicate

Gupshup Communicate is a high-scale, multi-channel CPaaS platform for business messaging. It optimizes delivery by identifying when to send, wait, or retry, and can reroute failed messages to fallback channels. AI capabilities support language personalization, propensity-based audience selection, send-time optimization, and message template improvements. The platform supports peak campaign volumes of up to 10,000 transactions per second, offers dedicated virtual data paths for sensitive communications, and provides no-code and low-code integrations with industry applications.

Category: Communications Platform as a Service

• Scale Messaging For Peak Campaigns
  Handle high-volume campaigns with capacity of up to 10,000 transactions per second, as stated on the product page.
• Recover Failed Messages Across Channels
  Route failed messages to fallback channels to improve reach and reduce the likelihood of messages being lost to platform failures.
• Optimize Message Delivery Timing
  Use AI to identify campaign send times and determine when to send, wait, or retry messages.
• Target Audiences With Relevant Messages
  Use language preferences and propensity scores to make campaign messages more relevant to selected audiences.
• Improve Message Template Approval Chances
  Identify potential validation issues and receive suggested message transformations and refinements informed by feedback.
• Separate Sensitive Communication Data
  Use dedicated virtual pathways to keep sensitive communications separate from other companies’ data.
• Connect Existing Business Applications
  Use the integration builder and its application connectors to connect with tools and platforms already in use.

WhatsApp Business API

Gupshup’s WhatsApp Business API, powered by Conversation Cloud, helps businesses engage customers through two-way conversations, interactive messaging, campaigns, automated journeys, and AI and human-agent support. Businesses can use rich messaging templates, Flows, commerce, payments, and Click-to-WhatsApp ads to support customer interactions from discovery and purchase through service. The platform also provides dynamic audience segments, journey templates, and campaign analytics.

• Support Two-Way Customer Conversations
  Let customers start or respond to conversations and get assistance from AI agents, automated flows, or human agents.
• Automate Relevant Customer Interactions
  Coordinate agents, structured flows, campaigns, and human support to deliver timely interactions across the customer journey.
• Support Interactive Commerce On WhatsApp
  Let customers interact with rich messages, view catalogs, and purchase products through WhatsApp, with WhatsApp Pay also listed.
• Target Customers With Dynamic Segments
  Use real-time customer segments to personalize WhatsApp messages and support conversion efforts.
• Resolve Service Requests On WhatsApp
  Respond to service messages in customers’ preferred languages with AI agents and automated flows.
• Launch And Measure WhatsApp Journeys
  Use sample journey templates to deploy conversations and analytics to review campaign performance.
• Start WhatsApp Conversations From Ads
  Let customers move from an ad to a conversation with a business on WhatsApp.

Instagram API

Gupshup’s Instagram API enables businesses to automate and manage customer conversations across Instagram DMs, comments, reels, stories, and mentions. It supports AI-powered interactions, self-service journeys for product discovery, orders and support, and customer purchases through Instagram Direct Messenger with payment integration. Businesses can use quick replies, rich media, auto-responders, and persistent menus, while tracking journeys and handing conversations to live agents.

Category: Communications Platform as a Service

• Automate Instagram Engagement
  Manage interactions across Instagram messaging surfaces so leads, sales opportunities, and customer questions can be addressed.
• Resolve Customer Requests In Instagram
  Use AI conversations to help customers find products, ask about orders, track deliveries, request returns, and get support.
• Enable Purchases In Direct Messenger
  Help customers move from product discovery to purchase within Instagram Direct Messenger.
• Escalate And Measure Conversations
  Hand conversations to live agents when needed and use journey analytics to track customer interactions.
• Guide Customers Through Conversations
  Use messaging options and templates to help customers start, navigate, and respond during Instagram conversations.
• Re-Engage Customers Across Channels
  Support preferred-language conversations and continue engagement with contextual offers across supported channels.

RCS Business Messaging API

Gupshup’s RCS Business Messaging API enables businesses to send branded, verified messages and create interactive customer conversations in the native messaging inbox. It supports rich media, cards, carousels, action buttons, AI-led conversations, campaign analytics, and automatic fallback between RCS, SMS, and WhatsApp. Businesses can use it for promotions, appointment booking, order updates, lead qualification, customer support, payment reminders, and other customer interactions.

• Build Recognition And Trust
  Show business identity and verification marks in messages to help customers recognize the sender.
• Create Richer Customer Experiences
  Use multimedia and interactive message formats to present information and help customers take action.
• Automate Routine Conversations
  Use AI agents to understand customer intent and respond to routine questions and tasks through RCS conversations.
• Extend Reach Across Channels
  Automatically reroute undeliverable messages between supported channels to help reach customers.
• Measure And Escalate Conversations
  Review conversation metrics and transfer queries to human agents when additional assistance is needed.

SMS API

Gupshup SMS helps businesses reach customers with critical communications and promotional messages, regardless of device, location, or internet access. The service supports transactional alerts, authentication codes, promotional and cross-promotional campaigns, link tracking, and SMS fallback when messages fail on rich channels. Businesses can broadcast to large contact lists, send immediately or schedule campaigns, personalize messages with custom variables, and monitor delivery and failure statistics, template-level insights, category breakdowns, spend, and searchable SMS logs.

Category: Communications Platform as a Service

• Reach Customers And Recover Messages
  Reach customers across devices and access conditions, and use SMS as a fallback for messages that fail on rich channels.
• Send Campaigns At Scale
  Reach large contact lists with a single broadcast and send campaigns instantly or on a schedule.
• Send Critical Customer Updates
  Use SMS for transactional messages, service alerts, and time-sensitive authentication codes.
• Monitor SMS Performance And Activity
  Review campaign metrics and searchable logs to understand performance, verify activity, and investigate delivery issues.
• Personalize Promotional Messages
  Tailor promotional messages with recipient-specific variables and tracked links.

Web and App Chat

Web and App Chat provides AI-powered chat experiences on websites and mobile apps to engage visitors, answer queries, recommend products, and offer support. Businesses can build chat journeys and chatbots with a no-code builder, use AI agents trained on enterprise knowledge, capture visitor details for re-engagement, and hand conversations to human agents. The experience can extend across messaging channels, including WhatsApp, RCS, SMS, and email.

• Engage Visitors Across Digital Properties
  Give website and app visitors a direct way to ask questions, explore products, and get support through chat.
• Build Chat Journeys Without Coding
  Create and launch chatbots and journeys using visual tools and ready-made templates.
• Support Confident Purchase Decisions
  Use enterprise-trained agents to answer product questions and recommend products during customer journeys.
• Capture Details And Re-Engage Visitors
  Collect visitor details and continue engagement through supported messaging and voice channels.
• Connect Customers With Human Support
  Let customers converse in their preferred language and transfer conversations to live agents when human assistance is needed.

Truecaller Business Messaging

Truecaller Business Messaging lets businesses reach customers inside Truecaller with branded, verified messages. Messages can include the business name, logo, verification badge, rich media, custom calls to action, smart replies, and message summaries. Customers can view key details in smart cards, complete actions such as tracking an order or paying, and reply or continue through a customized journey in the same conversation. Businesses can use the channel for OTPs, transaction alerts, bills, delivery updates, refunds, and promotions, and access insights into customer behavior and preferences.

Category: Communications Platform as a Service

• Build Trust With Verified Branding
  Show customers the business name, logo, and verification badge so they can recognize the sender.
• Complete Tasks Without Switching Apps
  Give customers a direct way to track orders or make payments from a message.
• Continue Conversations In One Thread
  Connect a business action, customer response, and follow-up in the same conversation.
• Surface Details And Encourage Replies
  Share useful message content and key details and let customers respond with a tap.
• Optimize Messages With Customer Insights
  Use customer behavior and preference insights to refine communications and personalize offers.

WhatsApp QR Code Generator

A free tool for creating and downloading custom QR codes that open official WhatsApp Click-to-Chat links. Enter a country code and WhatsApp Business phone number, then optionally add a pre-filled welcome message. The QR code can be used on websites, business cards, product packaging, and physical locations, and is compatible with WhatsApp Business numbers worldwide.

• Turn Scans Into WhatsApp Chats
  Let customers scan the QR code to open a WhatsApp conversation without first saving the business number.
• Generate And Download For Free
  Create and download a WhatsApp QR code for use across customer touchpoints.
• Start Chats With A Welcome
  Set a pre-filled message to appear when a customer scans the code.
• Share Codes Across Touchpoints
  Use the QR code across online and physical placements and create codes for WhatsApp Business numbers worldwide.

Real Estate AI Agent

Gupshup’s pre-trained Real Estate AI Agent engages buyers and prospects through personalized voice and chat conversations. It captures and qualifies leads, answers property and buying-process questions, recommends properties, and books appointments. The agent supports multilingual, always-on conversations, automated campaigns and retargeting, and handoffs to human agents. It can also support post-sale engagement, including possession updates and loan assistance, and connect with real estate tools through a no-code or low-code integration builder.

• Capture And Qualify More Prospects
  Turn campaign responses and website visits into leads and help sales teams focus on prospects whose needs fit.
• Guide Buyers To Relevant Properties
  Provide property information and recommendations to help prospects explore suitable properties.
• Turn Qualified Leads Into Bookings
  Help prospects move from property enquiries to scheduled appointments or site visits.
• Engage Buyers Around The Clock
  Respond to prospects at any time through voice and chat and provide a route to human assistance.
• Engage Buyers Before And After Sales
  Continue engagement with personalized campaigns and post-sale updates or loan assistance.
• Support Real Estate Workflows
  Assist with real estate processes and connect the solution with existing real estate tools and platforms.

Avatar Agent

Avatar Agent adds an AI assistant to a website that chats, speaks, and displays a talking face. The assistant can be themed to a brand and launched with one line of code.

• Enable Chat And Speech Interactions
  Let website visitors communicate with the assistant through text chat or speech.
• Add A Visible Talking Face
  Give the website assistant a visible, talking-face presence during conversations.
• Launch A Branded Assistant Easily
  Match the assistant’s appearance to the brand and deploy it on a website with one line of code.

Gupshup Superagent

Gupshup Superagent is an AI orchestrator, available for early access, that builds campaigns, customer journeys, and templates from a prompt.

• Create Campaigns From Prompts
  Describe a campaign in a prompt and Superagent builds it.
• Build Customer Journeys From Prompts
  Use a prompt to have Superagent build customer journeys.
• Generate Templates From Prompts
  Use a prompt to have Superagent build templates.