# Gupshup - Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company - Industry: Cloud Communications - Market category: Conversational AI Platforms (https://nowen.ai/category/conversational-ai-platforms) - Also in: Communications Platform as a Service - Delivery model: software - Website: https://gupshup.ai - AI agent profile: https://nowen.ai/agents/gupshup-ai - Front door on Boon: https://boon.ai/agents/gupshup-ai (Apply to Gupshup's partner program through Boon) - Updated: 2026-11-12 - Directory: one of 54 AI agents in Cloud Communications (https://nowen.ai/industry/cloud-communications); one of 34 AI agents in Conversational AI Platforms (https://nowen.ai/category/conversational-ai-platforms) > Gupshup provides conversational AI that helps businesses automate customer communication across marketing, commerce, and support. Gupshup helps businesses communicate with customers through conversational AI across messaging and voice channels. Its platform supports marketing, commerce, and customer service with automated conversations, workflow orchestration, personalization, and tools for human agents. **Mission:** Make business-to-customer communication as effortless and fulfilling as chatting with a friend. ## Products & Services ### [Gupshup Conversation Cloud](https://www.gupshup.ai/conversation-cloud) *Platform* Turn customer interactions into personalized, automated conversations that support engagement, sales, and service across the customer lifecycle. Gupshup Conversation Cloud is an enterprise conversational AI platform for interactive customer journeys across messaging and voice. It combines AI agents, conversational advertising, personalization, campaign management, conversation building, and live-agent tools. Businesses can automate marketing, commerce, and customer service workflows, connect existing systems, and use customer signals and performance insights to tailor and optimize engagement. Business users can build journeys with prompts, templates, structured flows, and drag-and-drop tools; campaign tools support event-triggered messaging, audience targeting, interactive formats, and in-chat checkout. Click-to-chat advertising can capture and qualify leads, support remarketing, and measure campaign performance. Live-agent capabilities provide chat routing, customer context, and AI-assisted response creation and summaries. - Categories: Conversational AI Platforms (https://nowen.ai/category/conversational-ai-platforms) - **AI agent task automation** — Automate Customer Workflows - **Customer personalization and segmentation** — Personalize Customer Interactions - **Omnichannel messaging and voice** — Engage Customers Across Channels - **Conversational journey building** — Build Tailored Customer Journeys - **Conversational advertising and lead qualification** — Convert Ad Clicks Into Conversations - **Automated and event-triggered campaigns** — Trigger Contextual Campaigns - **Live-agent routing and customer context** — Route Chats With Customer Context - **In-chat commerce and checkout** — Enable Checkout Within Chat - **AI agent assistance** — Support Agents With AI Assistance - **Business-system integrations** — Connect Existing Business Systems - **Campaign and journey analytics** — Measure And Improve Performance - **Enterprise security and governance** — Protect Customer Data ### [Gupshup Fine-Tuned LLMs and SLMs](https://www.gupshup.ai/ace-llm) *Product* Deliver more accurate, relevant, and efficient business conversations tailored to your industry, customers, and preferred channels. Gupshup’s fine-tuned large and small language models are tailored for business conversations and industry and functional use cases. Built on foundation models and further trained on an organization’s knowledge base, they aim to provide clear, fact-based responses while meeting real-time latency needs. They support text, images, and voice, more than 100 languages, output controls, data protection, and data residency. They can integrate with existing systems and be deployed across customer channels. - **Business response accuracy** — Improve Response Accuracy - **Industry-specific model tuning** — Tailor Models To Your Business - **Multilingual and multimodal support** — Support Global Multimodal Conversations - **Output controls and data protection** — Control Outputs And Protect Data - **Real-time and cost-aware model selection** — Balance Model Performance And Cost - **Existing system integration** — Connect Models To Existing Systems - **Continuous language optimization** — Improve Language Models Continuously ### [Gupshup Voice AI Agents](https://www.gupshup.ai/voice-ai-agents) *Platform* Automate customer calls across channels to resolve support needs, qualify leads, recover carts, and streamline operational workflows. A platform for designing and deploying Voice AI agents for inbound and outbound customer conversations. Agents can qualify leads, follow up on payments, recover abandoned carts, answer support calls, schedule appointments, and manage orders. Teams can configure agent voice, language, knowledge sources, prompts, workflows, tools, and guardrails. Deployment options include phone PSTN, SIP trunks, WhatsApp, and web calling, with selectable telephony infrastructure and speech and language models. Simulations, automated tests, call transcripts, sentiment and intent analysis, and dashboards support validation and ongoing improvement. - **Voice channel deployment** — Deploy Across Voice Channels - **Voice workflow automation** — Automate Customer Call Workflows - **Speech and language model flexibility** — Choose And Swap AI Models - **Agent configuration and guardrails** — Configure And Control Agents - **Pre-deployment simulation and testing** — Validate Agents Before Launch - **Call analytics and ongoing validation** — Review And Improve Call Performance - **Telephony infrastructure choice** — Choose Your Telephony Infrastructure ### [Gupshup Communicate](https://www.gupshup.ai/communicate) *Platform* Improve message delivery and campaign reach with AI-optimized, multilingual messaging that scales across channels. Gupshup Communicate is a high-scale, multi-channel CPaaS platform for business messaging. It optimizes delivery by identifying when to send, wait, or retry, and can reroute failed messages to fallback channels. AI capabilities support language personalization, propensity-based audience selection, send-time optimization, and message template improvements. The platform supports peak campaign volumes of up to 10,000 transactions per second, offers dedicated virtual data paths for sensitive communications, and provides no-code and low-code integrations with industry applications. - Categories: Communications Platform as a Service (https://nowen.ai/category/communications-platform-as-a-service) - **High-volume message processing** — Scale Messaging For Peak Campaigns - **Multichannel message failover** — Recover Failed Messages Across Channels - **AI delivery optimization** — Optimize Message Delivery Timing - **Language and audience personalization** — Target Audiences With Relevant Messages - **Message template optimization** — Improve Message Template Approval Chances - **Private data paths** — Separate Sensitive Communication Data - **Business application integrations** — Connect Existing Business Applications ### [WhatsApp Business API](https://www.gupshup.ai/whatsapp-api) *Product* Reach customers on WhatsApp with personalized conversations, interactive experiences, automated journeys, and support from AI and human agents. Gupshup’s WhatsApp Business API, powered by Conversation Cloud, helps businesses engage customers through two-way conversations, interactive messaging, campaigns, automated journeys, and AI and human-agent support. Businesses can use rich messaging templates, Flows, commerce, payments, and Click-to-WhatsApp ads to support customer interactions from discovery and purchase through service. The platform also provides dynamic audience segments, journey templates, and campaign analytics. - **Two-way customer conversations** — Support Two-Way Customer Conversations - **Automated customer journeys** — Automate Relevant Customer Interactions - **Interactive messaging and commerce** — Support Interactive Commerce On WhatsApp - **Personalized audience targeting** — Target Customers With Dynamic Segments - **Service conversations** — Resolve Service Requests On WhatsApp - **Campaign analytics and templates** — Launch And Measure WhatsApp Journeys - **Click-to-WhatsApp ads** — Start WhatsApp Conversations From Ads ### [Instagram API](https://www.gupshup.ai/channels/instagram-api) *Product* Automate Instagram conversations to engage customers, answer questions, support purchases, and deliver personalized service through messaging. Gupshup’s Instagram API enables businesses to automate and manage customer conversations across Instagram DMs, comments, reels, stories, and mentions. It supports AI-powered interactions, self-service journeys for product discovery, orders and support, and customer purchases through Instagram Direct Messenger with payment integration. Businesses can use quick replies, rich media, auto-responders, and persistent menus, while tracking journeys and handing conversations to live agents. - Categories: Communications Platform as a Service (https://nowen.ai/category/communications-platform-as-a-service) - **Instagram interaction automation** — Automate Instagram Engagement - **AI conversations and customer self-service** — Resolve Customer Requests In Instagram - **Instagram commerce and payments** — Enable Purchases In Direct Messenger - **Live-agent handoff and analytics** — Escalate And Measure Conversations - **Messaging tools and templates** — Guide Customers Through Conversations - **Multilingual and cross-channel engagement** — Re-Engage Customers Across Channels ### [RCS Business Messaging API](https://www.gupshup.ai/rcs-api) *Product* Engage customers with recognizable, interactive messages and AI-powered conversations in their native messaging inbox, with fallback options to help extend reach. Gupshup’s RCS Business Messaging API enables businesses to send branded, verified messages and create interactive customer conversations in the native messaging inbox. It supports rich media, cards, carousels, action buttons, AI-led conversations, campaign analytics, and automatic fallback between RCS, SMS, and WhatsApp. Businesses can use it for promotions, appointment booking, order updates, lead qualification, customer support, payment reminders, and other customer interactions. - **Branded, verified messaging** — Build Recognition And Trust - **Rich media and interactive messaging** — Create Richer Customer Experiences - **AI conversations and automation** — Automate Routine Conversations - **Automatic channel fallback** — Extend Reach Across Channels - **Conversation analytics and human handoff** — Measure And Escalate Conversations ### [SMS API](https://www.gupshup.ai/sms-api) *Product* Reach customers broadly with SMS campaigns and critical messages, while tracking performance and using SMS as a fallback for rich-channel delivery. Gupshup SMS helps businesses reach customers with critical communications and promotional messages, regardless of device, location, or internet access. The service supports transactional alerts, authentication codes, promotional and cross-promotional campaigns, link tracking, and SMS fallback when messages fail on rich channels. Businesses can broadcast to large contact lists, send immediately or schedule campaigns, personalize messages with custom variables, and monitor delivery and failure statistics, template-level insights, category breakdowns, spend, and searchable SMS logs. - Categories: Communications Platform as a Service (https://nowen.ai/category/communications-platform-as-a-service) - **Broad SMS reach and channel fallback** — Reach Customers And Recover Messages - **Large-scale campaign broadcasting** — Send Campaigns At Scale - **Transactional messaging and authentication** — Send Critical Customer Updates - **SMS performance analytics and logs** — Monitor SMS Performance And Activity - **Personalized promotional messaging** — Personalize Promotional Messages ### [Web and App Chat](https://www.gupshup.ai/web-apps) *Product* Engage website and app visitors, support purchase decisions, and provide personalized assistance to help convert and retain customers. Web and App Chat provides AI-powered chat experiences on websites and mobile apps to engage visitors, answer queries, recommend products, and offer support. Businesses can build chat journeys and chatbots with a no-code builder, use AI agents trained on enterprise knowledge, capture visitor details for re-engagement, and hand conversations to human agents. The experience can extend across messaging channels, including WhatsApp, RCS, SMS, and email. - **Website and app chat experiences** — Engage Visitors Across Digital Properties - **No-code journey building and templates** — Build Chat Journeys Without Coding - **Enterprise-trained AI and purchase assistance** — Support Confident Purchase Decisions - **Visitor capture and cross-channel re-engagement** — Capture Details And Re-Engage Visitors - **Multilingual conversations and live-agent handoff** — Connect Customers With Human Support ### [Truecaller Business Messaging](https://www.gupshup.ai/truecaller) *Product* Build customer trust and encourage action with verified, interactive messages that share key details and support replies inside Truecaller. Truecaller Business Messaging lets businesses reach customers inside Truecaller with branded, verified messages. Messages can include the business name, logo, verification badge, rich media, custom calls to action, smart replies, and message summaries. Customers can view key details in smart cards, complete actions such as tracking an order or paying, and reply or continue through a customized journey in the same conversation. Businesses can use the channel for OTPs, transaction alerts, bills, delivery updates, refunds, and promotions, and access insights into customer behavior and preferences. - Categories: Communications Platform as a Service (https://nowen.ai/category/communications-platform-as-a-service) - **Verified business branding** — Build Trust With Verified Branding - **Custom message actions** — Complete Tasks Without Switching Apps - **Two-way messaging journeys** — Continue Conversations In One Thread - **Interactive messages and smart cards** — Surface Details And Encourage Replies - **Customer engagement insights** — Optimize Messages With Customer Insights ### [WhatsApp QR Code Generator](https://www.gupshup.ai/free-whatsapp-qr-code-generator) *Product* Create WhatsApp QR codes that make it easier for customers to start conversations with your business from online or physical touchpoints. A free tool for creating and downloading custom QR codes that open official WhatsApp Click-to-Chat links. Enter a country code and WhatsApp Business phone number, then optionally add a pre-filled welcome message. The QR code can be used on websites, business cards, product packaging, and physical locations, and is compatible with WhatsApp Business numbers worldwide. - **WhatsApp Click-to-Chat QR code generation** — Turn Scans Into WhatsApp Chats - **Free QR code creation and download** — Generate And Download For Free - **Pre-filled welcome messages** — Start Chats With A Welcome - **Flexible placement and worldwide compatibility** — Share Codes Across Touchpoints ### [Real Estate AI Agent](https://www.gupshup.ai/real-estate-ai-agent) *Solution* Capture and qualify prospects, answer property questions around the clock, and move buyers toward appointments and sales through voice and chat. Gupshup’s pre-trained Real Estate AI Agent engages buyers and prospects through personalized voice and chat conversations. It captures and qualifies leads, answers property and buying-process questions, recommends properties, and books appointments. The agent supports multilingual, always-on conversations, automated campaigns and retargeting, and handoffs to human agents. It can also support post-sale engagement, including possession updates and loan assistance, and connect with real estate tools through a no-code or low-code integration builder. - **Lead capture and qualification** — Capture And Qualify More Prospects - **Property discovery and enquiry responses** — Guide Buyers To Relevant Properties - **Appointment and site-visit scheduling** — Turn Qualified Leads Into Bookings - **Multilingual, always-on conversations and handoff** — Engage Buyers Around The Clock - **Campaigns and post-sale engagement** — Engage Buyers Before And After Sales - **Real estate workflow assistance and integrations** — Support Real Estate Workflows ### [Avatar Agent](https://www.gupshup.ai/) *Product* Give website visitors a branded AI assistant they can chat with, speak to, and see as a talking face. Avatar Agent adds an AI assistant to a website that chats, speaks, and displays a talking face. The assistant can be themed to a brand and launched with one line of code. - **Text and voice conversations** — Enable Chat And Speech Interactions - **Talking face display** — Add A Visible Talking Face - **Brand theming and deployment** — Launch A Branded Assistant Easily ### [Gupshup Superagent](https://superagent.gupshup.ai/) *Product* Create campaigns, customer journeys, and templates from prompts through an AI orchestrator. Gupshup Superagent is an AI orchestrator, available for early access, that builds campaigns, customer journeys, and templates from a prompt. - **Prompt-based campaign creation** — Create Campaigns From Prompts - **Prompt-based journey creation** — Build Customer Journeys From Prompts - **Prompt-based template creation** — Generate Templates From Prompts ## Sources - [Gupshup](https://gupshup.ai) - [Gupshup Conversation Cloud](https://www.gupshup.ai/conversation-cloud) - [Gupshup Fine-Tuned LLMs and SLMs](https://www.gupshup.ai/ace-llm) - [Gupshup Voice AI Agents](https://www.gupshup.ai/voice-ai-agents) - [Gupshup Communicate](https://www.gupshup.ai/communicate) - [WhatsApp Business API](https://www.gupshup.ai/whatsapp-api) - [Instagram API](https://www.gupshup.ai/channels/instagram-api) - [RCS Business Messaging API](https://www.gupshup.ai/rcs-api) - [SMS API](https://www.gupshup.ai/sms-api) - [Web and App Chat](https://www.gupshup.ai/web-apps) - [Truecaller Business Messaging](https://www.gupshup.ai/truecaller) - [WhatsApp QR Code Generator](https://www.gupshup.ai/free-whatsapp-qr-code-generator) - [Real Estate AI Agent](https://www.gupshup.ai/real-estate-ai-agent) - [Avatar Agent](https://www.gupshup.ai/) - [Gupshup Superagent](https://superagent.gupshup.ai/)