Groupe Bel Unclaimed

Convenient Portion of Cheese for Healthy Snacking Anytime

Boursin offers a unique creamy cheese experience along with a plant-based option, enhancing flavor and versatility in dishes.

Enjoyable, nutritious cheese spread in convenient portions, ideal for families and on-the-go consumers.

Kiri provides creamy, delicious cheese that's perfect for snacking or adding flavor to meals.

Healthy and fun fruit snacks in convenient formats for all ages.

GoGo SqueeZ offers fun, healthy, and portable fruit snacks for all ages.

Provides sustainable and circular packaging solutions to minimize environmental impact.

Advancing food innovation through a collaborative RID platform.

Enjoy the rich, abbey-produced flavor of Maredsous cheese, crafted with tradition.

Gervais offers creamy and versatile fresh cheeses perfect for a tasty snack or spread.

Karička provides delicious melted cheese options from local, GMO-free milk.

Enjoy the rich, creamy taste of Smetanito for easy snacking or cooking.

Apéricube provides a fun and shareable cheese option perfect for social snacking.

Enjoy nutritious and fun cheese portions suitable for everyone, enhancing snacking experiences.

Individually portioned cheese and dairy formats designed for on-the-go consumption, family snacking, and portion-controlled nutrition (protein/calcium).

Creamy spreadable cheeses and cream-cheese platforms used for spreading, cooking, and culinary applications across retail and foodservice.

Plant-based formulations that replicate cheese textures and flavors for consumers seeking dairy alternatives or flexitarian options.

Portable fruit purée pouches and squeezable snacks targeted at children and active consumers, emphasizing natural ingredients and no added sugar variants.

Eco-design and circular packaging initiatives focused on reducing material use, improving recyclability, and enabling reuse across packaged food products.

Cheeses formulated for melting, grilling, and culinary heat applications used in home cooking and foodservice.

Collaborative R&D and innovation programs that partner with startups, universities, and researchers to develop new ingredients, formulations, and packaging.

Babybel

Babybel is Bel's iconic portioned cheese snack made with 98% milk and a few simple ingredients. Encased in a red wax shell, it offers convenience and a fun eating experience. Suitable for on-the-go consumption, it is a balanced snack that provides a source of protein and calcium.

• Access Products Worldwide
  Available in over 126 countries, Babybel serves diverse consumer preferences globally.
• Portable and Convenient
  The unique wax coating allows Babybel to be stored without refrigeration for several hours, making it a perfect snack on the go.
• Inclusively Cater to All Diets
  Babybel's new vegan recipes ensure enjoyment for flexitarians and those with dietary restrictions.
• Eco-Friendly Packaging
  Transitioning to fully recyclable paper packaging by 2027, aligning with sustainability goals.
• Supports Healthy Diet
  Each portion of Babybel provides essential nutrients, helping to meet daily dietary requirements.

Boursin

Boursin is a soft cheese brand within Bel’s portfolio including a plant-based variant crafted with a garlic and herb profile. It showcases Bel’s move into alternatives with plant-based formulations while preserving its signature creamy cheese experience.

• Provides Creamy Flavor
  Delivers a rich and creamy experience that enhances various dishes, making it a staple in many households.
• Enhances Culinary Creativity
  Perfect for cooking, entertaining, or daily snacking, adding gourmet flair to dishes and gatherings.
• Offers Vegan Option
  Cater to the growing demand for plant-based products, making it accessible to a wider range of dietary preferences.

La Vache qui Rit

La Vache qui rit is Bel’s iconic cheese spread, widely recognized for its portion-based offerings and role in Bel’s broader ‘Portions’ strategy aimed at accessible, portable nutrition.

• Provides Convenient Cheese Options
  Each portion ensures proper serving size and easy consumption, reducing waste and enhancing portability.
• Supports Accessible Nutrition
  Aligns with Bel's mission to offer healthy, fun snacks that are easy to store and eat anywhere, promoting a balanced diet.
• Delivers Essential Nutrients
  Offers a tasty way to help families meet their nutritional needs, making it suitable for all ages.
• Caters to Plant-Based Diets
  Expands dietary inclusivity while maintaining the same great taste and convenience.

Kiri

Kiri is a soft, creamy cheese brand known for its versatility across recipes and formats. The brand is featured in Bel’s innovation-driven lineup, including a note about products designed to accompany beverages.

• Soft And Spreadable
  Ideal for snacks and recipes, offering creamy texture and rich flavor.
• Uses Local Milk
  Ensures freshness and supports local dairy farming.
• Pairs With Beverages
  Innovatively designed to complement hot drinks, enhancing eating experiences.
• Nutrient-Rich Snack
  Delivers 110 mg of calcium, meeting crucial daily needs for growing children.
• Multiple Product Forms
  Offers flexibility for everyday consumption, suitable for all ages.

Pom’Potes

Pom’Potes is Bel’s fruit offerings in portable squeezable formats. The brand emphasizes natural fruit, no added sugar on most variants, and aligns with Bel’s portion-driven nourishment strategy.

• Provides Easy Snacking
  These pouches offer a delicious and healthy snack option that is easy to eat on-the-go, perfect for busy families.
• Promotes Healthier Choices
  By avoiding added sugars, Pom’Potes supports healthier snacking habits for children and adults alike.
• Enhances Hydration
  These options provide essential electrolytes, making them suitable for post-exercise recovery and active lifestyles.
• Encourages Vegetable Intake
  These innovative combinations help increase the consumption of vegetables in a fun and appealing way.

GoGo SqueeZ

GoGo SqueeZ is Bel’s squeezable fruit snack line, designed for portability and convenience, including Active variants delivering vitamins to support active moments.

• Ensures Convenient Snacking
  Makes healthy eating easy and fun on-the-go, appealing to children and adults alike.
• Delivers Pure Fruit Flavor
  Ensures a tasty, wholesome snack that aligns with healthy eating habits.
• Provides Essential Vitamins
  Enhances recovery after physical activities with vitamins that boost health.
• Caters to Different Tastes
  Encourages consumption of fruits through appealing flavors, making it enjoyable.

Emballages de demain

Emballages de demain is Bel’s packaging initiative focused on eco-design and circularity. It outlines actions to reduce packaging, improve recyclability, and shift toward sustainable materials across the portfolio.

• Designs Packaging Sustainably
  This feature ensures that packaging is created with a focus on environmental sustainability, aiding in circular economy practices.
• Promotes Circular Economy Practices
  The initiative actively supports a circular economy by ensuring packaging contributes to sustainable practices and reduces waste.
• Enhances Material Sustainability
  This feature focuses on improving materials used in packaging by sourcing renewables and ensuring they are recycled, promoting overall sustainability.
• Reduces Plastic Use
  The optimization of the cap design significantly cuts down on the amount of plastic utilized, contributing to sustainable packaging efforts.

Vendôme RID Hub

Vendôme is Bel’s global Research, Innovation and Development (RID) hub. It collaborates with startups, universities, and researchers to advance dairy, fruit, and vegetal foods, supported by a broad network of RID centers worldwide.

• Foster Collaboration
  Enhances innovation outcomes and accelerates product development by leveraging diverse expertise.
• Centralize Research
  Integrates global efforts to ensure innovative practices and solutions in food development.
• Leverage Expertise
  Utilizes specialized knowledge and state-of-the-art facilities for advanced food research and development.
• Promote Sustainability
  Addresses environmental challenges while ensuring quality and nutrition in food products.

Maredsous

Maredsous is a Belgian cheese brand associated with abbey tradition, matured using the renowned cave-aging method, reflecting Bel's local brand portfolio and artisanal heritage.

• Achieve Distinctive Flavor Profiles
  Utilizing cave-aging techniques, Maredsous cheese develops a unique depth of flavor, setting it apart from conventional cheeses.
• Embrace Abbey Craftsmanship
  Reflecting centuries-old traditions, Maredsous benefits from unique recipes and meticulous aging processes found in the abbey, delivering exceptional taste.
• Ensure Premium Quality
  Maredsous guarantees quality through strict sourcing processes and continuous assessment of production standards to deliver the finest cheese.
• Celebrate Belgian Craftsmanship
  Maredsous embodies local Belgian cheese-making traditions, offering a connection to the rich cultural heritage of the region.

GERVAIS

Gervais is a fresh, creamy cheese product line derived from curd and cream, offering a smooth texture suitable for spreading and snacking.

• Provides Smooth, Spreadable Texture
  Gervais cheese's creamy texture enhances the eating experience, making it ideal for various occasions, including spreading on bread or serving with vegetables.
• Enhances Meals with Creamy Flavors
  Gervais cheese can elevate simple meals and snacks by adding a creamy flavor, making it a popular choice for various culinary applications.

Karička

Karička is a Slovak cheese brand featuring melted cheese formats and spreads, produced from milk from local farms and advertised as GMO-free.

• Ensures Freshness
  Using local milk guarantees the highest quality and supports local agriculture.
• Variety of Formats
  Provides convenient options for snacking, cooking, or entertaining.
• Free From GMOs
  Committing to non-GMO ingredients ensures healthier options for consumers.
• Encourages Culinary Use
  Engages consumers by suggesting innovative ways to use Karička products in their meals.

Smetanito

Smetanito is a creamy cheese offering with versatile formats, including portions and a grilling-ready variant.

• Provides A Rich, Creamy Flavor
  Smetanito's smooth texture makes it ideal for spreading on bread or incorporating into a variety of dishes.
• Conforms To Various Eating Styles
  Available in convenient portion sizes for quick snacks or grilling, Smetanito caters to diverse consumption needs.
• Enhances Dishes On The Grill
  Smetanito's grilling version melts beautifully, making it perfect for enhancing your barbecue recipes.
• Promotes Eco-Friendly Practices
  Smetanito is packaged using sustainable materials, reflecting a commitment to reducing environmental impact.

Apéricube

Apéricube is a cheese cube product intended for convivial snacking and social occasions. Designed for sharing, it combines taste with convenience, making it an ideal choice for gatherings and casual snacking.

• Delivers Superior Taste
  Crafted with premium dairy, Apéricube offers a delightful taste experience while maintaining nutritional quality.
• Encourages Social Sharing
  The convenient cube format allows for easy sharing among friends and family, enhancing the enjoyment of convivial moments.
• Caters to Diverse Palates
  With a range of flavors, Apéricube ensures that there's something for everyone, making it a versatile snack for various occasions.
• Enhances Portability
  The packaging is designed for mobility, allowing consumers to enjoy Apéricube as a quick snack when out and about.

La Vache qui Rit (The Laughing Cow)

La Vache qui rit is a classic Bel cheese spread brand renowned for its iconic portion formats and global reach within Bel’s portfolio.

• Provides Convenient Portions
  This feature ensures that each portion of La Vache qui rit is perfectly sized, catering to diverse snacking needs while reducing food waste.
• Perfect for Family Snacking
  La Vache qui rit's engaging packaging and fun taste make it a beloved snack among families, fostering shared moments at the table.
• Supports Healthy Bones
  La Vache qui rit offers a delicious way to meet daily calcium intake, essential for maintaining strong bones and overall health.
• Caters to Diverse Tastes
  With numerous flavor options available, La Vache qui rit caters to different culinary preferences, making it an enjoyable choice for all.