{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/groupe-bel-com","markdownUrl":"https://nowen.ai/agents/groupe-bel-com.md","jsonUrl":"https://nowen.ai/agents/groupe-bel-com.json","name":"Groupe Bel","website":"https://www.groupe-bel.com","location":"Suresnes, France","address":{"city":"Suresnes","country":"France"},"industry":"Consumer Packaged Goods","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:26:53.223Z","summary":"Groupe Bel is a French mission-driven food group delivering healthier, more sustainable portions worldwide.","description":"Groupe Bel is a French mission-driven food company that designs, manufactures, and markets a portfolio of dairy, fruit-based, and plant-based products. With a century-and-a-half history, it pursues a model that combines profitability with social and environmental responsibility, aiming to make healthier and more sustainable food widely accessible. The group emphasizes sustainable portions, regenerative agriculture, circular packaging, and partnerships with farmers and researchers. It operates internationally, with production sites and subsidiaries across many countries, and communicates its commitment through its mission statement and a 'For All For Good' ethos and a shareholder-participation program to empower employees. The focus is on reducing waste, decarbonizing operations, and delivering value to all ecosystems from farm to table.","mission":"DONNER ACCÈS À UNE ALIMENTATION PLUS SAINE ET PLUS DURABLE POUR TOUS","directory":{"industryName":"Consumer Packaged Goods","agentCount":32,"indexable":true,"hubUrl":"https://nowen.ai/industry/consumer-packaged-goods"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"products":[{"name":"Babybel","type":"Product","url":"https://www.groupe-bel.com/nos-marques/babybel/","summary":"Convenient Portion of Cheese for Healthy Snacking Anytime","description":"Babybel is Bel's iconic portioned cheese snack made with 98% milk and a few simple ingredients. Encased in a red wax shell, it offers convenience and a fun eating experience. Suitable for on-the-go consumption, it is a balanced snack that provides a source of protein and calcium.","pricing":{},"features":[{"name":"Global Reach","value":"Access Products Worldwide","valueDescription":"Available in over 126 countries, Babybel serves diverse consumer preferences globally."},{"name":"Portion Packaging","value":"Portable and Convenient","valueDescription":"The unique wax coating allows Babybel to be stored without refrigeration for several hours, making it a perfect snack on the go."},{"name":"Vegan Options","value":"Inclusively Cater to All Diets","valueDescription":"Babybel's new vegan recipes ensure enjoyment for flexitarians and those with dietary restrictions."},{"name":"Commitment to Sustainability","value":"Eco-Friendly Packaging","valueDescription":"Transitioning to fully recyclable paper packaging by 2027, aligning with sustainability goals."},{"name":"Nutritional Focus","value":"Supports Healthy Diet","valueDescription":"Each portion of Babybel provides essential nutrients, helping to meet daily dietary requirements."}]},{"name":"Boursin","type":"Product","url":"https://www.groupe-bel.com/nos-marques/boursin/","summary":"Boursin offers a unique creamy cheese experience along with a plant-based option, enhancing flavor and versatility in dishes.","description":"Boursin is a soft cheese brand within Bel’s portfolio including a plant-based variant crafted with a garlic and herb profile. It showcases Bel’s move into alternatives with plant-based formulations while preserving its signature creamy cheese experience.","pricing":{},"features":[{"name":"Cream Cheese Platform","value":"Provides Creamy Flavor","valueDescription":"Delivers a rich and creamy experience that enhances various dishes, making it a staple in many households."},{"name":"Gourmet Flavor Selection","value":"Enhances Culinary Creativity","valueDescription":"Perfect for cooking, entertaining, or daily snacking, adding gourmet flair to dishes and gatherings."},{"name":"Plant-based Variant","value":"Offers Vegan Option","valueDescription":"Cater to the growing demand for plant-based products, making it accessible to a wider range of dietary preferences."}]},{"name":"La Vache qui Rit","type":"Product","url":"https://www.groupe-bel.com/nos-marques/la-vache-qui-rit/","summary":"Enjoyable, nutritious cheese spread in convenient portions, ideal for families and on-the-go consumers.","description":"La Vache qui rit is Bel’s iconic cheese spread, widely recognized for its portion-based offerings and role in Bel’s broader ‘Portions’ strategy aimed at accessible, portable nutrition.","pricing":{},"features":[{"name":"Cheese Spread Format","value":"Provides Convenient Cheese Options","valueDescription":"Each portion ensures proper serving size and easy consumption, reducing waste and enhancing portability."},{"name":"Part of Portion Strategy","value":"Supports Accessible Nutrition","valueDescription":"Aligns with Bel's mission to offer healthy, fun snacks that are easy to store and eat anywhere, promoting a balanced diet."},{"name":"Nutritious Recipe","value":"Delivers Essential Nutrients","valueDescription":"Offers a tasty way to help families meet their nutritional needs, making it suitable for all ages."},{"name":"Vegan Options Available","value":"Caters to Plant-Based Diets","valueDescription":"Expands dietary inclusivity while maintaining the same great taste and convenience."}]},{"name":"Kiri","type":"Product","url":"https://www.groupe-bel.com/nos-marques/kiri/","summary":"Kiri provides creamy, delicious cheese that's perfect for snacking or adding flavor to meals.","description":"Kiri is a soft, creamy cheese brand known for its versatility across recipes and formats. The brand is featured in Bel’s innovation-driven lineup, including a note about products designed to accompany beverages.","pricing":{},"features":[{"name":"Cream Cheese Format","value":"Soft And Spreadable","valueDescription":"Ideal for snacks and recipes, offering creamy texture and rich flavor."},{"name":"100% French Ingredients","value":"Uses Local Milk","valueDescription":"Ensures freshness and supports local dairy farming."},{"name":"Beverage-focused Variant","value":"Pairs With Beverages","valueDescription":"Innovatively designed to complement hot drinks, enhancing eating experiences."},{"name":"Nutritious","value":"Nutrient-Rich Snack","valueDescription":"Delivers 110 mg of calcium, meeting crucial daily needs for growing children."},{"name":"Variety of Formats","value":"Multiple Product Forms","valueDescription":"Offers flexibility for everyday consumption, suitable for all ages."}]},{"name":"Pom’Potes","type":"Product","url":"https://www.groupe-bel.com/nos-marques/pompotes-gogosquezz/","summary":"Healthy and fun fruit snacks in convenient formats for all ages.","description":"Pom’Potes is Bel’s fruit offerings in portable squeezable formats. The brand emphasizes natural fruit, no added sugar on most variants, and aligns with Bel’s portion-driven nourishment strategy.","pricing":{},"features":[{"name":"Natural Fruit in Squeezable Pouch","value":"Provides Easy Snacking","valueDescription":"These pouches offer a delicious and healthy snack option that is easy to eat on-the-go, perfect for busy families."},{"name":"No Added Sugar (Majority of Variants)","value":"Promotes Healthier Choices","valueDescription":"By avoiding added sugars, Pom’Potes supports healthier snacking habits for children and adults alike."},{"name":"Electrolyte-enriched Options","value":"Enhances Hydration","valueDescription":"These options provide essential electrolytes, making them suitable for post-exercise recovery and active lifestyles."},{"name":"Vegetable and Fruit Fusion","value":"Encourages Vegetable Intake","valueDescription":"These innovative combinations help increase the consumption of vegetables in a fun and appealing way."}]},{"name":"GoGo SqueeZ","type":"Product","url":"https://www.groupe-bel.com/nos-marques/pompotes-gogosquezz/","summary":"GoGo SqueeZ offers fun, healthy, and portable fruit snacks for all ages.","description":"GoGo SqueeZ is Bel’s squeezable fruit snack line, designed for portability and convenience, including Active variants delivering vitamins to support active moments.","pricing":{},"features":[{"name":"Squeezable Fruit Snack","value":"Ensures Convenient Snacking","valueDescription":"Makes healthy eating easy and fun on-the-go, appealing to children and adults alike."},{"name":"100% Natural Ingredients","value":"Delivers Pure Fruit Flavor","valueDescription":"Ensures a tasty, wholesome snack that aligns with healthy eating habits."},{"name":"Active Variant Vitamins","value":"Provides Essential Vitamins","valueDescription":"Enhances recovery after physical activities with vitamins that boost health."},{"name":"Varied Flavor Options","value":"Caters to Different Tastes","valueDescription":"Encourages consumption of fruits through appealing flavors, making it enjoyable."}]},{"name":"Emballages de demain","type":"Product","url":"https://www.groupe-bel.com/innovations/emballage-de-demain/","summary":"Provides sustainable and circular packaging solutions to minimize environmental impact.","description":"Emballages de demain is Bel’s packaging initiative focused on eco-design and circularity. It outlines actions to reduce packaging, improve recyclability, and shift toward sustainable materials across the portfolio.","pricing":{},"features":[{"name":"Eco-design Packaging","value":"Designs Packaging Sustainably","valueDescription":"This feature ensures that packaging is created with a focus on environmental sustainability, aiding in circular economy practices."},{"name":"Commitment to Circular Economy","value":"Promotes Circular Economy Practices","valueDescription":"The initiative actively supports a circular economy by ensuring packaging contributes to sustainable practices and reduces waste."},{"name":"Resources & Recyclability Targets","value":"Enhances Material Sustainability","valueDescription":"This feature focuses on improving materials used in packaging by sourcing renewables and ensuring they are recycled, promoting overall sustainability."},{"name":"GoGo SqueeZ Cap Optimization","value":"Reduces Plastic Use","valueDescription":"The optimization of the cap design significantly cuts down on the amount of plastic utilized, contributing to sustainable packaging efforts."}]},{"name":"Vendôme RID Hub","type":"Platform","url":"https://www.groupe-bel.com/innovations/pole-innovation-recherche-vendome/","summary":"Advancing food innovation through a collaborative RID platform.","description":"Vendôme is Bel’s global Research, Innovation and Development (RID) hub. It collaborates with startups, universities, and researchers to advance dairy, fruit, and vegetal foods, supported by a broad network of RID centers worldwide.","pricing":{},"features":[{"name":"Collaborative Ecosystem","value":"Foster Collaboration","valueDescription":"Enhances innovation outcomes and accelerates product development by leveraging diverse expertise."},{"name":"Global RID Hub","value":"Centralize Research","valueDescription":"Integrates global efforts to ensure innovative practices and solutions in food development."},{"name":"RID Team & Capabilities","value":"Leverage Expertise","valueDescription":"Utilizes specialized knowledge and state-of-the-art facilities for advanced food research and development."},{"name":"Sustainable Innovation Practices","value":"Promote Sustainability","valueDescription":"Addresses environmental challenges while ensuring quality and nutrition in food products."}]},{"name":"Maredsous","type":"Product","url":"https://www.maredsousfromages.be/","summary":"Enjoy the rich, abbey-produced flavor of Maredsous cheese, crafted with tradition.","description":"Maredsous is a Belgian cheese brand associated with abbey tradition, matured using the renowned cave-aging method, reflecting Bel's local brand portfolio and artisanal heritage.","pricing":{},"features":[{"name":"Unique Maturation Process","value":"Achieve Distinctive Flavor Profiles","valueDescription":"Utilizing cave-aging techniques, Maredsous cheese develops a unique depth of flavor, setting it apart from conventional cheeses."},{"name":"Abbey Cheese Heritage","value":"Embrace Abbey Craftsmanship","valueDescription":"Reflecting centuries-old traditions, Maredsous benefits from unique recipes and meticulous aging processes found in the abbey, delivering exceptional taste."},{"name":"Commitment to Quality","value":"Ensure Premium Quality","valueDescription":"Maredsous guarantees quality through strict sourcing processes and continuous assessment of production standards to deliver the finest cheese."},{"name":"Cultural Authenticity","value":"Celebrate Belgian Craftsmanship","valueDescription":"Maredsous embodies local Belgian cheese-making traditions, offering a connection to the rich cultural heritage of the region."}]},{"name":"GERVAIS","type":"Product","url":"http://www.gervais.cz","summary":"Gervais offers creamy and versatile fresh cheeses perfect for a tasty snack or spread.","description":"Gervais is a fresh, creamy cheese product line derived from curd and cream, offering a smooth texture suitable for spreading and snacking.","pricing":{},"features":[{"name":"Creamy Fresh Cheese","value":"Provides Smooth, Spreadable Texture","valueDescription":"Gervais cheese's creamy texture enhances the eating experience, making it ideal for various occasions, including spreading on bread or serving with vegetables."},{"name":"Versatile Usage","value":"Enhances Meals with Creamy Flavors","valueDescription":"Gervais cheese can elevate simple meals and snacks by adding a creamy flavor, making it a popular choice for various culinary applications."}]},{"name":"Karička","type":"Product","url":"http://www.receptyzosrdca.sk","summary":"Karička provides delicious melted cheese options from local, GMO-free milk.","description":"Karička is a Slovak cheese brand featuring melted cheese formats and spreads, produced from milk from local farms and advertised as GMO-free.","pricing":{},"features":[{"name":"Local Milk Sourcing","value":"Ensures Freshness","valueDescription":"Using local milk guarantees the highest quality and supports local agriculture."},{"name":"Cheese Spreads and Slices","value":"Variety of Formats","valueDescription":"Provides convenient options for snacking, cooking, or entertaining."},{"name":"Non-GMO","value":"Free From GMOs","valueDescription":"Committing to non-GMO ingredients ensures healthier options for consumers."},{"name":"Inspiration Recipes","value":"Encourages Culinary Use","valueDescription":"Engages consumers by suggesting innovative ways to use Karička products in their meals."}]},{"name":"Smetanito","type":"Product","url":"","summary":"Enjoy the rich, creamy taste of Smetanito for easy snacking or cooking.","description":"Smetanito is a creamy cheese offering with versatile formats, including portions and a grilling-ready variant.","pricing":{},"features":[{"name":"Creamy, Spreadable Cheese","value":"Provides A Rich, Creamy Flavor","valueDescription":"Smetanito's smooth texture makes it ideal for spreading on bread or incorporating into a variety of dishes."},{"name":"Versatile Portions","value":"Conforms To Various Eating Styles","valueDescription":"Available in convenient portion sizes for quick snacks or grilling, Smetanito caters to diverse consumption needs."},{"name":"Grilling-Ready Option","value":"Enhances Dishes On The Grill","valueDescription":"Smetanito's grilling version melts beautifully, making it perfect for enhancing your barbecue recipes."},{"name":"Innovative Packaging","value":"Promotes Eco-Friendly Practices","valueDescription":"Smetanito is packaged using sustainable materials, reflecting a commitment to reducing environmental impact."}]},{"name":"Apéricube","type":"Product","url":"https://www.groupe-bel.com/nos-marques/apéricube/","summary":"Apéricube provides a fun and shareable cheese option perfect for social snacking.","description":"Apéricube is a cheese cube product intended for convivial snacking and social occasions. Designed for sharing, it combines taste with convenience, making it an ideal choice for gatherings and casual snacking.","pricing":{},"features":[{"name":"High-Quality Ingredients","value":"Delivers Superior Taste","valueDescription":"Crafted with premium dairy, Apéricube offers a delightful taste experience while maintaining nutritional quality."},{"name":"Cube-Shaped Format","value":"Encourages Social Sharing","valueDescription":"The convenient cube format allows for easy sharing among friends and family, enhancing the enjoyment of convivial moments."},{"name":"Variety of Flavors","value":"Caters to Diverse Palates","valueDescription":"With a range of flavors, Apéricube ensures that there's something for everyone, making it a versatile snack for various occasions."},{"name":"Perfect for On-the-Go","value":"Enhances Portability","valueDescription":"The packaging is designed for mobility, allowing consumers to enjoy Apéricube as a quick snack when out and about."}]},{"name":"La Vache qui Rit (The Laughing Cow)","type":"Product","url":"https://www.groupe-bel.com/nos-marques/la-vache-qui-rit/","summary":"Enjoy nutritious and fun cheese portions suitable for everyone, enhancing snacking experiences.","description":"La Vache qui rit is a classic Bel cheese spread brand renowned for its iconic portion formats and global reach within Bel’s portfolio.","pricing":{},"features":[{"name":"Iconic Cheese Spread","value":"Provides Convenient Portions","valueDescription":"This feature ensures that each portion of La Vache qui rit is perfectly sized, catering to diverse snacking needs while reducing food waste."},{"name":"Family-Friendly","value":"Perfect for Family Snacking","valueDescription":"La Vache qui rit's engaging packaging and fun taste make it a beloved snack among families, fostering shared moments at the table."},{"name":"Rich in Calcium","value":"Supports Healthy Bones","valueDescription":"La Vache qui rit offers a delicious way to meet daily calcium intake, essential for maintaining strong bones and overall health."},{"name":"Innovative Flavors","value":"Caters to Diverse Tastes","valueDescription":"With numerous flavor options available, La Vache qui rit caters to different culinary preferences, making it an enjoyable choice for all."}]}],"audiences":[],"segments":[{"name":"Portion-controlled dairy snacks","description":"Individually portioned cheese and dairy formats designed for on-the-go consumption, family snacking, and portion-controlled nutrition (protein/calcium).","color":1,"productNames":["Apéricube","Babybel","La Vache qui Rit","Kiri","Smetanito"]},{"name":"Spreadable and culinary cheese","description":"Creamy spreadable cheeses and cream-cheese platforms used for spreading, cooking, and culinary applications across retail and foodservice.","color":2,"productNames":["Boursin","GERVAIS","Kiri","La Vache qui Rit"]},{"name":"Plant-based dairy alternatives","description":"Plant-based formulations that replicate cheese textures and 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Hub"},{"url":"https://www.maredsousfromages.be/","text":"Maredsous"},{"url":"http://www.gervais.cz","text":"GERVAIS"},{"url":"http://www.receptyzosrdca.sk","text":"Karička"},{"url":"https://www.groupe-bel.com/nos-marques/apéricube/","text":"Apéricube"}]}