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Grou d.o.o. Unclaimed

B2B Marketing

grouglobal.com

Ljubljana, Slovenia

Grou is a B2B pipeline agency that helps teams build and convert pipeline through outbound, lead generation, and LinkedIn-focused services.

GROU is a B2B pipeline agency that helps teams build and convert pipeline through outbound outreach, lead generation, and LinkedIn content. We combine revenue operations thinking with practical execution to help B2B teams shape ICPs, run orchestrated campaigns, and measure results. Our capabilities cover strategy, content creation, targeted outreach, lead routing and qualification, data enrichment, and ongoing optimization. We work with a range of industries including software, manufacturing, iGaming, and professional services, delivering end-to-end pipeline engine experiences that focus on efficiency, quality of leads, and measurable impact on pipeline velocity. We emphasise human-in-the-loop governance, data hygiene, and responsible use of AI to support decision-making and protect data integrity.

To help B2B teams grow their pipelines by delivering practical, scalable outreach, reliable lead generation, and data-driven RevOps guidance that improves conversion, forecasting, and overall revenue velocity.

What we offer

LinkedIn Content

Service

Accelerate engagement with targeted LinkedIn content designed to build credibility and drive faster replies.

grouglobal.com/services/linkedin-content

Lead Generation

Service

Delivers high-quality leads through targeted campaigns and continuous refinement.

grouglobal.com/services/lead-generation

Outbound

Service

Transforms cold outreach into booked meetings with strategic messaging and targeted management.

grouglobal.com/services/outbound

Market segments

Market size by segment

Growth potential (CAGR)

Demand generation

10.09 Billion USD10.5% CAGR

Capabilities to design and run lead-generation campaigns across channels (inbound and outbound campaign strategy, execution, and optimization) that deliver qualified pipeline quickly.

Account-based marketing

0.904 Billion USD14.9% CAGR

Targeted programs that identify high-value accounts, develop ICPs, and execute hyper-personalized, multi-channel campaigns to accelerate pipeline and align sales and marketing.

Sales engagement

9.6 Billion USD14% CAGR

Personalized multi-channel outreach, engagement tracking, sequencing, and meeting booking to convert warm prospects into demos.

LinkedIn content marketing

20 Billion USD12% CAGR

Creation and management of ICP-aligned LinkedIn content, profile optimization, post production, and ad campaigns to build credibility and accelerate engagement.

More information about our offering

LinkedIn Content

LinkedIn content is a service that builds credibility with your ICP before outreach begins, accelerating replies and engagement. It publishes ICP-aligned content and manages a full production pipeline: a monthly content calendar with topics, twelve posts per month (long-form and carousel), seven design hours for static and carousel visuals, and two LinkedIn ad campaigns managed end-to-end. The engagement is supported by bi-weekly reporting and strategy calls, a dedicated project manager, and a cross-functional team (content strategist, copywriter, designer, project manager). Communication happens through a Notion workspace and Slack, with regular strategy reviews. Optional add-ons include LinkedIn profile optimization and LinkedIn newsletters.

  • Receive Structured Plans
    Structured content plans that align with your Ideal Customer Profile (ICP) ensure every post strategy targets the right audience effectively.
  • Publish Engaging Content
    Regularly scheduled posts across multiple formats enhance audience engagement and brand presence on LinkedIn.
  • Leverage Expert Talent
    Access to a multidisciplinary team enhances content quality and strategic alignment with business goals.
  • Drive Targeted Reach
    Expert management of LinkedIn ad campaigns enhances targeted outreach and maximizes engagement.
  • Monitor Performance
    Regular reports provide insights into content performance, allowing for timely adjustments to the strategy.
  • Streamline Workflow
    A project manager ensures smooth operations and alignment with marketing objectives.
  • Create Visual Content
    Professional design hours ensure each post is visually appealing and effectively communicates your brand.
  • Facilitate Collaboration
    A dedicated platform for communication ensures efficient project management and continuous feedback.
  • Enhance Personal Branding
    Optimized profiles ensure professionalism and clarity, boosting engagement from your network.
  • Engage Your Audience
    Regular newsletters help keep your audience informed and engaged with valuable industry insights.

Lead Generation

Lead generation is a service that builds and enriches targeted prospect lists, runs multi-channel campaigns, and continuously refines each sprint based on what converts in sales, delivering higher quality prospects and stronger pipeline velocity.

  • Reach Diverse Audiences
    Utilizes multiple platforms for broader outreach, maximizing lead capture opportunities.
  • Focus On Ideal Customers
    Compiles lists based on ideal customer profiles to increase conversion rates.
  • Optimize For Better Results
    Continuously adjusts tactics based on sales feedback to enhance campaign performance.
  • Enhance Lead Accuracy
    Improves the quality of leads by providing additional relevant details for targeted outreach.
  • Maintain Data Integrity
    Supports responsible use of AI and protects data accuracy through manual checks.

Outbound

Outbound is a service that writes, sequences, and manages outbound outreach to turn cold accounts into booked meetings, with fast reply routing and clear fit rules to improve engagement and conversion.

  • Craft Compelling Messages
    Develop targeted content that resonates with prospects, enhancing the likelihood of engagement and interactions.
  • Identify Ideal Customers
    Target relevant accounts through stringent criteria ensuring the outreach is maximized in relevance.
  • Streamline Campaigns
    Oversee the entire outbound campaign process, from planning to execution, ensuring every detail aligns with strategic goals.
  • Enhance Relevance
    Tailor messages to align with the specific interests and needs of target accounts for better engagement.
  • Accelerate Engagement
    Quickly direct replies to the right team members, enhancing responsiveness and increasing the chance of conversion.
  • Optimize Engagement Workflow
    Create structured messaging flows that guide prospects through a well-defined communication path.
  • Maximize Reach
    Engage prospects through various platforms to increase visibility and response rates.

References

Methodology and sourcing behind the figures shown above.

Demand generation

Estimates draw on multiple market reports in the search results. MarketResearchFuture values the broader B2B lead-generation market at $10.09B (2024) with an 11.33% CAGR. Specialist demand-generation software reports show 2025 software market sizes of ~$6.6–7.0B and CAGRs of ~9.8–11.3%. Combining the broader services+software scope (MRFR) and software-specific forecasts yields an estimated current market size ~USD 10.1B and a blended growth potential of ~10.5% CAGR.

Account-based marketing

IndustryARC reports the ABM market size as $904M in 2023 (≈$0.904B). The same IndustryARC report includes two projections; it lists a market snapshot projecting growth to $3.9B by 2030 at a 14.9% CAGR. I used the 2023 reported size as the current market size and the 14.9% CAGR projection from the IndustryARC market snapshot as the growth potential, supported by high reported adoption and revenue gains for ABM programs.

Sales engagement

Estimate anchored to multiple industry reports in the provided results. Fact.MR explicitly values the global sales engagement software market at US$9.6B in 2024 and projects a 14% CAGR. ResearchAndMarkets/GlobeNewswire projects growth from ~US$9B (2024) to US$25B (2031), and Persistence Market Research and other reports show similar mid-teens CAGRs (16.4%, 13.7%)—supporting a consensus CAGR ~14% and a 2024 market size near US$9–10B.

LinkedIn content marketing

Estimate derived from global content-marketing market figures in the results and reported CMP growth rates. Research Dive reports a $413.3B global content-marketing market (2022); content-marketing platforms grow more modestly (~6.5% CMP CAGR). Treating LinkedIn content marketing (organic content services, profile optimization, post production, and LinkedIn ads) as a focused B2B subset (roughly 4–6% of global content-marketing spend given LinkedIn’s B2B concentration and ad/agency demand) yields an estimated addressable market of about $16–25B; midpoint used: $20B. Growth potential (CAGR ~12%) reflects faster-than-platform-software expansion driven by continued LinkedIn adoption for B2B, higher CPMs for professional audiences, and ongoing shift of content budgets to paid+organic LinkedIn programs, positioned between CMP software CAGR (~6.5%) and overall content-marketing CAGR (~16.9%).

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