{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/grouglobal-com","markdownUrl":"https://nowen.ai/agents/grouglobal-com.md","jsonUrl":"https://nowen.ai/agents/grouglobal-com.json","name":"Grou d.o.o.","nickname":"Grou","website":"https://grouglobal.com","location":"Ljubljana, Slovenia","address":{"city":"Ljubljana","country":"Slovenia"},"industry":"B2B Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:26:49.757Z","summary":"Grou is a B2B pipeline agency that helps teams build and convert pipeline through outbound, lead generation, and LinkedIn-focused services.","description":"GROU is a B2B pipeline agency that helps teams build and convert pipeline through outbound outreach, lead generation, and LinkedIn content. We combine revenue operations thinking with practical execution to help B2B teams shape ICPs, run orchestrated campaigns, and measure results. Our capabilities cover strategy, content creation, targeted outreach, lead routing and qualification, data enrichment, and ongoing optimization. We work with a range of industries including software, manufacturing, iGaming, and professional services, delivering end-to-end pipeline engine experiences that focus on efficiency, quality of leads, and measurable impact on pipeline velocity. We emphasise human-in-the-loop governance, data hygiene, and responsible use of AI to support decision-making and protect data integrity.","mission":"To help B2B teams grow their pipelines by delivering practical, scalable outreach, reliable lead generation, and data-driven RevOps guidance that improves conversion, forecasting, and overall revenue velocity.","directory":{"industryName":"B2B Marketing","agentCount":86,"indexable":true,"hubUrl":"https://nowen.ai/industry/b2b-marketing"},"aiReaderFamilies":["Anthropic","Meta","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/grouglobal-com","products":[{"name":"LinkedIn Content","type":"Service","url":"https://grouglobal.com/services/linkedin-content","summary":"Accelerate engagement with targeted LinkedIn content designed to build credibility and drive faster replies.","description":"LinkedIn content is a service that builds credibility with your ICP before outreach begins, accelerating replies and engagement. It publishes ICP-aligned content and manages a full production pipeline: a monthly content calendar with topics, twelve posts per month (long-form and carousel), seven design hours for static and carousel visuals, and two LinkedIn ad campaigns managed end-to-end. The engagement is supported by bi-weekly reporting and strategy calls, a dedicated project manager, and a cross-functional team (content strategist, copywriter, designer, project manager). Communication happens through a Notion workspace and Slack, with regular strategy reviews. Optional add-ons include LinkedIn profile optimization and LinkedIn newsletters.","pricing":{},"features":[{"name":"Monthly Content Calendar","value":"Receive Structured Plans","valueDescription":"Structured content plans that align with your Ideal Customer Profile (ICP) ensure every post strategy targets the right audience effectively."},{"name":"Post Production","value":"Publish Engaging Content","valueDescription":"Regularly scheduled posts across multiple formats enhance audience engagement and brand presence on LinkedIn."},{"name":"Dedicated Team","value":"Leverage Expert Talent","valueDescription":"Access to a multidisciplinary team enhances content quality and strategic alignment with business goals."},{"name":"LinkedIn Ads Management","value":"Drive Targeted Reach","valueDescription":"Expert management of LinkedIn ad campaigns enhances targeted outreach and maximizes engagement."},{"name":"Bi-weekly Reporting","value":"Monitor Performance","valueDescription":"Regular reports provide insights into content performance, allowing for timely adjustments to the strategy."},{"name":"Project Management","value":"Streamline Workflow","valueDescription":"A project manager ensures smooth operations and alignment with marketing objectives."},{"name":"Design Hours","value":"Create Visual Content","valueDescription":"Professional design hours ensure each post is visually appealing and effectively communicates your brand."},{"name":"Communication Platform","value":"Facilitate Collaboration","valueDescription":"A dedicated platform for communication ensures efficient project management and continuous feedback."},{"name":"LinkedIn Profile Optimization","value":"Enhance Personal Branding","valueDescription":"Optimized profiles ensure professionalism and clarity, boosting engagement from your network."},{"name":"LinkedIn Newsletter","value":"Engage Your Audience","valueDescription":"Regular newsletters help keep your audience informed and engaged with valuable industry insights."}]},{"name":"Lead Generation","type":"Service","url":"https://grouglobal.com/services/lead-generation","summary":"Delivers high-quality leads through targeted campaigns and continuous refinement.","description":"Lead generation is a service that builds and enriches targeted prospect lists, runs multi-channel campaigns, and continuously refines each sprint based on what converts in sales, delivering higher quality prospects and stronger pipeline velocity.","pricing":{},"features":[{"name":"Multi-channel Campaigns","value":"Reach Diverse Audiences","valueDescription":"Utilizes multiple platforms for broader outreach, maximizing lead capture opportunities."},{"name":"Targeted Prospect Lists","value":"Focus On Ideal Customers","valueDescription":"Compiles lists based on ideal customer profiles to increase conversion rates."},{"name":"Sprint Refinement","value":"Optimize For Better Results","valueDescription":"Continuously adjusts tactics based on sales feedback to enhance campaign performance."},{"name":"Data Enrichment","value":"Enhance Lead Accuracy","valueDescription":"Improves the quality of leads by providing additional relevant details for targeted outreach."},{"name":"Human-in-the-Loop Governance","value":"Maintain Data Integrity","valueDescription":"Supports responsible use of AI and protects data accuracy through manual checks."}]},{"name":"Outbound","type":"Service","url":"https://grouglobal.com/services/outbound","summary":"Transforms cold outreach into booked meetings with strategic messaging and targeted management.","description":"Outbound is a service that writes, sequences, and manages outbound outreach to turn cold accounts into booked meetings, with fast reply routing and clear fit rules to improve engagement and conversion.","pricing":{},"features":[{"name":"Outbound Writing","value":"Craft Compelling Messages","valueDescription":"Develop targeted content that resonates with prospects, enhancing the likelihood of engagement and interactions."},{"name":"Clear Fit Rules","value":"Identify Ideal Customers","valueDescription":"Target relevant accounts through stringent criteria ensuring the outreach is maximized in relevance."},{"name":"Outbound Campaign Management","value":"Streamline Campaigns","valueDescription":"Oversee the entire outbound campaign process, from planning to execution, ensuring every detail aligns with strategic goals."},{"name":"Personalization Strategies","value":"Enhance Relevance","valueDescription":"Tailor messages to align with the specific interests and needs of target accounts for better engagement."},{"name":"Fast Reply Routing","value":"Accelerate Engagement","valueDescription":"Quickly direct replies to the right team members, enhancing responsiveness and increasing the chance of conversion."},{"name":"Outbound Sequencing","value":"Optimize Engagement Workflow","valueDescription":"Create structured messaging flows that guide prospects through a well-defined communication path."},{"name":"Multi-Channel Outreach","value":"Maximize Reach","valueDescription":"Engage prospects through various platforms to increase visibility and response rates."}]}],"audiences":[],"segments":[{"name":"Demand generation","description":"Capabilities to design and run lead-generation campaigns across channels (inbound and outbound campaign strategy, execution, and optimization) that deliver qualified pipeline quickly.","size":10.09,"cagr":10.5,"color":1,"productNames":["Lead Generation","Outbound"],"methodology":"Estimates draw on multiple market reports in the search results. MarketResearchFuture values the broader B2B lead-generation market at $10.09B (2024) with an 11.33% CAGR. Specialist demand-generation software reports show 2025 software market sizes of ~$6.6–7.0B and CAGRs of ~9.8–11.3%. Combining the broader services+software scope (MRFR) and software-specific forecasts yields an estimated current market size ~USD 10.1B and a blended growth potential of ~10.5% CAGR.","citations":[{"url":"https://www.marketresearchfuture.com/reports/b2b-lead-generation-market-26577","text":"2024 Market Size$ 10.09 Billion; CAGR (2025 - 2035) 11.33%."},{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"Demand Generation Software Market size was estimated at USD 6.96 billion in 2025; CAGR 9.76%."},{"url":"https://www.businessresearchinsights.com/market-reports/demand-generation-software-market-108750","text":"Valued at USD 6.56 billion in 2026, projected to touch USD 17.22 Billion by 2035 at a CAGR of 11.32%."}]},{"name":"Account-based marketing","description":"Targeted programs that identify high-value accounts, develop ICPs, and execute hyper-personalized, multi-channel campaigns to accelerate pipeline and align sales and marketing.","size":0.904,"cagr":14.9,"color":2,"productNames":["Lead Generation","Outbound","LinkedIn Content"],"methodology":"IndustryARC reports the ABM market size as $904M in 2023 (≈$0.904B). The same IndustryARC report includes two projections; it lists a market snapshot projecting growth to $3.9B by 2030 at a 14.9% CAGR. I used the 2023 reported size as the current market size and the 14.9% CAGR projection from the IndustryARC market snapshot as the growth potential, supported by high reported adoption and revenue gains for ABM programs.","citations":[{"url":"https://www.industryarc.com/research/account-based-marketing-(abm)-market-800562","text":"Account Based Market accounted for $904m in 2023"},{"url":"https://www.industryarc.com/research/account-based-marketing-(abm)-market-800562","text":"projected to grow at 14.9% CAGR through 2030 to reach $3.9bn"},{"url":"https://www.atlassian.com/blog/loom/account-based-marketing","text":"74% of account-based marketing programs reporting revenue growth"}]},{"name":"Sales engagement","description":"Personalized multi-channel outreach, engagement tracking, sequencing, and meeting booking to convert warm prospects into demos.","size":9.6,"cagr":14,"color":3,"productNames":["Outbound","Lead Generation"],"methodology":"Estimate anchored to multiple industry reports in the provided results. Fact.MR explicitly values the global sales engagement software market at US$9.6B in 2024 and projects a 14% CAGR. ResearchAndMarkets/GlobeNewswire projects growth from ~US$9B (2024) to US$25B (2031), and Persistence Market Research and other reports show similar mid-teens CAGRs (16.4%, 13.7%)—supporting a consensus CAGR ~14% and a 2024 market size near US$9–10B.","citations":[{"url":"https://www.factmr.com/report/sales-engagement-software-market","text":"Base Value(2024): 9.6 Bn; CAGR (2034): 14%."},{"url":"https://www.globenewswire.com/news-release/2024/11/04/2974282/28124/en/25-bn-sales-engagement-platform-markets-data-driven-sales-approaches-remote-work-and-distributed-teams-digital-transformation-driving-growth-global-trends-and-forecasts-2024-2031.html","text":"global sales engagement platforms market size is projected to grow from US$ 9 billion in 2024 to US$ 25 billion by 2031."},{"url":"https://www.persistencemarketresearch.com/market-research/sales-engagement-platform-market.asp","text":"Market Size (2026E) US$ 9.2 Bn; Projected Growth CAGR (2026 - 2033) 16.4%."},{"url":"https://www.wiseguyreports.com/reports/sales-engagement-software-market","text":"The Sales Engagement Software Market was valued at 6.08 USD Billion in 2024; CAGR ~13.7% (2026-2035)."}]},{"name":"LinkedIn content marketing","description":"Creation and management of ICP-aligned LinkedIn content, profile optimization, post production, and ad campaigns to build credibility and accelerate engagement.","size":20,"cagr":12,"color":4,"productNames":["LinkedIn Content"],"methodology":"Estimate derived from global content-marketing market figures in the results and reported CMP growth rates. Research Dive reports a $413.3B global content-marketing market (2022); content-marketing platforms grow more modestly (~6.5% CMP CAGR). Treating LinkedIn content marketing (organic content services, profile optimization, post production, and LinkedIn ads) as a focused B2B subset (roughly 4–6% of global content-marketing spend given LinkedIn’s B2B concentration and ad/agency demand) yields an estimated addressable market of about $16–25B; midpoint used: $20B. Growth potential (CAGR ~12%) reflects faster-than-platform-software expansion driven by continued LinkedIn adoption for B2B, higher CPMs for professional audiences, and ongoing shift of content budgets to paid+organic LinkedIn programs, positioned between CMP software CAGR (~6.5%) and overall content-marketing CAGR (~16.9%).","citations":[{"url":"https://www.researchdive.com/9168/content-marketing-market","text":"The global content marketing market size was $413.3 billion in 2022 and is predicted to grow with a CAGR of 16.9%."},{"url":"https://www.linkedin.com/pulse/market-size-growth-content-marketing-platforms-markrt-jf4ae","text":"The Content Marketing Platforms Market size is growing at a CAGR of 6.5% during the forecast period (2026 - 2033)."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://grouglobal.com","text":"Grou d.o.o."},{"url":"https://grouglobal.com/services/linkedin-content","text":"LinkedIn Content"},{"url":"https://grouglobal.com/services/lead-generation","text":"Lead Generation"},{"url":"https://grouglobal.com/services/outbound","text":"Outbound"},{"url":"https://www.marketresearchfuture.com/reports/b2b-lead-generation-market-26577","text":"2024 Market Size$ 10.09 Billion; CAGR (2025 - 2035) 11.33%."},{"url":"https://www.360iresearch.com/library/intelligence/demand-generation-software","text":"Demand Generation Software Market size was estimated at USD 6.96 billion in 2025; CAGR 9.76%."},{"url":"https://www.businessresearchinsights.com/market-reports/demand-generation-software-market-108750","text":"Valued at USD 6.56 billion in 2026, projected to touch USD 17.22 Billion by 2035 at a CAGR of 11.32%."},{"url":"https://www.industryarc.com/research/account-based-marketing-(abm)-market-800562","text":"Account Based Market accounted for $904m in 2023"},{"url":"https://www.atlassian.com/blog/loom/account-based-marketing","text":"74% of account-based marketing programs reporting revenue growth"},{"url":"https://www.factmr.com/report/sales-engagement-software-market","text":"Base Value(2024): 9.6 Bn; CAGR (2034): 14%."},{"url":"https://www.globenewswire.com/news-release/2024/11/04/2974282/28124/en/25-bn-sales-engagement-platform-markets-data-driven-sales-approaches-remote-work-and-distributed-teams-digital-transformation-driving-growth-global-trends-and-forecasts-2024-2031.html","text":"global sales engagement platforms market size is projected to grow from US$ 9 billion in 2024 to US$ 25 billion by 2031."},{"url":"https://www.persistencemarketresearch.com/market-research/sales-engagement-platform-market.asp","text":"Market Size (2026E) US$ 9.2 Bn; Projected Growth CAGR (2026 - 2033) 16.4%."},{"url":"https://www.wiseguyreports.com/reports/sales-engagement-software-market","text":"The Sales Engagement Software Market was valued at 6.08 USD Billion in 2024; CAGR ~13.7% (2026-2035)."},{"url":"https://www.researchdive.com/9168/content-marketing-market","text":"The global content marketing market size was $413.3 billion in 2022 and is predicted to grow with a CAGR of 16.9%."},{"url":"https://www.linkedin.com/pulse/market-size-growth-content-marketing-platforms-markrt-jf4ae","text":"The Content Marketing Platforms Market size is growing at a CAGR of 6.5% during the forecast period (2026 - 2033)."}]}