Knowingly Corporation

Gain insights into vendor performance to make confident technology decisions.

Empowers Executives with Tailored Insights for Informed Technology Decisions.

Accelerates executive decision-making with concise, actionable insights.

Empowers sales teams with actionable insights to enhance customer engagement and drive revenue.

Facilitates informed tech procurement decisions with data-driven insights.

Enable sales teams to articulate competitive advantages based on customer priorities and outcomes.

Capabilities that provide independent, lab-validated performance comparisons, TCO and time-to-value analysis, and procurement roadmaps to inform vendor selection and technical validation.

Products: Benchmark Report, GigaOm Radar

Collect and synthesize competitor data, produce battlecards and win/loss analysis to inform positioning and sales tactics.

Products: Compete Battlecards, GigaOm Radar

Persona-targeted, evidence-based briefs and syntheses that translate technical performance into business outcomes, risk implications, and rapid insights for C-level decision makers.

Products: CxO Brief, CxO Brief Lite, GigaOm Radar, Benchmark Report

Capabilities that equip revenue teams with battlecards, playbooks, objection-handling frameworks, and sales collateral to accelerate deal velocity.

Products: Sales Enablement, Compete Battlecards, GigaOm Radar

GigaOm Radar

GigaOm Radar is a syndicated research product delivering Radar Reports. It provides private, client-specific access to GigaOm Radar insights via a unique link for teams to explore vendor performance and market positioning. The Radar assets enable cross-functional use within the client organization to inform technology decisions with independent, practitioner-led analysis.

• Supports Credible Decision-Making
  Empowers organizations to base their technology choices on expert analysis shaped by real-world practitioner experience, ensuring choices are relevant and actionable.
• Aligns Messaging with Executive Concerns
  Enables vendors to tailor communications that resonate with executive priorities such as innovation, efficiency, and risk, facilitating engagement with decision-makers.
• Provides Exclusive Access to Insights
  Ensures that licensed teams can access tailored research insights, fueling informed decisions in their technology adoption processes.
• Enhances Collaboration Across Teams
  Allows various teams to utilize Radar insights for effective strategies, ultimately aligning efforts in technology evaluation and market engagement.

CxO Brief

CxO Brief translates technical performance into business outcomes for executive buyers, delivering persona‑specific evaluations, an At‑a‑Glance summary, and evidence‑based assessments to support quick, confident decisions.

• Highlights Core Value
  Delivers a concise, easily digestible overview that enables swift understanding of key insights.
• Supports Informed Decisions
  Relies on verifiable data and rigorous analysis to instill confidence in technology decisions.
• Tailors Assessments
  Provides evaluations that address the unique priorities and metrics relevant to each executive role.
• Generates Multiple Briefs
  Enables production of targeted insights for various stakeholders, enhancing engagement across the buying committee.
• Highlights Organizational Risk
  Facilitates understanding of potential risks associated with inaction, driving urgency in decision-making.
• Delivers Quick Insights
  Provides efficient insights that respect the schedules of busy executives without sacrificing depth.

CxO Brief Lite

CxO Brief Lite is an executive-oriented summary derived from the Radar analysis. It provides a concise, persona-targeted evaluation that blends market insights with vendor context, enabling fast, informed decisions at the leadership level.

• Delivers Quick Insights
  Provides rapid understanding of key aspects, facilitating faster decision-making.
• Tailored For Executives
  Addresses the specific needs and concerns of senior leadership, ensuring relevance and impact.
• Supports Informed Decisions
  Utilizes verified data to enhance credibility and effectiveness in decision-making processes.
• Customizes Insights
  Integrates specific vendor insights with broader market analysis for precision and context.
• Speeds Up Production
  Enables rapid deployment of insights, minimizing delays in executive engagement.

Sales Enablement

Sales Enablement provides derivative guidance that translates Radar research into sales-focused assets and playbooks, helping teams articulate analyst insights, navigate competitive discussions, and drive higher-value customer engagements.

• Create Sales-Ready Content
  Converts complex research insights into usable sales assets that resonate with buyers.
• Enhance Competitive Edge
  Provides frameworks for discussing competition effectively, helping sales personnel navigate objections.
• Align Messaging with Revenue Goals
  Ensures sales teams convey messages that directly link to revenue objectives, enhancing their impact.
• Shorten Sales Cycles
  Sales Enablement strategies enhance engagement speed, allowing teams to close deals faster.
• Simplify Complex Concepts
  Helps sales teams articulate the value of complex technologies in relatable terms for decision-makers.

Benchmark Report

Benchmark Report offers objective, third-party performance comparisons of vendor solutions in cloud environments, providing data-backed clarity that supports procurement and sales enablement with credible evidence.

• Understand Financial Implications
  Equips stakeholders with an analysis of cost components and expected returns on investment, enhancing financial planning and risk assessment.
• Back Claims with Data
  Ensures that technical specifications are validated through rigorous testing, enhancing credibility during sales processes.
• Establish Confidence Through Facts
  Provides a clear understanding of how vendor solutions perform under realistic conditions, aiding trust in technology procurement.
• Gain Insights into Performance
  Delivers comprehensive data covering crucial operational parameters, ensuring informed technology investment decisions.
• Streamline Your Evaluation Process
  Facilitates efficient internal evaluations by aligning technical requirements with expected business outcomes.

Compete Battlecards

Compete Battlecards are competitive analysis assets that translate product differentiation into buyer-centered messaging and executive buy-in, helping sales teams articulate value and counter competitors.

• Emphasize Buyer Priorities
  Translates competitive analysis into relevant messaging for buyers, enhancing engagement and clarity.
• Elevate Sales Conversations
  Facilitates discussions that resonate with buyer needs, making the sales process more effective.
• Streamline Decision Frameworks
  Helps buyers visualize how solutions address their operational challenges and strategic goals.
• Foster Executive Engagement
  Enables teams to gain approval from decision-makers by presenting validated insights.
• Clarify Investment Risks
  Provides a comprehensive understanding of risks and returns, fostering confident decision-making.