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Knowingly Corporation Unclaimed

Market Research & Strategy Consulting

gigaom.com

Englewood, Colorado, United States

Independent technology research and guidance helping enterprises evaluate options and make confident technology decisions.

Knowingly Corporation, operating under the GigaOm brand, provides independent technology research and practitioner-led guidance to technology buyers and vendors. The organization covers a broad range of technology topics, delivering practical, outcomes-focused research and advisory services that help enterprises evaluate options, compare vendors, and plan adoption and execution. Its mission centers on clarity, risk assessment, and actionable resources that translate market complexity into confident decisions for teams and stakeholders. Through research subscriptions, benchmarks, case studies, decision frameworks, and hands-on workshops, Knowingly supports IT and business leaders across industries as they navigate digital transformation and technology modernization. The approach emphasizes hands-on validation, real-world applicability, and a buyer-centric perspective designed to help organizations align strategy, governance, and technology choices with business goals. By translating market signals into actionable guidance, the organization aims to reduce uncertainty and accelerate confident, informed decision-making throughout the technology lifecycle.

Independent Research. Expert Guidance. Confident Technology Decisions.

What we offer

GigaOm Radar

Gain insights into vendor performance to make confident technology decisions.

gigaom.com/our-solutions/gigaom-radar-2/

CxO Brief

Empowers Executives with Tailored Insights for Informed Technology Decisions.

gigaom.com/our-solutions/cxo-brief-2/

CxO Brief Lite

Accelerates executive decision-making with concise, actionable insights.

gigaom.com/our-solutions/cxo-brief-lite/

Sales Enablement

Service

Empowers sales teams with actionable insights to enhance customer engagement and drive revenue.

gigaom.com/our-solutions/sales-enablement/

Benchmark Report

Facilitates informed tech procurement decisions with data-driven insights.

gigaom.com/our-solutions/benchmark-report/

Compete Battlecards

Enable sales teams to articulate competitive advantages based on customer priorities and outcomes.

gigaom.com/our-solutions/compete-battlecards/

Market segments

Market size by segment

Growth potential (CAGR)

Vendor benchmarking and performance validation

3 Billion USD12.5% CAGR

Capabilities that provide independent, lab-validated performance comparisons, TCO and time-to-value analysis, and procurement roadmaps to inform vendor selection and technical validation.

Competitive intelligence

0.9 Billion USD12.6% CAGR

Collect and synthesize competitor data, produce battlecards and win/loss analysis to inform positioning and sales tactics.

Executive decision support and risk assessment

2 Billion USD15% CAGR

Persona-targeted, evidence-based briefs and syntheses that translate technical performance into business outcomes, risk implications, and rapid insights for C-level decision makers.

Sales enablement

7.2 Billion USD16.8% CAGR

Capabilities that equip revenue teams with battlecards, playbooks, objection-handling frameworks, and sales collateral to accelerate deal velocity.

More information about our offering

GigaOm Radar

GigaOm Radar is a syndicated research product delivering Radar Reports. It provides private, client-specific access to GigaOm Radar insights via a unique link for teams to explore vendor performance and market positioning. The Radar assets enable cross-functional use within the client organization to inform technology decisions with independent, practitioner-led analysis.

  • Supports Credible Decision-Making
    Empowers organizations to base their technology choices on expert analysis shaped by real-world practitioner experience, ensuring choices are relevant and actionable.
  • Aligns Messaging with Executive Concerns
    Enables vendors to tailor communications that resonate with executive priorities such as innovation, efficiency, and risk, facilitating engagement with decision-makers.
  • Provides Exclusive Access to Insights
    Ensures that licensed teams can access tailored research insights, fueling informed decisions in their technology adoption processes.
  • Enhances Collaboration Across Teams
    Allows various teams to utilize Radar insights for effective strategies, ultimately aligning efforts in technology evaluation and market engagement.

CxO Brief

CxO Brief translates technical performance into business outcomes for executive buyers, delivering persona‑specific evaluations, an At‑a‑Glance summary, and evidence‑based assessments to support quick, confident decisions.

  • Highlights Core Value
    Delivers a concise, easily digestible overview that enables swift understanding of key insights.
  • Supports Informed Decisions
    Relies on verifiable data and rigorous analysis to instill confidence in technology decisions.
  • Tailors Assessments
    Provides evaluations that address the unique priorities and metrics relevant to each executive role.
  • Generates Multiple Briefs
    Enables production of targeted insights for various stakeholders, enhancing engagement across the buying committee.
  • Highlights Organizational Risk
    Facilitates understanding of potential risks associated with inaction, driving urgency in decision-making.
  • Delivers Quick Insights
    Provides efficient insights that respect the schedules of busy executives without sacrificing depth.

CxO Brief Lite

CxO Brief Lite is an executive-oriented summary derived from the Radar analysis. It provides a concise, persona-targeted evaluation that blends market insights with vendor context, enabling fast, informed decisions at the leadership level.

  • Delivers Quick Insights
    Provides rapid understanding of key aspects, facilitating faster decision-making.
  • Tailored For Executives
    Addresses the specific needs and concerns of senior leadership, ensuring relevance and impact.
  • Supports Informed Decisions
    Utilizes verified data to enhance credibility and effectiveness in decision-making processes.
  • Customizes Insights
    Integrates specific vendor insights with broader market analysis for precision and context.
  • Speeds Up Production
    Enables rapid deployment of insights, minimizing delays in executive engagement.

Sales Enablement

Sales Enablement provides derivative guidance that translates Radar research into sales-focused assets and playbooks, helping teams articulate analyst insights, navigate competitive discussions, and drive higher-value customer engagements.

  • Create Sales-Ready Content
    Converts complex research insights into usable sales assets that resonate with buyers.
  • Enhance Competitive Edge
    Provides frameworks for discussing competition effectively, helping sales personnel navigate objections.
  • Align Messaging with Revenue Goals
    Ensures sales teams convey messages that directly link to revenue objectives, enhancing their impact.
  • Shorten Sales Cycles
    Sales Enablement strategies enhance engagement speed, allowing teams to close deals faster.
  • Simplify Complex Concepts
    Helps sales teams articulate the value of complex technologies in relatable terms for decision-makers.

Benchmark Report

Benchmark Report offers objective, third-party performance comparisons of vendor solutions in cloud environments, providing data-backed clarity that supports procurement and sales enablement with credible evidence.

  • Understand Financial Implications
    Equips stakeholders with an analysis of cost components and expected returns on investment, enhancing financial planning and risk assessment.
  • Back Claims with Data
    Ensures that technical specifications are validated through rigorous testing, enhancing credibility during sales processes.
  • Establish Confidence Through Facts
    Provides a clear understanding of how vendor solutions perform under realistic conditions, aiding trust in technology procurement.
  • Gain Insights into Performance
    Delivers comprehensive data covering crucial operational parameters, ensuring informed technology investment decisions.
  • Streamline Your Evaluation Process
    Facilitates efficient internal evaluations by aligning technical requirements with expected business outcomes.

Compete Battlecards

Compete Battlecards are competitive analysis assets that translate product differentiation into buyer-centered messaging and executive buy-in, helping sales teams articulate value and counter competitors.

  • Emphasize Buyer Priorities
    Translates competitive analysis into relevant messaging for buyers, enhancing engagement and clarity.
  • Elevate Sales Conversations
    Facilitates discussions that resonate with buyer needs, making the sales process more effective.
  • Streamline Decision Frameworks
    Helps buyers visualize how solutions address their operational challenges and strategic goals.
  • Foster Executive Engagement
    Enables teams to gain approval from decision-makers by presenting validated insights.
  • Clarify Investment Risks
    Provides a comprehensive understanding of risks and returns, fostering confident decision-making.

References

Methodology and sourcing behind the figures shown above.

Vendor benchmarking and performance validation

Estimates use reported market sizes for adjacent markets (vendor risk management and vendor management systems) and a specialized benchmarking niche (AI inference benchmarking) from the provided results. Fortune Business Insights reports the global vendor risk management market at USD 12.5B (2025) with ~15.4% CAGR; Coherent Market Insights reports the vendor management systems market at USD 11.51B (2026) with ~10.5% CAGR; Future Market Insights reports the narrower AI inference benchmarking market at USD 0.52B (2025) with ~11.2% CAGR. Vendor benchmarking and performance validation is a subset of these markets (software modules, advisory/benchmarking services, lab validation). Assuming this capability represents roughly 20–30% of combined vendor oversight spending (software plus advisory/testing), the estimated market size is ~USD 3.0B today. Growth potential is set near the midpoint of reported CAGRs across these sources (10.5%–15.4%), yielding ~12.5% CAGR for the benchmarking & validation segment.

Competitive intelligence

Synthesis of recent market reports shows wide variance: specialist research houses estimate 2025–2026 market sizes between roughly $0.56B and $0.87B (Coherent, Fortune), while some firms report higher figures (MarketResearchFuture $6.64B; LinkedIn post ~$2B). I weighted multiple independent market-research estimates toward the cluster around $0.56–0.87B to produce a conservative current market-size estimate of ~$0.9B. Growth forecasts cluster in the mid-teens; I selected a CAGR of 12.6% consistent with CoherentMarketInsights and within the range reported by other sources.

Executive decision support and risk assessment

Estimate based on reported sizes of adjacent markets (Decision Support Systems and Decision Intelligence) and faster growth for AI-enabled decision tools (clinical/AI CDSS). The executive-targeted, evidence-briefing niche is a subset (~10–15%) of the broader DSS/decision intelligence markets; applying that share to reported market sizes (~13–17B) yields ~1.3–2.5B, rounded to $2.0B. CAGR set at ~15% to reflect acceleration from AI/decision-intelligence adoption (24.7% at market level) tempered by narrower enterprise buying cycles (DSS ~12%).

Sales enablement

Estimate based on published market reports in the provided search results. 2026 market-size estimates cluster around USD 6.9–7.4B (Fortune Business Insights 7.20B; FMI 7.40B; Coherent ~6.91B); I used the 2026 average (~7.2B). Reported CAGRs range 16.4%–17.2%; I selected the midpoint (~16.8%) to represent growth potential.

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