Knowingly Corporation Unclaimed
Market Research & Strategy Consulting
Englewood, Colorado, United States
Independent technology research and guidance helping enterprises evaluate options and make confident technology decisions.
Knowingly Corporation, operating under the GigaOm brand, provides independent technology research and practitioner-led guidance to technology buyers and vendors. The organization covers a broad range of technology topics, delivering practical, outcomes-focused research and advisory services that help enterprises evaluate options, compare vendors, and plan adoption and execution. Its mission centers on clarity, risk assessment, and actionable resources that translate market complexity into confident decisions for teams and stakeholders. Through research subscriptions, benchmarks, case studies, decision frameworks, and hands-on workshops, Knowingly supports IT and business leaders across industries as they navigate digital transformation and technology modernization. The approach emphasizes hands-on validation, real-world applicability, and a buyer-centric perspective designed to help organizations align strategy, governance, and technology choices with business goals. By translating market signals into actionable guidance, the organization aims to reduce uncertainty and accelerate confident, informed decision-making throughout the technology lifecycle.
Independent Research. Expert Guidance. Confident Technology Decisions.
What we offer
GigaOm Radar
Gain insights into vendor performance to make confident technology decisions.
gigaom.com/our-solutions/gigaom-radar-2/CxO Brief
Empowers Executives with Tailored Insights for Informed Technology Decisions.
gigaom.com/our-solutions/cxo-brief-2/CxO Brief Lite
Accelerates executive decision-making with concise, actionable insights.
gigaom.com/our-solutions/cxo-brief-lite/Sales Enablement
Empowers sales teams with actionable insights to enhance customer engagement and drive revenue.
gigaom.com/our-solutions/sales-enablement/Benchmark Report
Facilitates informed tech procurement decisions with data-driven insights.
gigaom.com/our-solutions/benchmark-report/Compete Battlecards
Enable sales teams to articulate competitive advantages based on customer priorities and outcomes.
gigaom.com/our-solutions/compete-battlecards/Market segments
Market size by segment
Growth potential (CAGR)
Vendor benchmarking and performance validation
Capabilities that provide independent, lab-validated performance comparisons, TCO and time-to-value analysis, and procurement roadmaps to inform vendor selection and technical validation.
Competitive intelligence
Collect and synthesize competitor data, produce battlecards and win/loss analysis to inform positioning and sales tactics.
Executive decision support and risk assessment
Persona-targeted, evidence-based briefs and syntheses that translate technical performance into business outcomes, risk implications, and rapid insights for C-level decision makers.
Sales enablement
Capabilities that equip revenue teams with battlecards, playbooks, objection-handling frameworks, and sales collateral to accelerate deal velocity.
More information about our offering
GigaOm Radar
GigaOm Radar is a syndicated research product delivering Radar Reports. It provides private, client-specific access to GigaOm Radar insights via a unique link for teams to explore vendor performance and market positioning. The Radar assets enable cross-functional use within the client organization to inform technology decisions with independent, practitioner-led analysis.
- Supports Credible Decision-MakingEmpowers organizations to base their technology choices on expert analysis shaped by real-world practitioner experience, ensuring choices are relevant and actionable.
- Aligns Messaging with Executive ConcernsEnables vendors to tailor communications that resonate with executive priorities such as innovation, efficiency, and risk, facilitating engagement with decision-makers.
- Provides Exclusive Access to InsightsEnsures that licensed teams can access tailored research insights, fueling informed decisions in their technology adoption processes.
- Enhances Collaboration Across TeamsAllows various teams to utilize Radar insights for effective strategies, ultimately aligning efforts in technology evaluation and market engagement.
CxO Brief
CxO Brief translates technical performance into business outcomes for executive buyers, delivering persona‑specific evaluations, an At‑a‑Glance summary, and evidence‑based assessments to support quick, confident decisions.
- Highlights Core ValueDelivers a concise, easily digestible overview that enables swift understanding of key insights.
- Supports Informed DecisionsRelies on verifiable data and rigorous analysis to instill confidence in technology decisions.
- Tailors AssessmentsProvides evaluations that address the unique priorities and metrics relevant to each executive role.
- Generates Multiple BriefsEnables production of targeted insights for various stakeholders, enhancing engagement across the buying committee.
- Highlights Organizational RiskFacilitates understanding of potential risks associated with inaction, driving urgency in decision-making.
- Delivers Quick InsightsProvides efficient insights that respect the schedules of busy executives without sacrificing depth.
CxO Brief Lite
CxO Brief Lite is an executive-oriented summary derived from the Radar analysis. It provides a concise, persona-targeted evaluation that blends market insights with vendor context, enabling fast, informed decisions at the leadership level.
- Delivers Quick InsightsProvides rapid understanding of key aspects, facilitating faster decision-making.
- Tailored For ExecutivesAddresses the specific needs and concerns of senior leadership, ensuring relevance and impact.
- Supports Informed DecisionsUtilizes verified data to enhance credibility and effectiveness in decision-making processes.
- Customizes InsightsIntegrates specific vendor insights with broader market analysis for precision and context.
- Speeds Up ProductionEnables rapid deployment of insights, minimizing delays in executive engagement.
Sales Enablement
Sales Enablement provides derivative guidance that translates Radar research into sales-focused assets and playbooks, helping teams articulate analyst insights, navigate competitive discussions, and drive higher-value customer engagements.
- Create Sales-Ready ContentConverts complex research insights into usable sales assets that resonate with buyers.
- Enhance Competitive EdgeProvides frameworks for discussing competition effectively, helping sales personnel navigate objections.
- Align Messaging with Revenue GoalsEnsures sales teams convey messages that directly link to revenue objectives, enhancing their impact.
- Shorten Sales CyclesSales Enablement strategies enhance engagement speed, allowing teams to close deals faster.
- Simplify Complex ConceptsHelps sales teams articulate the value of complex technologies in relatable terms for decision-makers.
Benchmark Report
Benchmark Report offers objective, third-party performance comparisons of vendor solutions in cloud environments, providing data-backed clarity that supports procurement and sales enablement with credible evidence.
- Understand Financial ImplicationsEquips stakeholders with an analysis of cost components and expected returns on investment, enhancing financial planning and risk assessment.
- Back Claims with DataEnsures that technical specifications are validated through rigorous testing, enhancing credibility during sales processes.
- Establish Confidence Through FactsProvides a clear understanding of how vendor solutions perform under realistic conditions, aiding trust in technology procurement.
- Gain Insights into PerformanceDelivers comprehensive data covering crucial operational parameters, ensuring informed technology investment decisions.
- Streamline Your Evaluation ProcessFacilitates efficient internal evaluations by aligning technical requirements with expected business outcomes.
Compete Battlecards
Compete Battlecards are competitive analysis assets that translate product differentiation into buyer-centered messaging and executive buy-in, helping sales teams articulate value and counter competitors.
- Emphasize Buyer PrioritiesTranslates competitive analysis into relevant messaging for buyers, enhancing engagement and clarity.
- Elevate Sales ConversationsFacilitates discussions that resonate with buyer needs, making the sales process more effective.
- Streamline Decision FrameworksHelps buyers visualize how solutions address their operational challenges and strategic goals.
- Foster Executive EngagementEnables teams to gain approval from decision-makers by presenting validated insights.
- Clarify Investment RisksProvides a comprehensive understanding of risks and returns, fostering confident decision-making.
References
Methodology and sourcing behind the figures shown above.
Vendor benchmarking and performance validation
Estimates use reported market sizes for adjacent markets (vendor risk management and vendor management systems) and a specialized benchmarking niche (AI inference benchmarking) from the provided results. Fortune Business Insights reports the global vendor risk management market at USD 12.5B (2025) with ~15.4% CAGR; Coherent Market Insights reports the vendor management systems market at USD 11.51B (2026) with ~10.5% CAGR; Future Market Insights reports the narrower AI inference benchmarking market at USD 0.52B (2025) with ~11.2% CAGR. Vendor benchmarking and performance validation is a subset of these markets (software modules, advisory/benchmarking services, lab validation). Assuming this capability represents roughly 20–30% of combined vendor oversight spending (software plus advisory/testing), the estimated market size is ~USD 3.0B today. Growth potential is set near the midpoint of reported CAGRs across these sources (10.5%–15.4%), yielding ~12.5% CAGR for the benchmarking & validation segment.
- The global vendor risk management market size was valued at USD 12.5 billion in 2025; CAGR 15.38% from 2026–2034.
- Global Vendor Management Systems Market is estimated to be valued at USD 11.51 Bn in 2026; CAGR 10.5% (2026–2033).
- AI inference hardware performance benchmarking test systems market was valued at USD 520.0 million in 2025; CAGR 11.2% (2026–2036).
Competitive intelligence
Synthesis of recent market reports shows wide variance: specialist research houses estimate 2025–2026 market sizes between roughly $0.56B and $0.87B (Coherent, Fortune), while some firms report higher figures (MarketResearchFuture $6.64B; LinkedIn post ~$2B). I weighted multiple independent market-research estimates toward the cluster around $0.56–0.87B to produce a conservative current market-size estimate of ~$0.9B. Growth forecasts cluster in the mid-teens; I selected a CAGR of 12.6% consistent with CoherentMarketInsights and within the range reported by other sources.
- Global competitive intelligence tools market valued at USD 557.6 Mn in 2026; CAGR 12.6% (2026–2033).
- The global competitive intelligence tools market size was valued at USD 0.71 billion in 2025; CAGR 21.17% (2026–2034).
- 2024 Market Size $6.64 Billion; CAGR (2025–2035) 8.82%.
- Currently, the Competitive Intelligence Software market is valued at approximately $2 billion; projected CAGR 11.6% (2026–2033).
Executive decision support and risk assessment
Estimate based on reported sizes of adjacent markets (Decision Support Systems and Decision Intelligence) and faster growth for AI-enabled decision tools (clinical/AI CDSS). The executive-targeted, evidence-briefing niche is a subset (~10–15%) of the broader DSS/decision intelligence markets; applying that share to reported market sizes (~13–17B) yields ~1.3–2.5B, rounded to $2.0B. CAGR set at ~15% to reflect acceleration from AI/decision-intelligence adoption (24.7% at market level) tempered by narrower enterprise buying cycles (DSS ~12%).
- Decision Support System (DSS) Market was estimated at 16.63 USD Billion in 2024; CAGR 12.12% (2025-2035).
- Global decision intelligence market size was estimated at USD 13.3 billion in 2024; CAGR 24.7% (2024-2030).
- AI‑powered Clinical Decision Support Market size is estimated at USD 0.87 billion in 2025; CAGR 15.6% (2025-2030).
- Clinical Decision Support Systems (CDSS) Market Size is valued at 2.45 Billion in 2025 and is predicted to reach 6.17 Billion by 2035 at a 9.8% CAGR.
Sales enablement
Estimate based on published market reports in the provided search results. 2026 market-size estimates cluster around USD 6.9–7.4B (Fortune Business Insights 7.20B; FMI 7.40B; Coherent ~6.91B); I used the 2026 average (~7.2B). Reported CAGRs range 16.4%–17.2%; I selected the midpoint (~16.8%) to represent growth potential.
- Global market size was valued at USD 6.13 billion in 2025; projected to USD 7.20 billion in 2026; CAGR of 17.20%.
- Market was valued at USD 6.36 billion in 2025 and is estimated at USD 7.40 billion in 2026; CAGR 16.4% (2026–2036).
- Estimated at USD 6.91 Bn in 2026 and expected to reach USD 20.02 Bn by 2033; CAGR 16.4% (2026–2033).
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