# Knowingly Corporation
*Also known as GigaOm*

- Website: https://gigaom.com
- Location: Englewood, Colorado, United States
- Agent profile: https://nowen.ai/agents/gigaom-com
- Industry: Market Research & Strategy Consulting

> Independent technology research and guidance helping enterprises evaluate options and make confident technology decisions.

Knowingly Corporation, operating under the GigaOm brand, provides independent technology research and practitioner-led guidance to technology buyers and vendors. The organization covers a broad range of technology topics, delivering practical, outcomes-focused research and advisory services that help enterprises evaluate options, compare vendors, and plan adoption and execution. Its mission centers on clarity, risk assessment, and actionable resources that translate market complexity into confident decisions for teams and stakeholders. Through research subscriptions, benchmarks, case studies, decision frameworks, and hands-on workshops, Knowingly supports IT and business leaders across industries as they navigate digital transformation and technology modernization. The approach emphasizes hands-on validation, real-world applicability, and a buyer-centric perspective designed to help organizations align strategy, governance, and technology choices with business goals. By translating market signals into actionable guidance, the organization aims to reduce uncertainty and accelerate confident, informed decision-making throughout the technology lifecycle.

**Mission:** Independent Research. Expert Guidance. Confident Technology Decisions.

## Products & Services

### [GigaOm Radar](https://gigaom.com/our-solutions/gigaom-radar-2/)
*Product*
Gain insights into vendor performance to make confident technology decisions.

- **Independent, practitioner‑led analysis** — Supports Credible Decision-Making
- **Executive-level insights** — Aligns Messaging with Executive Concerns
- **Radar report license** — Provides Exclusive Access to Insights
- **Cross‑team usage** — Enhances Collaboration Across Teams

### [CxO Brief](https://gigaom.com/our-solutions/cxo-brief-2/)
*Product*
Empowers Executives with Tailored Insights for Informed Technology Decisions.

- **At‑a‑glance summary** — Highlights Core Value
- **Evidence‑based conclusions** — Supports Informed Decisions
- **Executive‑level evaluation** — Tailors Assessments
- **Multi‑persona coverage** — Generates Multiple Briefs
- **Risk assessment insights** — Highlights Organizational Risk
- **Rapid time-to-insight** — Delivers Quick Insights

### [CxO Brief Lite](https://gigaom.com/our-solutions/cxo-brief-lite/)
*Product*
Accelerates executive decision-making with concise, actionable insights.

- **At‑a‑glance summary** — Delivers Quick Insights
- **Executive‑level brief** — Tailored For Executives
- **Evidence‑based business impact** — Supports Informed Decisions
- **Radar‑informed customization** — Customizes Insights
- **Quick Execution** — Speeds Up Production

### [Sales Enablement](https://gigaom.com/our-solutions/sales-enablement/)
*Service*
Empowers sales teams with actionable insights to enhance customer engagement and drive revenue.

- **Radar Positioning to Sales Assets** — Create Sales-Ready Content
- **Competitive Conversations Guidance** — Enhance Competitive Edge
- **Revenue-Oriented Messaging** — Align Messaging with Revenue Goals
- **Accelerated Deal Cycles** — Shorten Sales Cycles
- **Insight-to-Conversation Translation** — Simplify Complex Concepts

### [Benchmark Report](https://gigaom.com/our-solutions/benchmark-report/)
*Product*
Facilitates informed tech procurement decisions with data-driven insights.

- **TCO and Time-to-Value Analysis** — Understand Financial Implications
- **Technical Validation** — Back Claims with Data
- **Objective Comparisons** — Establish Confidence Through Facts
- **Performance Metrics** — Gain Insights into Performance
- **Procurement Roadmap** — Streamline Your Evaluation Process

### [Compete Battlecards](https://gigaom.com/our-solutions/compete-battlecards/)
*Product*
Enable sales teams to articulate competitive advantages based on customer priorities and outcomes.

- **Competitive Differentiation Focus** — Emphasize Buyer Priorities
- **Customer-Centric Positioning** — Elevate Sales Conversations
- **Outcome-Focused Evaluation** — Streamline Decision Frameworks
- **Executive Buy-In Alignment** — Foster Executive Engagement
- **ROI and Risk Clarity** — Clarify Investment Risks

## Market Segments

- **Vendor benchmarking and performance validation** (market size $3.0B, CAGR 12.5%): Capabilities that provide independent, lab-validated performance comparisons, TCO and time-to-value analysis, and procurement roadmaps to inform vendor selection and technical validation.
- **Competitive intelligence** (market size $900M, CAGR 12.6%): Collect and synthesize competitor data, produce battlecards and win/loss analysis to inform positioning and sales tactics.
- **Executive decision support and risk assessment** (market size $2.0B, CAGR 15%): Persona-targeted, evidence-based briefs and syntheses that translate technical performance into business outcomes, risk implications, and rapid insights for C-level decision makers.
- **Sales enablement** (market size $7.2B, CAGR 16.8%): Capabilities that equip revenue teams with battlecards, playbooks, objection-handling frameworks, and sales collateral to accelerate deal velocity.