FAFunnel AB logo

Funnel AB Unclaimed

Marketing Analytics

funnel.io

Stockholm, Sweden

A global SaaS company delivering data-centric marketing insights for marketing and data teams.

Funnel is an internationally operating software-as-a-service company serving marketers and data teams. It enables customers to centralize and model marketing data, measure performance, and share insights, helping thousands of mid-market and enterprise businesses work smarter with data. The organization emphasizes data trust, security, and scalable data workflows to empower informed decision-making across global client teams.

We help marketing and data teams trust the data behind their decisions.

What we offer

Funnel Data Hub

Centralize and harmonize your marketing data for trusted insights and reporting.

funnel.io/data-hub

Funnel Connectors

Access a vast library of marketing data sources with no-code setup and custom options.

funnel.io/all-data-sources

Funnel Destinations

Effortlessly send your marketing data to over 40 destinations for better insights and reporting.

funnel.io/all-data-destinations

Funnel Integrate

Streamline data integration with seamless no-code solutions for precise analytics.

funnel.io/data-integration

Funnel Measure

Enhance decision-making with precise insights and optimize marketing performance using Funnel Measure.

funnel.io/measure

Funnel Report

Create fast, reliable marketing reports from a single source of truth.

funnel.io/report

Funnel MCP

Connects marketing data to AI tools for seamless analytics and insights.

funnel.io/funnel-mcp

Funnel Dashboards

Accelerate your marketing reporting with customizable dashboards and unified data from over 600 sources.

funnel.io/templates

Market segments

Market size by segment

Growth potential (CAGR)

Marketing data integration

1.8 Billion USD14% CAGR

Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.

Marketing measurement and attribution

5.4 Billion USD15.2% CAGR

Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.

Marketing reporting and dashboards

1.42 Billion USD8.9% CAGR

Pre-built and customizable dashboards, automated exports, and interactive visualizations built on a single source of truth for fast, reliable marketing reporting.

Natural language marketing data access

5.5 Billion USD20% CAGR

Capabilities that enable querying and analysis of marketing data via natural language and agentic AI, connecting data to LLMs and exporting insights to analytics destinations.

More information about our offering

Funnel Data Hub

Funnel Data Hub is the one source of truth for marketing data. It collects, stores, and models all your marketing data in one governed layer, ensuring every attribution, measurement, and decision runs on the same numbers. It offers 600+ connectors, a built-in semantic layer, and flexible data destinations to centralize and harmonize data across teams.

  • Bring Data Seamlessly
    Integrate your marketing platforms quickly without coding, ensuring you have the latest data at your fingertips.
  • Automate Data Actions
    Leverage AI to minimize manual efforts and enhance accuracy in your data processes, driving better insights.
  • Maintain Data Integrity
    Ensure consistency and trust in your data for accurate reporting and analysis, eliminating discrepancies.
  • Standardize Metrics Easily
    Facilitate meaningful comparisons across diverse marketing channels, improving strategic decision-making.
  • Export Data Effortlessly
    Simplify data sharing with seamless integration to various BI tools and platforms to enhance your analytical capabilities.

Funnel Connectors

Funnel Connectors is the library of data sources that feeds Funnel. It provides access to a broad library of data sources, with no-code setup and privacy-conscious handling. It supports core connectors included in all plans and custom connectors on request.

  • Integrate Without Coding
    Enjoy a seamless setup process, allowing users to connect various data sources quickly without technical assistance.
  • Ensure Data Privacy
    Adhere to stringent data handling standards, assuring clients of high levels of data security and privacy compliance.
  • Request Custom Integrations
    Tailor your data needs by requesting custom connectors, resulting in flexible solutions that enhance overall data utility.
  • Guarantee Continuity
    Automatically maintain up-to-date connections, ensuring reliable data flows without manual intervention.

Funnel Destinations

Funnel Destinations is the destination library that sends your data wherever your teams work. It covers a wide range of platforms, including data warehouses, BI tools, and AI destinations, with a broad set of destinations supported.

  • Access 40+ Destinations
    Utilize a diverse range of platforms to send your data, making reporting and insights seamless.
  • Secure Data Transfers
    Maintain data integrity and compliance with secure connections to each destination.
  • Enable Real-Time Insights
    Save time and enhance decision-making with automated data delivery to your dashboards and reports.
  • Create Tailored Solutions
    Have flexibility to accommodate unique business requirements and ensure a perfect fit for your team's needs.

Funnel Integrate

Funnel Integrate moves data into your data warehouse with a no-code pipeline. It enables you to connect sources and push data where your analytics and decision-making live.

  • Facilitates Effortless Data Transfers
    Funnel Integrate offers no-code solutions for data movement, making integration accessible to teams without technical expertise, reducing reliance on developers.
  • Unifies Diverse Data Sources
    Easily connect various data sources, allowing businesses to create a holistic view of their data for comprehensive analytics.
  • Secure Data Management
    Funnel Integrate adheres to top security and privacy standards, guaranteeing that all data handling complies with necessary regulations, thus protecting sensitive customer information.
  • Ensures Current Data Availability
    Real-time syncing capabilities allow businesses to access the most recent data, facilitating timely decision-making and analysis.
  • Optimizes Data for Analytics
    Through flexible transformation options, users can ensure data is tailored to meet specific analytical needs without manual intervention.

Funnel Measure

Funnel Measure provides marketing measurement that you can act on. It triangulates MMM, data-driven MTA, and incrementality testing to quantify the true impact of marketing investments and supports scenario forecasting to optimize the mix.

  • Understand Channel Contributions
    Gain insights into how each channel adds value beyond just the final click, leading to more informed strategic decisions.
  • Quantify True Impact
    Utilize advanced methods to assess marketing effectiveness, isolating the genuine influence of each channel while mitigating biases.
  • Optimize Marketing Mix
    Predict various marketing outcomes and adjust expenditures dynamically to enhance overall campaign performance.
  • Continuous Insights
    Stay informed with real-time updates, enabling quick strategic adjustments based on the latest data.
  • Leverage a Unified Data Foundation
    Ensure your marketing data is consistently managed and easily accessible, improving reliability in reporting and analysis.

Funnel Report

Funnel Report delivers powerful marketing reporting based on a single source of truth. It enables fast, reliable, and easy-to-understand reports and dashboards, supporting exporting to Funnel Dashboards and popular BI tools, with an architecture that surfaces patterns and insights in plain language.

  • Ensure Data Consistency
    Rely on a singular, unified data hub for dependable reporting, ensuring stakeholders have access to accurate data every time.
  • Integrate Seamlessly
    Transfer data seamlessly to Funnel Dashboards and other leading BI tools, enhancing your reporting workflow across platforms.
  • Surface Insights Easily
    Utilize intelligent agents to identify trends and present insights in a straightforward manner, aiding quick decision-making.
  • Automate Data Collection
    Streamline your reporting by automating data collection processes, allowing your team to focus on analysis and strategy.

Funnel MCP

Funnel MCP is an AI-native platform that adds agentic data capabilities between Funnel Data Hub and AI tools. It allows you to connect Funnel to Claude or ChatGPT via MCP, query your data from AI tools, and export to 40+ destinations.

  • Export To Multiple Platforms
    Easily connect and send your consolidated marketing data to over 40 destinations, ensuring your insights are accessible wherever needed.
  • Query Data With AI
    Utilize AI tools to directly interact with your marketing data, enabling efficient and meaningful data analysis and retrieval without switching contexts.
  • Unified Data View
    Eliminate data silos by integrating data from various channels, ensuring comprehensive insights that enhance decision-making.
  • Secure Data Handling
    Your marketing data is safeguarded with the highest security standards, ensuring compliance with GDPR, CCPA, and other regulations.
  • Flexible Deployment Options
    Empower various users in your organization with a no-code setup while also providing advanced functionalities for developers to scale and customize as needed.

Funnel Dashboards

Funnel Dashboards are pre-built templates for real marketing use cases. They are customizable with 13 chart and widget types and unify data from 600+ marketing platforms for rapid reporting and decision-making.

  • Template for Quick Reporting
    Use pre-built templates to quickly set up dashboards for various marketing scenarios.
  • Centralize Data Seamlessly
    Easily consolidate and visualize data from over 600 marketing platforms in one place.
  • Customize with Various Widgets
    Select from 13 different chart and widget types to effectively display your data.
  • Streamline Reporting Processes
    Reduce manual work and ensure that your dashboards are always up-to-date with automated data feeds.
  • Enhance Data Explore Experience
    Interact with the data in real-time for better insights and decision-making.

References

Methodology and sourcing behind the figures shown above.

Marketing data integration

Estimated marketing data integration market by applying a conservative share (≈10%) to published global data integration market figures (2025 baseline ~15–21B). Sources show overall data integration market sizes of USD ~11.4–20.98B (2022–2025) and CAGRs of ~10–13.6%. Marketing data integration is a function-specific subset likely to grow at or modestly above the broader market due to rising martech, real-time analytics, and personalization demand — hence a slightly higher CAGR estimate (14%).

Marketing measurement and attribution

Primary market estimates from industry research cover the marketing attribution/software segment that includes MMM, multi-touch attribution, and related measurement capabilities. Persistence Market Research (Jan 2026) explicitly values the market at US$5.4B in 2026 with a 15.2% CAGR to 2033. A separate industry source (cited via Flint) forecasts the attribution software market reaching US$10.10B by 2030 at a 13.6% CAGR, corroborating high-teens/low-teens growth potential for the segment.

Marketing reporting and dashboards

Primary estimate uses a focused “Marketing Dashboards” market report that places the segment at USD 1.42B in 2026 with an 8.9% CAGR (2026–2035). Broader dashboard-software and digital-marketing-software reports in the search results show larger markets (USD ~6.9B–6.88B) and higher CAGRs (≈10.7%–14.2%), which indicate upside in adjacent/expanded definitions; for the specific marketing-reporting-and-dashboards segment I selected the dedicated marketing dashboards forecast as the primary source.

Natural language marketing data access

Estimated by applying a reasonable share (≈8%) of the broader NLP market to the marketing-focused subset (natural-language marketing data access). Primary sources report global NLP market sizes (USD 36.8–69.1B baseline years) and CAGRs (≈18–25%). Given strong near-term demand for RAG, LLM connectors, martech integrations and agentic AI in marketing, I estimate the niche at about $5.5B today with a ~20% CAGR.

Related Organizations