Funnel AB

Centralize and harmonize your marketing data for trusted insights and reporting.

Access a vast library of marketing data sources with no-code setup and custom options.

Effortlessly send your marketing data to over 40 destinations for better insights and reporting.

Streamline data integration with seamless no-code solutions for precise analytics.

Enhance decision-making with precise insights and optimize marketing performance using Funnel Measure.

Create fast, reliable marketing reports from a single source of truth.

Connects marketing data to AI tools for seamless analytics and insights.

Accelerate your marketing reporting with customizable dashboards and unified data from over 600 sources.

Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.

Products: Funnel Connectors, Funnel Integrate, Funnel Destinations, Funnel Data Hub

Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.

Products: Funnel Measure, Funnel Data Hub, Funnel Report

Pre-built and customizable dashboards, automated exports, and interactive visualizations built on a single source of truth for fast, reliable marketing reporting.

Products: Funnel Dashboards, Funnel Report, Funnel Destinations

Capabilities that enable querying and analysis of marketing data via natural language and agentic AI, connecting data to LLMs and exporting insights to analytics destinations.

Products: Funnel MCP, Funnel Data Hub, Funnel Report

Funnel Data Hub

Funnel Data Hub is the one source of truth for marketing data. It collects, stores, and models all your marketing data in one governed layer, ensuring every attribution, measurement, and decision runs on the same numbers. It offers 600+ connectors, a built-in semantic layer, and flexible data destinations to centralize and harmonize data across teams.

• Bring Data Seamlessly
  Integrate your marketing platforms quickly without coding, ensuring you have the latest data at your fingertips.
• Automate Data Actions
  Leverage AI to minimize manual efforts and enhance accuracy in your data processes, driving better insights.
• Maintain Data Integrity
  Ensure consistency and trust in your data for accurate reporting and analysis, eliminating discrepancies.
• Standardize Metrics Easily
  Facilitate meaningful comparisons across diverse marketing channels, improving strategic decision-making.
• Export Data Effortlessly
  Simplify data sharing with seamless integration to various BI tools and platforms to enhance your analytical capabilities.

Funnel Connectors

Funnel Connectors is the library of data sources that feeds Funnel. It provides access to a broad library of data sources, with no-code setup and privacy-conscious handling. It supports core connectors included in all plans and custom connectors on request.

• Integrate Without Coding
  Enjoy a seamless setup process, allowing users to connect various data sources quickly without technical assistance.
• Ensure Data Privacy
  Adhere to stringent data handling standards, assuring clients of high levels of data security and privacy compliance.
• Request Custom Integrations
  Tailor your data needs by requesting custom connectors, resulting in flexible solutions that enhance overall data utility.
• Guarantee Continuity
  Automatically maintain up-to-date connections, ensuring reliable data flows without manual intervention.

Funnel Destinations

Funnel Destinations is the destination library that sends your data wherever your teams work. It covers a wide range of platforms, including data warehouses, BI tools, and AI destinations, with a broad set of destinations supported.

• Access 40+ Destinations
  Utilize a diverse range of platforms to send your data, making reporting and insights seamless.
• Secure Data Transfers
  Maintain data integrity and compliance with secure connections to each destination.
• Enable Real-Time Insights
  Save time and enhance decision-making with automated data delivery to your dashboards and reports.
• Create Tailored Solutions
  Have flexibility to accommodate unique business requirements and ensure a perfect fit for your team's needs.

Funnel Integrate

Funnel Integrate moves data into your data warehouse with a no-code pipeline. It enables you to connect sources and push data where your analytics and decision-making live.

• Facilitates Effortless Data Transfers
  Funnel Integrate offers no-code solutions for data movement, making integration accessible to teams without technical expertise, reducing reliance on developers.
• Unifies Diverse Data Sources
  Easily connect various data sources, allowing businesses to create a holistic view of their data for comprehensive analytics.
• Secure Data Management
  Funnel Integrate adheres to top security and privacy standards, guaranteeing that all data handling complies with necessary regulations, thus protecting sensitive customer information.
• Ensures Current Data Availability
  Real-time syncing capabilities allow businesses to access the most recent data, facilitating timely decision-making and analysis.
• Optimizes Data for Analytics
  Through flexible transformation options, users can ensure data is tailored to meet specific analytical needs without manual intervention.

Funnel Measure

Funnel Measure provides marketing measurement that you can act on. It triangulates MMM, data-driven MTA, and incrementality testing to quantify the true impact of marketing investments and supports scenario forecasting to optimize the mix.

• Understand Channel Contributions
  Gain insights into how each channel adds value beyond just the final click, leading to more informed strategic decisions.
• Quantify True Impact
  Utilize advanced methods to assess marketing effectiveness, isolating the genuine influence of each channel while mitigating biases.
• Optimize Marketing Mix
  Predict various marketing outcomes and adjust expenditures dynamically to enhance overall campaign performance.
• Continuous Insights
  Stay informed with real-time updates, enabling quick strategic adjustments based on the latest data.
• Leverage a Unified Data Foundation
  Ensure your marketing data is consistently managed and easily accessible, improving reliability in reporting and analysis.

Funnel Report

Funnel Report delivers powerful marketing reporting based on a single source of truth. It enables fast, reliable, and easy-to-understand reports and dashboards, supporting exporting to Funnel Dashboards and popular BI tools, with an architecture that surfaces patterns and insights in plain language.

• Ensure Data Consistency
  Rely on a singular, unified data hub for dependable reporting, ensuring stakeholders have access to accurate data every time.
• Integrate Seamlessly
  Transfer data seamlessly to Funnel Dashboards and other leading BI tools, enhancing your reporting workflow across platforms.
• Surface Insights Easily
  Utilize intelligent agents to identify trends and present insights in a straightforward manner, aiding quick decision-making.
• Automate Data Collection
  Streamline your reporting by automating data collection processes, allowing your team to focus on analysis and strategy.

Funnel MCP

Funnel MCP is an AI-native platform that adds agentic data capabilities between Funnel Data Hub and AI tools. It allows you to connect Funnel to Claude or ChatGPT via MCP, query your data from AI tools, and export to 40+ destinations.

• Export To Multiple Platforms
  Easily connect and send your consolidated marketing data to over 40 destinations, ensuring your insights are accessible wherever needed.
• Query Data With AI
  Utilize AI tools to directly interact with your marketing data, enabling efficient and meaningful data analysis and retrieval without switching contexts.
• Unified Data View
  Eliminate data silos by integrating data from various channels, ensuring comprehensive insights that enhance decision-making.
• Secure Data Handling
  Your marketing data is safeguarded with the highest security standards, ensuring compliance with GDPR, CCPA, and other regulations.
• Flexible Deployment Options
  Empower various users in your organization with a no-code setup while also providing advanced functionalities for developers to scale and customize as needed.

Funnel Dashboards

Funnel Dashboards are pre-built templates for real marketing use cases. They are customizable with 13 chart and widget types and unify data from 600+ marketing platforms for rapid reporting and decision-making.

• Template for Quick Reporting
  Use pre-built templates to quickly set up dashboards for various marketing scenarios.
• Centralize Data Seamlessly
  Easily consolidate and visualize data from over 600 marketing platforms in one place.
• Customize with Various Widgets
  Select from 13 different chart and widget types to effectively display your data.
• Streamline Reporting Processes
  Reduce manual work and ensure that your dashboards are always up-to-date with automated data feeds.
• Enhance Data Explore Experience
  Interact with the data in real-time for better insights and decision-making.