{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/funnel-io","markdownUrl":"https://nowen.ai/agents/funnel-io.md","jsonUrl":"https://nowen.ai/agents/funnel-io.json","name":"Funnel AB","nickname":"Funnel","website":"https://funnel.io","location":"Stockholm, Sweden","address":{"city":"Stockholm","country":"Sweden"},"industry":"Marketing Analytics","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:23:56.178Z","summary":"A global SaaS company delivering data-centric marketing insights for marketing and data teams.","description":"Funnel is an internationally operating software-as-a-service company serving marketers and data teams. It enables customers to centralize and model marketing data, measure performance, and share insights, helping thousands of mid-market and enterprise businesses work smarter with data. The organization emphasizes data trust, security, and scalable data workflows to empower informed decision-making across global client teams.","mission":"We help marketing and data teams trust the data behind their decisions.","directory":{"industryName":"Marketing Analytics","agentCount":18,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-analytics"},"aiReaderFamilies":["Anthropic","Meta","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/funnel-io","label":"Apply to Funnel AB's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Funnel Data Hub","type":"Platform","url":"https://funnel.io/data-hub","summary":"Centralize and harmonize your marketing data for trusted insights and reporting.","description":"Funnel Data Hub is the one source of truth for marketing data. It collects, stores, and models all your marketing data in one governed layer, ensuring every attribution, measurement, and decision runs on the same numbers. It offers 600+ connectors, a built-in semantic layer, and flexible data destinations to centralize and harmonize data across teams.","pricing":{},"features":[{"name":"600+ Connectors","value":"Bring Data Seamlessly","valueDescription":"Integrate your marketing platforms quickly without coding, ensuring you have the latest data at your fingertips."},{"name":"AI-Driven Data Management","value":"Automate Data Actions","valueDescription":"Leverage AI to minimize manual efforts and enhance accuracy in your data processes, driving better insights."},{"name":"Governed Data Hub","value":"Maintain Data Integrity","valueDescription":"Ensure consistency and trust in your data for accurate reporting and analysis, eliminating discrepancies."},{"name":"Semantic Data Layer","value":"Standardize Metrics Easily","valueDescription":"Facilitate meaningful comparisons across diverse marketing channels, improving strategic decision-making."},{"name":"Open by Design / Destinations Ready","value":"Export Data Effortlessly","valueDescription":"Simplify data sharing with seamless integration to various BI tools and platforms to enhance your analytical capabilities."}]},{"name":"Funnel Connectors","type":"Product","url":"https://funnel.io/all-data-sources","summary":"Access a vast library of marketing data sources with no-code setup and custom options.","description":"Funnel Connectors is the library of data sources that feeds Funnel. It provides access to a broad library of data sources, with no-code setup and privacy-conscious handling. It supports core connectors included in all plans and custom connectors on request.","pricing":{},"features":[{"name":"No-code Connectors","value":"Integrate Without Coding","valueDescription":"Enjoy a seamless setup process, allowing users to connect various data sources quickly without technical assistance."},{"name":"Privacy-aware Data Handling","value":"Ensure Data Privacy","valueDescription":"Adhere to stringent data handling standards, assuring clients of high levels of data security and privacy compliance."},{"name":"Custom Connectors on Request","value":"Request Custom Integrations","valueDescription":"Tailor your data needs by requesting custom connectors, resulting in flexible solutions that enhance overall data utility."},{"name":"Automatic Updates","value":"Guarantee Continuity","valueDescription":"Automatically maintain up-to-date connections, ensuring reliable data flows without manual intervention."}]},{"name":"Funnel Destinations","type":"Product","url":"https://funnel.io/all-data-destinations","summary":"Effortlessly send your marketing data to over 40 destinations for better insights and reporting.","description":"Funnel Destinations is the destination library that sends your data wherever your teams work. It covers a wide range of platforms, including data warehouses, BI tools, and AI destinations, with a broad set of destinations supported.","pricing":{},"features":[{"name":"40+ Destinations","value":"Access 40+ Destinations","valueDescription":"Utilize a diverse range of platforms to send your data, making reporting and insights seamless."},{"name":"Privacy-Preserving Exports","value":"Secure Data Transfers","valueDescription":"Maintain data integrity and compliance with secure connections to each destination."},{"name":"Automated Reporting","value":"Enable Real-Time Insights","valueDescription":"Save time and enhance decision-making with automated data delivery to your dashboards and reports."},{"name":"Custom Integrations","value":"Create Tailored Solutions","valueDescription":"Have flexibility to accommodate unique business requirements and ensure a perfect fit for your team's needs."}]},{"name":"Funnel Integrate","type":"Product","url":"https://funnel.io/data-integration","summary":"Streamline data integration with seamless no-code solutions for precise analytics.","description":"Funnel Integrate moves data into your data warehouse with a no-code pipeline. It enables you to connect sources and push data where your analytics and decision-making live.","pricing":{},"features":[{"name":"No‑code Data Movement","value":"Facilitates Effortless Data Transfers","valueDescription":"Funnel Integrate offers no-code solutions for data movement, making integration accessible to teams without technical expertise, reducing reliance on developers."},{"name":"Source Connectivity","value":"Unifies Diverse Data Sources","valueDescription":"Easily connect various data sources, allowing businesses to create a holistic view of their data for comprehensive analytics."},{"name":"Built-in Compliance","value":"Secure Data Management","valueDescription":"Funnel Integrate adheres to top security and privacy standards, guaranteeing that all data handling complies with necessary regulations, thus protecting sensitive customer information."},{"name":"Real-time Data Syncing","value":"Ensures Current Data Availability","valueDescription":"Real-time syncing capabilities allow businesses to access the most recent data, facilitating timely decision-making and analysis."},{"name":"Flexible Data Transformation","value":"Optimizes Data for Analytics","valueDescription":"Through flexible transformation options, users can ensure data is tailored to meet specific analytical needs without manual intervention."}]},{"name":"Funnel Measure","type":"Product","url":"https://funnel.io/measure","summary":"Enhance decision-making with precise insights and optimize marketing performance using Funnel Measure.","description":"Funnel Measure provides marketing measurement that you can act on. It triangulates MMM, data-driven MTA, and incrementality testing to quantify the true impact of marketing investments and supports scenario forecasting to optimize the mix.","pricing":{},"features":[{"name":"Cross-channel attribution","value":"Understand Channel Contributions","valueDescription":"Gain insights into how each channel adds value beyond just the final click, leading to more informed strategic decisions."},{"name":"MMM triangulation","value":"Quantify True Impact","valueDescription":"Utilize advanced methods to assess marketing effectiveness, isolating the genuine influence of each channel while mitigating biases."},{"name":"Scenario forecasting","value":"Optimize Marketing Mix","valueDescription":"Predict various marketing outcomes and adjust expenditures dynamically to enhance overall campaign performance."},{"name":"Daily updates","value":"Continuous Insights","valueDescription":"Stay informed with real-time updates, enabling quick strategic adjustments based on the latest data."},{"name":"Integrated data hub","value":"Leverage a Unified Data Foundation","valueDescription":"Ensure your marketing data is consistently managed and easily accessible, improving reliability in reporting and analysis."}]},{"name":"Funnel Report","type":"Product","url":"https://funnel.io/report","summary":"Create fast, reliable marketing reports from a single source of truth.","description":"Funnel Report delivers powerful marketing reporting based on a single source of truth. It enables fast, reliable, and easy-to-understand reports and dashboards, supporting exporting to Funnel Dashboards and popular BI tools, with an architecture that surfaces patterns and insights in plain language.","pricing":{},"features":[{"name":"Single source of truth reporting","value":"Ensure Data Consistency","valueDescription":"Rely on a singular, unified data hub for dependable reporting, ensuring stakeholders have access to accurate data every time."},{"name":"Wide export compatibility","value":"Integrate Seamlessly","valueDescription":"Transfer data seamlessly to Funnel Dashboards and other leading BI tools, enhancing your reporting workflow across platforms."},{"name":"Agent‑based insights","value":"Surface Insights Easily","valueDescription":"Utilize intelligent agents to identify trends and present insights in a straightforward manner, aiding quick decision-making."},{"name":"Automated Reporting","value":"Automate Data Collection","valueDescription":"Streamline your reporting by automating data collection processes, allowing your team to focus on analysis and strategy."}]},{"name":"Funnel MCP","type":"Platform","url":"https://funnel.io/funnel-mcp","summary":"Connects marketing data to AI tools for seamless analytics and insights.","description":"Funnel MCP is an AI-native platform that adds agentic data capabilities between Funnel Data Hub and AI tools. It allows you to connect Funnel to Claude or ChatGPT via MCP, query your data from AI tools, and export to 40+ destinations.","pricing":{},"features":[{"name":"40+ Destinations","value":"Export To Multiple Platforms","valueDescription":"Easily connect and send your consolidated marketing data to over 40 destinations, ensuring your insights are accessible wherever needed."},{"name":"AI Integration via MCP","value":"Query Data With AI","valueDescription":"Utilize AI tools to directly interact with your marketing data, enabling efficient and meaningful data analysis and retrieval without switching contexts."},{"name":"Cross-Channel Data Consolidation","value":"Unified Data View","valueDescription":"Eliminate data silos by integrating data from various channels, ensuring comprehensive insights that enhance decision-making."},{"name":"Security Compliance","value":"Secure Data Handling","valueDescription":"Your marketing data is safeguarded with the highest security standards, ensuring compliance with GDPR, CCPA, and other regulations."},{"name":"No-Code / Code-Friendly","value":"Flexible Deployment Options","valueDescription":"Empower various users in your organization with a no-code setup while also providing advanced functionalities for developers to scale and customize as needed."}]},{"name":"Funnel Dashboards","type":"Product","url":"https://funnel.io/templates","summary":"Accelerate your marketing reporting with customizable dashboards and unified data from over 600 sources.","description":"Funnel Dashboards are pre-built templates for real marketing use cases. They are customizable with 13 chart and widget types and unify data from 600+ marketing platforms for rapid reporting and decision-making.","pricing":{},"features":[{"name":"Pre‑built dashboard templates","value":"Template for Quick Reporting","valueDescription":"Use pre-built templates to quickly set up dashboards for various marketing scenarios."},{"name":"Unified data from 600+ platforms","value":"Centralize Data Seamlessly","valueDescription":"Easily consolidate and visualize data from over 600 marketing platforms in one place."},{"name":"13 chart and widget types","value":"Customize with Various Widgets","valueDescription":"Select from 13 different chart and widget types to effectively display your data."},{"name":"Automated data delivery","value":"Streamline Reporting Processes","valueDescription":"Reduce manual work and ensure that your dashboards are always up-to-date with automated data feeds."},{"name":"Interactive data visualization","value":"Enhance Data Explore Experience","valueDescription":"Interact with the data in real-time for better insights and decision-making."}]}],"audiences":[],"segments":[{"name":"Marketing data integration","description":"Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.","size":1.8,"cagr":14,"color":1,"productNames":["Funnel Connectors","Funnel Integrate","Funnel Destinations","Funnel Data Hub"],"methodology":"Estimated marketing data integration market by applying a conservative share (≈10%) to published global data integration market figures (2025 baseline ~15–21B). Sources show overall data integration market sizes of USD ~11.4–20.98B (2022–2025) and CAGRs of ~10–13.6%. Marketing data integration is a function-specific subset likely to grow at or modestly above the broader market due to rising martech, real-time analytics, and personalization demand — hence a slightly higher CAGR estimate (14%).","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/data-integration-market-61793560.html","text":"The data integration market is expected to grow from USD 17.58 billion in 2025 to USD 33.24 billion by 2030, at a CAGR of 13.6%."},{"url":"https://www.thebusinessresearchcompany.com/report/data-integration-global-market-report","text":"Data Integration market size has reached to $15.13 billion in 2025 • Expected to grow to $28.61 billion in 2030 at a compound annual growth rate (CAGR) of 13.6%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/data-integration-and-integrity-software-market-100899","text":"Global market size was valued at USD 20.98 billion in 2025; CAGR 11.2% (2026–2034)."},{"url":"https://www.gminsights.com/industry-analysis/data-integration-market","text":"Data Integration Market size was valued at USD 11.4 billion in 2022 and is predicted to register at a CAGR of over 10% between 2023 and 2032."}]},{"name":"Marketing measurement and attribution","description":"Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.","size":5.4,"cagr":15.2,"color":2,"productNames":["Funnel Measure","Funnel Data Hub","Funnel Report"],"methodology":"Primary market estimates from industry research cover the marketing attribution/software segment that includes MMM, multi-touch attribution, and related measurement capabilities. Persistence Market Research (Jan 2026) explicitly values the market at US$5.4B in 2026 with a 15.2% CAGR to 2033. A separate industry source (cited via Flint) forecasts the attribution software market reaching US$10.10B by 2030 at a 13.6% CAGR, corroborating high-teens/low-teens growth potential for the segment.","citations":[{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"Market size likely to be valued at US$ 5.4 billion in 2026; growing at a CAGR of 15.2% (2026 - 2033)."},{"url":"https://www.flint.com/articles/marketing-campaign-attribution-model-accuracy-statistics","text":"The attribution software market will reach $10.10 billion by 2030, growing at 13.6% CAGR."}]},{"name":"Marketing reporting and dashboards","description":"Pre-built and customizable dashboards, automated exports, and interactive visualizations built on a single source of truth for fast, reliable marketing reporting.","size":1.42,"cagr":8.9,"color":3,"productNames":["Funnel Dashboards","Funnel Report","Funnel Destinations"],"methodology":"Primary estimate uses a focused “Marketing Dashboards” market report that places the segment at USD 1.42B in 2026 with an 8.9% CAGR (2026–2035). Broader dashboard-software and digital-marketing-software reports in the search results show larger markets (USD ~6.9B–6.88B) and higher CAGRs (≈10.7%–14.2%), which indicate upside in adjacent/expanded definitions; for the specific marketing-reporting-and-dashboards segment I selected the dedicated marketing dashboards forecast as the primary source.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/marketing-dashboards-market-103989","text":"In 2026, the global Marketing Dashboards market is estimated at USD 1.42 Billion."},{"url":"https://www.thebusinessresearchcompany.com/report/dashboard-software-global-market-report","text":"Dashboard Software market size has reached to $6.88 billion in 2025; expected to grow to $13.41 billion in 2030 at a CAGR of 14.2%."},{"url":"https://www.marketgrowthreports.com/market-reports/marketing-dashboards-market-124713","text":"Expected to grow from USD 6912.7 million in 2026 to USD 17294.14 million by 2035, at a CAGR of 10.73%."}]},{"name":"Natural language marketing data access","description":"Capabilities that enable querying and analysis of marketing data via natural language and agentic AI, connecting data to LLMs and exporting insights to analytics destinations.","size":5.5,"cagr":20,"color":4,"productNames":["Funnel MCP","Funnel Data Hub","Funnel Report"],"methodology":"Estimated by applying a reasonable share (≈8%) of the broader NLP market to the marketing-focused subset (natural-language marketing data access). Primary sources report global NLP market sizes (USD 36.8–69.1B baseline years) and CAGRs (≈18–25%). Given strong near-term demand for RAG, LLM connectors, martech integrations and agentic AI in marketing, I estimate the niche at about $5.5B today with a ~20% CAGR.","citations":[{"url":"https://www.marketsandmarkets.com/PressReleases/natural-language-processing-nlp.asp","text":"projected to grow from USD 69.13 billion in 2026 to USD 216.89 billion by 2031, at a CAGR of 25.7%"},{"url":"https://www.fortunebusinessinsights.com/industry-reports/natural-language-processing-nlp-market-101933","text":"The global Natural Language Processing (NLP) market size was valued at USD 36.8 billion in 2025"},{"url":"https://www.marketresearchfuture.com/reports/natural-language-processing-market-1288","text":"2025 Market Size USD 42.12 Billion; CAGR (2025-2035) 18.40%"}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://funnel.io","text":"Funnel AB"},{"url":"https://funnel.io/data-hub","text":"Funnel Data Hub"},{"url":"https://funnel.io/all-data-sources","text":"Funnel Connectors"},{"url":"https://funnel.io/all-data-destinations","text":"Funnel Destinations"},{"url":"https://funnel.io/data-integration","text":"Funnel Integrate"},{"url":"https://funnel.io/measure","text":"Funnel Measure"},{"url":"https://funnel.io/report","text":"Funnel Report"},{"url":"https://funnel.io/funnel-mcp","text":"Funnel MCP"},{"url":"https://funnel.io/templates","text":"Funnel Dashboards"},{"url":"https://www.marketsandmarkets.com/Market-Reports/data-integration-market-61793560.html","text":"The data integration market is expected to grow from USD 17.58 billion in 2025 to USD 33.24 billion by 2030, at a CAGR of 13.6%."},{"url":"https://www.thebusinessresearchcompany.com/report/data-integration-global-market-report","text":"Data Integration market size has reached to $15.13 billion in 2025 • Expected to grow to $28.61 billion in 2030 at a compound annual growth rate (CAGR) of 13.6%."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/data-integration-and-integrity-software-market-100899","text":"Global market size was valued at USD 20.98 billion in 2025; CAGR 11.2% (2026–2034)."},{"url":"https://www.gminsights.com/industry-analysis/data-integration-market","text":"Data Integration Market size was valued at USD 11.4 billion in 2022 and is predicted to register at a CAGR of over 10% between 2023 and 2032."},{"url":"https://www.persistencemarketresearch.com/market-research/marketing-attribution-software-market.asp","text":"Market size likely to be valued at US$ 5.4 billion in 2026; growing at a CAGR of 15.2% (2026 - 2033)."},{"url":"https://www.flint.com/articles/marketing-campaign-attribution-model-accuracy-statistics","text":"The attribution software market will reach $10.10 billion by 2030, growing at 13.6% CAGR."},{"url":"https://www.businessresearchinsights.com/market-reports/marketing-dashboards-market-103989","text":"In 2026, the global Marketing Dashboards market is estimated at USD 1.42 Billion."},{"url":"https://www.thebusinessresearchcompany.com/report/dashboard-software-global-market-report","text":"Dashboard Software market size has reached to $6.88 billion in 2025; expected to grow to $13.41 billion in 2030 at a CAGR of 14.2%."},{"url":"https://www.marketgrowthreports.com/market-reports/marketing-dashboards-market-124713","text":"Expected to grow from USD 6912.7 million in 2026 to USD 17294.14 million by 2035, at a CAGR of 10.73%."},{"url":"https://www.marketsandmarkets.com/PressReleases/natural-language-processing-nlp.asp","text":"projected to grow from USD 69.13 billion in 2026 to USD 216.89 billion by 2031, at a CAGR of 25.7%"},{"url":"https://www.fortunebusinessinsights.com/industry-reports/natural-language-processing-nlp-market-101933","text":"The global Natural Language Processing (NLP) market size was valued at USD 36.8 billion in 2025"},{"url":"https://www.marketresearchfuture.com/reports/natural-language-processing-market-1288","text":"2025 Market Size USD 42.12 Billion; CAGR (2025-2035) 18.40%"}]}