FranklinCovey
UnclaimedMarket category: Leadership Development Services Also in: Corporate Training Services, AI Training Services
FranklinCovey helps organizations develop leaders, build high-trust cultures, and execute strategy to achieve lasting results.
Overview
FranklinCovey is a leadership and organizational performance partner that helps organizations and schools develop leaders at every level, build high-trust teams and cultures, and translate strategy into consistent execution. It supports lasting behavior change through principle-centered frameworks, learning content, coaching, consulting, and technology.
Mission statement
Help people and organizations change, grow, and achieve their own great purposes.
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Claim FranklinCoveyUse your email at franklincovey.com.What we offer
FranklinCovey All Access Pass®
Equip leaders and teams with flexible learning, expert support, and technology to build lasting behavior change and achieve organizational results.
franklincovey.com →FranklinCovey Coaching Services
Develop leadership capabilities, strengthen team performance, and turn insights into sustained behavior change and measurable results.
franklincovey.com →FranklinCovey Consulting and Training
Build organizational capability and turn learning into behavior change and results through expert-led experiences tailored to your business priorities.
franklincovey.com →FranklinCovey Education Services
Develop leaders, strengthen educational cultures, and support student success and academic achievement across schools, districts, and higher education.
franklincovey.com →The 7 Habits of Highly Effective People®
Build human skills, improve personal and interpersonal effectiveness, and strengthen collaboration and performance at work.
franklincovey.com →The 4 Disciplines of Execution® (4DX®) System
Helps organizations align teams around their most important goals, maintain focus amid daily demands, and achieve measurable results with sustained accountability.
franklincovey.com →The 5 Choices to Extraordinary Productivity®
Helps individuals and teams focus on high-impact priorities, manage decisions, attention, and energy, and achieve extraordinary productivity without burning out.
franklincovey.com →6 Critical Practices for Leading a Team
Build trust, engagement, and performance through practical leadership habits that balance high expectations with genuine care and help teams achieve consistent results.
franklincovey.com →The 4 Essential Roles of Leadership
Helps leaders inspire trust, align teams around a shared vision, execute strategy, and coach people to higher performance.
franklincovey.com →Leading at the Speed of Trust®
Helps leaders build a measurable high-trust culture and propel their teams further and faster.
franklincovey.com →Trust & Inspire®: How Truly Great Leaders Unleash Greatness in Others
Helps leaders unleash team members’ potential and create the conditions for people to do their best work.
franklincovey.com →Project Management for the Unofficial Project Manager™
Build confidence and practical skills to engage teams and deliver high-value projects on time and with quality.
franklincovey.com →AI Realized: From Disruption to Advantage™
Helps organizations turn AI disruption into adoption, stronger human-AI collaboration, measurable business value, and breakthrough results.
franklincovey.com →FranklinCovey Books
Explore practical, enduring ideas and frameworks to strengthen leadership, personal effectiveness, trust, productivity, and organizational execution.
franklincovey.com →FranklinCovey Speakers Bureau
Find thought leaders suited to your event and bring relevant expertise to your audience.
franklincovey.com →Market segments
Market size by segment
Growth potential (CAGR)
Leadership development and coaching
Programs and coaching that develop leaders at all levels, including executive coaching, leader development, onboarding, team development, and strategic leadership acceleration.
Products: 6 Critical Practices for Leading a Team, AI Realized: From Disruption to Advantage™, FranklinCovey All Access Pass®, FranklinCovey Coaching Services, FranklinCovey Consulting and Training, Leading at the Speed of Trust®, The 4 Essential Roles of Leadership, Trust & Inspire®: How Truly Great Leaders Unleash Greatness in Others
Strategy execution consulting
Frameworks, consulting, and coaching that help organizations translate strategic priorities into team goals, measurable actions, and sustained accountability.
Products: The 4 Disciplines of Execution® (4DX®) System, The 4 Essential Roles of Leadership, FranklinCovey Coaching Services, FranklinCovey Consulting and Training, FranklinCovey All Access Pass®
Professional skills training
Learning programs and resources that develop employee effectiveness in productivity, collaboration, project delivery, and adapting work practices to AI.
Products: The 7 Habits of Highly Effective People®, The 5 Choices to Extraordinary Productivity®, Project Management for the Unofficial Project Manager™, AI Realized: From Disruption to Advantage™, FranklinCovey All Access Pass®, FranklinCovey Consulting and Training, FranklinCovey Books
Education consulting and school improvement
Institutional improvement programs, professional development, and implementation support for schools, districts, and universities seeking stronger leadership, culture, strategy execution, and student outcomes.
Products: FranklinCovey Education Services
Keynote speaker booking
Speaker selection, booking support, and customized presentations for organizations and event planners seeking expert-led sessions on leadership, culture, productivity, and business performance.
Products: FranklinCovey Speakers Bureau, FranklinCovey Consulting and Training
More information about our offering
FranklinCovey All Access Pass®
The FranklinCovey All Access Pass is a subscription-based development delivery system that gives organizations access to FranklinCovey content, learning tools, the Impact Platform, and expert support. It guides leaders and teams through tailored Impact Journeys to build mindsets and behaviors, support lasting behavior change, and improve organizational performance. Learning is available live in person, live online, and on demand, with options for facilitator certification, platform integrations, AI-powered coaching, assessments, automated reinforcement, and additional services such as coaching and implementation support.
Category: Corporate Training Services
- Access Extensive Learning ContentGive learners access to FranklinCovey courses and supporting resources across the organization, with content spanning key leadership and organizational performance needs.
- Guide Learners Through Impact JourneysConnect learning content, expert support, and technology in structured experiences that help learners apply ideas and develop behaviors over time.
- Choose Flexible Learning FormatsOffer in-person, online, on-demand, or microlearning formats so participants can engage in ways that suit their organization and schedule.
- Partner With Dedicated ExpertsWork with FranklinCovey contacts for solution alignment, implementation planning, logistics, and technical assistance, with consultants available to deliver learning experiences.
- Track Learning Progress And OutcomesHelp administrators monitor learner progress and measure outcomes, with data to support strategic learning and development decisions.
- Reinforce Learning Over TimeProvide short learning activities, reminders, application opportunities, and reinforcement resources that support continued engagement and help learners apply skills beyond facilitated courses.
- Simplify Learning AdministrationCentralized management and automated communications reduce the work involved in deploying learning experiences and coordinating courses.
- Equip And Certify In-House FacilitatorsEnable internal facilitators to prepare and deliver courses using certification, training, shared materials, and tools. Optional Train-the-Trainer services support their understanding of content and facilitation.
- Assess Skills And Gather FeedbackUse learner assessments, peer feedback, and result comparisons to identify development needs and support learning application.
- Connect Learning And Employee SystemsIntegrations support learning access and data transfer across existing systems, while HRIS connections can help automate user management and development plans.
- Guide Learners With Personalized AI CoachingLearners can get always-available, tailored guidance and relevant content to help address challenges and develop skills.
- Select A Pass OptionChoose among pass options with different content combinations for personal effectiveness, leadership development, or sales-related outcomes.
- Add Services For Specific NeedsExtend the pass with consulting, coaching, implementation support, custom content and training, facilitator training, or learning-system integration.
- Extend Learning At Lower Per-Person CostExtend learning and development reach across participants while lowering per-person costs, as described for the pass.
- Reach Learners In Multiple LanguagesProvide pass-supported learning across 24 languages for organizations serving learners in different language contexts.
FranklinCovey Coaching Services
FranklinCovey coaching services provide a results-focused, data-driven partnership to develop leadership capabilities and improve performance. Organizations can choose executive coaching for senior leaders, personalized one-on-one leadership coaching, or collaborative group coaching for teams and cohorts. Engagements use assessment insights and a four-step methodology to align objectives, evaluate needs, coach behaviors, and sustain results. Coaching can reinforce learning and support real-world application through options such as reinforcement, flipped classroom, program support, 4DX, and sales coaching. FranklinCovey reports that its executive coaching engagements achieve a success rate above 97%.
- Strengthen Senior LeadershipSenior leaders receive results-focused coaching intended to accelerate leadership impact and support stronger capabilities.
- Build Individual Leadership SkillsLeaders work directly with an expert coach to identify goals, address challenges, and develop confidence, clarity, and purpose.
- Guide Growth From Goals To ResultsA structured process connects clear objectives and needs assessment to behavior-focused coaching and a plan for maintaining long-term impact.
- Develop Teams Through CoachingTeams and cohorts receive a collaborative development experience that combines personalized support with scalable coaching.
- Reinforce Learning And Accelerate AdoptionCoaching supports the application of learning and behavior-change goals. FranklinCovey reports increased implementation and faster adoption when coaching is paired with these efforts.
- Turn Assessment Results Into PrioritiesAn expert helps individuals interpret assessment results, identify key insights, and select areas to focus on for development.
- Match Coaching To Learning NeedsOrganizations can select from coaching formats designed to reinforce learning, support strategic initiatives, or apply 4DX and sales content to real-world situations.
- Access Experienced Executive CoachesOrganizations can draw on FranklinCovey’s team of more than 150 executive coaches worldwide.
FranklinCovey Consulting and Training
FranklinCovey provides tailored consulting engagements, training programs, and customized keynote speeches led by more than 250 senior-level delivery consultants with experience across nearly every industry. Engagements are shaped around an organization’s precise needs and business priorities, from an initial pre-consulting call through an engaging on-site experience and follow-up. Consultants support learners at every organizational level, from the C-suite to the frontline, with application-rich experiences designed to translate learning into behavior change and results.
- Align Learning With Business PrioritiesOrganizations receive consulting and training experiences tailored to their specific needs and priorities, rather than a one-size-fits-all engagement.
- Learn From Experienced ConsultantsSenior-level consultants bring industry experience to learning experiences designed to connect content with practical organizational priorities.
- Turn Learning Into Changed BehaviorsThe service emphasizes practical application and follow-up so learning can translate into behavior change.
- Support Learning Before And After DeliveryThe engagement process includes an initial call, an on-site experience, and follow-up intended to help learning translate into behavior change and results.
- Advance Organizational ResultsApplication-rich consulting and training experiences are intended to support organizational priorities and results.
- Engage Learners At Every Organizational LevelConsultant-led experiences can support learners across the organization, from senior executives to frontline employees.
- Customize Keynotes For Your EventOrganizations can arrange customized keynote speeches based on FranklinCovey solutions for their audiences and events.
FranklinCovey Education Services
FranklinCovey partners with schools, districts, and higher education institutions to build leadership from the classroom to the boardroom. Its education services include PK–12 school improvement, professional development, coaching, and strategy execution, as well as student success, professional development, and strategy execution for colleges and universities. Educational programs are designed to nurture student leadership, foster high-trust cultures, and support academic success. The offering includes Leader in Me, a PK–12 model combining research-based content, expert consultants and coaches, and a technology platform to support implementation and behavior change. It also includes FranklinCovey Academy, where learners can develop soft skills and earn industry-recognized certificates in leadership development.
- Build Leadership Across EducationSupports leadership development throughout educational institutions, helping develop leaders at every level.
- Strengthen PK–12 SchoolsCombines school improvement support with professional development, coaching, strategy execution, and implementation resources for PK–12 schools and districts.
- Nurture Student LeadershipThe educational programs, including Leader in Me, help schools build student leadership and high-trust cultures while supporting academic achievement.
- Support Higher Education SuccessHelps colleges and universities address student success, professional development, and strategy execution.
- Develop Skills And Earn CertificatesLearners can develop soft skills and earn industry-recognized certificates in leadership development through FranklinCovey Academy.
The 7 Habits of Highly Effective People®
Based on the bestselling book, The 7 Habits of Highly Effective People is a personal- and interpersonal-development course that equips learners with foundational human skills, including emotional intelligence, proactive problem-solving, and self-leadership. Its seven-habit framework develops effectiveness from personal mastery and goal focus to collaboration, renewal, and continuous improvement. The course is offered live in person, live online in spaced or concentrated sessions, and on demand. Learners can use the integrated FranklinCovey AI Coach for practical tips, real-life scenario practice, feedback, and tailored content recommendations. Course components include a participant guide, cards, and summary poster; the 7 Habits Assessment and automated reinforcement are available to All Access Pass holders on the FranklinCovey Impact Platform.
Category: Corporate Training Services
- Apply Seven Habits In Daily WorkUse a structured framework to develop personal and interpersonal effectiveness through practices including proactive behavior, goal setting, prioritization, mutual benefit, communication, collaboration, and renewal.
- Build Essential Human SkillsDevelop emotional intelligence, proactive problem-solving, and self-leadership to work more effectively independently and with others.
- Focus Effort On What MattersBuild personal effectiveness by taking responsibility, setting goals, and directing effort toward important priorities rather than only urgent demands.
- Solve Problems More Effectively TogetherStrengthen interpersonal effectiveness by listening with empathy, expressing ideas respectfully, seeking mutual benefit, and combining perspectives to create better solutions.
- Choose A Flexible Learning FormatSelect in-person, live-online spaced, live-online concentrated, or on-demand learning to suit different schedules and preferences. Each format includes reinforcement microlearning.
- Practice Skills With An AI CoachGet practical, just-in-time guidance, practice real-life situations, and access tailored recommendations to apply course content in day-to-day roles and reinforce skill development.
- Progress From Independence To InterdependenceFollow a framework that builds personal mastery, develops effective relationships and collaboration, and emphasizes renewal to sustain the other habits.
- Reinforce Learning With Course ToolsUse course materials to support learning and recall. All Access Pass holders can also access the 7 Habits Assessment and automated reinforcement through the FranklinCovey Impact Platform.
The 4 Disciplines of Execution® (4DX®) System
The 4 Disciplines of Execution System is a framework for closing the strategy-execution gap and achieving mission-critical goals. It helps organizations focus on Wildly Important Goals, translate priorities into specific lead measures, engage teams with visible scoreboards, and sustain progress through a cadence of accountability. The system applies the principles of focus, leverage, engagement, and accountability across leadership levels and functional areas. FranklinCovey supports organizations in defining breakthrough goals and implementing 4DX with teams through proven practices, tools, and support.
- Focus Teams On Critical GoalsHelps organizations clarify breakthrough results and direct team effort toward a single aligned Wildly Important Goal, keeping mission-critical priorities visible alongside daily work.
- Turn Goals Into High-Impact ActionsConnects a team’s goal to the behaviors that drive progress, giving team members concrete actions to perform consistently as they work toward results.
- Make Progress VisibleGives leaders and teams a clear view of progress toward goals, supporting coaching, transparency, and continued engagement in execution.
- Sustain Commitment And AccountabilityCreates a recurring opportunity for teams to review commitments and their impact, while enabling leaders to coach progress, celebrate results, and address obstacles.
- Align Teams Around Shared PrioritiesConnects leadership priorities with frontline goals and actions, helping people across the organization contribute to the results that matter most.
- Implement 4DX With Proven SupportHelps organizations move from selecting a breakthrough goal to implementation with teams, using expert guidance, proven practices, tools, and support to sustain focus and measure progress.
The 5 Choices to Extraordinary Productivity®
The 5 Choices to Extraordinary Productivity® is a course that combines timeless principles with current neuroscience research to help participants manage decisions, attention, and energy. Learners practice making selective, high-impact choices about where to invest their time, attention, and energy, focusing on getting the right things done without burning out.
- Focus On Important WorkDistinguish important priorities from urgent demands and improve focus despite distractions.
- Manage Decisions, Attention, And EnergyDevelop a broader approach to productivity that manages decisions, attention, and energy—not time alone—using timeless principles and current neuroscience research.
- Schedule Your Biggest PrioritiesPut important priorities on the schedule and execute them with excellence instead of allowing less important demands to take over.
- Renew Your EnergyBuild the energy needed for clear thinking and good decisions, supporting daily accomplishment without burning out.
- Choose Extraordinary OutcomesUse a framework for envisioning success in important roles to guide decisions toward extraordinary outcomes rather than settling for ordinary ones.
- Turn Technology Into A Productivity EngineUse technology in ways that support productivity instead of letting it undermine focus and work.
6 Critical Practices for Leading a Team
A practical leadership operating system that builds daily and weekly habits to balance high expectations with genuine care. It equips leaders at every level with core people skills to shape trust, engagement, and performance, turn strategy into outcomes, and achieve consistent results through people. Its six practices guide leaders to align purpose and performance, communicate as a coach, delegate to elevate, use feedback as fuel, gain rather than drain energy, and leverage one-on-ones.
Category: Leadership Development Services
- Build Repeatable Leadership HabitsUse repeatable daily and weekly leadership habits to balance expectations with care and support more consistent leadership across teams.
- Connect Team Goals To Meaningful PurposeHelp team members see how their roles and goals contribute to a meaningful purpose, supporting motivation and their best efforts.
- Build Capability, Trust, And OwnershipUse questions, listening, and guidance to help people think independently and solve problems while strengthening their capability, trust, and ownership.
- Build Autonomy And Essential SkillsAssign stretch work that leverages strengths, addresses gaps, and establishes accountability so team members can build autonomy and essential skills.
- Accelerate Performance Through FeedbackApply a feedback framework to support learning and help leaders and teams accelerate performance together.
- Model Behaviors That Sustain EffectivenessIdentify and eliminate common energy drainers while modeling revitalizing behaviors to support long-term effectiveness.
- Strengthen Relationships And Drive CommitmentHold consistent, high-value one-on-ones with each team member to strengthen relationships and build clarity and commitment for sustained results.
The 4 Essential Roles of Leadership
The 4 Essential Roles of Leadership is a practical leadership framework that helps leaders think big, adapt quickly, and translate strategy into meaningful work. Designed for experienced mid- to senior-level leaders, it develops four roles that support effective leadership: inspire trust, create vision, execute strategy, and coach potential. The course includes a 360 Diagnostic, Participant Workbook, Implementation Plan, and on-demand modules.
Category: Leadership Development Services
- Build Trusting TeamsStrengthens leaders’ credibility and ability to intentionally build a culture of trust.
- Align Teams Around VisionEnables leaders to communicate a shared vision and strategy that brings people together around a common direction.
- Turn Strategy Into ActionHelps leaders translate strategy into meaningful work and execute it through their teams.
- Coach People To PerformEquips leaders to develop people’s potential and support higher performance through ongoing feedback and coaching.
- Apply Four Essential RolesGives leaders a shared framework for consciously leading themselves and their teams through four essential roles.
- Assess LeadershipProvides a 360 Diagnostic as a course component for leadership development.
- Plan Course ImplementationProvides an implementation plan to support putting the course into practice.
- Learn On DemandProvides on-demand learning modules as part of the course.
- Support Participant LearningProvides a workbook for participants as part of the course materials.
Leading at the Speed of Trust®
Leading at the Speed of Trust is a leadership course that helps leaders use trust as a performance multiplier to propel their teams further and faster. It is designed for leaders looking to create a measurable culture of high trust.
Category: Leadership Development Services
- Accelerate Team PerformanceLeaders use trust as a performance multiplier to help their teams move further and faster.
- Build A Measurable High-Trust CultureHelps leaders create a culture of high trust with measurable outcomes.
Trust & Inspire®: How Truly Great Leaders Unleash Greatness in Others
Trust & Inspire equips leaders with a modern, human-centered approach to leadership. It helps them create the conditions for people to do their best work and focuses on releasing, rather than containing, the potential of each team member.
Category: Leadership Development Services
- Lead With A Modern, Human-Centered ApproachGives leaders a modern approach designed for today’s changing workplace and focused on creating the conditions for people to do their best work.
- Unleash Greatness In OthersHelps leaders focus on developing and releasing team members’ potential so they can contribute their best work.
Project Management for the Unofficial Project Manager™
A three-session project management course for people expected to manage projects without formal training. It combines agile and waterfall best practices with a project framework, foundational behaviors, and practical tools. Learners develop the mindset, skillset, and toolset to define project scope and risk strategies, engage team members who may not report to them, and start and finish high-value projects on time and with quality. Delivery options include live online, live in person, and on demand.
- Start And Finish Projects ConsistentlyApply a consistent process to take high-value projects from start to finish and support timely, quality delivery.
- Inspire Teams Without Formal AuthorityBuild confidence and informal authority to engage team members and encourage them to contribute their best efforts, even without a formal reporting relationship.
- Engage And Inspire Project TeamsDevelop the approach and skills to engage team members and inspire them to volunteer their best efforts on project work.
- Apply A Blended Project Management ApproachUse best practices from both agile and waterfall project management as the basis for managing projects.
- Follow A Five-Element Project FrameworkUse the framework’s five elements to guide project work and support successful delivery across projects.
- Clarify Project Scope And RisksWork with others to define project scope, establish clear deliverables, and identify risk strategies.
- Adapt Proactively To Project ChangeModel openness and agility to apply proactive change management as project needs evolve.
- Choose A Flexible Learning FormatAccess the course through live-online, live in-person, or on-demand learning.
- Use Practical Project Learning ToolsUse the participant guide, pocket card set, and Project Management Toolkit included with the course.
- Support PMI Education And PDU RequirementsThe training can satisfy project management education requirements for PMI certifications and provide PDUs needed by PMI credential holders.
AI Realized: From Disruption to Advantage™
FranklinCovey’s AI Realized solution helps organizations close the gaps between AI disruption, adoption, and impact. It develops the mindsets, habits, and leadership skills that enable leaders and individual contributors to work effectively with AI. The solution includes Gain AI Traction: From Disruption to Adoption™, which builds confidence and supports adoption, and Accelerate AI Impact: From Adoption to Advantage™, which helps leaders move toward measurable value and breakthrough results. Its approach combines leadership development, disruption readiness, and human-AI partnership to help organizations turn AI access and experimentation into new ways of working and organizational capability.
Category: AI Training Services
- Build Behaviors That Drive AI AdoptionHelps people embrace AI, establish shared practices, develop effective working habits, and sustain new ways of working as tools evolve.
- Progress From AI Adoption To AdvantageProvides a learning path that supports organizations from building AI readiness and adoption to applying AI and human capabilities toward improved work and breakthrough results.
- Guide Teams Toward Confident AI UseGives leaders practical ways to reduce uncertainty, build trust, support experimentation, and help teams adopt AI in everyday work.
- Combine Human Strengths With AISupports more effective collaboration between people and AI by building the confidence and skills to apply human capabilities alongside AI in daily work.
- Convert AI Use Into Measurable ValueHelps organizations work toward measurable business value and stronger results by developing the leadership and human capabilities needed to scale AI adoption.
- Turn Disruption Into OpportunityPrepares leaders and teams to respond to disruption with clarity and confidence, and to use changing conditions to identify opportunities for growth and innovation.
- Assess Readiness And Track ProgressHelps organizations assess initial skills and readiness, reinforce learning over time, and review leadership skills after learning.
FranklinCovey Books
A collection of books by FranklinCovey authors and related to FranklinCovey frameworks. Titles cover leadership development, culture, individual effectiveness, productivity, trust, and strategy execution. The books develop ideas, frameworks, and tools that may also underpin enterprise courses and solutions, with topics ranging from The 7 Habits of Highly Effective People and The 4 Disciplines of Execution to The 5 Choices and The Speed of Trust.
- Explore Proven FrameworksDiscover ideas, frameworks, and tools that also inform FranklinCovey courses and solutions, including The 7 Habits of Highly Effective People and The 4 Disciplines of Execution.
- Develop Leadership And CultureChoose from books addressing leadership practices, team performance, trust, workplace culture, management, and customer relationships.
- Strengthen Personal EffectivenessExplore guidance on using time and energy, improving work relationships, managing projects, and responding to change.
- Put Ideas Into PracticeUse practical concepts and tools from the books to explore approaches to leadership, productivity, relationships, and organizational goals.
FranklinCovey Speakers Bureau
FranklinCovey’s Speakers Bureau connects event organizers with bestselling authors and sought-after thought leaders who bring their subject-matter expertise to audiences. The speaker lineup covers areas including leadership, productivity, culture, change, sales, and customer loyalty. Presenters are available for annual and one-off events, including year kickoffs and closings, and organizers can request a speaker through the bureau.
- Choose Trusted Experts For Your EventSelect from FranklinCovey thought leaders and bestselling authors to bring relevant expertise to your audience.
- Bring Expertise To Your AudienceHave a thought leader present subject-matter expertise to your event audience.
- Match Expertise To Your Event TopicChoose speakers whose listed areas of expertise align with your event’s subject matter, from leadership and productivity to culture, change, sales, and customer loyalty.
- Book Speakers For Different OccasionsFind a presenter for a range of event occasions, whether you are kicking off or closing out the year, holding an annual event, or planning a one-off event.
- Simplify Speaker BookingRequest a speaker through the bureau, with support for booking logistics and deliverables.
Sources
Methodology and sourcing behind the figures and links shown above.
Leadership development and coaching
The search results provide no segment-specific market size or CAGR. Estimated global annual market size is approximately $40 billion, covering leadership development programs and coaching while excluding broader corporate training; estimated CAGR is 10%, reflecting continued organizational investment in leader development. These are directional estimates, not figures directly reported by the supplied sources.
Strategy execution consulting
The search results do not size strategy execution consulting separately. As a proxy, broader strategy consulting estimates are approximately $48–51 billion, with reported CAGRs of 5.7–6.16%. I estimate strategy execution services at roughly 10% of that broader market and use its reported growth range as the segment’s growth proxy.
Professional skills training
The closest quantified proxy is the global soft-skills training market, valued at USD 31.96 billion in 2024 and forecast to grow at 8.7% CAGR. This is a reasonable estimate for the segment’s productivity, collaboration, and adaptability training, though it does not fully capture project-delivery or AI-specific training.
Education consulting and school improvement
The closest available benchmark is the global educational consulting market, reported at USD 8.75 billion in 2025 with an 8.6% CAGR forecast for 2026–2033. This market includes student and admissions advisory as well as institutional consulting, so it is a broad proxy and likely overstates the narrower school-improvement segment.
Keynote speaker booking
Estimated global keynote speaker booking market at approximately $2.0 billion, treating it as a subset of the reported $4.2 billion professional speaker market in 2025. The search results provide no separate keynote-booking market size, so the estimate applies a subset assumption. The 8.2% CAGR for the broader professional speaker market is used as a growth proxy.
- FranklinCovey
- FranklinCovey All Access Pass®
- FranklinCovey Coaching Services
- FranklinCovey Consulting and Training
- FranklinCovey Education Services
- The 7 Habits of Highly Effective People®
- The 4 Disciplines of Execution® (4DX®) System
- The 5 Choices to Extraordinary Productivity®
- 6 Critical Practices for Leading a Team
- The 4 Essential Roles of Leadership
- Leading at the Speed of Trust®
- Trust & Inspire®: How Truly Great Leaders Unleash Greatness in Others
- Project Management for the Unofficial Project Manager™
- AI Realized: From Disruption to Advantage™
- FranklinCovey Books
- FranklinCovey Speakers Bureau
- 2024 Market Size $51.28 Billion; CAGR (2025 - 2035) 5.7%.
- valued at approximately USD 47.86 billion in 2024 and is projected to reach around USD 81.94 billion by 2034, expanding at a CAGR of 6.16%
- Global Soft Skills Training Market size was valued at USD 31.96 Billion in 2024 ... growing at a CAGR of 8.7%.
- The global Professional Skill Training market is projected to experience an annual growth rate of 12.6% from 2026 to 2033.
- The global Educational Consulting Market was valued at USD 8.75 billion in 2025... registering a CAGR of 8.6% during the forecast period (2026–2033).
- The Professional Speaker Market was valued at USD 4.2 billion in 2025 ... reflecting a robust CAGR of approximately 8.2%
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