Foundry

Reach relevant in-market buyers, build awareness and engagement, and measure advertising impact across the buying journey.

Helps marketers identify in-market technology buyers across channels and activate intent insights to target, engage, and convert them.

Connects account-based marketing programs across channels to activate intent, personalize buyer messaging, and support more reliable pipeline growth.

Reach in-market technology buyers, generate verified leads, and strengthen pipeline with intent-led, omnichannel engagement and relevant content.

Educate and engage technology buyers throughout their journey while connecting brand storytelling to demand generation and lead outcomes.

Helps technology marketers inform and engage buyers with tailored content that builds credibility and supports purchase decisions.

Gain tailored insights into technology buyers and turn research into credible, engaging content that educates customers and supports marketing goals.

Connect with qualified technology decision-makers through trusted events that elevate your brand, deepen engagement, and support pipeline growth.

Turn engaged leads into booked meetings for your sales team.

Scale targeted partner programs, coordinate partner experiences, and measure activity with support from Foundry’s dedicated team and marketing capabilities.

Helps technology marketers identify and reach in-market buyers with audience data and insights into buying activity.

Supports B2B email marketing as part of martech solutions designed to fuel demand generation, fill pipelines, and drive return on investment.

Foundry Ads

Foundry Ads is an intent-driven advertising service that helps marketers reach in-market B2B buyers across Foundry’s editorial sites and, depending on the campaign package, vetted external properties. Campaigns use proprietary audience and intent data, including intent, persona, and firmographic signals, to target relevant buyers and accounts. Advertising supports awareness, engagement, and full-funnel activation through display, search, native, video, social, and OTT formats. Reporting can include impressions, page views, target-account analysis, engaged intent topics, and engagement metrics.

• Reach In-Market Buyers Precisely
  Target relevant buyers and accounts using intent, persona, firmographic, and other individual-level data signals.
• Support Buyers Across The Funnel
  Use advertising tactics for awareness, engagement, and buyer activation throughout the buying journey.
• Reach Buyers Across Ad Formats
  Choose from display, search, native, video, social, and OTT advertising formats, with placements across relevant Foundry sites and vetted external properties.
• Place Ads In Trusted Environments
  Position a brand beside relevant editorial content in Foundry’s established media environment, with exclusive access to advertising space on Foundry-owned and operated sites.
• Measure Campaign Engagement And Impact
  Review impressions, page views, target-account analysis, engaged intent topics, and engagement metrics to understand campaign performance.
• Expand Reach To Similar Audiences
  Extend campaign reach using audiences based on traffic to brand sites and lookalike audiences.
• Limit Repeated Ad Impressions
  Control the number of times an individual sees an ad during a set period, with caps adjustable to campaign objectives and KPIs.

Foundry Intent

Foundry Intent captures and unifies buying signals from customers’ websites, the public web, Foundry’s digital content and opted-in audience, and events. It matches activity with buyers and buying committees to provide a fuller view of in-market behavior, including contact- and account-level insights. Marketers can activate the data through intent-based advertising and demand generation, and connect it with platforms they use to segment and engage buyers.

• Capture Buying Signals Across Channels
  Builds a broader view of buyer activity by gathering signals from multiple digital and non-digital sources, rather than relying on activity from a single channel.
• Unify Activity For A Fuller Buyer View
  Brings signals together so marketers can better understand where buyers are active and how their interests develop across the buying journey.
• Identify Buyers And Buying Committees
  Connects buying activity to organizations, individual contacts, and decision-makers, supporting account-based strategies as well as personalized engagement with specific buyers.
• Identify And Monitor Website Visitors
  Reveals high-value companies engaging with a website and provides visibility into their buying behavior for follow-up and analysis.
• Target Relevant Buyers With Intent
  Activates intent insights in advertising programs to help marketers reach relevant audiences with messaging aligned to their buying behavior.
• Generate Leads From In-Market Buyers
  Helps demand generation programs reach buyers demonstrating relevant intent and generate leads supported by their digital content engagement.
• Connect Intent To Marketing Platforms
  Lets teams connect intent insights with the platforms they already use to segment audiences and activate changing buying behavior.
• Surface Competitive Insights In Real Time
  Provides competitive insights in real time through IntentBot, helping users access information when they need it.

Foundry ABM

Foundry ABM is proprietary account-based marketing software that supports and connects marketers’ digital programs across channels. It helps marketers activate intent more quickly, personalize messaging, and coordinate programs for target accounts and buying committees. The platform can also connect advertising impact and page views to pipeline, supporting more reliable pipeline generation.

Category: Account-Based Marketing Software

• Coordinate Cross-Channel Programs
  Bring digital marketing programs across channels together to support coordinated activity for target accounts.
• Activate Intent More Quickly
  Put intent signals into action more swiftly across digital programs to engage accounts demonstrating buying behavior.
• Personalize Buyer Messaging
  Tailor messaging more effectively for target accounts and the buying committees involved in purchase decisions.
• Engage Buying Committees
  Coordinate account-based activity to reach and engage members of the buying committee.
• Connect Ad Impact To Pipeline
  Relate advertising impact and page views to pipeline, helping marketers understand how activity contributes to pipeline development.

Demand generation solutions

Foundry’s demand generation solutions use omnichannel engagement, first-party audience data, and intent signals to reach technology buyers and generate verified leads from target accounts. Programs promote gated content such as white papers, research, videos, webcasts, eBooks, and case studies on relevant Foundry editorial sites or brand-dedicated microsites. Leads are matched to target criteria and verified by Foundry, with human verification available for details such as purchase budget and timeline. Engagement insights help marketers nurture buyers through their journey and build stronger, more accurate pipelines.

Category: Lead Generation Services

• Reach In-Market Buyers With Relevant Messaging
  Focus demand generation on decision-makers and accounts showing buying behavior relevant to the marketer’s ideal customer profile.
• Deliver Verified Leads That Meet Target Criteria
  Receive leads checked against campaign requirements and verified by Foundry, with human verification available for additional prospect details.
• Engage Buyers Across Multiple Channels
  Reach and nurture technology buyers through omnichannel engagement with content, supporting stronger buyer relationships at global scale.
• Promote Content To Generate Nurture-Ready Leads
  Use relevant educational content to connect with prospective buyers during their purchase research and generate leads for nurturing.
• Identify Buying Signals Across Multiple Sources
  Use varied digital and engagement signals to identify active buyers and inform demand generation targeting.
• Present Content In Relevant, Trusted Environments
  Place campaign content in editorial settings technology buyers use for purchase research or in a dedicated brand microsite.
• Receive Leads And Reports On A Timely Schedule
  Access timely lead delivery, with some programs launching within 24 hours and initial lead reports delivered within five business days.
• Coordinate Demand Programs With ABM And Ads
  Align demand generation with existing ABM programs and advertising to engage target accounts and buying committees across channels.
• Use Engagement Insights To Guide Nurturing
  Use information about content engagement to support buyer nurturing and strengthen interactions with target audiences.

BrandHub

BrandHub is an integrated B2B digital marketing program that uses original content and data-driven storytelling to educate, engage, and nurture target audiences throughout the buyer journey. It connects brand strategies with demand-generation objectives through a full-funnel content experience, a dedicated strategy team, and multichannel engagement. BrandHub also provides real-time reporting on account engagement and buyer-journey activity, including brand lift, intent insights, and leads.

Category: Content Marketing Services

• Guide Buyers From Brand Awareness To Lead Generation
  A full-funnel experience links brand-building activity to demand-generation objectives and lead generation.
• Engage Buyers With Content Throughout Their Journey
  A mix of content assets supports engagement at different stages of the buyer journey.
• Select Topics To Drive Buyer Interest
  First-party data informs topic selection so proposed content topics are designed to generate interest, engagement, and leads.
• Track Engagement Across The Buyer Journey
  Reporting provides timely information on account engagement and measures activity from brand engagement through consideration and leads.
• Generate Guaranteed Leads
  BrandHub includes guaranteed leads as a measurable outcome of the program.
• Develop A Distinctive Brand Story
  A dedicated strategy team works with clients on creative, design, and messaging for their brand experience.
• Engage Readers Across Multiple Channels
  Multichannel engagement and promotions support reader interaction with custom thought leadership content along the buying journey.
• Identify Priority Accounts And Buyer Intent
  Account engagement information helps uncover priority accounts, while company and intent insights provide details about activity during consideration.
• Present Your Brand In A Mobile-Friendly Experience
  A co-branded, mobile-friendly site gives the program an ownable experience for presenting the brand story.
• Secure Guaranteed Brand And Content Engagements
  The program includes guaranteed brand and content engagements, which are measured as part of its reporting.

Content marketing

Foundry’s content marketing service helps technology marketers develop and distribute content that informs and engages buyers. It combines journalistic expertise and knowledge of buyer behavior with custom research, social content, native editorial integrations, video, and podcasts. Content can be aligned with trusted editorial brands and tailored to support buyers throughout their purchase journey, build credibility, and encourage deeper sales conversations. Its DEMO product demonstration series, hosted by Keith Shaw, visually showcases featured products or services and explains who they are for and how they work; the series has also served as a launchpad for companies including E*Trade, Salesforce, Webex, and VMware.

Category: Content Marketing Services

• Tailor Messaging To Technology Buyers
  Develop messaging informed by technology expertise and buyer behavior to engage and inform the audiences marketers want to reach.
• Build Credibility With Custom Research
  Use custom research and relevant data points to strengthen content credibility, educate customers, and create insights tailored to target audiences.
• Showcase Products Through Visual Demonstrations
  Present products or services in visual demonstrations that explain their intended audience and how they work. DEMO’s stated track record includes identifying emerging technologies and serving as a launchpad for companies including E*Trade, Salesforce, Webex, and VMware.
• Build Awareness Through Trusted Editorial
  Place a message within a premium editorial brand to connect with audiences in a trusted context and build awareness and credibility.
• Reach Buyers Through Trusted Brands
  Use Foundry’s established relationships and editorial brands to amplify content and reach technology buyers in trusted environments.
• Engage Buyers On Social Channels
  Bring industry influencer insights to social channels where technology buyers connect, helping marketers boost engagement.
• Share Perspectives Through Interactive Video
  Present perspectives on new technologies through interactive video designed to engage viewers.
• Inform Buyers With Audio Thought Leadership
  Deliver thought leadership in audio form to inform buyers as they make purchase decisions.

Custom Research Services

Foundry’s custom research services combine expert researchers, content strategists and creators, trusted brand alignment, and access to technology and security buyers. Custom quantitative studies can be tailored by market, region, job title, technology focus, industry sector, audience, and sample size. Qualitative interviews with senior IT and business leaders add context, commentary, and real-world perspectives. The collaborative MarketPulse program can be designed around specific research and content objectives, with research results developed into content assets to educate customers or generate leads.

• Target Specific Buyer Groups
  Customize research for specific audiences, including niche populations, markets, regions, roles, industries, and technology interests.
• Shape Research Around Your Goals
  Collaborate with Foundry on research design and resulting products while the program is tailored to your objectives and audience.
• Turn Findings Into Content
  Extend research results into custom content assets that align with marketing objectives and help educate customers throughout the B2B technology buying journey.
• Leverage Expert Research And Content
  Work with research and content specialists and draw on trusted brand alignment and access to technology and security buyers.
• Uncover Buyer Context
  Use interviews with senior IT and business leaders to explore the reasons and context behind research findings.
• Own Your Survey Results
  Retain rights to survey results and unique data points for use in custom content solutions.
• Connect Interviews To Survey Data
  Align interview questions with quantitative research to add real-world anecdotes, quotes, and context to the findings.
• Generate Leads With Research
  Use custom research and research-based content to support lead generation objectives.
• Reach Buyers Across Geographies
  Adapt research insights into content for local, regional, and global audiences.

Foundry Events

Foundry Events plans and delivers curated experiences that connect technology brands with senior IT leaders and decision-makers at enterprise and mid-market organizations. Drawing on trusted technology media brands, events feature editorially curated agendas and formats including conferences, summits, roundtables, executive dinners, award events, virtual meetings, and custom programs. Available in person, virtually, and in hybrid formats, the service supports sponsorship and partner engagement through opportunities for branding, content, networking, and lead generation across global markets.

• Reach Qualified IT Decision-Makers
  Engage senior technology leaders and relevant buying-team members through events designed to bring the right executives together.
• Build Trust Through Recognized Media Brands
  Associate your event presence with established technology brands that IT leaders trust, helping build authority and credibility with relevant audiences.
• Build Visibility And Pipeline
  Use event sponsorship and partner opportunities to raise brand awareness, demonstrate expertise, connect with decision-makers, and support lead generation.
• Align Messaging With Relevant Thought Leadership
  Place partner perspectives alongside useful, audience-focused content to support relevant discussions with technology leaders.
• Choose Formats That Fit Your Strategy
  Select an event style and delivery format suited to your target audience, marketing strategy, and campaign objectives.
• Customize Events For Your Audience
  Shape event content, format, and marketing activity around your brand, target audience, and objectives, with project management support.
• Engage Buyers Before, During, And After Events
  Use coordinated branding, content, and lead-nurturing activity across the event journey to sustain engagement with decision-makers.
• Scale Events Across Markets
  Extend event programs into multiple markets while drawing on local teams to support regional relevance and delivery.

Sales development services

Foundry’s sales development services convert engaged leads into booked meetings for your sales team.

• Convert Engaged Leads Into Booked Meetings
  The service turns engaged leads into booked meetings for your sales team.

Partner marketing solutions

Foundry works hand in hand with partner marketing teams to craft, execute, and measure customized programs. Its dedicated practice combines domain expertise, experienced people, and global reach to deliver targeted activity that can scale. Programs can support global strategic alliances, unified multi-partner experiences, and individual partner initiatives, powered by first-party data and Foundry’s editorial brands and marketing technology.

• Develop And Execute Partner Programs
  Work hand in hand with Foundry’s dedicated team to shape and carry out customized partner marketing activity.
• Scale Customized, Targeted Activity
  Adapt partner programs to specific needs and audiences while scaling activity as partner initiatives grow.
• Scale Programs Across Many Partners
  Extend individual partner programs across dozens, hundreds, or thousands of partners to support partner pipeline and results.
• Measure Partner Program Results
  Measure partner marketing programs as part of Foundry’s end-to-end support for crafting, executing, and assessing partner activity.
• Coordinate Global Alliance Marketing
  Support global strategic alliances with branding, thought leadership, and demand generation delivered at global scale.
• Unify Experiences Across Partners
  Bring partner activity into a unified experience to support consistent results across multi-partner programs.
• Power Programs With First-Party Data
  Use Foundry’s first-party data to support customized partner programs and target audiences.
• Target Buyers With Contact-Level Intent
  Use contact-level intent targeting to place partner messaging in front of buyers at relevant moments and locations.
• Build Awareness And Support Lead Generation
  Use dynamic advertising to build relevant awareness and support stronger performance for lead generation and demand efforts.
• Connect Buying-Committee Engagement To Pipeline
  Use ABM to engage the buying committee and connect advertising impact and page views with pipeline.

Data-as-a-Service

Foundry’s Data-as-a-Service is a B2B martech offering that gives technology marketers access to first-party audience data and buyer insights. Its data can reveal engagement, buying teams, spending, and purchase intent, helping marketers identify and reach in-market accounts and decision-makers. Foundry describes its intent data as drawing on online and offline signals, including activity across its owned websites, search topics, social media, technology install bases, and event participation.

• Reach Trusted B2B Audiences
  Use first-party audience data built through Foundry’s owned properties and relationships to connect with B2B technology buyers in a trusted environment.
• Uncover Buying Activity
  Bring signals from multiple sources together to give marketers a fuller picture of buyer interest and activity.
• Understand Buying Teams
  Use insight into engagement, buying teams, and spending to better understand the people and activity involved in technology purchasing.
• Target Buyers By Intent
  Focus marketing on technology buyers according to their purchase intent and contextual signals.
• Use Consented Buyer Data
  Support marketing activity with data collected through consented interactions and Foundry’s stated privacy and compliance practices.
• Analyze Complex Buyer Signals
  Apply machine learning to analyze and normalize signals from disparate data sets, helping marketers interpret buyer interest.

B2B email marketing platform

Foundry includes an email marketing platform built for B2B among its software and martech solutions. These tools provide technology companies with buyer insight and intelligent foresight and are designed to fuel demand generation, fill pipelines, and drive return on investment.

• Support B2B Email Marketing
  Use a platform explicitly built for B2B email marketing as part of Foundry’s software and martech offering.
• Fuel Demand Generation
  Part of a martech suite that Foundry describes as supporting demand generation, pipeline growth, and return on investment for technology marketers.