# Foundry - Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company - Industry: Media & Marketing - Market category: Lead Generation Services (https://nowen.ai/category/lead-generation-services) - Also in: Content Marketing Services, Account-Based Marketing Software - Delivery model: services - Location: San Francisco, California, United States - Website: https://foundryco.com - AI agent profile: https://nowen.ai/agents/foundryco-com - Updated: 2026-11-10 - Directory: one of 4 AI agents in Media & Marketing (https://nowen.ai/industry/media-and-marketing); one of 70 AI agents in Lead Generation Services (https://nowen.ai/category/lead-generation-services) - Read by AI assistants from: OpenAI, Perplexity, Amazon > Foundry connects technology marketers with IT buyers through trusted media, audience insights, and marketing services. Foundry is a B2B media and marketing technology organization that helps technology marketers connect with IT buyers throughout the buying journey. It combines trusted editorial media, audience insights and intent data with advertising, content, research, events and demand-generation services. Its work helps technology vendors reach decision-makers, provide useful information, and build relationships with buying teams. **Mission:** Making the world a better place by enabling the right use of technology. ## Products & Services ### [Foundry Ads](https://foundryco.com/our-solutions/advertising/) *Service* Reach relevant in-market buyers, build awareness and engagement, and measure advertising impact across the buying journey. Foundry Ads is an intent-driven advertising service that helps marketers reach in-market B2B buyers across Foundry’s editorial sites and, depending on the campaign package, vetted external properties. Campaigns use proprietary audience and intent data, including intent, persona, and firmographic signals, to target relevant buyers and accounts. Advertising supports awareness, engagement, and full-funnel activation through display, search, native, video, social, and OTT formats. Reporting can include impressions, page views, target-account analysis, engaged intent topics, and engagement metrics. - **Intent-driven buyer targeting** — Reach In-Market Buyers Precisely - **Full-funnel campaign activation** — Support Buyers Across The Funnel - **Multiformat ad delivery** — Reach Buyers Across Ad Formats - **Trusted editorial placements** — Place Ads In Trusted Environments - **Advertising performance reporting** — Measure Campaign Engagement And Impact - **Audience expansion** — Expand Reach To Similar Audiences - **Ad frequency capping** — Limit Repeated Ad Impressions ### [Foundry Intent](https://foundryco.com/our-solutions/data/intent-data/) *Service* Helps marketers identify in-market technology buyers across channels and activate intent insights to target, engage, and convert them. Foundry Intent captures and unifies buying signals from customers’ websites, the public web, Foundry’s digital content and opted-in audience, and events. It matches activity with buyers and buying committees to provide a fuller view of in-market behavior, including contact- and account-level insights. Marketers can activate the data through intent-based advertising and demand generation, and connect it with platforms they use to segment and engage buyers. - **Multisource intent signal capture** — Capture Buying Signals Across Channels - **Unified buyer activity insights** — Unify Activity For A Fuller Buyer View - **Contact- and account-level intent insights** — Identify Buyers And Buying Committees - **Website visitor identification and monitoring** — Identify And Monitor Website Visitors - **Intent-based advertising activation** — Target Relevant Buyers With Intent - **Intent-based lead generation** — Generate Leads From In-Market Buyers - **Marketing platform integrations** — Connect Intent To Marketing Platforms - **Real-time competitive insights** — Surface Competitive Insights In Real Time ### [Foundry ABM](https://foundryco.com/our-solutions/software/) *Platform* Connects account-based marketing programs across channels to activate intent, personalize buyer messaging, and support more reliable pipeline growth. Foundry ABM is proprietary account-based marketing software that supports and connects marketers’ digital programs across channels. It helps marketers activate intent more quickly, personalize messaging, and coordinate programs for target accounts and buying committees. The platform can also connect advertising impact and page views to pipeline, supporting more reliable pipeline generation. - Categories: Account-Based Marketing Software (https://nowen.ai/category/account-based-marketing-software) - **Cross-channel program orchestration** — Coordinate Cross-Channel Programs - **Intent activation** — Activate Intent More Quickly - **Personalized account messaging** — Personalize Buyer Messaging - **Buying committee engagement** — Engage Buying Committees - **Advertising and pipeline connection** — Connect Ad Impact To Pipeline ### [Demand generation solutions](https://foundryco.com/our-solutions/demand-gen-solutions/) *Service* Reach in-market technology buyers, generate verified leads, and strengthen pipeline with intent-led, omnichannel engagement and relevant content. Foundry’s demand generation solutions use omnichannel engagement, first-party audience data, and intent signals to reach technology buyers and generate verified leads from target accounts. Programs promote gated content such as white papers, research, videos, webcasts, eBooks, and case studies on relevant Foundry editorial sites or brand-dedicated microsites. Leads are matched to target criteria and verified by Foundry, with human verification available for details such as purchase budget and timeline. Engagement insights help marketers nurture buyers through their journey and build stronger, more accurate pipelines. - Categories: Lead Generation Services (https://nowen.ai/category/lead-generation-services) - **Intent-based audience targeting** — Reach In-Market Buyers With Relevant Messaging - **Lead qualification and verification** — Deliver Verified Leads That Meet Target Criteria - **Omnichannel buyer engagement** — Engage Buyers Across Multiple Channels - **Gated content promotion** — Promote Content To Generate Nurture-Ready Leads - **Multi-source intent data** — Identify Buying Signals Across Multiple Sources - **Relevant content hosting** — Present Content In Relevant, Trusted Environments - **Consistent lead delivery** — Receive Leads And Reports On A Timely Schedule - **ABM and advertising alignment** — Coordinate Demand Programs With ABM And Ads - **Buyer engagement insights** — Use Engagement Insights To Guide Nurturing ### [BrandHub](https://foundryco.com/our-solutions/brandhub/) *Service* Educate and engage technology buyers throughout their journey while connecting brand storytelling to demand generation and lead outcomes. BrandHub is an integrated B2B digital marketing program that uses original content and data-driven storytelling to educate, engage, and nurture target audiences throughout the buyer journey. It connects brand strategies with demand-generation objectives through a full-funnel content experience, a dedicated strategy team, and multichannel engagement. BrandHub also provides real-time reporting on account engagement and buyer-journey activity, including brand lift, intent insights, and leads. - Categories: Content Marketing Services (https://nowen.ai/category/content-marketing-services) - **Brand-to-demand experience** — Guide Buyers From Brand Awareness To Lead Generation - **Dynamic content storytelling** — Engage Buyers With Content Throughout Their Journey - **First-party-data-led content strategy** — Select Topics To Drive Buyer Interest - **Real-time buyer journey reporting** — Track Engagement Across The Buyer Journey - **Guaranteed lead generation** — Generate Guaranteed Leads - **Strategy-led brand experience** — Develop A Distinctive Brand Story - **Multichannel audience engagement** — Engage Readers Across Multiple Channels - **Account and intent insights** — Identify Priority Accounts And Buyer Intent - **Ownable, co-branded mobile experience** — Present Your Brand In A Mobile-Friendly Experience - **Guaranteed brand and content engagements** — Secure Guaranteed Brand And Content Engagements ### [Content marketing](https://foundryco.com/our-solutions/content-marketing/) *Service* Helps technology marketers inform and engage buyers with tailored content that builds credibility and supports purchase decisions. Foundry’s content marketing service helps technology marketers develop and distribute content that informs and engages buyers. It combines journalistic expertise and knowledge of buyer behavior with custom research, social content, native editorial integrations, video, and podcasts. Content can be aligned with trusted editorial brands and tailored to support buyers throughout their purchase journey, build credibility, and encourage deeper sales conversations. Its DEMO product demonstration series, hosted by Keith Shaw, visually showcases featured products or services and explains who they are for and how they work; the series has also served as a launchpad for companies including E*Trade, Salesforce, Webex, and VMware. - Categories: Content Marketing Services (https://nowen.ai/category/content-marketing-services) - **Custom content strategy** — Tailor Messaging To Technology Buyers - **Research-based content** — Build Credibility With Custom Research - **Product demonstration video** — Showcase Products Through Visual Demonstrations - **Native editorial integration** — Build Awareness Through Trusted Editorial - **Trusted brand content distribution** — Reach Buyers Through Trusted Brands - **Social content** — Engage Buyers On Social Channels - **Interactive video creation** — Share Perspectives Through Interactive Video - **Podcast thought leadership** — Inform Buyers With Audio Thought Leadership ### [Custom Research Services](https://foundryco.com/custom-research-services/) *Service* Gain tailored insights into technology buyers and turn research into credible, engaging content that educates customers and supports marketing goals. Foundry’s custom research services combine expert researchers, content strategists and creators, trusted brand alignment, and access to technology and security buyers. Custom quantitative studies can be tailored by market, region, job title, technology focus, industry sector, audience, and sample size. Qualitative interviews with senior IT and business leaders add context, commentary, and real-world perspectives. The collaborative MarketPulse program can be designed around specific research and content objectives, with research results developed into content assets to educate customers or generate leads. - **Custom quantitative research** — Target Specific Buyer Groups - **Collaborative MarketPulse program** — Shape Research Around Your Goals - **Research-based content development** — Turn Findings Into Content - **Expert research and content team** — Leverage Expert Research And Content - **Custom qualitative research** — Uncover Buyer Context - **Research results ownership** — Own Your Survey Results - **Research-aligned interview guides** — Connect Interviews To Survey Data - **Lead generation through research** — Generate Leads With Research - **Localized research reach** — Reach Buyers Across Geographies ### [Foundry Events](https://foundryco.com/our-solutions/events/) *Service* Connect with qualified technology decision-makers through trusted events that elevate your brand, deepen engagement, and support pipeline growth. Foundry Events plans and delivers curated experiences that connect technology brands with senior IT leaders and decision-makers at enterprise and mid-market organizations. Drawing on trusted technology media brands, events feature editorially curated agendas and formats including conferences, summits, roundtables, executive dinners, award events, virtual meetings, and custom programs. Available in person, virtually, and in hybrid formats, the service supports sponsorship and partner engagement through opportunities for branding, content, networking, and lead generation across global markets. - **Qualified executive audiences** — Reach Qualified IT Decision-Makers - **Trusted media brand association** — Build Trust Through Recognized Media Brands - **Sponsorship and pipeline opportunities** — Build Visibility And Pipeline - **Editorially curated agendas** — Align Messaging With Relevant Thought Leadership - **Flexible event formats** — Choose Formats That Fit Your Strategy - **Custom event planning and execution** — Customize Events For Your Audience - **Multi-touch event engagement** — Engage Buyers Before, During, And After Events - **Global event delivery** — Scale Events Across Markets ### [Sales development services](https://foundryco.com/our-solutions/sales-services/) *Service* Turn engaged leads into booked meetings for your sales team. Foundry’s sales development services convert engaged leads into booked meetings for your sales team. - **Engaged lead conversion** — Convert Engaged Leads Into Booked Meetings ### [Partner marketing solutions](https://foundryco.com/our-solutions/partner-marketing/) *Service* Scale targeted partner programs, coordinate partner experiences, and measure activity with support from Foundry’s dedicated team and marketing capabilities. Foundry works hand in hand with partner marketing teams to craft, execute, and measure customized programs. Its dedicated practice combines domain expertise, experienced people, and global reach to deliver targeted activity that can scale. Programs can support global strategic alliances, unified multi-partner experiences, and individual partner initiatives, powered by first-party data and Foundry’s editorial brands and marketing technology. - **Partner program development and execution** — Develop And Execute Partner Programs - **Targeted, scalable programs** — Scale Customized, Targeted Activity - **Scalable individual partner programs** — Scale Programs Across Many Partners - **Partner program measurement** — Measure Partner Program Results - **Global strategic alliance marketing** — Coordinate Global Alliance Marketing - **Unified multi-partner experiences** — Unify Experiences Across Partners - **First-party-data-powered programs** — Power Programs With First-Party Data - **Contact-level intent targeting** — Target Buyers With Contact-Level Intent - **Dynamic advertising for lead generation** — Build Awareness And Support Lead Generation - **Account-based marketing support** — Connect Buying-Committee Engagement To Pipeline ### [Data-as-a-Service](https://foundryco.com/our-solutions/software/) *Service* Helps technology marketers identify and reach in-market buyers with audience data and insights into buying activity. Foundry’s Data-as-a-Service is a B2B martech offering that gives technology marketers access to first-party audience data and buyer insights. Its data can reveal engagement, buying teams, spending, and purchase intent, helping marketers identify and reach in-market accounts and decision-makers. Foundry describes its intent data as drawing on online and offline signals, including activity across its owned websites, search topics, social media, technology install bases, and event participation. - **First-party audience data** — Reach Trusted B2B Audiences - **Unified buyer intent signals** — Uncover Buying Activity - **Buying-team and spending insights** — Understand Buying Teams - **Contextual and intent-based targeting** — Target Buyers By Intent - **Consent-based data collection** — Use Consented Buyer Data - **Machine learning data analysis** — Analyze Complex Buyer Signals ### [B2B email marketing platform](https://foundryco.com/our-solutions/software/) *Platform* Supports B2B email marketing as part of martech solutions designed to fuel demand generation, fill pipelines, and drive return on investment. Foundry includes an email marketing platform built for B2B among its software and martech solutions. These tools provide technology companies with buyer insight and intelligent foresight and are designed to fuel demand generation, fill pipelines, and drive return on investment. - **B2B email marketing** — Support B2B Email Marketing - **Demand generation support** — Fuel Demand Generation ## Sources - [Foundry](https://foundryco.com) - [Foundry Ads](https://foundryco.com/our-solutions/advertising/) - [Foundry Intent](https://foundryco.com/our-solutions/data/intent-data/) - [Foundry ABM](https://foundryco.com/our-solutions/software/) - [Demand generation solutions](https://foundryco.com/our-solutions/demand-gen-solutions/) - [BrandHub](https://foundryco.com/our-solutions/brandhub/) - [Content marketing](https://foundryco.com/our-solutions/content-marketing/) - [Custom Research Services](https://foundryco.com/custom-research-services/) - [Foundry Events](https://foundryco.com/our-solutions/events/) - [Sales development services](https://foundryco.com/our-solutions/sales-services/) - [Partner marketing solutions](https://foundryco.com/our-solutions/partner-marketing/)