Found & Chosen

Accelerates B2B pipeline with targeted, multichannel account-based marketing that is executed, measured, and continually improved.

Unifies Salesforce and CRM operations to improve pipeline visibility, executive reporting, and readiness for growth.

Helps partners move upmarket and expand client offerings with enterprise GTM capabilities delivered under their own brand, without the overhead of hiring operators.

Unifies AI platforms and workflows to connect go-to-market strategy with coordinated execution under human oversight.

Unifies GTM operations and connects strategy to execution to support proactive pipeline growth with greater visibility and human oversight.

Builds skills to orchestrate AI agents with human-in-the-loop governance through a free certification course.

ABM Program

A fully executed account-based marketing service designed to accelerate B2B pipeline, not just deliver marketing initiatives. The program defines an ideal customer profile and target account framework, builds account-specific plays and brand-consistent campaign assets, activates campaigns across channels, and measures pipeline in real time. A dedicated Squad Leader leads weekly execution sprints, while ongoing measurement informs optimisation and scaling of successful plays. Delivery uses the GTM Intelli platform.

Category: Account-Based Marketing Services

• Run Weekly Execution Sprints
  Provides dedicated leadership for the program's weekly execution cadence, with a Squad Leader responsible for carrying each play forward.
• Focus Efforts On Target Accounts
  Establishes an ideal customer profile and target account framework to guide program planning and play design.
• Measure Pipeline In Real Time
  Provides real-time pipeline measurement and dashboards to track program performance.
• Improve And Scale Winning Plays
  Applies continuous measurement to refine the program and scale plays that are performing well.
• Build Dynamic Account Lists
  Turns the target account framework into dynamic lists that support the program's account-focused plays.
• Tailor Plays And Assets
  Develops segment-specific plays and brand-consistent assets for the account-based marketing program.
• Activate Campaigns Across Channels
  Takes the designed plays into market through campaign activation across channels.

Salesforce and CRM architecture

Enterprise consulting that rearchitects Salesforce and CRM environments around go-to-market operations. The service provides unified architecture across Sales, Service, Marketing, and Data; dual-funnel design; systems integration and orchestration; executive-grade analytics and reporting; scalable security and governance; and ongoing performance optimization and strategic guidance. Found & Chosen focuses on pipeline visibility, revenue attribution, and AI readiness, helping organizations move from disconnected systems and manual workarounds to a unified Salesforce ecosystem.

• Unify Salesforce Across GTM Functions
  Connects Sales, Service, Marketing, and Data in a unified architecture, addressing systems and data silos.
• Improve Real-Time Pipeline Visibility
  Enables real-time visibility through dashboards and reporting across go-to-market activities.
• Connect Systems And Unify Workflows
  Integrates systems and orchestrates workflows to reduce silos and manual workarounds across go-to-market functions.
• Align Funnel Design With GTM Operations
  Structures CRM funnel architecture around go-to-market operations.
• Scale Salesforce With Business Growth
  Provides ongoing performance optimization and tuning as teams grow and go-to-market needs change.
• Govern Data And Support Compliance
  Builds data governance, security, and compliance into a scalable Salesforce environment.
• Strengthen Revenue Attribution
  Focuses CRM architecture on revenue attribution as part of measuring go-to-market performance.
• Evolve CRM Architecture With Business Needs
  Offers strategic guidance to adapt CRM architecture as the business and its go-to-market requirements evolve.
• Prepare CRM For AI Readiness
  Includes AI readiness among the go-to-market outcomes addressed by the Salesforce and CRM architecture.

White Label GTM Delivery

White label GTM infrastructure and execution for agencies, platforms, and VC/PE firms. Found & Chosen embeds as an invisible execution layer, delivering full-stack GTM capabilities—including ABM programs, Salesforce architecture, AI agent orchestration, Squad Leader execution, and reporting frameworks—under the partner’s brand. The partner owns the client relationship while Found & Chosen delivers the system, agents, and execution to clients or portfolio companies.

Category: Revenue operations

• Deliver GTM Services Under Your Brand
  Offer GTM infrastructure and execution as part of your own client or portfolio-company services, with delivery under your brand.
• Provide A Full-Stack GTM Offering
  Extend your offering with coordinated GTM capabilities spanning ABM, Salesforce architecture, AI agent orchestration, Squad Leader-led execution, and reporting frameworks.
• Keep Client Relationships In Your Hands
  Retain ownership of client relationships while Found & Chosen works behind the scenes to deliver the GTM system and execution.
• Access Experienced GTM Operators
  Provide enterprise-grade ABM and CRM services with experienced operators, without taking on the overhead of hiring an internal team.
• Move Upmarket With Enterprise Services
  Expand into enterprise-grade ABM and CRM services for clients while delivering them under your own brand.
• Expand Revenue From Existing Clients
  Offer deeper GTM capabilities to your existing client base to support expansion revenue.

Platform integration

Found & Chosen integrates AI platform partners 1Command.ai, SDRCloud.ai, BitHuman.ai, and Voce.com into an orchestrated go-to-market stack. The service architects integrations, configures agents, governs workflows, and operates the program with human-in-the-loop oversight.

• Unify AI Platforms Into One GTM Stack
  Combines the named AI platform partners in one stack to support an integrated go-to-market engine.
• Connect Strategy To Execution
  Integration architecture links platform capabilities as part of a unified go-to-market stack.
• Configure Agents For GTM Workflows
  Configures agents to operate within the integrated go-to-market platform environment.
• Govern Workflows With Human Oversight
  Human-in-the-loop oversight keeps people involved in governing workflows and operating the program.
• Orchestrate The GTM Engine
  Connects go-to-market activities from strategy through execution in a single command centre.
• Automate Outbound And Book Meetings
  Automates outbound prospecting, sequencing, and follow-up, with meeting booking at scale.
• Scale Personalised Video Engagement
  Uses human-realistic AI avatars to scale personalised video content and engagement without the production overhead.
• Publish Content Across Search And AI
  Supports fast publishing and content discoverability across search and AI platforms.

GTM Command Centre

An AI-powered command centre that connects go-to-market strategy to execution across the GTM engine. It unifies GTM operations and coordinates AI agents across inbound, outbound, nearbound, content, channels, data, list-building, reporting, events, and creative work under human-in-the-loop oversight. Found & Chosen implements the system by deploying agents, integrating platforms, and configuring CRM; Squad Leaders operationalise the cadence, followed by continuous measurement and optimisation.

Category: Revenue operations

• Unify Your GTM Operations
  Bring GTM operations together in one command centre, connecting strategy to execution across the go-to-market engine.
• Coordinate GTM Motions
  Orchestrate inbound, outbound, and nearbound activity through the command centre.
• Orchestrate GTM Agents
  Coordinate specialised agents across content, channels, data, list-building, reporting, outbound, events, and creative work, with human oversight.
• Maintain Human Oversight
  Retain control and strategy oversight over AI-powered GTM orchestration through a human-in-the-loop approach.
• Predict GTM Outcomes
  Use AI-powered intelligence to predict outcomes before they happen.
• Deploy Agents And Integrations
  Implement the system by deploying agents, integrating platforms, and configuring CRM.
• Measure And Optimise Continuously
  Continuously measure performance and improve the system as GTM operations run.
• Gain Full Pipeline Visibility
  See GTM activity and pipeline with full visibility through the unified command centre.
• Grow Pipeline Proactively
  Support predictable, proactive pipeline growth by connecting GTM strategy and execution.
• Run The Operating Cadence
  Squad Leaders run the cadence after implementation to operationalise the GTM system.

Human-in-the-loop leadership course

A free certification course focused on orchestrating AI agents with human-in-the-loop governance.

• Learn AI Agent Orchestration
  Learn about orchestrating AI agents within a human-in-the-loop governance approach.
• Earn A Free Certification
  Access the course as a free certification focused on human-in-the-loop governance for AI agent orchestration.