Forrester

Helps leaders and teams align priorities, make confident decisions, accelerate strategic initiatives, and improve business outcomes.

Helps organizations understand markets, buyers, and competitors to identify opportunities, differentiate offerings, and make confident decisions.

Helps organizations access trusted research-backed advice quickly, make informed decisions, and bring insights into everyday workflows.

Helps leaders anticipate change, evaluate investments, understand markets, and turn research-backed insights into business action.

Helps organizations advance initiatives, align teams, address market challenges, and create research-backed content that supports buyer trust and demonstrates value.

Helps attendees gain research-backed insights, connect with experts and peers, and apply practical strategies to business priorities.

Helps individuals and teams build practical skills and shared understanding to apply research and advance strategic priorities.

Forrester Decisions

Forrester Decisions is a role-specific research service for senior leaders and their teams. It combines research and insights, practical tools, and continuous expert guidance tailored to functional priorities. Flexible team solutions support shared access to research, data, frameworks, and guidance, helping organizations align teams, advance strategic initiatives, and make decisions with confidence. Forrester AI is available to clients to provide fast answers grounded in Forrester research.

• Inform Decisions With Trusted Research
  Use research and insights to shape strategy, understand changing customer and market dynamics, plan for the future, and support decisions with relevant information.
• Apply Expertise To Your Priorities
  Work with Forrester experts who get to know your business and provide timely guidance to help make decisions, advance initiatives, and reduce decision risk.
• Turn Strategy Into Action
  Apply practical resources to plan initiatives, assess progress, and move priorities forward.
• Align Teams Around Shared Priorities
  Give team members shared resources and expert guidance, support direct engagement with Forrester, and coordinate efforts around common goals.
• Center Decisions On Customer Value
  Use customer obsession research and tools to place customer value at the center of business decisions and support outcomes such as revenue growth, customer retention, and employee engagement.
• Get Research-Based Answers Faster
  Use generative AI grounded in Forrester research to get fast responses, explore trends, consider next steps, and validate direction.
• Match Support To Team Needs
  Choose options that support executives, leaders, teams, or broader groups with different combinations of partnership, guidance, research, tools, and data access.
• Learn From Peers And Experts
  Engage with peers and participate in events and client webinars to gain perspectives and support decisions and initiatives.

Forrester Market Insights

Forrester Market Insights is a research service for high-tech and service provider leaders, their teams, and organizations. It provides forward-looking insights and objective advice on markets, buyers, and competitors to help clients identify opportunities, differentiate offerings, and make an impact in changing markets. The service combines market research and forecasts, buyer insights, Forrester Wave evaluations, analyst resources, and research for Technology, B2B, and Consumer and Digital markets. Its insights draw on global surveys, objective research methodologies, and client perspectives.

• Anticipate Market Change
  Use forward-looking research and market intelligence to understand changing dynamics and plan for future opportunities.
• Understand Buyer Priorities
  Learn what target buyers want, what challenges they face, and how their priorities can inform offerings and roadmaps.
• Identify Differentiation Opportunities
  Understand competitors and their relative strengths to identify ways to differentiate offerings and make an impact in the market.
• Ground Decisions In Objective Research
  Use insights informed by large-scale annual surveys, objective methodologies, and client perspectives to support market and buyer understanding.
• Get Expert Guidance
  Use analyst inquiry sessions, research, frameworks, webinars, and events to explore market questions and apply objective advice.
• Focus Research By Market
  Choose relevant markets to access research on the audiences and buyer priorities most pertinent to your organization.
• Align Teams Around Market Facts
  Give leaders and team members a common set of facts and forecasts to support an outside-in perspective and tactical planning.

Forrester AI Access

Forrester AI Access is a self-service research and decision-support service that extends Forrester’s proprietary research, vetted data, insights, and advice across an organization through AI. It includes Forrester AI capabilities on the Forrester platform and through supported workplace integrations. Users can get traceable answers, interact with reports, and access research and data resources. AI Access Plus includes everything in AI Access, along with four 30-minute analyst inquiry sessions annually for additional context and decision validation.

• Get Trusted Advice Fast
  Access succinct AI-powered insights and advice based on Forrester’s proprietary research and data to support faster, more informed decisions and reduce time spent searching for relevant material.
• Explore Research And Data
  Use a broad collection of Forrester research, insights, data, and tools to inform initiatives and support decision-making.
• Verify Advice Against Its Sources
  Trace responses to Forrester research and data to review the evidence, context, and original material behind an answer.
• Explore Reports And Find Key Takeaways
  Get report takeaways quickly, ask questions about specific content, and navigate to the source material used in an answer.
• Access Insights In Everyday Tools
  Get Forrester AI-powered insights and advice through supported workplace tools without leaving the workflow.
• Validate Decisions With Analysts
  Use four annual analyst inquiry sessions to ask focused questions, gain context, and validate key decisions.
• Explore Topics Through Follow-Up Questions
  Continue from earlier questions, refine prompts, and explore topics further in a language of choice without query caps.
• Turn Insights Into PowerPoint Slides
  Convert research-backed responses into a structured, downloadable slide deck, refine the content, and retain links to Forrester sources.
• Stay Informed About New Research
  Receive alerts about new research included as part of the service.

Forrester Signature Research

Forrester Signature Research provides actionable research and data to help leaders anticipate change, evaluate investments, plan execution, grow customer value, and understand the forces shaping their markets. Coverage includes predictions, budget planning guides, market forecasts, vendor evaluations, customer and market insights, emerging technologies, and business volatility. Vendor evaluation research includes The Forrester Wave™, which compares providers using a transparent, data-driven methodology and offers interactive tools in many reports to tailor findings and build a shortlist. Clients use research, data, and frameworks to inform decisions and advance business priorities. Forrester describes its research as objective and grounded in data-informed methodologies.

• Compare Providers And Build Shortlists
  Assess provider options using transparent evaluation approaches, side-by-side analysis, customer feedback, and interactive tools to narrow choices according to business needs.
• Ground Decisions In Objective Research
  Inform decisions with research based on data and structured methodologies. Forrester states that clients and vendors cannot influence its research conclusions and that its opinions cannot be bought.
• Anticipate Trends And Risks
  Use research on expected business, technology, customer, and market developments to consider potential opportunities and risks while planning ahead.
• Plan Investments With Forecasts
  Use market outlooks and insights on economic indicators, technology spending, vendor performance, and consumer trends to identify growth opportunities and align investments with business outcomes.
• Center Decisions On Customer Value
  Apply research on customer obsession to consider how customer value can inform business decisions and support stronger customer relationships and long-term business value.
• Understand Buyer Decisions
  Use research on buyer behavior and purchase decisions to inform go-to-market choices and identify how to better address buyers’ needs.
• Prioritize Spending And Investment
  Benchmark spending plans and identify areas for investment, optimization, and experimentation to support future growth.
• Align B2B Teams And Outcomes
  Use research to adapt go-to-market strategy to changing buyer behavior and coordinate teams around shared customer and business outcomes.
• Align Brand And Customer Experiences
  Use Total Experience research to connect brand, customer, and employee experiences in support of loyalty, retention, and growth.
• Assess Emerging Technology Opportunities
  Evaluate emerging technologies in relation to their business value, readiness for adoption, and potential market impact.
• Prepare For Disruption
  Use research on business volatility to identify risks, prepare for disruption, and consider ways to strengthen organizational resilience.
• Access Research Across Your Workflow
  Search reports, data, and frameworks through the client platform, with additional access to research and insights in supported workplace tools for licensed users.

Forrester Consulting

Forrester Consulting pairs leaders with seasoned analysts and experts to advance initiatives, navigate competitive challenges, and support pipeline growth. Tailored engagements include interactive initiative workshops, advisory strategy sessions, demand generation support, and custom research-based content such as thought leadership studies and Total Economic Impact™ studies. Demand generation offerings include research reprints, analyst speaking engagements, event sponsorships, and campaign content and activation assets. Consulting teams apply rigorous objectivity and integrity standards, and engagement formats and durations vary to meet organizational needs.

Category: Management Consulting

• Align Teams And Kick-Start Initiatives
  Bring internal collaborators together with an analyst to explore industry trends and best practices, support an initiative, and work toward shared outcomes.
• Sharpen Strategy With Expert Advice
  Get expert feedback and an external perspective on market conditions, customers, competitors, product direction, go-to-market plans, and messaging.
• Create Credible, Research-Backed Content
  Develop independent, third-party studies that educate buyers on market trends and customer needs, support solution fit, and help clients build credibility and trust.
• Demonstrate Economic Value And ROI
  Use economic analysis to help buyers understand an offering’s financial impact and justify investment. Dynamic studies can be configured by buyers to explore expected ROI based on their business needs.
• Engage Buyers Across Their Journey
  Use content designed to inform buyers throughout their journey, support lead generation, and communicate offering impact across campaign channels.
• Use Trusted Research In Campaigns
  Support campaigns with an objective third-party perspective that can educate buyers, reinforce solution positioning, and build brand credibility. Flexible licensing and customization options help adapt reprints to campaign needs.
• Protect Research Independence And Credibility
  Maintain a clear separation between commissioned consulting work and Forrester research, with standards intended to support credible, reliable, and impartial content.
• Bring Expert Insights To Campaigns
  Use analyst presentations and contributed content to capture buyer attention, educate audiences, and support event participation.
• Reach Decision-Makers At Events
  Use sponsorship opportunities, demonstrations, and exhibit space to reach event audiences and support lead generation and relationship-building.

Forrester Events

Forrester Events are curated experiences that bring business and technology leaders together with Forrester experts and peers. In-person and virtual events cover B2B, customer experience, security and risk, and technology and innovation. Attendees gain research-based insights, analyst advice, practical frameworks, and opportunities for networking and hands-on learning. Organizations can sponsor events to reach decision-makers through speaking opportunities, product demonstrations, exhibit spaces, conference passes, and other options that support brand awareness, demand generation, thought leadership, executive networking, and live-market validation.

Category: Industry Conferences

• Gain Trusted Expert Insights
  Hear perspectives from Forrester experts and analysts through research-based keynotes and sessions to build understanding and confidence around business and technology priorities.
• Connect With Experts And Peers
  Use facilitated analyst conversations and peer networking to discuss shared challenges, validate perspectives, and build relationships with leaders and sponsors.
• Generate Qualified Leads
  Use event interactions to support qualified lead generation, follow-ups, and sales opportunities.
• Apply Proven Frameworks
  Take away practical models and frameworks that can help prioritize challenges, guide decisions, and put event insights to work.
• Turn Insights Into Action
  Participate in practical sessions and discussions to work through priorities, apply strategies, and leave with approaches or action plans to advance your work.
• Find Events For Your Priorities
  Explore events focused on B2B, customer experience, technology and innovation, or security and risk to engage with content and leaders relevant to your role.
• Increase Brand Visibility At Events
  Put your brand and offerings in front of event audiences through sponsorships, speaking sessions, demonstrations, exhibit space, and conference passes.
• Build Executive Relationships
  Connect with decision-makers and other attendees to develop strategic relationships and partnerships.
• Choose How You Participate
  Select from in-person and virtual event elements to engage with Forrester content in a format that suits your needs.
• Test Market Positioning
  Gather live-audience reactions to messaging, products, and positioning.
• Match Events To Your Audience
  Choose from event portfolios to find a fit for your target audience.

Forrester Certification

Forrester Certification offers online learning programs that build skills in research-based practices for strategic leadership, customer experience, B2B marketing, technology, and related topics. Courses use self-paced lessons, videos, case studies, and interactive exercises to help learners apply concepts to real-world challenges. Individuals can enroll in monthly public or private cohorts, while eligible Forrester Decisions and Forrester Market Insights license holders can access selected courses on demand. Forrester also offers short, non-certifying Essentials Courses for foundational workforce learning.

• Apply Learning At Your Own Pace
  Work through lessons and exercises on your schedule while applying material to real-world challenges. Certification requires completion of the courses and exams.
• Align Teams Around Shared Practices
  Build a common understanding of key definitions, frameworks, and ways of working to support collaboration and execution on a shared strategic vision.
• Build Skills Across Strategic Topics
  Develop skills in areas including customer obsession, customer experience, B2B marketing, technology, and Zero Trust using Forrester’s research-based approaches.
• Learn In Short, Flexible Sessions
  Bite-sized online sessions and mobile-ready access make it possible to fit learning into busy schedules and put concepts into practice.
• Choose A Cohort That Fits Your Team
  Public and private cohorts give teams options for learning together. Private cohorts offer flexible start dates, company branding, and exclusive onboarding.
• Access Selected Courses On Demand
  Eligible research license holders can access selected courses during their license period and complete certification requirements on demand.
• Revisit Learning Materials
  Forrester Decisions subscribers can return to certification modules and materials after completing a certification.
• Showcase Certification Achievements
  A signed digital certificate and badge recognize verified completion and can be shared on professional social networking sites.
• Build Foundational Workforce Awareness
  Essentials Courses help organizations build foundational literacy and shared understanding at scale and prepare employees for deeper enablement.
• Learn Through Select In-Person Events
  Eligible event attendees can take part in limited in-person certification programs that include live presentations, workshops, and peer discussions.