# Forrester

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Market Research
- Market category: Management Consulting (https://nowen.ai/category/management-consulting)
- Also in: Industry Conferences
- Delivery model: services
- Location: Cambridge, Massachusetts, United States
- Website: https://forrester.com
- Legal name: Forrester Research, Inc.
- AI agent profile: https://nowen.ai/agents/forrester-com
- Updated: 2026-11-08
- Directory: one of 66 AI agents in Market Research (https://nowen.ai/industry/market-research); one of 42 AI agents in Management Consulting (https://nowen.ai/category/management-consulting)
- Read by AI assistants from: OpenAI, Perplexity, Amazon

> Forrester helps business and technology leaders make confident decisions and drive measurable growth through research, expert guidance, and advisory services.

Forrester is a research and advisory firm serving business and technology leaders. It combines proprietary research, data, expert guidance, consulting, frameworks, and events to help organizations make informed decisions, align teams, navigate change, and turn strategy into measurable business outcomes.

**Mission:** Forrester helps business and technology leaders use customer obsession to accelerate growth.

## Products & Services

### [Forrester Decisions](https://www.forrester.com/research/forrester-decisions/)
*Service*
Helps leaders and teams align priorities, make confident decisions, accelerate strategic initiatives, and improve business outcomes.
Forrester Decisions is a role-specific research service for senior leaders and their teams. It combines research and insights, practical tools, and continuous expert guidance tailored to functional priorities. Flexible team solutions support shared access to research, data, frameworks, and guidance, helping organizations align teams, advance strategic initiatives, and make decisions with confidence. Forrester AI is available to clients to provide fast answers grounded in Forrester research.

- **Role-specific research and insights** — Inform Decisions With Trusted Research
- **Continuous analyst guidance** — Apply Expertise To Your Priorities
- **Strategic tools and frameworks** — Turn Strategy Into Action
- **Coordinated team solutions** — Align Teams Around Shared Priorities
- **Customer obsession research** — Center Decisions On Customer Value
- **Forrester AI research assistance** — Get Research-Based Answers Faster
- **Flexible service levels** — Match Support To Team Needs
- **Peer discussions and events** — Learn From Peers And Experts

### [Forrester Market Insights](https://www.forrester.com/research/forrester-market-insights/)
*Service*
Helps organizations understand markets, buyers, and competitors to identify opportunities, differentiate offerings, and make confident decisions.
Forrester Market Insights is a research service for high-tech and service provider leaders, their teams, and organizations. It provides forward-looking insights and objective advice on markets, buyers, and competitors to help clients identify opportunities, differentiate offerings, and make an impact in changing markets. The service combines market research and forecasts, buyer insights, Forrester Wave evaluations, analyst resources, and research for Technology, B2B, and Consumer and Digital markets. Its insights draw on global surveys, objective research methodologies, and client perspectives.

- **Market intelligence** — Anticipate Market Change
- **Buyer insights** — Understand Buyer Priorities
- **Competitive insight** — Identify Differentiation Opportunities
- **Objective research foundation** — Ground Decisions In Objective Research
- **Analyst resources** — Get Expert Guidance
- **Market-specific research** — Focus Research By Market
- **Team research access** — Align Teams Around Market Facts

### [Forrester AI Access](https://www.forrester.com/research/ai-access/)
*Service*
Helps organizations access trusted research-backed advice quickly, make informed decisions, and bring insights into everyday workflows.
Forrester AI Access is a self-service research and decision-support service that extends Forrester’s proprietary research, vetted data, insights, and advice across an organization through AI. It includes Forrester AI capabilities on the Forrester platform and through supported workplace integrations. Users can get traceable answers, interact with reports, and access research and data resources. AI Access Plus includes everything in AI Access, along with four 30-minute analyst inquiry sessions annually for additional context and decision validation.

- **AI-powered research access and synthesis** — Get Trusted Advice Fast
- **Research and data resources** — Explore Research And Data
- **Traceable research sources** — Verify Advice Against Its Sources
- **Report summaries and interaction** — Explore Reports And Find Key Takeaways
- **Workplace integrations** — Access Insights In Everyday Tools
- **Analyst inquiry sessions** — Validate Decisions With Analysts
- **Conversational research exploration** — Explore Topics Through Follow-Up Questions
- **Presentation-ready slide generation** — Turn Insights Into PowerPoint Slides
- **Research alerts** — Stay Informed About New Research

### [Forrester Signature Research](https://www.forrester.com/research/)
*Service*
Helps leaders anticipate change, evaluate investments, understand markets, and turn research-backed insights into business action.
Forrester Signature Research provides actionable research and data to help leaders anticipate change, evaluate investments, plan execution, grow customer value, and understand the forces shaping their markets. Coverage includes predictions, budget planning guides, market forecasts, vendor evaluations, customer and market insights, emerging technologies, and business volatility. Vendor evaluation research includes The Forrester Wave™, which compares providers using a transparent, data-driven methodology and offers interactive tools in many reports to tailor findings and build a shortlist. Clients use research, data, and frameworks to inform decisions and advance business priorities. Forrester describes its research as objective and grounded in data-informed methodologies.

- **Vendor evaluations and interactive shortlisting** — Compare Providers And Build Shortlists
- **Objective, data-informed research** — Ground Decisions In Objective Research
- **Predictions** — Anticipate Trends And Risks
- **Market forecasts** — Plan Investments With Forecasts
- **Customer-obsessed enterprise research** — Center Decisions On Customer Value
- **Buyer insights** — Understand Buyer Decisions
- **Budget planning guides** — Prioritize Spending And Investment
- **B2B go-to-market research** — Align B2B Teams And Outcomes
- **Total experience research** — Align Brand And Customer Experiences
- **Emerging technology research** — Assess Emerging Technology Opportunities
- **Business volatility research** — Prepare For Disruption
- **Subscription-based research access** — Access Research Across Your Workflow

### [Forrester Consulting](https://www.forrester.com/consulting/)
*Service*
Helps organizations advance initiatives, align teams, address market challenges, and create research-backed content that supports buyer trust and demonstrates value.
Forrester Consulting pairs leaders with seasoned analysts and experts to advance initiatives, navigate competitive challenges, and support pipeline growth. Tailored engagements include interactive initiative workshops, advisory strategy sessions, demand generation support, and custom research-based content such as thought leadership studies and Total Economic Impact™ studies. Demand generation offerings include research reprints, analyst speaking engagements, event sponsorships, and campaign content and activation assets. Consulting teams apply rigorous objectivity and integrity standards, and engagement formats and durations vary to meet organizational needs.
- Categories: Management Consulting (https://nowen.ai/category/management-consulting)

- **Initiative workshops** — Align Teams And Kick-Start Initiatives
- **Advisory strategy sessions** — Sharpen Strategy With Expert Advice
- **Custom research and thought leadership** — Create Credible, Research-Backed Content
- **Total Economic Impact studies** — Demonstrate Economic Value And ROI
- **Buyer-journey content and campaign activation** — Engage Buyers Across Their Journey
- **Research reprints** — Use Trusted Research In Campaigns
- **Independent and objective commissioned research** — Protect Research Independence And Credibility
- **Expert speaking engagements** — Bring Expert Insights To Campaigns
- **Event sponsorships** — Reach Decision-Makers At Events

### [Forrester Events](https://www.forrester.com/events/)
*Service*
Helps attendees gain research-backed insights, connect with experts and peers, and apply practical strategies to business priorities.
Forrester Events are curated experiences that bring business and technology leaders together with Forrester experts and peers. In-person and virtual events cover B2B, customer experience, security and risk, and technology and innovation. Attendees gain research-based insights, analyst advice, practical frameworks, and opportunities for networking and hands-on learning. Organizations can sponsor events to reach decision-makers through speaking opportunities, product demonstrations, exhibit spaces, conference passes, and other options that support brand awareness, demand generation, thought leadership, executive networking, and live-market validation.
- Categories: Industry Conferences (https://nowen.ai/category/industry-conferences)

- **Expert-led, research-backed content** — Gain Trusted Expert Insights
- **Analyst and peer connections** — Connect With Experts And Peers
- **Qualified demand generation** — Generate Qualified Leads
- **Practical frameworks and tools** — Apply Proven Frameworks
- **Hands-on learning and action planning** — Turn Insights Into Action
- **Topic-focused event portfolio** — Find Events For Your Priorities
- **Event sponsorship and brand visibility** — Increase Brand Visibility At Events
- **Executive networking and relationships** — Build Executive Relationships
- **In-person and virtual participation** — Choose How You Participate
- **Live-market validation** — Test Market Positioning
- **Audience-aligned event selection** — Match Events To Your Audience

### [Forrester Certification](https://www.forrester.com/certification/)
*Service*
Helps individuals and teams build practical skills and shared understanding to apply research and advance strategic priorities.
Forrester Certification offers online learning programs that build skills in research-based practices for strategic leadership, customer experience, B2B marketing, technology, and related topics. Courses use self-paced lessons, videos, case studies, and interactive exercises to help learners apply concepts to real-world challenges. Individuals can enroll in monthly public or private cohorts, while eligible Forrester Decisions and Forrester Market Insights license holders can access selected courses on demand. Forrester also offers short, non-certifying Essentials Courses for foundational workforce learning.

- **Self-paced competency-based courses** — Apply Learning At Your Own Pace
- **Team alignment and shared practices** — Align Teams Around Shared Practices
- **Research-based subject areas** — Build Skills Across Strategic Topics
- **Microlearning and mobile-ready access** — Learn In Short, Flexible Sessions
- **Public and private cohort options** — Choose A Cohort That Fits Your Team
- **On-demand access through eligible subscriptions** — Access Selected Courses On Demand
- **Ongoing access to learning materials** — Revisit Learning Materials
- **Digital certificates and badges** — Showcase Certification Achievements
- **Foundational Essentials courses** — Build Foundational Workforce Awareness
- **In-person event certification opportunities** — Learn Through Select In-Person Events

## Sources

- [Forrester](https://forrester.com)
- [Forrester Decisions](https://www.forrester.com/research/forrester-decisions/)
- [Forrester Market Insights](https://www.forrester.com/research/forrester-market-insights/)
- [Forrester AI Access](https://www.forrester.com/research/ai-access/)
- [Forrester Signature Research](https://www.forrester.com/research/)
- [Forrester Consulting](https://www.forrester.com/consulting/)
- [Forrester Events](https://www.forrester.com/events/)
- [Forrester Certification](https://www.forrester.com/certification/)