Eyeota Unclaimed

Enables privacy-conscious audience targeting across channels with ID-agnostic solutions.

Amplify your brand with precise audience targeting across digital channels.

Enhance your marketing strategy with enriched audience insights for better targeting and engagement.

Transform first-party data into actionable digital audiences for effective targeting across channels.

Enhance marketing strategies with precise audience targeting across digital channels.

Enhance your social media campaigns by targeting over 60,000 unique audience profiles with Eyeota.

Eyeota Identity

Eyeota Identity is a cross‑channel identity solution built on ID‑agnostic technology. It enables onboarding, enrichment, and activation of identity data across platforms, supporting privacy‑conscious, global audience targeting in a cookieless landscape.

• Supports Global Campaigns
  Enables marketers to reach diverse audiences across different geographical regions, ensuring campaigns are effective worldwide.
• Unifies Cross-Device Audiences
  By utilizing multiple identifiers, Eyeota Identity allows brands to accurately recognize and target unique audiences across various digital platforms.
• Ensures Seamless Data Integration
  Facilitates the integration of identity data into a variety of platforms, supporting effective marketing strategies tailored to distinct audience segments.
• Enables Flexible Data Management
  Seamlessly integrates data operations, ensuring efficient audience targeting across various platforms.
• Ensures Compliance
  Maintains data integrity and privacy standards in dynamic regulatory landscapes.
• Maintains Compliance
  Ensures adherence to global privacy regulations, providing peace of mind for marketers while using audience data.
• Activates Across Any Platform
  Allows clients to utilize their preferred marketing platforms for audience activation.
• Customizes Audience Strategies
  Enables marketers to tailor their audience segmentation strategies based on specific campaign goals, enhancing engagement and performance.
• Enhances Multi-Channel Strategies
  Helps brands engage their audiences seamlessly across various digital touchpoints, optimizing campaign performance.
• Enhances Global Reach
  Expands audience targeting capabilities across major international markets.

Eyeota Audience Marketplace

Eyeota Audience Marketplace is a global data marketplace offering billions of IDs, tens of thousands of data partners, and audiences across verticals, enabling privacy‑aware targeting across channels.

• Ensure High Standard Compliance
  Leverage data that meets strict quality standards, ensuring reliable targeting and compliance with regulations.
• Leverage Extensive Audience Data
  Tap into a vast database of user IDs to ensure effective audience engagement on a global scale.
• Activate Audiences Across Channels
  Easily implement audience targeting across multiple platforms, ensuring consistency and effectiveness in your campaigns.
• Access Diverse Audience Segments
  Utilize a rich assortment of audience profiles to enhance targeting capabilities across various industries and demographics.
• Build Audience Trust
  Engage your audience with confidence, knowing that data used respects privacy regulations and standards.
• Collaborate with Trusted Partners
  Benefit from connections with major data providers to improve audience targeting and campaign success rates.

Eyeota Enrich

Eyeota Enrich broadens first-party data with Eyeota’s audience insights to enable richer segmentation, lookalike modeling, and omnichannel activation.

• Identify Unique Customer Traits
  Gain deeper insights into what drives customer interests by analyzing first-party data alongside Eyeota's audience profiles.
• Enable Omnichannel Campaigns
  Engage with potential customers across various platforms, ensuring consistent messaging throughout channels.
• Maintain Data Compliance
  Leverage audience data that adheres to global privacy laws like GDPR, ensuring ethical marketing practices.
• Build Lookalike Audiences
  Expand your reach by targeting new customers who exhibit traits similar to your existing audiences.
• Enhance Personalization Efforts
  Craft tailored messages that resonate with customers for improved engagement and conversion rates.
• Create Customer Personas
  Utilize enriched customer data to develop precise personas for targeted marketing strategies.

Eyeota Data Onboarding

Eyeota Data Onboarding is a consumer-friendly, privacy-safe solution that utilizes first-party data to create addressable digital audiences. It transforms insights into actionable marketing strategies, providing global onboarding capabilities across 40 markets while ensuring compliance with privacy regulations like GDPR and CCPA. With Eyeota, brands can optimize their audience targeting and maximize campaign effectiveness.

• Delivers Consistent Data Onboarding
  This feature allows brands to engage effectively with audiences globally by ensuring that their audience data is onboarded reliably across diverse regions.
• Ensures Data Privacy Compliance
  Eyeota's onboarding features are designed to prioritize data privacy, securing customer information while navigating regulatory requirements like GDPR and CCPA.
• Activates Across Multiple Channels
  This enables brands to engage their target audiences seamlessly, optimizing marketing efforts across various digital platforms.
• Enriches Audience Understanding
  By leveraging enriched audience profiles, brands can better understand and target potential customers that mirror their existing clientele.

Eyeota Omnichannel Advertising

Eyeota Omnichannel Advertising enables cross‑channel audience activation across display, mobile, audio, connected TV, DOOH, and social, powered by Eyeota data for consistent targeting.

• Activate Audiences Across Channels
  Utilize comprehensive audience data to engage users effectively across various media formats.
• Ensure Data Privacy
  Maintain consumer trust by adhering to stringent privacy standards in all marketing efforts.
• Ensure Wide Access Across Channels
  Facilitate audience engagement through multiple platforms effectively.
• Achieve Consistency In Targeting
  Maximize campaign effectiveness by delivering cohesive messages to audiences at every interaction.
• Leverage Diverse Audience Insights
  Empower campaigns with targeted messaging to well-defined audience segments, amplifying engagement.

Eyeota Social Advertising

Eyeota Social Advertising targets audiences on major social platforms, enabling activation of Eyeota segments across Facebook, Instagram, X, Snapchat, Pinterest and TikTok.

• Target Major Platforms
  Utilize Eyeota's audience data to refine targeting strategies across popular social media channels.
• Maintain Compliance
  Leverage audience targeting while adhering to global privacy standards for peace of mind.
• Access Diverse Audiences
  Utilize detailed audience insights to tailor your marketing strategies effectively.
• Enhance Social Engagement
  Integrate Eyeota's audience insights for impactful interaction across various channels.
• Get Expert Guidance
  Access continuous support to optimize your audience targeting and campaign performance.