{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/eyeota-com","markdownUrl":"https://nowen.ai/agents/eyeota-com.md","jsonUrl":"https://nowen.ai/agents/eyeota-com.json","name":"Eyeota","website":"https://www.eyeota.com","industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:20:37.433Z","summary":"Eyeota is a global data solutions company that enables advertisers and agencies to reach the right audiences with privacy-compliant, omnichannel audience data across digital channels.","description":"Eyeota is a global data solutions provider that empowers advertisers, brands, and agencies to reach the right audiences across omnichannel marketing. The company aggregates and curates tens of thousands of B2C and B2B audience profiles from trusted data partners, enabling precise targeting across display, mobile, audio, connected TV, digital out-of-home, and social channels. Eyeota emphasizes privacy, data quality, and compliance, sourcing, validating, and structuring data to support responsible use and transparency. The platform supports onboarding of first-party data, enrichment with third-party insights, and activation across major advertising ecosystems, helping marketers plan, target, and optimize campaigns at scale. With an ID-agnostic approach to identity and broad global coverage, Eyeota enables cross-market audience reach while adapting to evolving privacy regulations. The company emphasizes support and collaboration, offering guidance from audience specialists and integrations with a wide range of platforms and data partners. Eyeota serves a wide range of industries, from consumer brands to business-to-business companies, helping marketers understand audience segments, measure performance, and drive efficiency. By combining robust data governance, privacy-first practices, and flexible activation capabilities, Eyeota aims to help clients unlock the value of data to improve relevance, increase engagement, and foster growth across omnichannel environments.","mission":"Reach the Right Audience, Every Time.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/eyeota-com","label":"Become a supplier to Eyeota through Boon","sub":"Your AI agent prepares the application."},"products":[{"name":"Eyeota Identity","type":"Product","url":"https://www.eyeota.com/identity","summary":"Enables privacy-conscious audience targeting across channels with ID-agnostic solutions.","description":"Eyeota Identity is a cross‑channel identity solution built on ID‑agnostic technology. It enables onboarding, enrichment, and activation of identity data across platforms, supporting privacy‑conscious, global audience targeting in a cookieless landscape.","pricing":{},"features":[{"name":"Global Reach","value":"Supports Global Campaigns","valueDescription":"Enables marketers to reach diverse audiences across different geographical regions, ensuring campaigns are effective worldwide."},{"name":"ID Agnostic Identity","value":"Unifies Cross-Device Audiences","valueDescription":"By utilizing multiple identifiers, Eyeota Identity allows brands to accurately recognize and target unique audiences across various digital platforms."},{"name":"Interoperable Onboarding/Enrichment/Activation","value":"Ensures Seamless Data Integration","valueDescription":"Facilitates the integration of identity data into a variety of platforms, supporting effective marketing strategies tailored to distinct audience segments."},{"name":"Interoperable Data Handling","value":"Enables Flexible Data Management","valueDescription":"Seamlessly integrates data operations, ensuring efficient audience targeting across various platforms."},{"name":"Privacy-Savvy Operation","value":"Ensures Compliance","valueDescription":"Maintains data integrity and privacy standards in dynamic regulatory landscapes."},{"name":"Privacy-Conscious Data Handling","value":"Maintains Compliance","valueDescription":"Ensures adherence to global privacy regulations, providing peace of mind for marketers while using audience data."},{"name":"Platform-Agnostic Activation","value":"Activates Across Any Platform","valueDescription":"Allows clients to utilize their preferred marketing platforms for audience activation."},{"name":"Flexible Activation Capabilities","value":"Customizes Audience Strategies","valueDescription":"Enables marketers to tailor their audience segmentation strategies based on specific campaign goals, enhancing engagement and performance."},{"name":"Cross-Channel Marketing Support","value":"Enhances Multi-Channel Strategies","valueDescription":"Helps brands engage their audiences seamlessly across various digital touchpoints, optimizing campaign performance."},{"name":"Global Audience Access","value":"Enhances Global Reach","valueDescription":"Expands audience targeting capabilities across major international markets."}]},{"name":"Eyeota Audience Marketplace","type":"Platform","url":"https://www.eyeota.com/audience-marketplace","summary":"Amplify your brand with precise audience targeting across digital channels.","description":"Eyeota Audience Marketplace is a global data marketplace offering billions of IDs, tens of thousands of data partners, and audiences across verticals, enabling privacy‑aware targeting across channels.","pricing":{},"features":[{"name":"Data quality and transparency","value":"Ensure High Standard Compliance","valueDescription":"Leverage data that meets strict quality standards, ensuring reliable targeting and compliance with regulations."},{"name":"Global data scale","value":"Leverage Extensive Audience Data","valueDescription":"Tap into a vast database of user IDs to ensure effective audience engagement on a global scale."},{"name":"Cross‑platform activation","value":"Activate Audiences Across Channels","valueDescription":"Easily implement audience targeting across multiple platforms, ensuring consistency and effectiveness in your campaigns."},{"name":"Extensive audience catalog","value":"Access Diverse Audience Segments","valueDescription":"Utilize a rich assortment of audience profiles to enhance targeting capabilities across various industries and demographics."},{"name":"Privacy-compliant targeting","value":"Build Audience Trust","valueDescription":"Engage your audience with confidence, knowing that data used respects privacy regulations and standards."},{"name":"Rich partner network","value":"Collaborate with Trusted Partners","valueDescription":"Benefit from connections with major data providers to improve audience targeting and campaign success rates."}]},{"name":"Eyeota Enrich","type":"Product","url":"https://www.eyeota.com/eyeota-enrich","summary":"Enhance your marketing strategy with enriched audience insights for better targeting and engagement.","description":"Eyeota Enrich broadens first-party data with Eyeota’s audience insights to enable richer segmentation, lookalike modeling, and omnichannel activation.","pricing":{},"features":[{"name":"Identify Customer Traits","value":"Identify Unique Customer Traits","valueDescription":"Gain deeper insights into what drives customer interests by analyzing first-party data alongside Eyeota's audience profiles."},{"name":"Omnichannel Activation","value":"Enable Omnichannel Campaigns","valueDescription":"Engage with potential customers across various platforms, ensuring consistent messaging throughout channels."},{"name":"Data Compliance","value":"Maintain Data Compliance","valueDescription":"Leverage audience data that adheres to global privacy laws like GDPR, ensuring ethical marketing practices."},{"name":"Lookalike Modeling","value":"Build Lookalike Audiences","valueDescription":"Expand your reach by targeting new customers who exhibit traits similar to your existing audiences."},{"name":"Personalization Enablement","value":"Enhance Personalization Efforts","valueDescription":"Craft tailored messages that resonate with customers for improved engagement and conversion rates."},{"name":"Persona Profiling","value":"Create Customer Personas","valueDescription":"Utilize enriched customer data to develop precise personas for targeted marketing strategies."}]},{"name":"Eyeota Data Onboarding","type":"Product","url":"https://www.eyeota.com/onboarding","summary":"Transform first-party data into actionable digital audiences for effective targeting across channels.","description":"Eyeota Data Onboarding is a consumer-friendly, privacy-safe solution that utilizes first-party data to create addressable digital audiences. It transforms insights into actionable marketing strategies, providing global onboarding capabilities across 40 markets while ensuring compliance with privacy regulations like GDPR and CCPA. With Eyeota, brands can optimize their audience targeting and maximize campaign effectiveness.","pricing":{},"features":[{"name":"Global Onboarding Solution","value":"Delivers Consistent Data Onboarding","valueDescription":"This feature allows brands to engage effectively with audiences globally by ensuring that their audience data is onboarded reliably across diverse regions."},{"name":"Privacy-First Approach","value":"Ensures Data Privacy Compliance","valueDescription":"Eyeota's onboarding features are designed to prioritize data privacy, securing customer information while navigating regulatory requirements like GDPR and CCPA."},{"name":"Omnichannel Activation","value":"Activates Across Multiple Channels","valueDescription":"This enables brands to engage their target audiences seamlessly, optimizing marketing efforts across various digital platforms."},{"name":"Enhanced Customer Intelligence","value":"Enriches Audience Understanding","valueDescription":"By leveraging enriched audience profiles, brands can better understand and target potential customers that mirror their existing clientele."}]},{"name":"Eyeota Omnichannel Advertising","type":"Product","url":"https://www.eyeota.com/multichannel-audiences","summary":"Enhance marketing strategies with precise audience targeting across digital channels.","description":"Eyeota Omnichannel Advertising enables cross‑channel audience activation across display, mobile, audio, connected TV, DOOH, and social, powered by Eyeota data for consistent targeting.","pricing":{},"features":[{"name":"Cross‑Channel Activation","value":"Activate Audiences Across Channels","valueDescription":"Utilize comprehensive audience data to engage users effectively across various media formats."},{"name":"Privacy Compliance","value":"Ensure Data Privacy","valueDescription":"Maintain consumer trust by adhering to stringent privacy standards in all marketing efforts."},{"name":"Broad Channel Coverage","value":"Ensure Wide Access Across Channels","valueDescription":"Facilitate audience engagement through multiple platforms effectively."},{"name":"Consistent Touchpoint Targeting","value":"Achieve Consistency In Targeting","valueDescription":"Maximize campaign effectiveness by delivering cohesive messages to audiences at every interaction."},{"name":"Extensive Audience Profiles","value":"Leverage Diverse Audience Insights","valueDescription":"Empower campaigns with targeted messaging to well-defined audience segments, amplifying engagement."}]},{"name":"Eyeota Social Advertising","type":"Product","url":"https://www.eyeota.com/audience-intelligence-for-social-targeting","summary":"Enhance your social media campaigns by targeting over 60,000 unique audience profiles with Eyeota.","description":"Eyeota Social Advertising targets audiences on major social platforms, enabling activation of Eyeota segments across Facebook, Instagram, X, Snapchat, Pinterest and TikTok.","pricing":{},"features":[{"name":"Platform-specific targeting","value":"Target Major Platforms","valueDescription":"Utilize Eyeota's audience data to refine targeting strategies across popular social media channels."},{"name":"Privacy-compliant data activation","value":"Maintain Compliance","valueDescription":"Leverage audience targeting while adhering to global privacy standards for peace of mind."},{"name":"Robust audience catalog","value":"Access Diverse Audiences","valueDescription":"Utilize detailed audience insights to tailor your marketing strategies effectively."},{"name":"Cross-channel engagement","value":"Enhance Social Engagement","valueDescription":"Integrate Eyeota's audience insights for impactful interaction across various channels."},{"name":"Always-on customer support","value":"Get Expert Guidance","valueDescription":"Access continuous support to optimize your audience targeting and campaign performance."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://www.eyeota.com","text":"Eyeota"},{"url":"https://www.eyeota.com/identity","text":"Eyeota Identity"},{"url":"https://www.eyeota.com/audience-marketplace","text":"Eyeota Audience Marketplace"},{"url":"https://www.eyeota.com/eyeota-enrich","text":"Eyeota Enrich"},{"url":"https://www.eyeota.com/onboarding","text":"Eyeota Data Onboarding"},{"url":"https://www.eyeota.com/multichannel-audiences","text":"Eyeota Omnichannel Advertising"},{"url":"https://www.eyeota.com/audience-intelligence-for-social-targeting","text":"Eyeota Social Advertising"}]}