Equativ Unclaimed

Optimize advertising campaigns efficiently with comprehensive AI-driven solutions.

Maximize retail advertising effectiveness with an all-in-one self-serve platform for on-site and off-site campaigns.

Enhance ad revenue and viewer experience with seamless, server-side ad insertions.

Retailers And Brands

Retail brands and retailers monetizing digital shelf space across omnichannel campaigns.

Brand And Agency Campaign Teams

Brands and agencies needing scalable, AI-driven cross-channel planning and activation.

Streaming Platform Operators

Streaming platforms and AVOD services seeking seamless ad insertion and addressable monetization.

Capabilities for centralized on-site and off-site retail advertising that enable shoppable formats, sponsored product placements, unified reporting, and incremental revenue measurement for retailers and brands.

Automated planning, activation, and optimization of display, video, native, and CTV campaigns via AI-driven bidding, PMP/deal automation, real-time inventory insights, and omnichannel marketplaces for agencies and advertisers.

Advertising and monetization across CTV/OTT including shoppable CTV, in‑stream video, addressable campaigns, and live reporting to reach viewers on AVOD/FAST and connected devices.

Server-side ad stitching and real-time decisioning that deliver personalized, broadcast‑quality ad experiences and scalable monetization for AVOD, FAST, and CTV publishers with easy ad‑ecosystem integration.

Maestro by Equativ

Maestro by Equativ is the AI-powered advertising platform that enables brands and agencies to plan, activate, and optimize campaigns at scale across CTV, video, display, and native formats. It combines AI agents, automated PMP/Deal configurations, real-time inventory insights, live reporting, and flexible pricing rules to deliver controlled, measurable outcomes. It supports addressability through alternative IDs and GreenPMPs for carbon-conscious buying, providing an omnichannel marketplace with direct access to premium inventory. Maestro delivers a self-serve workflow, robust campaign activation, and a transparent data ecosystem that helps manage performance with clarity.

• Enhance Campaign Planning
  Automated recommendations and optimizations allow for smarter strategies and better outcomes.
• Maximize Reach
  Leverage extensive platform capabilities to reach diverse audience segments globally.
• Efficient Campaign Management
  Streamlined processes for activating campaigns improve efficiency and control for advertisers.
• Gain Real-Time Insights
  Immediate data availability supports informed decision-making and campaign adjustments.
• Support Strategic Decisions
  Access up-to-date data analysis for critical planning and inventory management.
• Empower Advertisers
  Allows advertisers to independently manage campaigns, fostering autonomy and efficiency.
• Maintain Audience Targeting
  Utilize flexible identification methods to engage users effectively without reliance on cookies.
• Optimize Profitability
  Adapt pricing strategies to align with business objectives and maximize revenue.
• Streamline Deal Processes
  Reduce manual oversight while enhancing efficiency in deal management.
• Access Premium Inventory
  Engage audiences effectively on larger screens through targeted CTV advertising.
• Promote Sustainable Advertising
  Encourage responsible advertising practices and track carbon footprints for improved environmental outcomes.
• Capitalize on Dynamic Content
  Engage audiences with compelling video content tailored to their interests.
• Leverage Visual Engagement
  Utilize eye-catching display formats to amplify brand visibility and engagement.
• Enhance User Experience
  Integrate seamlessly within content, providing a less disruptive user experience.

Equativ Retail Media Platform

Equativ Retail Media Platform is a centralized self-serve retail media solution for on-site and off-site campaigns. It enables omnichannel reach, ad gallery creation, and shoppable formats such as CTV Shoppable, Video Shoppable, and Display Shoppable, plus sponsored products. It provides direct access to premium inventory, unified reporting, flexible attribution, and insights to drive incremental revenue. The platform supports on-site and off-site placements, with native and high-impact formats designed to maximize shopper engagement.

• Unlock High-Quality Inventory
  Provides advertisers with access to exclusive high-value ad spaces, enhancing campaign effectiveness.
• Optimize Campaign Performance
  Provides comprehensive insights for effective decision-making and performance enhancement.
• Enhance Viewer Interaction
  Allows viewers to scan QR codes for direct purchases, improving engagement and conversion.
• Broaden Audience Reach
  Targets customers across multiple platforms, ensuring comprehensive market coverage.
• Create Engaging Visuals
  Facilitates dynamic creative experiences that engage users across various placements.
• Drive Direct Sales
  Encourages immediate purchases by integrating clear calls-to-action in display ads.
• Integrate Shopping into Content
  Facilitates direct purchasing opportunities from engaging video content, enhancing user experience.
• Empower Marketers
  Enables users to control and optimize their ad campaigns effortlessly.
• Boost Product Visibility
  Highlights key products in relevant contexts to enhance awareness and sales.

Server-Side Ad Insertion (SSAI)

Server-Side Ad Insertion stitches ads into streams server-side, delivering seamless, addressable advertising for AVOD, FAST, and CTV services. It enables personalized campaigns, future-proof monetization, and easy ecosystem integration with existing ad servers and demand partners, ensuring uninterrupted, broadcast-quality experiences across devices.

• Integrate With Existing Systems
  Facilitates smooth operations by connecting directly to current ad infrastructures.
• Enable Scalable Revenue Streams
  Adapts to evolving business needs while maximizing revenue potential.
• Ensure Smooth Viewing
  Provides a buffer-free and engaging viewing experience for users.
• Deliver Targeted Ad Experiences
  Increases viewer engagement by using tailored advertising strategies.
• Optimize Campaign Engagement
  Adjusts advertising in real time for maximum relevance and impact.